BECKDESIGN

What BECKDESIGN does

BECKDESIGN GmbH is a full-service advertising and design agency headquartered in Bochum, Germany (Auf der Heide 3), founded by Guido Beck in Hagen in the 1990s and relocated to Bochum in 2001. The agency employs approximately 25 in-house specialists across web design, programming, copywriting, photography, film, sound, 3D design, and concepting, delivering an integrated cross-media service offering that spans brand development, corporate design, digital strategy, web design and development (on WordPress, TYPO3, WooCommerce, Shopware, Shopify), UX/UI design, content and campaign production, editorial design, product video, and corporate sound. Its client base spans German mid-market and enterprise accounts across manufacturing, energy, utilities, sports, education, religion/nonprofit, government associations, and consumer brands, with named relationships including Vorwerk/Thermomix, E.ON, ABUS, Bilstein Group, LED Linear, Stadtwerke Schwerte, Ruhr-Universität Bochum, VfL Bochum, Evangelisches Johanneswerk, EKD, IHK Mittleres Ruhrgebiet, SSP AG, El Hafsi Architektur, DOGEWO21, zafaco, and Picard.

The agency's commercial model is project-based professional services with custom pricing per engagement, multi-year contracts in some cases, and a complimentary initial consultation and Brand Clarity Check funnel tool. Its go-to-market is direct enterprise field sales with in-person meetings at the Bochum headquarters, supplemented by an active social presence (Instagram, Facebook, Vimeo, LinkedIn, Xing), a portfolio website, and award-driven PR. The agency also operates a small online shop (shop.beckdesign.de) and a proprietary typeface product (Beck Sans, developed with Guido Schneider, Red Dot Award 2022 and German Design Award Special 2024). It has won consecutive German Web Awards (2024, 2025), the German Brand Award (2022, 2025), the Red Dot Award (2022), and the German Design Award Special (2022, 2024). Ownership remains concentrated with founder Guido Beck and co-managing director Zeynep Uludağ; there are no disclosed parent companies, subsidiaries, or external funding rounds.

Name

BECKDESIGN

Legal name

BECKDESIGN GmbH

Website

https://beckdesign.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

BECKDESIGN GmbH is a Bochum-based, founder-led full-service creative agency employing around 25 in-house specialists across design, web, video, photography, and sound, serving German and international enterprise and mid-market clients with integrated brand, digital, and cross-media communication services.

Ownership category

akta.pro rank

Product category

Advertising and Creative Services

NAICS

Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Advertising agency services
• Brand development services
• Corporate design services
• Web design development
• Creative production services

Headquarters

HQ city

Bochum

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agency Services Revenue: Project-based professional services revenue generated through creative and digital services including branding, corporate design, web design and development, content creation, video production, photography, and campaign development. Clients range from startups to large enterprises with project fees varying by scope and complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

BECKDESIGN GmbH is a full-service advertising and creative agency providing integrated brand communication, corporate design, web design and development, UX/UI, content and campaign production, photography, film/video, 3D/CGI, corporate sound, and custom typography services. All creative disciplines operate in-house under one roof in Bochum, Germany. The agency serves clients ranging from startups to large enterprises across manufacturing, healthcare, energy, retail, education, and nonprofit sectors.

Product overview

BECKDESIGN GmbH is a full-service advertising agency based in Bochum, Germany, with over 30 years of experience. Rather than a single software product, it offers a unified portfolio of interconnected creative services under one roof. The core offering spans brand development (branding, rebranding, employer branding), corporate design (visual identity systems, logos, typography), digital strategy (web design, UX/UI), content & campaigns (editorial design, social media, storytelling, podcasts), and multimedia production (photography, video, 3D/CGI, corporate sound). The agency differentiates through in-house delivery across all disciplines—design, programming, photography, film, and sound—enabling cross-media campaigns from a single source. Notable products include the Beck Sans proprietary typeface.

Differentiator

Problem solved

Functional benefit

Products and services

• Markenentwicklung (Brand Development) Strategic brand development, rebranding, and employer brand creation. Develops brand identity, positioning, and visual language for B2B and B2C clients ranging from startups to large enterprises.
• Corporate Design Creation and development of unified corporate visual identities including logo design, color systems, typography, and comprehensive design manuals and brand books for companies across sectors.
• Webdesign Design and development of responsive, accessible websites using content management systems such as WordPress and TYPO3, including frontend/backend development, SEO, and e-commerce solutions (WooCommerce, Shopware, Shopify).
• UX/UI Design User experience and interface design services including user journey analysis, information architecture, wireframing, interactive prototyping, design systems, accessibility, and scrollytelling for digital products and websites.
• Content & Kampagne (Content and Campaign) Development and production of cross-media campaigns, storytelling content, editorial design, social media content, podcast production, and employer branding campaigns for enterprise clients.
• Editorial Design Print media design including brochures, magazines, catalogs, annual reports, and corporate publications with cross-media digital publishing capabilities for enterprise and institutional clients.
• Foto, Video & 3D (Photography, Video & CGI) In-house photography, film production, 3D visualization, CGI rendering, and motion design for product videos, image films, event coverage, and recruiting videos across enterprise and consumer sectors.
• Produktvideos (Product Videos) Production of professional product videos including explainer films, product trailers, 3D animation, and CGI rendering with full production workflow from briefing through post-production for B2B and consumer clients.
• Corporate Sound (Corporate Sound Library) Composition and production of corporate sound libraries including brand themes, genre-specific music, sound logos, soundscapes, and sound packs for multimedia brand experiences.
• Beck Sans Typeface Proprietary geometric grotesque typeface developed by BECKDESIGN with Guido Schneider. Features eight weights from Thin to Black plus italics, OpenType alternate characters, and has won the Red Dot Award 2022 and German Design Award Special 2024.
• Digitale Strategie (Digital Strategy) Digital strategy services encompassing web design, UI/UX design, and social media marketing to build comprehensive online brand presence for business clients.
• Logoentwicklung (Logo Design) Design and development of logos, wordmarks, and brand symbols that form the foundation of visual brand identity for enterprise and institutional clients.
• Employer Branding Development of employer brand identities and campaigns to attract talent, positioning companies as attractive workplaces through cross-media recruitment campaigns.

Quantifiable outcome

• German Web Award 2025 winner with 8.6/10 points
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Guido Schneider (Type Designer)coreStrategic or Co-development PartnerCollaborated with independent type designer Guido Schneider to develop the proprietary Beck Sans typeface. The nearly year-long process involved close cooperation between BECKDESIGN and Guido Schneider, with elements from the BECK-Logo architecture guiding the typeface development.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/beckdesign
• Facebookfacebook.com/beckdesign
• LinkedInlinkedin.com/company/beckdesign-gmbh
• Instagraminstagram.com/beckdesignbochum
• Xx.com/BECKDESIGN_BO

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BECKDESIGN