What 24kitchen does

24Kitchen is a Dutch food and cooking media brand operating a linear television channel and the digital recipe platform 24kitchen.nl, serving Dutch-speaking home cooks in the Netherlands and Belgium. Its core offering combines a comprehensive recipe database (Recepten) spanning thousands of recipes across multiple cuisines with a weekly meal planning feature (Weekmenu), curated themed recipe collections, and a library of TV cooking programs featuring well-known Dutch chefs such as Hugo Kennis, Miljuschka Witzenhausen, and Danny Jansen. The platform is built on a standard digital content management system supporting user registration, recipe saving, favorites, and newsletter subscriptions, while the TV channel delivers scheduled linear programming available through 20+ Dutch television providers including KPN, Ziggo, Caiway, and Canal Digitaal.

The company operates under The Walt Disney Company umbrella as part of Disney's EMEA media operations, evidenced by corporate email domains (disney.com), Disney-linked privacy terms, and selected content distribution on Disney+ in the Netherlands. Revenue is generated through a dual model: TV advertising and subscriber fees from Dutch television providers, and digital-side monetization including newsletter subscriptions and potentially premium content for registered users. Sponsored content partnerships supplement revenue, including brand-funded programs (Birra Moretti) and event activations (Unmelted ice cream for the 24Kitchen Zomertour). The brand also maintains social media presence on YouTube, TikTok, Facebook, and Instagram to extend reach beyond its core TV and website channels.

Name

24kitchen

Legal name

24Kitchen

Website

https://24kitchen.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

24Kitchen is a Dutch food media brand operating a linear cooking TV channel and the 24kitchen.nl recipe platform, serving Dutch-speaking home cooks in the Netherlands and Belgium with thousands of recipes, weekly menu planning, and chef-led TV programming.

Ownership category

akta.pro rank

Headquarters

HQ city

Houten

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. TV Broadcasting: 24Kitchen operates as a television channel broadcasting cooking programs, available through Dutch cable, satellite, and streaming providers. Revenue generated through advertising and subscriber fees from TV providers.
2. Digital Platform: Recipe website offering free recipe content with user account registration. Platform includes newsletter subscriptions and potentially premium content for registered users.

Distribution channels3 records

Marketing channels7 records

Core offering

24Kitchen is a Dutch cooking TV channel and online recipe platform that broadcasts and publishes food and cooking content targeted at home cooks in the Netherlands and Belgium. The TV channel airs original and licensed cooking programs featuring Dutch celebrity chefs, distributed via Dutch cable, satellite, and IPTV providers. The companion website (24kitchen.nl) hosts a recipe database, a personalized weekly menu planner, themed recipe collections, a TV guide, and free user accounts for saving favorites.

Product overview

24Kitchen is a Dutch cooking and recipe platform that operates as both a television channel and online destination. The core offering consists of a recipe database (Recepten) where users can browse, search, filter, save, and rate thousands of recipes. The Weekmenu feature provides personalized weekly meal planning. The platform also distributes TV cooking programs featuring known chefs like Hugo Kennis, Miljuschka Witzenhausen, and Danny Jansen through its TV channel and Disney+ streaming. Additional features include themed recipe collections (Thema's), a TV guide, and user accounts for saving favorites and accessing exclusive content.

Differentiator

Problem solved

Functional benefit

Products and services

• Recepten (Recipe Database) A comprehensive recipe database with thousands of recipes organized by cuisine type, difficulty level, cooking time, and dietary preferences. Users can search, filter, save favorites, and rate recipes. Targeted at Dutch-speaking home cooks seeking meal inspiration.
• Weekmenu (Weekly Meal Planner) A weekly meal-planning feature providing daily cooking inspiration for breakfast, lunch, and dinner based on user preferences for vegetarian, fish, or meat dishes. Available to registered users on 24kitchen.nl.
• 24Kitchen TV Channel A 24-hour Dutch-language cooking television channel airing original and licensed cooking programs featuring Dutch celebrity chefs including Hugo Kennis, Miljuschka Witzenhausen, Danny Jansen, and Estée Strooker. Distributed through Dutch TV providers to Dutch-speaking households.
• TV-gids (TV Guide) A television programming guide showing current and upcoming shows on the 24Kitchen TV channel, with schedules and program descriptions for viewers.
• Gebruikersaccount (User Account) A free user account system allowing registration on 24kitchen.nl that enables users to save recipes to favorites, access exclusive content and offers, and receive a free e-book.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• The Walt Disney CompanycoreStrategic or Co-development Partner24Kitchen operates under The Walt Disney Family of Companies umbrella. The privacy policy and terms of service reference Disney's corporate policies. The platform streams selected content on Disney+.
• Birra MorettiminorGTM or Marketing PartnerBirra Moretti is a sponsor of the Il Dolce Far Niente program, featuring Hugo Kennis traveling through Tuscany. The partnership involves branded sponsorship within the cooking program.
• UnmeltedminorGTM or Marketing PartnerUnmelted supplies ice cream for the 24Kitchen Zomertour events, a traveling activation series visiting festivals and public spaces across the Netherlands.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cooking Channel: Cooking Channel is a US niche cooking cable channel spun out of Food Network, focused on adventure and international cuisines with associated online recipes. Directly analogous business model to 24Kitchen as a dedicated, narrower-format cooking channel.
• BBC Food: BBC Food is the UK public broadcaster's cooking/recipe digital property featuring chef programming and recipe content. Comparable to 24Kitchen in pairing broadcaster-originated cooking shows with a structured online recipe database for home cooks.
• NYT Cooking: NYT Cooking is a paid subscription recipe and cooking-media product from The New York Times featuring chef-tested recipes, weekly planning, and instructional video. Comparable monetization model via registered-user accounts and premium content, overlapping with 24Kitchen's Recepten + Weekmenu features.
• Food Network: Food Network is a leading US cooking TV channel with an associated digital recipe platform (foodnetwork.com). Directly comparable to 24Kitchen as a 24/7 cooking channel + recipe website, though it operates at a much larger scale and in English.
• Canal Cocina: Canal Cocina is a Spanish-language cooking TV channel with an associated recipe website. Closest geographic-cultural analogue to 24Kitchen: a dedicated 24/7 cooking channel serving a single national market with an integrated digital recipe destination.
• Allrecipes: Allrecipes is a leading US recipe aggregator with community ratings, recipe saving, and editorial video content. Comparable to 24Kitchen's digital recipe platform (Recepten) on functionality — search, filter, save, rate — though it has no proprietary TV channel.
• Epicurious: Epicurious is a digital cooking/recipe platform long associated with Condé Nast and Bon Appétit. Comparable to 24Kitchen as a premium recipe database with editorial-led culinary content, though without a companion TV channel.

Emerging players

• Tasty (BuzzFeed): Tasty is BuzzFeed's flagship cooking brand, built around short-form instructional food video and recipes distributed primarily via social platforms. Overlaps with 24Kitchen's recipe + social motion but is platform-distributed rather than broadcaster-anchored.

Regional players

• SBS Food: SBS Food is the Australian broadcaster's cooking and recipe platform. Operates a comparable broadcaster-backed recipe + video model, but serves a different geography; useful as a benchmark for ad-supported food-media economics in a similar-size market.

Broad incumbents

• RTL Living / TLC (Europe): RTL Group and Discovery-style lifestyle channels (TLC, RTL Living) carry food/lifestyle programming across European households. Comparable to 24Kitchen's distribution footprint via Dutch operators and as broader lifestyle-channel programming alternatives in the same TV homes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/24kitchen
• Facebookfacebook.com/24kitchen
• Instagraminstagram.com/24kitchen_nl
• TikToktiktok.com/@24kitchen_nl
• Xx.com/24kitchen
• LinkedInlinkedin.com/company/24kitchen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 24kitchen