RapidClean

What RapidClean does

RapidClean (legal entity: Rapid Group Co-Operative Ltd) is an Australian and New Zealand-owned national cooperative founded in 1985 that distributes commercial, industrial, and healthcare cleaning supplies through a network of more than 70 owner-operated member stores supported by over 150 delivery vehicles and more than 500 dedicated professionals. The cooperative aggregates purchasing across its member stores and 45+ supplier relationships — including exclusive Australian/New Zealand distribution of IPC (Italian-made) cleaning equipment and channel partnerships with global brands such as Nilfisk, Diversey, Clorox, Tork, 3M, Ecolab, and BioPak — and is the only Australian associate member of INPACS Global Supply Solution, providing access to a procurement cooperative with combined annual turnover exceeding A$2.4 billion.

RapidClean's product portfolio combines proprietary own-brand ranges with multi-supplier distribution. Own-brand lines include the Ultra Concentrate Chemical Range paired with a closed-loop wall-mounted dispensing system for fixed-ratio dilution, the Enzyme Range for biological degradation applications, the Yaama general-purpose line, the RapidGreen environmentally certified range, and the RC1 Battery Scrubber Gen3D lithium-ion floor scrubbing equipment. The RapidNet bespoke online ordering platform serves Key Account customers with centralised billing, aggregated product selection, and multi-location supply chain management. The cooperative serves four principal customer segments — large multi-location Key Accounts (primary), local commercial and industrial businesses, the education sector (e.g., Queensland Department of Education), and healthcare/hospitality — across Australia and New Zealand.

Revenue is generated through one-time product sales (chemicals, equipment, paper, safety, hospitality supplies), recurring Key Account national contracts with multi-year horizons and centralised billing, equipment sales and after-sales service, and professional services delivered by member-store staff. The company holds ISO 9001, ISO 14001, and ISO 45001 certifications, is a UN Global Compact signatory since 2021, is a member of ISSA and APCO, and is led by CEO Wayne Hill and Chairman David Thyne with a Board combining member-store owners and independent directors.

Name

RapidClean

Legal name

Rapid Group Co-Operative Ltd

Website

https://rapidclean.com.au

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

RapidClean is an Australian and New Zealand-owned national cooperative that distributes commercial, industrial, healthcare, and hospitality cleaning supplies and equipment through 70+ owner-operated member stores, serving local businesses, multi-location Key Accounts, and public-sector customers across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Supplies

NAICS

Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612), Soap and Other Detergent Manufacturing (325611)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Industrial Organic Chemicals (2860)

akta.pro primary industry

Green/Eco-Certified Cleaning Products Distribution (CRAOAGAN)

Keywords

• Commercial cleaning supplies
• Cleaning equipment distribution
• Hygiene products wholesale
• Hospitality cleaning supplies
• Cleaning chemicals manufacturing

Headquarters

HQ city

Kingswood

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Cleaning Supplies): RapidClean generates revenue through the sale of cleaning chemicals, equipment, accessories, paper products, safety supplies, and hospitality supplies across its network of 70+ member-owned stores throughout Australia and New Zealand. Revenue is driven by both walk-in customers at local stores and large multi-location Key Account customers served through national agreements.
2. Key Account National Accounts: Large customers with multiple delivery points receive aggregated pricing negotiated through collated buying power, centralised billing, and supply chain management. This provides recurring revenue through contracted supply relationships.
3. Equipment Sales and Service: Sale and servicing of cleaning equipment including own-brand products (RapidClean RC1 scrubber) and sourced equipment from suppliers like Nilfisk, IPC, and Kerrick. Service and repair of equipment by local RapidClean cleaning supply experts.
4. Professional Services: RapidClean member stores provide on-site support, equipment servicing and repair, and expert advice. Products are delivered by RapidClean staff who know exactly what's in the box, how it works, and how to service it.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

RapidClean is a member-owned Australian and New Zealand cooperative that manufactures and distributes commercial cleaning chemicals, equipment, paper, safety, healthcare, and hospitality supplies through a national network of 70+ owner-operated stores. The company sells its own brands (RapidClean Ultra concentrate chemicals with closed-loop dispensing, Enzyme, Yaama, RapidGreen, RC1 scrubbers) alongside distributed products from 45+ suppliers, and serves large multi-location customers through a Key Account program with centralised billing and aggregated pricing.

Product overview

RapidClean is an Australian & New Zealand owned national cooperative operating as a one-stop-shop cleaning supply distributor with over 70 stores. The product portfolio centers on proprietary cleaning chemical ranges (Ultra Concentrate Chemical Range with closed-loop dosing system, Enzyme Range, Yaama line, and Eco-Friendly certified products), commercial cleaning equipment (RC1 Battery Scrubber Gen3D, RapidVac backpack vacuums), and the RapidNet online ordering platform for Key Account customers. They also distribute exclusive IPC (Italian-made) scrubber driers and sweepers, and carry extensive third-party cleaning supplies across categories including washroom, paper products, safety, healthcare, hospitality, and automotive. The business model combines local store ownership with national buying power through the INPACS cooperative network.

Differentiator

Problem solved

Functional benefit

Brands

• RapidClean Enzyme: Enzyme-based cleaning product range for carpet, upholstery, floors, and waste management
• RapidClean Yaama
• RapidClean Ultra
• RapidGreen
• RapidClean Automotive
• RapidClean RC1

Products and services

• RapidClean Ultra Concentrate Chemical Range Super-concentrated professional cleaning chemicals designed for commercial environments, used with the RapidClean Ultra chemical closed-loop dosing system for precise fixed-ratio dilution, reduced chemical waste, and lower operating costs. Sold to commercial cleaning customers through the cooperative member store network.
• RapidClean Enzyme Range Enzyme-based cleaning products for carpet, upholstery, floors, surfaces, toilets, and waste/grease management using biological degradation. Sold to commercial and industrial customers through RapidClean member stores.
• RapidClean Yaama General purpose cleaning line including disinfectant, glass cleaner, heavy duty cleaner, hand soap, dishwashing liquid, neutral floor cleaner, and washroom products. Sold to commercial cleaning customers through RapidClean member stores.
• RapidClean RC1 Battery Scrubber Gen3D Battery-powered compact floor scrubber with 500mm operating width, up to 80 minutes runtime, 360-degree swivel, smart touch screen display for independent water/vacuum/speed control, and lithium-ion battery technology with 2.5hr fast charger for commercial cleaning applications.
• RapidClean RapidVac MKII Backpack Vacuum Commercial backpack vacuum designed for professional cleaning applications, compatible with ACTIV8 battery-powered power head for combined vacuuming and power sweeping. Sold to commercial cleaning customers through RapidClean member stores.
• RapidClean Fusion Pro Chemical Dispensing System Wall-mounted closed-loop chemical dispensing unit (730GE.RC and 731GE.RC models) that accurately dilutes and dispenses cleaning chemicals with fixed-ratio dilution, bottle and bucket fill capability, lockable cabinet, and independent chemical feed lines to prevent cross-contamination. Sold as part of the RapidClean Ultra concentrate system to commercial cleaning customers.
• RapidNet Online Ordering Platform State-of-the-art online ordering platform for Key Account customers providing centralised billing, improved supply chain management, and centralised product range selection across the national member store network. Enables large multi-location customers to consolidate procurement, manage pricing, and place orders across Australia and New Zealand.
• RapidClean Commercial Cleaning Supplies Distribution Extensive range of distributed commercial cleaning supplies including washroom, cleaning accessories, cleaning equipment, waste management, paper products, safety, healthcare, hospitality supplies, and automotive products. Sourced from 45+ leading suppliers and stocked across the 70+ member store network across Australia and New Zealand.
• RapidGreen Eco-Friendly / Recognised Products Environmentally preferable cleaning products including the RapidGreen own-brand line, certified under the Recognised Environmental Credentials Scheme with independent third-party scientific assessment. Sold to commercial and industrial customers seeking certified eco-friendly cleaning supplies.
• IPC Scrubber Driers and Sweepers (Exclusive Distribution) Italian-made professional cleaning equipment including ride-on sweepers (IPC 1050, 1250), push sweepers (IPC 510M), ride-on and walk-behind scrubber-dryers, and vacuum cleaners, available exclusively through RapidClean Members across Australia and New Zealand, backed by Tennant.
• Key Account National Accounts Program Dedicated national accounts program offering large multi-location customers centralised billing, supply chain management, aggregated pricing through collated buying power, and a bespoke RapidNet online ordering platform. Delivered by a national Key Accounts team across Australia and New Zealand.
• RapidClean Automotive Cleaning Products Own-brand RapidClean Automotive line of cleaning products including degreasers, wash, wax, and wheel cleaners for automotive cleaning applications. Sold to commercial automotive customers through RapidClean member stores.

Quantifiable outcome

• Reduced chemical consumption and waste through RapidClean Ultra concentrate range with fixed-ratio dilution dispensing system
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

19 partnerships are on record, tiered core and minor.

• INPACS - Global Supply SolutioncoreStrategic or Co-development PartnerRapid Group is the only Australian associate member of INPACS - Global Supply Solution with an annual turnover exceeding $2.4 Billion. INPACS is a global purchasing cooperative providing international procurement scale and access to global supply chain resources.
• NilfiskcoreChannel Partner/ Reseller/ DistributorNilfisk is one of the world's leading manufacturers of professional cleaning equipment with over 110 years of experience. RapidClean member stores distribute Nilfisk products including commercial vacuums, scrubbers, and sweepers across Australia.
• IPC (International Cleaning Solutions Group)coreChannel Partner/ Reseller/ DistributorItalian-made IPC scrubber driers and sweepers are available exclusively through RapidClean Members across Australia and New Zealand, backed by Tennant. IPC has 11 offices worldwide and sells to more than 100 countries.
• DiverseycoreChannel Partner/ Reseller/ DistributorDiversey is a major global supplier of commercial cleaning and hygiene products. RapidClean member stores stock Diversey products as part of their extensive product range.
• CloroxcoreChannel Partner/ Reseller/ DistributorClorox is a major global brand in cleaning and professional hygiene products. RapidClean member stores distribute Clorox products.
• BioPakcoreChannel Partner/ Reseller/ DistributorBioPak is a leading supplier of compostable and environmentally friendly packaging products. Stocked by RapidClean member stores as part of the eco-friendly product range.
• Kerrick (Nilfisk Brand)coreChannel Partner/ Reseller/ DistributorKerrick is a brand of Nilfisk specialising in commercial and industrial cleaning equipment and lifting equipment with over 80 years of experience. RapidClean distributes Kerrick products.
• EdcocoreChannel Partner/ Reseller/ DistributorEdco is Australia's largest family-owned wholesaler of cleaning and janitorial products, operating since 1941. RapidClean member stores stock Edco products.
• TorkcoreChannel Partner/ Reseller/ DistributorTork is a leading global brand for professional hygiene products including paper towels, toilet tissue, and dispensers. Stocked by RapidClean member stores.
• 3M AustraliacoreChannel Partner/ Reseller/ Distributor3M is a major global technology company with a broad range of cleaning and safety products. RapidClean member stores distribute 3M products.
• EcolabcoreChannel Partner/ Reseller/ DistributorEcolab is a global leader in water, hygiene, and infection prevention solutions. Stocked by RapidClean member stores.
• CleanPlus ChemicalscoreChannel Partner/ Reseller/ DistributorCleanPlus is an Australian-owned manufacturer of commercial and industrial cleaning chemicals. RapidClean member stores stock CleanPlus products.
• CleanLIFEcoreChannel Partner/ Reseller/ DistributorCleanLIFE is an Australian brand of commercial and consumer cleaning products. Stocked by RapidClean member stores.
• Gojo and PurellcoreChannel Partner/ Reseller/ DistributorGojo and Purell are leading brands in professional skin care and hygiene products including hand sanitisers and soap dispensers. Stocked by RapidClean member stores.
• Rubbermaid Commercial ProductscoreChannel Partner/ Reseller/ DistributorRubbermaid is a leading global brand in commercial cleaning, hygiene, and material handling products. Stocked by RapidClean member stores.
• OatescoreChannel Partner/ Reseller/ DistributorOates is an Australian manufacturer of professional cleaning tools and equipment. Stocked by RapidClean member stores.
• UN Global CompactcoreStrategic or Co-development PartnerSince 2021, RapidClean has been committed to the UN Global Compact corporate responsibility initiative and its principles in areas of human rights, labour, environment, and anti-corruption.
• ISSAcoreStrategic or Co-development PartnerRapidClean is a proud ISSA member. ISSA is the leading trade association for the cleaning industry worldwide with more than 10,500 members.
• APCO (Australian Packaging Covenant Organisation)minorStrategic or Co-development PartnerAPCO is a not-for-profit organisation leading the development of a circular economy for packaging in Australia. Rapid Group is an APCO member committed to sustainable packaging.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Diversey: Major global supplier of commercial cleaning, hygiene, and infection prevention products. Comparable as a stocked partner brand on RapidClean's shelves and a broad incumbent in the same chemistry categories that RapidClean's own-brand Ultra and Yaama lines compete against.
• Nilfisk: World-leading manufacturer of professional cleaning equipment (vacuums, scrubbers, sweepers) with 110+ years of history. Comparable as a stocked partner brand on RapidClean's shelves and a broad incumbent whose products RapidClean distributes across the ANZ network.
• Bunzl: Global distribution giant with operations across cleaning & hygiene, foodservice, and grocery packaging. Comparable as a multi-category distribution incumbent with ANZ operations that compete with RapidClean's Key Account and JanSan offering, though Bunzl operates a much broader portfolio.
• Ecolab: Global leader in water, hygiene, and infection prevention solutions. Comparable as a major RapidClean partner brand whose products RapidClean distributes, and as an incumbent in commercial cleaning chemicals with direct-sales capability that overlaps with RapidClean's Key Accounts.
• 3M Commercial Solutions: Global technology conglomerate with broad commercial cleaning, safety, and janitorial product lines. Comparable as a stocked RapidClean partner and a broad incumbent whose cleaning, safety, and facility maintenance products overlap with RapidClean's safety and cleaning equipment categories.

Direct peers

• Countrywide Australasia: Australia's largest member-based food distribution network and peer to RapidClean's cooperative model through shared board leadership (Deputy Chair James Kostarakis). Comparable as a member-owned distribution cooperative serving ANZ commercial customers, though focused on foodservice rather than cleaning.
• Northfork: Australian-owned cleaning, hygiene, and food service consumables brand and distributor. Comparable as an ANZ-focused JanSan and foodservice consumables player competing in overlapping categories such as washroom, paper, and cleaning chemicals.
• Edco (Australia): Australia's largest family-owned wholesaler of cleaning and janitorial products, operating since 1941. Directly comparable as an ANZ-focused JanSan distributor with a broad product range, though Edco operates as a single centralised wholesaler rather than a cooperative network.
• Reward Hospitality: Australian hospitality and cleaning supplies distributor serving hotels, clubs, and commercial venues. Comparable as an ANZ specialist distributor in hospitality cleaning/paper supplies that overlaps directly with RapidClean's hospitality and cleaning ranges.

Emerging players

• Innolink (Inno-Pak / Veritiv-style consolidators): ANZ-based emerging distributor in cleaning and packaging consumables with comparable focus on hospitality and industrial customers. Comparable as a regional JanSan and packaging consolidator competing for similar mid-market accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RapidClean