Chroma NB

What Chroma NB does

Chroma NB (legally Chroma: Pride, Inclusion, Equality Inc.) is a registered Canadian charity founded in 2020 and headquartered in Saint John, New Brunswick, that supports 2SLGBTQIA+ people in the Menahqesk/Saint John region and across the province. The organization operates two physical spaces — a new ~1,000 sq ft headquarters at 200 Carmarthen Street opened in August 2025 and a drop-in / gender-affirming garment try-on library at 228 Germain Street — and delivers a portfolio of community programs including a Monthly Supper Club, Rainbow Lunch Club for high-school-aged youth, the Beyond Acceptance caregiver support group, the Growing Resilience youth environmental program, and the Queer Joy Photovoice Project. Its core services span community connection, peer navigation, and practical resources: visual navigation maps for legal name and sex designation changes (bilingual English/French), hormone therapy and gender-affirming surgery navigation guides developed with CBRC and funded by Women and Gender Equality Canada, HIV self-test kit distribution, a binder/gaff try-on library in sizes XS-5X, and an inclusive allyship workshop program that trained 1,200+ learners across 36+ workshops in 2023.

The business model is primarily grant-funded, with revenue from federal and provincial government programs (Government of Canada, WAGE, City of Saint John, Province of New Brunswick), foundation grants (Equality Fund, Canadian Women's Foundation, Community Foundation of Greater Saint John, United Way Maritimes, Ecclesiastical Insurance Canada, Canada's 2SLGBTQI+ Chamber of Commerce), individual donations through Canada Helps, ancillary fee-for-service workshop training (2.5-hour inclusive allyship workshops and $75/hour policy/documentation services), short-term space rental, and a transaction-fee partnership with Gridiron Brewing on the co-branded Chroma RADler. Chroma NB maintains six paid staff (Executive Director Hadeel Ibrahim, Operations Manager Tanya James, Peer Navigator Victor Reap, Project Manager Sam Del Duca, Education Coordinator Elena Shevchenko, Marketing & Communication Coordinator Kailer Boyne) plus a volunteer Board of Directors. Recent strategic activity includes party status in the Policy 713 legal challenge alongside Egale Canada, expansion into the Rainbow Entrepreneurship Program with Fusion Saint John and Envision Saint John, and the August 2025 grand opening of the new Carmarthen Street facility under the new provincial government.

Name

Chroma NB

Legal name

Chroma: Pride, Inclusion, Equality Inc.

Website

https://chromanb.ca

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Chroma NB is a Saint John, New Brunswick–based registered charity founded in 2020 that delivers community programs, peer navigation, healthcare and legal transition resources, and allyship training for 2SLGBTQIA+ people in Southwest New Brunswick.

Ownership category

akta.pro rank

Product category

Community Nonprofit Services

NAICS

Civic and Social Organizations (8134), Other Individual and Family Services (624190), Human Rights Organizations (813311), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGACAG)

akta.pro secondary industry

Special Education, Disability Support & Inclusive Education Nonprofits (BPAGADAH)

Keywords

• Community services
• 2SLGBTQIA+ advocacy
• Nonprofit programs
• Inclusive education
• Peer navigation

Headquarters

HQ city

Saint John

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Government Funding and Grants: Primary revenue stream from federal and provincial government programs including Government of Canada, Women and Gender Equality Canada (WAGE), and New Brunswick government departments. Funding supports specific programs and operational costs.
2. Individual Donations: Financial contributions accepted through Canada Helps platform, e-transfers to [email protected], or cheques. Organization is a registered charity able to provide tax receipts for donations.
3. Corporate and Foundation Grants: Funding from foundations including Equality Fund, Canadian Women's Foundation, Community Foundation of Greater Saint John, Ecclesiastical Insurance Canada, and United Way Maritimes.
4. Space Rental: Chroma NB offers its approximately 1000 square foot programming space for short-term rentals for events and meetings, including access to a kitchenette. Rental terms and application via Google Forms.
5. Product Collaboration Revenue: Partnership with Gridiron Brewing to produce Chroma RADler, a blueberry lemon radler, with a portion of proceeds from each sale going to Chroma NB.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Chroma NB is a community-based nonprofit charity that supports 2SLGBTQIA+ people in the Menahqesk/Saint John Region of New Brunswick through education, advocacy, peer navigation, and community programs. The organization delivers inclusive allyship workshops to government, businesses, and nonprofit organizations, and provides free services to community members including legal name/gender marker change navigation, gender-affirming garment try-on library, healthcare navigation, community events, and youth programs.

Product overview

Chroma NB is a community-based charity and non-profit organization (not a technology company) offering programs and services to support 2SLGBTQIA+ people in Southwest New Brunswick. The organization operates as a single unified entity providing community programs rather than a platform-plus-modules architecture. Core offerings include: 2SLGBTQIA+ Inclusive Allyship Workshops (training for organizations), navigation services for legal name/gender marker changes and gender-affirming healthcare, a gender-affirming garment try-on library, community events (Supper Club, Rainbow Lunch Club, game nights), and specialized programs (Rainbow Entrepreneurship, Growing Resilience, Queer Joy Photovoice). The organization also provides resources, crisis lines, advocacy, and rental of their physical space for community use.

Differentiator

Problem solved

Functional benefit

Brands

• Rainbow Lunch Club: Drop-in program exclusively for 2SLGBTQIA+ and ally high school-aged youth, providing lunch, activities, and a safe space.
• Rainbow Entrepreneurship Program
• Chroma's Monthly Supper Club
• Chroma RADler

Products and services

• 2SLGBTQIA+ Inclusive Allyship Workshops A 2.5-hour comprehensive workshop educating participants on gender, sexuality, identity, 2SLGBTQIA+ allyship, and intersectionality, delivered to government agencies, businesses, and nonprofit organizations.
• Name and Gender Marker Change Navigation Assistance navigating legal name change or sex marker change through Service New Brunswick, including help paying associated fees, with visual navigation maps in English and French.
• Gender-Affirming Garment Try-on Library A try-on library at Chroma's drop-in space offering binders and gaffs in sizes XS-5X, plus limited free binders and TransTape, with application access for free garments from Origami Customs.
• Chroma's Monthly Supper Club Monthly community-style supper club where 2SLGBTQIA+ folks and allies learn to cook together, connect with the queer community, and build intergenerational relationships.
• Rainbow Entrepreneurship Program A program in partnership with Fusion Saint John and Envision Saint John offering guest speaker workshops and one-to-one consulting for 2SLGBTQI+ entrepreneurs and self-employed creatives.
• Queer Joy Photovoice Project A project bringing together youth ages 18-26 and seniors over 50 to explore and express queer joy through photography, running weekly for 5 weeks in partnership with Wisdom2Action.
• Growing Resilience An 8-month program for 2SLGBTQIA+ youth ages 16-26 in the Greater Saint John region focused on gardening, local food, and climate change action through workshops and a Photovoice project.
• Beyond Acceptance Support Group Monthly online group for parents, caregivers, and family members of 2SLGBTQ+ youth held via Zoom, providing a virtual space to chat with other caregivers and ask questions.
• Gender-Affirming Hormone Therapy Navigation Visual and interactive tool providing step-by-step guidance on accessing gender-affirming hormone therapy including how to find a provider, readiness process requirements, and downloadable navigation maps.
• Gender-Affirming Surgery Navigation Visual guide providing steps to access gender-affirming surgery including prior approval requirements, letters of assessment, and referral/booking processes, with downloadable navigation maps in English and French.
• Rental Space Short-term rental of Chroma's approximately 1000 square foot programming space with kitchenette access for events and meetings, located at 200 Carmarthen Street, Saint John.

Quantifiable outcome

• 1200+ learners trained through allyship workshops in 2023
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Fusion Saint JohncoreStrategic or Co-development Partner · 19 February 2025Partnership with Fusion Saint John and Envision Saint John to launch the Rainbow Entrepreneurship Program, supporting 2SLGBTQI+ entrepreneurs in the Saint John region with workshops and one-to-one consulting.
• Envision Saint JohncoreStrategic or Co-development Partner · 19 February 2025Partnership with Fusion Saint John and Fusion Saint John to launch the Rainbow Entrepreneurship Program, providing workshop space and business development support for 2SLGBTQI+ entrepreneurs.
• Alter AcadiecoreStrategic or Co-development Partner · 20 August 2024Coalition partner in legal challenge against harmful changes to Policy 713, working together with Chroma NB and Imprint Youth.
• Imprint YouthcoreStrategic or Co-development Partner · 20 August 2024Coalition partner in legal challenge against harmful changes to Policy 713, representing 2SLGBTQIA+ organizations in New Brunswick.
• Gridiron BrewingminorGTM or Marketing Partner · 12 July 2024Collaboration to create Chroma RADler, a blueberry lemon radler, with proceeds from sales supporting Chroma NB. Gridiron is Rainbow Registered and an ally business.
• Egale CanadacoreStrategic or Co-development Partner · 18 August 2023Partnership for #SpeakOUT project on healthy relationships and consent for 2SLGBTQIA+ youth. Also partnered for Policy 713 legal challenge as national partner.
• Wisdom2ActionminorStrategic or Co-development PartnerPartnership for Queer Joy Photovoice Project bringing together youth ages 18-26 and seniors over 50 to explore queer joy through photography.
• Community-Based Research Centre (CBRC)coreStrategic or Co-development PartnerPartnership for HIV self-test kit distribution and We Lead health navigation project, developing visual guides for hormone therapy and surgery access.
• ACAP Saint JohnminorStrategic or Co-development PartnerPartnership for Growing Resilience program for 2SLGBTQIA+ youth focused on gardening, local food, and climate change action.
• New Brunswick Environmental Network (NBEN RENB)minorStrategic or Co-development PartnerPartnership for Growing Resilience program providing environmental network connections and climate-focused programming.
• McCarthy Tétrault LLPminorImplementation/ SI/ Consulting PartnerLegal representation for the coalition (Chroma NB, Alter Acadie, Imprint Youth, Egale) challenging Policy 713 changes, led by Adam Goldenberg and Ljiljana Stanić.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• The 519: Toronto-based city-funded LGBTQ+ community centre offering programming, education, and advocacy — directly comparable to Chroma NB's community-led service model in a larger urban context.
• QMUNITY: Vancouver's LGBTQ+ community centre delivering peer support, education, and resource navigation — a direct comparable in mission and program mix (workshops, peer navigation, trans resource support).
• Egale Canada: National 2SLGBTQI+ human rights organization and Chroma's co-litigant on Policy 713; operates advocacy and education at national scale across Canada.
• Rainbow Resource Centre: Winnipeg-based organization supporting 2SLGBTQ+ communities through counseling, education, and community programming — closely comparable service portfolio to Chroma NB.
• Pride Centre of Edmonton: Edmonton's 2SLGBTQIA+ community centre offering programming, education, and advocacy — analogous to Chroma's role in Saint John but at a larger provincial scale.
• Canadian Centre for Gender and Sexual Diversity: Ottawa-based organization focused on gender and sexual diversity through education, advocacy, and youth programming — comparable advocacy and education mandate to Chroma's.
• PFLAG Canada: National peer-support organization for 2SLGBTQ+ people and their families — Chroma's 'Beyond Acceptance' caregiver support group is closely modelled on PFLAG's family-support approach.
• Calgary Outlink: Calgary centre providing 2SLGBTQ+ peer support, education, and advocacy — a direct comparable in offerings and target population.

Regional players

• Fondation Émergence: Quebec-based LGBTQ+ organization focused on fighting prejudice through education and awareness — comparable mission but operating primarily in francophone Quebec, not in New Brunswick.

Broad incumbents

• Community-Based Research Centre (CBRC): Canadian research and resource organization working on 2SLGBTQ+ health (including HIV self-testing and gender-affirming care navigation) — partner of Chroma and a broader-incumbent peer in the health-navigation space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ChromaPrideInclusionEquality
• LinkedInlinkedin.com/company/chroma-nb
• Instagraminstagram.com/chroma_nb

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chroma NB