The Flame Lily

Name

The Flame Lily

Legal name

The Flame Lily Healthcare Limited

Website

https://theflamelily.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Home Healthcare and Complex Care Services

NAICS

Home Health Care Services (62161), Outpatient Mental Health and Substance Abuse Centers (621420), Services for the Elderly and Persons with Disabilities (624120), Offices of Physicians, Mental Health Specialists (621112), Other Individual and Family Services (62419)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Misc Health & Allied Services, Nec (8090), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF)

akta.pro secondary industries

Behavioral Health Skilled Home Health (Psychiatric Nursing) (HSABACAM), Psychiatry & Medication Management Platforms (HLALAEAB)

Keywords

• Complex care services
• Supported living services
• Healthcare staffing solutions
• Home care services
• Telehealth GP consultations

Headquarters

HQ city

Wolverhampton

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Complex Care and Supported Living Services: Provides personal care, supported living, and complex care services to individuals in their own homes or supported living settings. Services funded through CCGs, local authorities, and healthcare commissioners.
2. Temporary Staffing Solutions: Healthcare, nursing and medical recruitment agency providing temporary staffing to NHS and independent healthcare providers. Operates through framework agreements including Health-Trust Europe and NHS Collaborative Procurement Partnership. NHS audit compliance score above 97%.
3. Domiciliary Care and Live-in Care: Regulated personal care activity provided to clients in their own homes, tendered based on funder requirements (client, local authority or healthcare).
4. CheckUp Health Telehealth Services: Private GP consultation platform offering video consultations, prescriptions, sick notes, and referral letters. Uses session-based pricing with 20-minute consultation blocks. Additional fees for prescriptions, letters and sick notes.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Flame Lily Healthcare delivers person-centred complex care and supported living services for individuals with mental health needs, learning disabilities, autism, dementia, Parkinson's, and neurological conditions, alongside temporary healthcare staffing solutions to NHS trusts, CCGs, local authorities, and independent providers. Through its CheckUp Health subsidiary, it provides an AI-powered telehealth platform offering video, audio, and picture-messaging GP consultations, electronic prescriptions, sick notes, referral letters, and a health monitoring feature, complemented by The Flame Lily Academy online training portal for healthcare staff development.

Product overview

The Flame Lily Healthcare operates three key divisions: Complex Care and Supported Living Services, Healthcare Technology Development (CheckUp Health), and Temporary Staffing Services. The core product is CheckUp Health, an AI-powered digital health platform enabling remote GP consultations via video, audio, and picture messaging with GMC-registered doctors, complemented by prescription services, sick notes, referral letters, and the My Health monitoring feature. The portfolio also includes Hospital at Home services for intermediate care at home, supported living for young people and adults with complex needs, domiciliary and live-in care, temporary healthcare staffing, and The Flame Lily Academy online training portal.

Differentiator

Problem solved

Functional benefit

Brands

• CheckUp Health: AI-powered GP platform enabling customers to connect with registered UK doctors via audio, video, and picture messaging for medical consultations, prescriptions, referrals, and sick notes. The technology is developed and operated by The Flame Lily Healthcare Limited.

Products and services

• Complex Care and Supported Living Services Comprehensive supported living and complex care services for individuals with mental health needs, learning disabilities, autistic spectrum disorders, dementia, Parkinson's, and other complex conditions. Includes supported accommodation for young people aged 16-25 and adults, delivered in own homes, supported living settings, or community settings.
• Temporary Staffing Services Framework-approved healthcare, nursing, and medical recruitment agency providing temporary staffing solutions to NHS trusts, independent healthcare providers, supported living, and homecare organisations. Operates through Health-Trust Europe and NHS Collaborative Procurement Partnership frameworks with NHS audit compliance above 97%.
• CheckUp Health Telehealth Platform AI-powered digital health platform enabling UK residents to connect with GMC-registered doctors via video, audio, and picture messaging for GP consultations, prescriptions, sick notes, referral letters, and health monitoring. Includes the My Health in-app feature for tracking blood pressure, blood sugars, heart rate, BMI, weight, and temperature.
• Hospital at Home Service Subtype of Intermediate Care providing active treatment at home by healthcare professionals for patients who may otherwise be admitted to hospital, including early supported discharge and reablement services. Clinical team has over 50 years of combined experience across the spectrum.
• Domiciliary Care and Live-in Care Regulated personal care services provided to clients in their own home, with care packages tailored to individual requirements as specified by funders (client, local authority, or healthcare commissioner).
• The Flame Lily Academy Online Training Portal

Quantifiable outcome

• CQC rated Overall GOOD across all five domains following latest inspection
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• NHS Collaborative Procurement PartnershipcoreChannel Partner/ Reseller/ DistributorFramework membership enabling The Flame Lily to provide staffing solutions to NHS trusts and healthcare organisations across the nation. Operates as approved NHS supplier for more than 19 years.
• Health-Trust EuropecoreChannel Partner/ Reseller/ DistributorFramework partnership for healthcare staffing and services procurement. Enables The Flame Lily to work with a variety of clients across the nation.
• Care Quality Commission (CQC)coreStrategic or Co-development PartnerIndependent regulator of health and social care in England. Governs The Flame Lily Healthcare with CQC registration. Recent inspection rated the service as 'Good' across all five domains.
• United Kingdom Homecare Association (UKHCA)coreStrategic or Co-development PartnerAccredited membership enabling compliance with homecare industry standards and best practices.
• Recruitment and Employment Confederation (REC)coreStrategic or Co-development PartnerPlatinum category membership demonstrating compliance with recruitment industry standards. Highest level of REC accreditation.
• NHS Trusts and CCGscoreChannel Partner/ Reseller/ DistributorNHS trusts, Clinical Commissioning Groups, and local authorities commissioning complex care services, supported living, and staffing solutions. Primary B2B customers for healthcare services.
• Occupational Therapists and Speech & Language ProfessionalsminorStrategic or Co-development PartnerCollaborative relationships with occupational therapists and speech and language professionals for individual care plans, particularly for TEC (Assistive Technology) solutions.
• Multidisciplinary Healthcare TeamsminorStrategic or Co-development PartnerCollaboration with psychiatrists, district nurses, social workers, and GPs for comprehensive care treatment plans for individuals with complex needs.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Babylon Health: UK-headquartered digital health company offering AI-powered GP consultations via subscription and one-off models. Most comparable competitor to the CheckUp Health platform, though operating at significantly larger scale and capital base.
• Cygnet Health Care: Major UK provider of mental health, learning disability and neurological services across inpatient hospitals and community settings. Overlaps with The Flame Lily's mental health and complex care services but operates a fundamentally different facility-led model.
• Priory Group: One of the UK's largest independent providers of mental health, learning disability, and complex care services across inpatient, residential and community settings. Operates broadly in the same space as The Flame Lily but at significantly larger scale and with a much broader service portfolio.

Direct peers

• Dimensions UK: UK charity supporting people with learning disabilities and autism through supported living, personalisation, and bespoke care packages. Closely comparable to The Flame Lily's supported living services and assistive technology integration (TEC) approach.
• Pulse Staffing (Pulse Jobs): UK healthcare staffing agency providing temporary and permanent nurses, doctors and allied health professionals to NHS trusts and private providers. Directly comparable to The Flame Lily's temporary staffing division and NHS framework participation.
• Voyage Care: One of the largest UK providers of supported living and complex care for adults with learning disabilities, autism, and mental health needs. Highly comparable to The Flame Lily's core complex care and supported living division, though at materially larger scale.
• Lifeways: UK specialist provider of supported living and residential care for people with learning disabilities, autism, acquired brain injuries, and complex needs. Directly overlaps with The Flame Lily's supported living and complex care services for adults and young people aged 16-25.
• Hft (Home Farm Trust): UK charity providing learning disability support including supported living, personalisation, and assistive technology. Directly comparable to The Flame Lily's complex care/supported living model for individuals with learning disabilities and complex needs.
• Push Doctor: UK digital GP consultation platform offering video appointments, prescriptions and sick notes via a consumer app. Closely comparable to CheckUp Health in product offering (video/audio/text consultations, prescriptions, sick notes) though with a stronger consumer brand.
• Turning Point: UK social enterprise delivering learning disability, mental health, and complex needs services including supported living and home care. Comparable across The Flame Lily's mental health, learning disability and complex care segments.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCbMbrs6lPcVTbNm3G1KqJ4g
• LinkedInlinkedin.com/company/the-flame-lily
• Instagraminstagram.com/theflamelily
• Xx.com/findanurse
• Facebookfacebook.com/theflamelily

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Flame Lily