DM Properties
DM Properties is a Marbella-based luxury real estate agency founded in 1989, operating as a Knight Frank affiliate. It facilitates sales and rentals of high-end villas and apartments (€3M–€18M+) across the Costa del Sol, serving international high-net-worth buyers through a multilingual sales-led model and curated themed property collections.
- Company typePrivate
- Founded-
- HeadquartersMarbella, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What DM Properties does
DM Properties (legally Diana Morales Properties) is a luxury real estate agency founded in 1989 and headquartered in Marbella, Spain, operating in partnership with Knight Frank under the combined brand "Diana Morales Properties Knight Frank." The firm specializes in the sale, rental, and marketing of high-end residential properties across the Costa del Sol, with active submarkets spanning La Zagaleta, Marbella Golden Mile, Puerto Banús, Nueva Andalucía, Estepona, and Benahavís. Featured inventory ranges from approximately €2.995M to €17.9M+, concentrated in villas, penthouses, frontline beach and golf properties, modern estates, and new build developments.
The company's product surface centers on a single property sales platform with curated themed collections — DM Properties Exclusives, Luxury Property Marbella, Frontline Beach, Frontline Golf, Modern Properties, and La Zagaleta Villas — supplemented by content products including Spaces Magazine, area guides, and the annual Marbella Real Estate Market Report (2026 edition). The underlying technology consists of a property listing database with search and filter capabilities, virtual tour video integration, and a multilingual content management system supporting English, Spanish, German, Russian, and French. Distribution combines a self-serve website database, field-agent property viewings, and walk-in consultations at the Av. Canovas del Castillo office in Marbella.
DM Properties operates on a transaction-fee revenue model, earning commissions on luxury property sales, rental management and tenant placement, and new development project marketing. The firm serves high-net-worth international buyers, luxury property sellers, and lifestyle-driven buyer cohorts (golf, beach, modern architecture) through a sales-led go-to-market motion. The Knight Frank partnership provides global distribution reach and brand credibility, while the agency itself is privately held with no disclosed funding, institutional investors, or ownership structure beyond two named partners — Pia Arrieta (Principal Partner) and Mariano Beristain (Managing Partner).
DM Properties firmographics
Firmographics- Name
- DM Properties
- Legal name
- Diana Morales Properties
- Website
- https://www.dmproperties.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DM Properties is a Marbella-based luxury real estate agency founded in 1989, operating as a Knight Frank affiliate. It facilitates sales and rentals of high-end villas and apartments (€3M–€18M+) across the Costa del Sol, serving international high-net-worth buyers through a multilingual sales-led model and curated themed property collections.
- Ownership category
- akta.pro rank
DM Properties industry classification
Industry- Product category
- Luxury Real Estate Brokerage
- NAICS
- Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Luxury & High-End Residential Brokerage (BPAJAAAC)
- akta.pro secondary industries
- Villas & Luxury Estates (THAMAAAC), Ultra-Luxury Villas & Estates (THAMAEAA), Luxury Beachfront & Waterfront Villas (THAMAEAE)
Keywords
Where DM Properties is headquartered
LocationHeadquarters
- HQ city
- Marbella
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
DM Properties business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Property Sales Commission: Commission-based revenue from facilitating luxury property transactions in Marbella and Costa del Sol. Agents represent buyers and sellers of high-value residential properties ranging from €2.995M to €17.9M+.
- Property Rental Services: Marbella rental property management and tenant placement services.
- Property Developments: New development project sales and marketing services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Luxury villas and properties - price varies by property |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
DM Properties product offering
Product offeringCore offering
DM Properties is a luxury real estate brokerage in Marbella, Spain that facilitates the sale, rental, and new development marketing of high-end villas, penthouses, apartments, and townhouses across Marbella and the Costa del Sol. The agency curates themed property collections (Exclusives, Frontline Beach, Frontline Golf, Modern, La Zagaleta, Luxury) and operates under a Knight Frank affiliation to serve an international clientele. Revenue is generated primarily through commissions on luxury property transactions ranging from approximately €2.995M to over €17.9M.
Product overview
DM Properties (operated as Diana Morales Properties Knight Frank) is a luxury real estate agency in Marbella, Spain with over three decades of experience. The company operates as a single unified platform offering property sales services with specialized curated collections. The product portfolio includes the core Property Sales service supplemented by themed collections (DM Properties Exclusives, Luxury Property, Frontline Beach, Frontline Golf, Modern Properties, and La Zagaleta Villas), alongside content publications (Spaces Magazine and Area Guides). All services are accessible through the main website at dmproperties.com, with multilingual support in English, Spanish, German, Russian, and French. The company is affiliated with Knight Frank for international property services.
Differentiator
Problem solved
Functional benefit
Brands
- DM Properties Exclusives: Exclusive collection of properties available only through the agency
- Modern Properties Marbella
- Frontline Beach Marbella
- Frontline Golf Marbella
- Luxury Property Marbella
- Spaces Magazine
Products and services
- Luxury Property Sales Brokerage service for the sale of luxury villas, penthouses, apartments, and townhouses in Marbella and Costa del Sol areas including La Zagaleta, Marbella Golden Mile, Puerto Banús, Estepona, and Nueva Andalucía, with listed prices ranging from approximately €2,995,000 to €17,900,000+. Includes themed curated collections (Exclusives, Frontline Beach, Frontline Golf, Modern, La Zagaleta, Luxury) addressing distinct lifestyle segments.
- Property Rental Services Marbella rental property management and tenant placement services covering the agency's coverage area in Marbella and Costa del Sol, generating transaction-fee-based revenue alongside sales brokerage.
- Property Developments (New Build Sales and Marketing) Sales and marketing services for new development projects across Marbella and Costa del Sol, covering newly constructed apartments and townhouses in areas such as Estepona and other Costa del Sol residential zones, with contemporary architecture and modern amenities.
Companies that use DM Properties
Customer profileSegments3 records
Ideal customer profiles3 records
DM Properties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
DM Properties partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Knight FrankcoreKnight Frank is a global real estate consultancy and brokerage. DM Properties operates as Diana Morales Properties Knight Frank, leveraging the Knight Frank brand and global network for marketing luxury properties internationally. This partnership provides access to Knight Frank's worldwide client network and enhances credibility for DM Properties' luxury property listings.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
DM Properties competitors and assessment
Company assessmentDirect peers
- Engel & Völkers Marbella: Engel & Völkers operates a global luxury real estate franchise with strong presence across Marbella and Costa del Sol, directly competing for the same HNW international buyers and sellers of villas and premium residences.
- Coldwell Banker Marbella: Coldwell Banker runs an international luxury real estate network with dedicated Marbella offices offering villas, apartments, and penthouses across Costa del Sol to global HNW clientele — directly overlapping with DM's product and customer focus.
- Lucas Fox International Properties: Lucas Fox is a Spain-headquartered luxury real estate agency specializing in premium properties across Barcelona, Madrid, Marbella, Ibiza, and the Costa del Sol, with strong international marketing focus similar to DM Properties.
- Panorama Properties: Panorama is a long-established Marbella-based luxury real estate agency specializing in villas, plots, and high-end coastal properties in Marbella and Costa del Sol, directly overlapping DM's core service area and product category.
Broad incumbents
- Knight Frank: Knight Frank is DM Properties' strategic partner and global real estate consultancy; it competes with DM in the broader luxury brokerage space while simultaneously extending DM's reach via its worldwide office network.
- Savills Marbella: Savills is a global real estate services firm with Marbella and Costa del Sol coverage serving ultra-high-net-worth buyers of luxury villas and estates — overlapping with DM but as part of a much broader global portfolio.
- Sotheby's International Realty (Spain): Sotheby's International Realty competes in Marbella luxury real estate through affiliate offices, leveraging its auction-house brand to attract ultra-luxury buyers — overlapping with DM at the high end of the market.
- Christie's International Real Estate (Marbella): Christie's International Real Estate offers luxury Marbella and Costa del Sol listings through affiliated agents, competing for the same UHNW villa buyer pool that DM serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
DM Properties social profiles
Digital presenceDM Properties financial estimates
Financial estimateRevenue estimate
Valuation estimate
DM Properties leadership team
Management profileNumber of profiles
Profiles2 records
DM Properties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DM Properties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DM Properties
What does DM Properties do?
DM Properties is a luxury real estate brokerage in Marbella, Spain that facilitates the sale, rental, and new development marketing of high-end villas, penthouses, apartments, and townhouses across Marbella and the Costa del Sol. The agency curates themed property collections (Exclusives, Frontline Beach, Frontline Golf, Modern, La Zagaleta, Luxury) and operates under a Knight Frank affiliation to serve an international clientele. Revenue is generated primarily through commissions on luxury property transactions ranging from approximately €2.995M to over €17.9M.
Is DM Properties a public or private company?
DM Properties is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DM Properties founded?
DM Properties was founded in -1. It employs 11 to 50 people.
Where is DM Properties based?
DM Properties is headquartered in Marbella, Spain, in the Europe region.
How does DM Properties make money?
Three revenue lines are on record. Property Sales Commission is the primary driver. The others are property Rental Services and property Developments.
Who are DM Properties's main competitors?
Direct peers on record are Engel & Völkers Marbella, Coldwell Banker Marbella, Lucas Fox International Properties and Panorama Properties. Broad incumbents are Knight Frank, Savills Marbella, Sotheby's International Realty (Spain) and Christie's International Real Estate (Marbella).
Does DM Properties have an API?
No public API is recorded for DM Properties.
What industry is DM Properties in?
DM Properties's product category is Luxury Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAC, Luxury & High-End Residential Brokerage, with a secondary code of THAMAAAC, Villas & Luxury Estates. Its NAICS code is 53131 and its SIC code is 6531.