PetAlert
PetAlert, operated by Swiss Uzino Sàrl, runs a multi-country lost-and-found pet alert platform spanning 16+ countries. Users publish paid disappearance alerts (14.90 CHF) or free discovery alerts that auto-distribute via web, mobile apps, social media, partner veterinarians, and a volunteer Watcher network.
- Company typePrivate
- Founded2015
- HeadquartersLeytron, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What PetAlert does
PetAlert operates a multi-country digital platform for publishing and distributing lost-and-found pet alerts. The platform is operated by Uzino Sàrl, a Swiss private limited company headquartered in Leytron, Switzerland, and serves as the official national and regional "Pet Alert" network across 16+ countries including Switzerland, France, Germany, Italy, Spain, the UK, Canada, and the USA. The core service comprises two products: paid "Alerte Disparition" (disappearance alerts for pet owners) priced from 14.90 CHF on a pay-per-use or annual Easy365 subscription basis, and free "Alerte Découverte" (discovery alerts for finders of stray animals). Alerts are propagated automatically across regional/national websites, iOS and Android mobile apps, and social media networks (Facebook, Twitter, Instagram, Pinterest), with each alert receiving a unique SEO-indexed URL and targeted to a geographic zone.
Underlying technology centers on geolocation-based targeting (95% of reached users fall within a 20km search radius), automated multi-channel relay, and a community ecosystem comprising the Watcher volunteer program, the Expert breed-identification volunteer program, and daily notifications to partner professionals (veterinarians, shelters, animal welfare associations, police). The platform supports 7 languages with 24/7 multilingual coverage and integrates authentication via Google, Facebook, and Microsoft accounts, plus payments through Visa, MasterCard, PayPal, and Carte Bleue. Additional functionality includes free poster/flyer printing (A4/A5/A6), a multilingual knowledge base, and a partnership with Trakoo for smart pet ID medals that provides a supplementary revenue stream.
The business model combines low-ticket pay-per-use alert fees, a low-priced annual subscription (Easy365 at 14.90 CHF), partial financing from Trakoo hardware sales, and planned future advertising integrations. The GTM motion is community-led and product-led: users self-serve alert creation through the web platform and apps, while volunteer Watchers and partner professionals amplify distribution and search reach. The company is bootstrapped with no disclosed external funding, employs a small core team of fewer than 10 people (developers, designer, editorial manager, social manager, project manager, plus translators), and operates without a public API or programmatic integrations.
PetAlert firmographics
Firmographics- Name
- PetAlert
- Legal name
- Uzino Sàrl
- Website
- https://petalert.me
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PetAlert, operated by Swiss Uzino Sàrl, runs a multi-country lost-and-found pet alert platform spanning 16+ countries. Users publish paid disappearance alerts (14.90 CHF) or free discovery alerts that auto-distribute via web, mobile apps, social media, partner veterinarians, and a volunteer Watcher network.
- Ownership category
- akta.pro rank
PetAlert industry classification
Industry- Product category
- Pet Recovery / Lost and Found Animal Services
- NAICS
- Pet Care (except Veterinary) Services (81291)
- akta.pro primary industry
- Pet Care & Pet Services Platforms (Sitting, Walking, Grooming) (BPAMAHAI)
- akta.pro secondary industry
- Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers) (HSAPAQAL)
Keywords
Where PetAlert is headquartered
LocationHeadquarters
- HQ city
- Leytron
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
PetAlert business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Alert Disparition Subscriptions (Easy365): Annual subscription pack providing unlimited disappearance alerts for one animal, profile creation, poster printing, social media publishing, partner veterinarian notifications, user interaction, free technical support, and detailed statistics. Linked to single animal, priced at 14.90 CHF per year.
- Classic On-Demand Alerts: Pay-per-use service for single disappearance alerts. Includes one alert plus automatic notification to authorities. Starting from 14.90 CHF. Subscribers also receive Easy365 pack automatically.
- Trakoo Smart Tag Sales: Sale of Trakoo intelligent pet medals. Platform receives partial financing from these sales.
- Future Advertising: Planned integration of advertising spaces and partnerships to balance operating budget.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Easy365 Annual Pack - Full service subscription |
| One time/ perpetual license | Pay-as-you-go | Classic On-Demand - Single alert service |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
PetAlert product offering
Product offeringCore offering
PetAlert operates a multi-national digital platform that allows pet owners to publish paid Disappearance Alerts (Alerte Disparition) and finders to publish free Discovery Alerts (Alerte Découverte) for lost or found animals. Each alert is automatically distributed across the PetAlert web platform, mobile apps (iOS/Android), social media networks, and a partner network of veterinarians, shelters, and police, supported by a volunteer Watcher community that conducts local searches within the alert's geolocated zone.
Product overview
PetAlert operates a multi-national lost and found animal alert network with two primary alert products: Alerte Disparition (paid disappearance alerts for pet owners) and Alerte Découverte (free discovery alerts for finders). The platform is built around these core alert services supplemented by the Programme Watchers volunteer network for localized search assistance and the Programme Expert for breed identification support. Two service tiers are offered: Pack Easy365 (annual subscription with unlimited alerts for one animal, poster printing, social media distribution, partner vet notifications, and detailed statistics for 14.90 CHF/year) and Service Classic (pay-per-use single alerts starting at 14.90 CHF with complimentary Easy365 benefits). Additional features include free poster and flyer printing in multiple formats, a multilingual knowledge base with practical recovery tips, and a partnership with Trakoo for smart pet ID medals. The platform distributes alerts across websites, social media channels (Facebook, Twitter, Instagram, Pinterest), partner professionals (veterinarians, shelters, police), and its volunteer Watcher network. PetAlert maintains country-specific platforms across 15+ nations including Switzerland, France, Germany, Italy, Spain, Belgium, Netherlands, Austria, Portugal, UK, Ireland, Liechtenstein, Monaco, Canada, and USA.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Alert campaigns can exceed 10,000 people reached in 24 hours in targeted geographic zones
- +2 more outcomes
Companies that use PetAlert
Customer profileSegments4 records
Ideal customer profiles4 records
PetAlert technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
PetAlert partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Pets France (pets.fr)minorGeneralist platform dedicated to pet owners publishing practical advice and news about pets. Visitors find practical tools, games, contests, and entertaining activities.
- Pets Suisse (pets.ch)minorGeneralist platform dedicated to Swiss pet owners publishing practical advice and news. Includes practical tools, games, contests, and activities.
- TrakoocoreSmart tag solution for quick pet identification. Users configure data on secure platform automatically associated with the medal. Finder has up to 5 contact options. PetAlert receives partial financing from Trakoo sales.
- PETS.PROminorOnline platform referencing professionals specializing in animal care. Facilitates search for services, advice, and products dedicated to pets.
- VeterinarianscorePartner veterinarians receive daily notifications of all alerts in their service area, helping identify lost animals and reunite them with owners.
- Animal Shelters and SPAscorePartner shelters and animal welfare organizations receive daily alert notifications to help identify animals in their care.
- Police and AuthoritiescoreAutomatic notification to authorities for disappearance alerts. Police can help identify animals and investigate theft.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
PetAlert competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PetAlert social profiles
Digital presencePetAlert financial estimates
Financial estimateRevenue estimate
Valuation estimate
PetAlert leadership team
Management profileNumber of profiles
PetAlert funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PetAlert M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PetAlert
What does PetAlert do?
PetAlert operates a multi-national digital platform that allows pet owners to publish paid Disappearance Alerts (Alerte Disparition) and finders to publish free Discovery Alerts (Alerte Découverte) for lost or found animals. Each alert is automatically distributed across the PetAlert web platform, mobile apps (iOS/Android), social media networks, and a partner network of veterinarians, shelters, and police, supported by a volunteer Watcher community that conducts local searches within the alert's geolocated zone.
Is PetAlert a public or private company?
PetAlert is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PetAlert founded?
PetAlert was founded in 2015. It employs 1 to 10 people.
Where is PetAlert based?
PetAlert is headquartered in Leytron, Switzerland, in the Europe region.
How does PetAlert make money?
Four revenue lines are on record. Alert Disparition Subscriptions (Easy365) is the primary driver. The others are classic On-Demand Alerts, trakoo Smart Tag Sales and future Advertising.
Does PetAlert have an API?
No public API is recorded for PetAlert.
What industry is PetAlert in?
PetAlert's product category is Pet Recovery / Lost and Found Animal Services. Its primary akta.pro industry code is BPAMAHAI, Pet Care & Pet Services Platforms (Sitting, Walking, Grooming), with a secondary code of HSAPAQAL, Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers). Its NAICS code is 81291.