PetAlert

What PetAlert does

PetAlert operates a multi-country digital platform for publishing and distributing lost-and-found pet alerts. The platform is operated by Uzino Sàrl, a Swiss private limited company headquartered in Leytron, Switzerland, and serves as the official national and regional "Pet Alert" network across 16+ countries including Switzerland, France, Germany, Italy, Spain, the UK, Canada, and the USA. The core service comprises two products: paid "Alerte Disparition" (disappearance alerts for pet owners) priced from 14.90 CHF on a pay-per-use or annual Easy365 subscription basis, and free "Alerte Découverte" (discovery alerts for finders of stray animals). Alerts are propagated automatically across regional/national websites, iOS and Android mobile apps, and social media networks (Facebook, Twitter, Instagram, Pinterest), with each alert receiving a unique SEO-indexed URL and targeted to a geographic zone.

Underlying technology centers on geolocation-based targeting (95% of reached users fall within a 20km search radius), automated multi-channel relay, and a community ecosystem comprising the Watcher volunteer program, the Expert breed-identification volunteer program, and daily notifications to partner professionals (veterinarians, shelters, animal welfare associations, police). The platform supports 7 languages with 24/7 multilingual coverage and integrates authentication via Google, Facebook, and Microsoft accounts, plus payments through Visa, MasterCard, PayPal, and Carte Bleue. Additional functionality includes free poster/flyer printing (A4/A5/A6), a multilingual knowledge base, and a partnership with Trakoo for smart pet ID medals that provides a supplementary revenue stream.

The business model combines low-ticket pay-per-use alert fees, a low-priced annual subscription (Easy365 at 14.90 CHF), partial financing from Trakoo hardware sales, and planned future advertising integrations. The GTM motion is community-led and product-led: users self-serve alert creation through the web platform and apps, while volunteer Watchers and partner professionals amplify distribution and search reach. The company is bootstrapped with no disclosed external funding, employs a small core team of fewer than 10 people (developers, designer, editorial manager, social manager, project manager, plus translators), and operates without a public API or programmatic integrations.

Name

PetAlert

Legal name

Uzino Sàrl

Website

https://petalert.me

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

PetAlert, operated by Swiss Uzino Sàrl, runs a multi-country lost-and-found pet alert platform spanning 16+ countries. Users publish paid disappearance alerts (14.90 CHF) or free discovery alerts that auto-distribute via web, mobile apps, social media, partner veterinarians, and a volunteer Watcher network.

Ownership category

akta.pro rank

Product category

Pet Recovery / Lost and Found Animal Services

NAICS

Pet Care (except Veterinary) Services (81291)

akta.pro primary industry

Pet Care & Pet Services Platforms (Sitting, Walking, Grooming) (BPAMAHAI)

akta.pro secondary industry

Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers) (HSAPAQAL)

Keywords

• Lost pet alerts
• Pet recovery platform
• Animal search network
• Missing pet notifications
• Pet identification services

Headquarters

HQ city

Leytron

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Alert Disparition Subscriptions (Easy365): Annual subscription pack providing unlimited disappearance alerts for one animal, profile creation, poster printing, social media publishing, partner veterinarian notifications, user interaction, free technical support, and detailed statistics. Linked to single animal, priced at 14.90 CHF per year.
2. Classic On-Demand Alerts: Pay-per-use service for single disappearance alerts. Includes one alert plus automatic notification to authorities. Starting from 14.90 CHF. Subscribers also receive Easy365 pack automatically.
3. Trakoo Smart Tag Sales: Sale of Trakoo intelligent pet medals. Platform receives partial financing from these sales.
4. Future Advertising: Planned integration of advertising spaces and partnerships to balance operating budget.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

PetAlert operates a multi-national digital platform that allows pet owners to publish paid Disappearance Alerts (Alerte Disparition) and finders to publish free Discovery Alerts (Alerte Découverte) for lost or found animals. Each alert is automatically distributed across the PetAlert web platform, mobile apps (iOS/Android), social media networks, and a partner network of veterinarians, shelters, and police, supported by a volunteer Watcher community that conducts local searches within the alert's geolocated zone.

Product overview

PetAlert operates a multi-national lost and found animal alert network with two primary alert products: Alerte Disparition (paid disappearance alerts for pet owners) and Alerte Découverte (free discovery alerts for finders). The platform is built around these core alert services supplemented by the Programme Watchers volunteer network for localized search assistance and the Programme Expert for breed identification support. Two service tiers are offered: Pack Easy365 (annual subscription with unlimited alerts for one animal, poster printing, social media distribution, partner vet notifications, and detailed statistics for 14.90 CHF/year) and Service Classic (pay-per-use single alerts starting at 14.90 CHF with complimentary Easy365 benefits). Additional features include free poster and flyer printing in multiple formats, a multilingual knowledge base with practical recovery tips, and a partnership with Trakoo for smart pet ID medals. The platform distributes alerts across websites, social media channels (Facebook, Twitter, Instagram, Pinterest), partner professionals (veterinarians, shelters, police), and its volunteer Watcher network. PetAlert maintains country-specific platforms across 15+ nations including Switzerland, France, Germany, Italy, Spain, Belgium, Netherlands, Austria, Portugal, UK, Ireland, Liechtenstein, Monaco, Canada, and USA.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Alert campaigns can exceed 10,000 people reached in 24 hours in targeted geographic zones
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Pets France (pets.fr)minorGTM or Marketing PartnerGeneralist platform dedicated to pet owners publishing practical advice and news about pets. Visitors find practical tools, games, contests, and entertaining activities.
• Pets Suisse (pets.ch)minorGTM or Marketing PartnerGeneralist platform dedicated to Swiss pet owners publishing practical advice and news. Includes practical tools, games, contests, and activities.
• TrakoocoreGTM or Marketing PartnerSmart tag solution for quick pet identification. Users configure data on secure platform automatically associated with the medal. Finder has up to 5 contact options. PetAlert receives partial financing from Trakoo sales.
• PETS.PROminorGTM or Marketing PartnerOnline platform referencing professionals specializing in animal care. Facilitates search for services, advice, and products dedicated to pets.
• VeterinarianscoreChannel Partner/ Reseller/ DistributorPartner veterinarians receive daily notifications of all alerts in their service area, helping identify lost animals and reunite them with owners.
• Animal Shelters and SPAscoreChannel Partner/ Reseller/ DistributorPartner shelters and animal welfare organizations receive daily alert notifications to help identify animals in their care.
• Police and AuthoritiescoreChannel Partner/ Reseller/ DistributorAutomatic notification to authorities for disappearance alerts. Police can help identify animals and investigate theft.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/petalert_suisse
• Facebookfacebook.com/petalert.suisse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PetAlert