HANS Power & Water
HANS Power & Water (operated by S2 Equipment, LLC) is a Michigan-based water treatment equipment company that designs and sells reverse osmosis whole-house filtration systems through a US dealer network and direct sales, serving residential and commercial customers.
- Company typePrivate
- Founded-
- HeadquartersFarmington Hills, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What HANS Power & Water does
HANS Power & Water, operating through its legal entity S2 Equipment, LLC (a Michigan LLC headquartered at 26700 Haggerty Rd, Farmington Hills), designs, markets, and sells whole-house water treatment systems built on reverse osmosis technology. The product portfolio spans the Model 2 family (Model 2, Model 2R, Model 2 DM, and Model 2 QUAD RO) for residential use, the higher-capacity HPW-3300 and HPW-5000 systems, a commercial line that includes Model 2 Quad Commercial and Redundant Pump Commercial configurations, and the HPW Treatment Module add-on for existing installations. The company positions the line as meeting or exceeding bottled-water quality standards, supported by published performance data sheets for each model.
The business is a hardware-sales operation with no disclosed recurring or software revenue stream. Pricing is quote-based and not publicly listed; buyers obtain quotes either through the company directly (via phone at 888-986-4156, an online contact form, or the website) or through an independent US dealer network with a locator on the corporate site. Payment processing for direct online transactions is handled by Stripe, Inc., a third-party processor; S2E does not collect or store credit card data. Marketing is primarily digital, using the company website alongside Facebook, Instagram, LinkedIn, Twitter/X, YouTube, and an email newsletter, targeting both residential homeowners seeking whole-house filtration and commercial customers with business-scale water treatment needs.
Customer segmentation is documented across two primary use-case segments (Residential and Commercial), served within the United States only. The company holds a registered trademark on the HANS® Premium Water brand. No venture or institutional funding, M&A activity, leadership changes, regulatory actions, or third-party certifications were identified in the available source material, and no revenue figures are publicly disclosed. The ownership is closely held, and the operating entity is a private Michigan LLC with 11-50 employees.
HANS Power & Water firmographics
Firmographics- Name
- HANS Power & Water
- Legal name
- Hans Power & Water LLC
- Website
- https://hanspremiumwater.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HANS Power & Water (operated by S2 Equipment, LLC) is a Michigan-based water treatment equipment company that designs and sells reverse osmosis whole-house filtration systems through a US dealer network and direct sales, serving residential and commercial customers.
- Ownership category
- akta.pro rank
HANS Power & Water industry classification
Industry- Product category
- Water Treatment Equipment
- akta.pro primary industry
- Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE)
- akta.pro secondary industries
- Reverse Osmosis (RO) Systems (Residential) (CRAJAJAK), Water Systems & Treatment (Pumps/Boilers/Water Heaters/Filtration) (IMAIABAK)
Keywords
Where HANS Power & Water is headquartered
LocationHeadquarters
- HQ city
- Farmington Hills
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HANS Power & Water business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Water Treatment Equipment Sales: Sale of whole-house water treatment systems and modules to residential and commercial customers through dealer network and direct sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing through dealer network |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
HANS Power & Water product offering
Product offeringCore offering
HANS Power & Water sells whole-house water treatment systems based on reverse osmosis technology. The portfolio includes the Model 2 DM (deionization), Model 2, Model 2R (with redundant pump for commercial use), Model 2 QUAD RO (quad-stage RO), HPW-3300, HPW-5000, and an HPW Treatment Module. Each model is documented with a performance data sheet and is available in residential and commercial variants with separate terms of sale and warranty coverage.
Product overview
HANS Premium Water offers a line of whole-house water treatment systems positioned as alternatives to bottled water. The product portfolio centers on reverse osmosis technology with multiple models including the Model 2 DM, Model 2, Model 2R, Model 2 QUAD RO, HPW-3300, and HPW-5000. The Model 2 QUAD RO represents the most advanced configuration featuring quad-stage filtration. The HPW Treatment Module serves as an add-on component for existing installations. Products are available in both residential and commercial variants, with specialized terms of sale and warranty documentation for each product category.
Differentiator
Problem solved
Functional benefit
Products and services
- Model 2 QUAD RO Quad-stage reverse osmosis whole-house water treatment system, positioned by the company as meeting or exceeding bottled water standards, with a published performance data sheet.
- Model 2 DM Whole-house deionization water treatment system with published performance data sheet, intended for residential and commercial use.
- Model 2 Whole-house water treatment system positioned as meeting or exceeding bottled water standards, with documented performance specifications.
- Model 2R Whole-house water treatment system featuring a redundant pump configuration intended for commercial applications, with a published performance data sheet.
- HPW-3300 Whole-house water treatment system for residential use, with documented performance specifications.
- HPW-5000 Larger-capacity whole-house water treatment system compared to the HPW-3300, with published performance specifications.
- HPW Treatment Module Water treatment module integrated within the HANS Premium Water product line to enhance purification, with its own published performance data sheet.
Companies that use HANS Power & Water
Customer profileSegments2 records
Ideal customer profiles2 records
HANS Power & Water technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
HANS Power & Water partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
HANS Power & Water competitors and assessment
Company assessmentDirect peers
- APEC Water Systems: Specialist in reverse osmosis systems for residential and light-commercial use, directly comparable to HANS's RO-centric whole-house product strategy.
- iSpring Water Systems: Manufacturer of residential RO and whole-house filtration systems sold online and through resellers, overlapping with HANS on core RO technology and dealer/online distribution.
- Aquasana: Whole-house and point-of-use water filtration brand focused on contaminant removal, with a direct-to-consumer and dealer channel mix similar to HANS's premium positioning.
- EcoWater Systems: Established residential water treatment brand selling whole-house filtration, softening, and RO through a national dealer network, competing directly with HANS Premium Water.
- Culligan: One of the largest North American water treatment companies, offering whole-house filtration, RO systems, and a national dealer/service network that directly overlaps with HANS's residential and commercial offerings.
- Pelican Water Systems: Whole-house water filtration, softening, and RO provider targeting residential and commercial customers, with comparable product breadth and dealer-led distribution.
- Kinetico: Specialist in residential and commercial water treatment, including whole-house filtration and RO systems, distributed via a dealer network — a structurally similar model to HANS.
Emerging players
- Springwell Water: Smaller DTC-focused whole-house filtration and RO brand; overlaps with HANS on whole-house residential positioning but competes more via direct online sales than a dealer network.
Broad incumbents
- Pentair: Diversified water treatment and flow company with residential whole-house filtration, RO, and water-softening products, competing head-to-head with HANS through retail and dealer channels.
- 3M (Filtrete Water): Broad incumbent offering residential water filtration products under the Filtrete brand, competing with HANS at retail and through home improvement channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
HANS Power & Water social profiles
Digital presenceHANS Power & Water financial estimates
Financial estimateRevenue estimate
Valuation estimate
HANS Power & Water leadership team
Management profileNumber of profiles
HANS Power & Water funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HANS Power & Water M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HANS Power & Water
What does HANS Power & Water do?
HANS Power & Water sells whole-house water treatment systems based on reverse osmosis technology. The portfolio includes the Model 2 DM (deionization), Model 2, Model 2R (with redundant pump for commercial use), Model 2 QUAD RO (quad-stage RO), HPW-3300, HPW-5000, and an HPW Treatment Module. Each model is documented with a performance data sheet and is available in residential and commercial variants with separate terms of sale and warranty coverage.
Is HANS Power & Water a public or private company?
HANS Power & Water is a private company. It is classified as unknown and is currently operating.
When was HANS Power & Water founded?
HANS Power & Water was founded in -1. It employs 11 to 50 people.
Where is HANS Power & Water based?
HANS Power & Water is headquartered in Farmington Hills, United States, in the North America region.
How does HANS Power & Water make money?
One revenue line is on record: water Treatment Equipment Sales.
Who are HANS Power & Water's main competitors?
Direct peers on record are APEC Water Systems, iSpring Water Systems, Aquasana, EcoWater Systems, Culligan, Pelican Water Systems and Kinetico. Springwell Water is listed as an emerging player. Broad incumbents are Pentair and 3M (Filtrete Water).
Does HANS Power & Water have an API?
No public API is recorded for HANS Power & Water.
What industry is HANS Power & Water in?
HANS Power & Water's product category is Water Treatment Equipment. Its primary akta.pro industry code is CRAJAJAE, Whole-House (Point-of-Entry) Water Treatment Systems, with a secondary code of CRAJAJAK, Reverse Osmosis (RO) Systems (Residential).