BOLD BERLIN

What BOLD BERLIN does

BOLD BERLIN (also operating under the umbrella brand BOLD.unite) is a full-service communications, marketing, and design agency headquartered in Berlin, Germany, with a secondary office in Los Angeles, California. The firm provides consultancy and strategy, brand and product communications, influencer marketing, social media marketing, talent management, and creative direction and production services. Its primary client base is enterprise brands in fashion, beauty, lifestyle, urban lifestyle, and adjacent verticals, with a publicly disclosed retained roster including e.l.f. Cosmetics, G-Star RAW, Mango, Aesop, Amazon Fashion, Bang & Olufsen, Cannondale, Casio, G-SHOCK, Weleda, Paula's Choice, Freitag, Esprit, HEAD, Keys Soulcare, Yazio, Stapelstein, YNIQ, Rodeo Drive, Royal Hawaiian Center, Lynk & Co, Keen, and Andrew Fitzsimons. The company is female-founded, privately held with no external funding rounds disclosed, and has a stated team of 11-50 employees (approximately 20 professionals visible on its website). Revenue is generated through project-based engagements and multi-year retainer contracts, with pricing determined via direct consultation rather than publicly disclosed rates.

The agency's product portfolio has expanded beyond core communications services. In 2022 BOLD founded matchasome, an "everything matcha" consumer brand, marking its first move into operating its own product. The broader BOLD.unite universe also encompasses LAB, an in-house creative and innovation studio, and PPL, a talent management platform that connects the agency's network of creative professionals and influencers. This positioning — agency plus owned brand plus talent platform plus creative studio — reflects a portfolio-of-brands strategy rather than a single-service agency model. The go-to-market is sales-led and consultative, targeting enterprise and mid-market clients through case-study-driven website content, direct outreach, and organic social (Instagram, LinkedIn), with no disclosed paid acquisition or self-serve channels.

No proprietary technology stack, software platform, AI/ML infrastructure, or data flywheel is disclosed in available source material. The firm's competitive proposition rests on cultural relevance, subcultural positioning, boutique-style individualized service, and a transatlantic Berlin-L.A. footprint — differentiating on creative talent and cultural insight rather than technology or scale.

Name

BOLD BERLIN

Legal name

BOLD BERLIN

Website

https://boldberlin.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

BOLD BERLIN is a privately held, female-founded, full-service communications and marketing agency headquartered in Berlin with a secondary office in Los Angeles. It serves 20+ enterprise clients across fashion, beauty, lifestyle, and adjacent verticals via retainer and project-based engagements, and operates the matchasome consumer sub-brand.

Ownership category

akta.pro rank

Product category

Public Relations & Communications Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Creative Boutique Agencies (MPAAAAAB)

Keywords

• Public relations services
• Brand communications
• Influencer marketing
• Creative production services
• Talent management

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Communications Agency Services: BOLD operates as a full-service communications agency offering consultancy & strategy, brand & product communications, influencer marketing, social media marketing, talent management, and creative direction & production. Revenue is generated through project-based engagements and retainer contracts with brand clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

BOLD BERLIN is a full-service communications and design agency offering consultancy and strategy, brand and product communications, influencer marketing, social media marketing, talent management, and creative direction and production. The agency serves fashion, beauty, lifestyle, and urban lifestyle brands with culturally relevant, subcultural communications delivered through project-based engagements and retainer contracts.

Product overview

BOLD.unite is a full-service communications agency with a boutique mindset, operating as a unified platform that unites communications and design experts rooted in urban lifestyle. The portfolio consists of the core BOLD.unite agency services (Consultancy & Strategy, Brand & Product Communications, Influencer Marketing, Social Media Marketing, Talent Management, Creative Direction & Production), supplemented by matchasome (a matcha product brand founded in 2022), LAB (creative/innovation studio), and PPL (talent management platform). Teams operate in Berlin and Los Angeles, with a focus on authentic communications and (sub)cultural impact across all channels.

Differentiator

Problem solved

Functional benefit

Brands

• matchasome: An everything matcha brand founded in 2022 by BOLD. A sub-brand operating as a separate product line under the BOLD umbrella.

Named customers24 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MatchasomecoreStrategic or Co-development Partner · 1 January 2022BOLD founded Matchasome in 2022 as their own brand venture - an everything matcha brand. This represents BOLD's decision to get their feet wet and start their own brand, applying their communications expertise to build a consumer product.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Mother: Globally distributed independent creative ad network with boutique positioning; overlaps with BOLD on integrated creative work and challenger-brand sensibilities but at materially larger scale and broader category coverage.
• Spring Studios: Larger creative agency/studio network with strong fashion and luxury presence that competes with BOLD on creative direction and brand activations but operates at greater scale and broader geographic footprint.

Direct peers

• Karla Otto: Global luxury communications and PR agency serving fashion, beauty and lifestyle brands across multiple markets; the most direct comparable firm to BOLD in services, vertical focus and client caliber.
• Bureau Borsche: Berlin-based creative agency with strong fashion, culture and brand-design practice; competes for the same German and European boutique creative briefs and draws from the same Berlin talent pool.
• KCD: Legendary fashion and luxury communications/PR agency with deep brand relationships; comparable boutique-to-mid-sized agency model serving premium fashion and lifestyle clients that BOLD also targets.
• The Communications Store: Integrated communications agency focused on fashion, lifestyle and beauty brands with a similar boutique, multi-service (PR + influencer + social) offering that competes head-to-head with BOLD for European and global brand retainers.
• Bullish: Berlin-based communications agency with deep streetwear, sneaker and youth-culture focus; among the closest direct boutique competitors to BOLD in urban/subcultural communications within the German market.
• PR Consulting: Luxury and fashion communications agency closely aligned with KCD; competes for the same retained-client pool of premium fashion, beauty and lifestyle brands targeted by BOLD.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bold-communications-&-marketing
• Instagraminstagram.com/boldberlin
• Xx.com/boldberlin
• Facebookfacebook.com/BOLDBerlin

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOLD BERLIN