Challenge Boxes & Packaging

What Challenge Boxes & Packaging does

Challenge Boxes & Packaging (legally Challenge Packaging Limited) is a UK corrugated packaging manufacturer and online packaging supplier headquartered in Hailsham, East Sussex. The company operates a 6-acre, 110,000 sq ft manufacturing and warehousing facility equipped with machinery that supports any quantity, size, style or print combination, and it holds more than 1,000,000 boxes in stock for next-day delivery across the UK mainland. Its product portfolio spans cardboard boxes (single wall, double wall, postal, bespoke), tapes, postal packaging, UN-certified hazardous-materials packaging, pallets, pallet wrap, strapping, voidfill, polythene products, drinks packaging, and a growing sustainable range that includes Eco Loose Fill, paper-based cushioning and recycled-content protective materials; over 90% of products are positioned as recyclable or biodegradable. Complementary service lines include a bespoke packaging design service with quotes delivered within 10 days, an industrial packaging equipment line (FastFil JR, Rocket Inflatable, PaperPlus Track), and the Challenge Collaborations co-marketing initiative for SMB customers.

The business operates a hybrid go-to-market model: a direct-to-consumer e-commerce platform with pay-as-you-go unit pricing for SMBs and individuals, a trade account programme with bulk discounts for enterprise and 3PL customers, and warehouse collection from the Sussex site. Distribution is supported by an in-house fleet of 10+ vehicles and 3,000+ pallets of storage capacity, with orders placed before 3pm qualifying for 1-2 day delivery. Customers span e-commerce, logistics, retail, food and beverage, FMCG, pharmaceutical and independent SMB segments, and the company cites experience serving national brands alongside independent start-ups.

Since 2022 Challenge Packaging has operated as a subsidiary of the Logson Group, a UK-based packaging conglomerate with nine brands, 1,300+ employees and group turnover exceeding £400m. The company is led by Managing Director Martin Coppard, with David Richardson serving as CEO of the parent Logson Group. Challenge Packaging holds ISO 14001, PAS 2060 carbon neutral verification and UK Cyber Essentials certification, and it recycles approximately 26 tonnes of cardboard daily.

Name

Challenge Boxes & Packaging

Legal name

Challenge Packaging Limited

Website

https://challengepackaging.co.uk

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Challenge Boxes & Packaging (Challenge Packaging Limited) is a UK corrugated packaging manufacturer and online packaging supplier serving e-commerce, logistics, retail, FMCG, pharmaceutical and SMB customers with standard and bespoke boxes, protective packaging, and sustainable alternatives from its 110,000 sq ft Sussex facility.

Ownership category

akta.pro rank

Product category

Corrugated Packaging Manufacturing

NAICS

Corrugated and Solid Fiber Box Manufacturing (322211), Other Paperboard Container Manufacturing (322219), Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112), Paper Bag and Coated and Treated Paper Manufacturing (322220)

SIC

Paperboard Containers & Boxes (2650), Papers & Allied Products (2600), Unsupported Plastics Film & Sheet (3081)

akta.pro industry

PRIMARYIMALACAA

Corrugated Packaging (Boxes, Sheets, Pads)

Industrials, Manufacturing & Construction/Packaging & Containers/Paper & Paperboard Packaging (Cartons, Corrugated, Folding Boxboard)

SECONDARYIMALAHAB

Secondary & Multipack Packaging

Industrials, Manufacturing & Construction/Packaging & Containers/Food & Beverage Packaging

SECONDARYIMALACAH

Protective Paper Packaging (Honeycomb, Paper Cushioning, Paper Wrap)

Industrials, Manufacturing & Construction/Packaging & Containers/Paper & Paperboard Packaging (Cartons, Corrugated, Folding Boxboard)

SECONDARYIMALAFAK

Hazardous Materials & UN-Certified Transport Packaging (Dangerous Goods Packaging)

Industrials, Manufacturing & Construction/Packaging & Containers/Protective & Transport Packaging (Foam, Dunnage, Pallets, Crates)

Keywords

• Corrugated packaging solutions
• Cardboard box manufacturing
• Bespoke packaging design
• Protective packaging supplies
• Sustainable packaging products

Headquarters

HQ city

Hailsham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Standard Packaging Products: Sale of ready-made packaging solutions including cardboard boxes, tapes, protective packaging, postal packaging, pallets, and other packaging materials through their e-commerce platform.
2. Bespoke Packaging: Custom-designed boxes and printed materials with in-house design and creative team. Manufacturing capabilities for any quantity, size, style, or print combination with competitive quotes delivered within 10 days.
3. Trade Account Services: Competitive trade pricing for businesses of all sizes with bulk discounts and flexible trade account options for recurring orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Challenge Packaging is a corrugated packaging manufacturer and online packaging supplier that produces and sells ready-made and custom packaging solutions. Core offerings include cardboard boxes (single wall, double wall, postal, moving, UN-certified, and bespoke), protective packaging, tapes, postal packaging, pallets, pallet wrap, strapping, void fill, polythene products, drinks packaging, and sustainable/recycled packaging options. The company also provides in-house bespoke packaging design, digital printing, and industrial packaging equipment solutions to businesses and individual buyers across the UK.

Product overview

Challenge Packaging is a corrugated solutions manufacturer and online packaging supplier offering a comprehensive portfolio of ready-made and customised packaging solutions. The product range centres on cardboard boxes (single wall, double wall, bespoke) as the core offering, supported by complementary product lines including tapes, postal packaging, protective packaging (bubble wrap, voidfill), pallet wrap, strapping, polythene bags, drinks packaging, and sustainable/recycled packaging options. The company also offers bespoke packaging design services and industrial packaging equipment through its Packaging Solutions line. Key differentiators include manufacturing capability at a 6-acre Sussex site, over 1,000,000 boxes in stock for next-day delivery, custom packaging design within 10 days, and a focus on sustainable/eco-friendly products with over 90% of products made from recyclable or biodegradable materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Cardboard Boxes

Quantifiable outcome

• Over 90% of products made from recyclable or biodegradable materials
• +3 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Logson GroupcoreOthersChallenge Packaging is part of the Logson Group, a UK-based packaging group. The Group employs over 1,300 people with annual turnover exceeding £400 million. The Logson Group includes Board24, Boxes and Packaging, Cases24, Jardin Corrugated Cases, Boxshop, Cardboard Box Company, Red Rose Packaging, Durham Box, and Challenge Packaging. As part of the group, Challenge operates with autonomy while benefiting from the group's collective resources and capabilities.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Smurfit Kappa: Global paper-based packaging leader with extensive corrugated operations across Europe and the Americas. Comparable as a corrugated solutions manufacturer serving FMCG, e-commerce, and industrial customers with sustainable packaging.
• DS Smith: UK-headquartered international packaging group with strong corrugated and protective packaging presence in Europe. Closest direct large-scale peer given shared UK heritage and overlapping customer base in retail, e-commerce, and FMCG.
• Mondi: European paper and packaging group producing corrugated packaging, paper bags, and flexible packaging. Comparable as a vertically integrated manufacturer supplying sustainable packaging across multiple verticals.
• Graphic Packaging: Global paperboard and folding carton manufacturer serving food and beverage, beverage, and consumer goods markets. Comparable as a paper-based packaging converter focused on sustainable formats.
• Packaging Corporation of America: Large US-listed corrugated and paper products manufacturer. Comparable as a vertically integrated corrugated converter focused on operational efficiency and sustainable packaging supply.

Direct peers

• Kite Packaging: UK-based packaging distributor selling cardboard boxes, protective packaging, and postal packaging via an e-commerce platform. Direct comparable given overlapping online-first go-to-market and product range targeting SMBs and e-commerce sellers.
• Rajapack: UK arm of the European Rajapack Group, an online packaging supplier offering cardboard boxes, protective materials, and shipping supplies. Comparable as an e-commerce-led challenger targeting small businesses and e-commerce shippers.
• Board24: Sister company within the Logson Group producing corrugated sheet and converted products. Direct peer sharing parent group resources and overlapping UK customer base.
• Boxes and Packaging: Sister brand within the Logson Group offering custom and standard cardboard boxes via an e-commerce platform. Direct comparable as a UK online packaging retailer operating under the same corporate parent.
• Durham Box: Sister company within the Logson Group producing bespoke corrugated packaging. Direct peer sharing manufacturing footprint and customer segments in UK retail and industrial markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@challengepackagingltd
• Facebookfacebook.com/Challengepackaging
• LinkedInlinkedin.com/company/challenge-packaging-ltd
• Instagraminstagram.com/challengepackaging/?hl=en-gb

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Challenge Boxes & Packaging