What Bonum Group does

Bonum Group is a French private holding company (SAS Bonum Group, registered in Lille Métropole under RCS 908 416 639, headquartered at 48 Rue de la Bienfaisance, 75008 Paris) founded in January 2022 by Déborah Berger. The group is entirely dedicated to communication, marketing, digital, and fundraising services for general-interest causes, serving non-profit organizations, NGOs, public entities and ministries, corporate foundations, and cultural institutions across France, Germany, Belgium, and Austria. The group operates through 11 wholly-owned specialized subsidiaries: adfinitas (European omnichannel relationship marketing for non-profit fundraising in France, Germany, and Belgium), Fundoffice (Austrian relationship marketing agency), Call to Action and Spenden-Manufaktur (call centers 100% dedicated to non-profit fundraising with locally-based agents in France and Germany respectively), Citizen Press (editorial communication consulting), 4août (public-interest communications across strategy, digital, and creative), Patte Blanche and Hyssop (CSR and sustainability consulting, B Corp certified), The Good Company and The Good Design (creative and responsible communication and design), and Espérance (creative agency serving the social and solidarity economy). Each subsidiary has over 15 years of domain expertise.

The group's underlying technology is an omnichannel fundraising and communication stack combining relationship marketing, telemarketing, digital campaign execution, and data analysis, with Fundoffice having developed proprietary data analysis techniques and creative tools to optimize donor conversion for Austrian non-profits. There is no disclosed proprietary software platform, API, mobile app, or AI/ML capability. Service delivery is built around dedicated non-profit call centers in two countries and editorial/digital teams across four countries, with B Corp, Great Place to Work, RSE (CSR), and GDPR (RGPD) certifications held at the group and subsidiary level. Multiple subsidiaries (Patte Blanche since 2016, Hyssop, The Good Company) are B Corp certified, and The Good Company is a member of 1% for the Planet.

Bonum Group operates as a B2B professional services provider, generating revenue through customized consulting, creative, digital, and telemarketing engagements sold via direct sales to enterprise and mid-market clients. Pricing is not publicly disclosed and is scoped per engagement. The group is majority-owned by Florac, a family investment company chaired by Marie-Jeanne Meyer and managed by Léopold Meyer, which provides long-horizon patient capital. The share capital of SAS Bonum Group stands at €7,761,330, and the group employs 200+ collaborators (firmographics range 251-500), with active recruitment underway.

Name

Bonum Group

Legal name

SAS Bonum Group

Website

https://bonumgroup.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

251–500 employees

Short description

Bonum Group is a Paris-based French holding company founded in 2022 that operates 11 specialized marcom and fundraising agencies across France, Germany, Belgium, and Austria, serving non-profits, public entities, corporate foundations, and cultural institutions with omnichannel communication, fundraising, and CSR consulting services.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fundraising Services: Professional services for non-profit organizations to optimize their donation collection through omnichannel campaigns, relationship marketing, and telemarketing
2. Communication Consulting: Editorial communication consulting and content strategy services for public and non-profit entities
3. Digital and Creative Services: Digital expertise, creative campaigns, and 360-degree communication solutions for general interest causes
4. CSR Consulting: Corporate social responsibility consulting services provided by specialized agencies like Patte Blanche and Hyssop

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bonum Group is a European group of experts in communication, marketing, digital, and data dedicated to serving general interest causes. The group delivers fundraising, communication, citizen mobilization, and consulting services to non-profits, NGOs, public entities, and corporate foundations through 11 specialized subsidiary agencies operating across France, Germany, Belgium, and Austria. Services span editorial communication, omnichannel relationship marketing, telemarketing-based fundraising, CSR consulting, creative and design services.

Product overview

Bonum Group is a European group of experts in communication, marketing, digital, and data dedicated to engaging all audiences in causes of common good. The group operates as a multi-agency holding with 11 subsidiary companies and 4 core service offerings. The subsidiaries include: Citizen Press (editorial communication), adfinitas (omnichannel fundraising across France/Germany/Belgium), Fundoffice (Austrian fundraising), Calltoaction and Spenden-Manufaktur (non-profit call centers in France and Germany respectively), 4août (public interest communications), Patte Blanche (CSR consulting), Hyssop (sustainability consulting), The Good Company (creative communication), The Good Design (design agency), and Espérance (social economy agency). The group's four core service pillars are Non-profit Fundraising, Information and Communication, Citizen Mobilization, and Consulting. Each subsidiary has over 15 years of expertise and serves non-profit organizations, public entities, and corporate foundations.

Differentiator

Problem solved

Functional benefit

Products and services

• Citizen Press

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Adfinitas FoundersfoundationalOthersThe founders of adfinitas passed the company to Déborah Berger in January 2022, who then created Bonum Group. The alignment of values between the founders and Déborah Berger enabled the succession and creation of the group.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• WPP: London-headquartered global advertising and communications holding company with multiple agencies serving non-profits, public-sector clients, and corporate CSR programs. Comparable as a broad incumbent that could acquire or compete with specialist purpose-led groups.
• Havas: Global communications group with a dedicated cause marketing and purpose practice (Havas Cause / Havas Paris). Comparable as a broad incumbent with cause-marketing capabilities serving non-profits and corporate foundations across Europe.
• Publicis Groupe: Paris-headquartered global advertising and communications holding company with Publicis Foundation dedicated to social impact. Comparable as a broad incumbent offering overlapping services to corporate, NGO, and public-sector clients across the same European geographies.
• Ogilvy: Global creative, advertising, and PR network with dedicated purpose and sustainability practices serving NGOs, governments, and corporate CSR clients. Comparable as a broad incumbent competing for the same general-interest and CSR mandates.
• Dentsu: Tokyo-headquartered global advertising and communications network with purpose and sustainability practices serving non-profits, public-sector, and corporate foundation clients. Comparable as a broad incumbent with overlapping capabilities across European markets.

Direct peers

• FleishmanHillard: Global PR and communications firm with established purpose, CSR, and social-impact practices serving NGOs, foundations, and public-sector clients. Directly comparable to Bonum Group's general-interest communications and CSR consulting positioning.
• APCO Worldwide: Global public affairs and corporate social responsibility consultancy serving corporations, governments, and NGOs. Comparable to Bonum Group's CSR and public-interest communications consulting work, especially with corporate foundations and government clients.
• Burson: Global communications and public affairs firm (formed from the merger of BCW and Burson-Marsteller) with strong purpose, ESG, and CSR capabilities. Comparable to Bonum Group in serving NGOs, foundations, and public-interest clients with communications and advisory services.
• BETC: Paris-based creative agency widely recognized for purpose-driven and social-impact campaigns for NGOs and public-interest clients. Directly comparable to Bonum Group's French-rooted, purpose-led creative and communications offering.
• Edelman: Global public relations and communications firm with a large purpose, ESG, and CSR practice serving NGOs, foundations, and public-interest clients. Directly comparable to Bonum Group in serving general-interest causes with communications and cause-marketing expertise at international scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bonum-group

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonum Group