Floorball+

What Floorball+ does

Floorball+, operating under the legal name HOCKEYBALL, is a Canadian-based sports equipment company incorporated and headquartered in North Vancouver, British Columbia. The company designs, sources, and sells floor hockey equipment — sticks, kits, and accessories — through a direct-to-consumer Shopify storefront, with no disclosed physical retail presence. Founded with activity documented from 2014 (firmographics) and a web footprint dating to at least 2016, the company operates with 11–50 employees and has no disclosed external funding rounds.

The product portfolio is organized into three collections: Hockeyball Sticks (Playmaker Pro at $49.99 and Kinetic X Freestyle at $59.99), Hockeyball Kits (bundles of 10, 20, and 40 sticks priced $379–$1,379, plus a SOAP Hockeyball Kit at $434), and Hockeyball Accessories (team bags at $55 and floorballs). The core technical proposition is accessibility — products are designed for play on virtually any flat surface (gymnasiums, streets, tennis courts, grass, beaches) without ice or expensive specialized equipment. The company has extended this accessibility positioning into adaptive sports variants, including wheelchair Hockeyball, Blind Hockeyball, Deaf Hockeyball, and Walking Hockeyball, and explicitly targets schools, families, and recreational players.

The business model is hardware-driven, with revenue generated primarily through one-time unit and bundle sales priced in USD and CAD across US and Canadian sites. A subscription membership program introduces a recurring-revenue component. Marketing is conducted through organic social channels (Facebook, Instagram), blog content, and email newsletter, while distribution is supplemented by a Registered Hockeyball Partners fundraising program that allows third-party organizations to resell equipment. The company has no disclosed enterprise sales motion, no API or software platform, and no AI/ML capabilities. The competitive framing positions Hockeyball as "what Pickleball is to racket sports" — a category-style narrative rather than a defensible technology platform.

Name

Floorball+

Legal name

HOCKEYBALL

Website

https://floorballplus.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Floorball+ (HOCKEYBALL) is a Canadian sports equipment company that sells floor hockey sticks, team kits, and accessories through a direct-to-consumer Shopify storefront, targeting recreational players, schools, families, and adaptive sports participants across North America.

Ownership category

akta.pro rank

Product category

Floor Hockey Equipment

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Ice Hockey & Field Hockey Equipment Retail (CRAMAEAE)

Keywords

• Floor hockey equipment
• Hockey sticks
• Sports accessories
• Team kits
• Adaptive sports gear

Headquarters

HQ city

North Vancouver

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Hardware Sales - Sticks: One-time sale of hockeyball sticks (Playmaker Pro and Kinetic X series) at varying price points from $49.99 to $59.99 per unit
2. Hardware Sales - Kits and Packages: Team kits and packages sold at wholesale-style pricing tiers: 10-stick pack ($379), 20-stick pack ($729), 40-stick pack ($1,379), SOAP kit ($434)
3. Hardware Sales - Accessories: Accessories including team bags ($55) and floorballs
4. Membership Program: Subscription membership program offering exclusive benefits to members

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Floorball+ sells floor hockey equipment under the Hockeyball brand, including Playmaker Pro and Kinetic X Freestyle hockeyball sticks, team kit bundles (10-, 20-, and 40-stick packs), the SOAP Hockeyball Kit, and accessories such as the Team Bag. The offering is targeted at individuals, teams, schools, families, and adaptive-sports programs seeking an ice-free, low-cost, inclusive form of hockey playable on any flat surface, distributed through a direct-to-consumer Shopify storefront.

Product overview

Hockeyball is a physical product company selling floor hockey equipment. The offering consists of hockey sticks (PLAYMAKER PRO and KINETIC X Freestyle lines), equipment bags (Team Bag), and team bundle packages (10, 20, and 40-stick packs of Playmaker Pro kits plus SOAP Hockeyball Kit). The product portfolio is organized into three main collections: Hockeyball Sticks (individual sticks), Hockeyball Kits (team bundles), and Hockeyball Accessories (floorballs and bags). No unified software platform or digital product offering is present.

Differentiator

Problem solved

Functional benefit

Products and services

• Playmaker Pro Hockeyball Sticks Professional-grade hockeyball stick designed for floor/ball/street hockey without ice. Priced at $49.99 USD per unit; targeted at individual recreational players, schools, and teams.
• Kinetic X Hockeyball Freestyle Stick Freestyle hockeyball stick available in three sizes and handed options for varied play styles. Priced at $59.99 USD per unit; targeted at individual players seeking advanced freestyle performance.
• Team Bag Equipment bag for team storage and transport of Hockeyball sticks and accessories. Priced at $55.00 USD; targeted at teams and organized groups.
• Playmaker Pro Team Kit 10-Stick Pack Bulk team bundle of 10 Playmaker Pro hockeyball sticks for outfitting small squads. Priced at $379.00 USD; targeted at schools, clubs, and team organizers.
• Playmaker Pro Team Kit 20-Stick Pack Bulk team bundle of 20 Playmaker Pro hockeyball sticks. Priced at $729.00 USD; targeted at mid-size schools, clubs, and league organizers.
• Playmaker Pro Team Kit 40-Stick Pack Largest bulk team bundle of 40 Playmaker Pro hockeyball sticks for outfitting full teams. Priced at $1,379.00 USD; targeted at large schools, leagues, and organizations.
• SOAP Hockeyball Kit Specialized hockeyball kit offering within the Hockeyball Kits collection. Priced at $434.00 USD; targeted at teams and programs requiring a turnkey Hockeyball setup.
• Hockeyball Membership Recurring membership subscription granting exclusive benefits to Hockeyball members. Targeted at engaged players, teams, and Hockeyball enthusiasts seeking ongoing perks.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Registered Hockeyball Partners (Fundraising Program)minorChannel Partner/ Reseller/ DistributorRegistered partners gain access to unique fundraising and saving opportunities through Hockeyball's partner program. Partners can resell Hockeyball products for fundraising purposes.

Recent moves6 records

Expansion highlights6 records

Emerging players

• Gryphon Hockey: Gryphon Hockey produces field hockey sticks and equipment globally. Comparable as a niche stick-sports equipment brand serving a smaller, specialized community similar to how Hockeyball targets a non-ice hockey niche.
• JOOLA Pickleball: JOOLA is a leading pickleball paddle and equipment brand with strong tournament and grassroots community presence. Comparable as a Pickleball-era category leader whose playbook (accessibility, tournaments, community content) Hockeyball explicitly references as its strategic template.
• Selkirk Sport: Selkirk Sport is one of the leading pickleball paddle brands and helped build the modern pickleball category through community-led growth and tournaments. Directly comparable business-model analog: Hockeyball's stated ambition is to do for hockey what Selkirk/Pickleball did for racket sports.

Direct peers

• Franklin Sports: Franklin Sports is a major manufacturer of recreational and street hockey equipment, including sticks, goal sets, and balls sold through mass retail. Closely comparable as a ball/street/floor hockey equipment brand serving recreational and youth markets — Hockeyball's core segment.
• Tour Hockey: Tour Hockey specializes in street hockey sticks, balls, and accessories marketed to recreational and youth players. Directly comparable as a street/ball hockey equipment specialist targeting similar entry-level and recreational use cases.

Broad incumbents

• CCM Hockey: CCM is a major hockey equipment brand producing sticks, skates, helmets and protective gear with broad retail distribution. Directly comparable as a competing hockey stick and equipment manufacturer targeting similar end-users.
• Warrior Sports: Warrior produces ice hockey sticks, gloves, and protective gear with strong presence in retail and at the pro level. Comparable as a competing hockey equipment manufacturer with overlapping stick product category.
• Sherwood Hockey: Sherwood produces ice hockey sticks, goalie equipment, and accessories and is widely used at amateur and pro levels. Comparable as a hockey stick brand competing for the same end-consumer wallet share.
• Bauer Hockey: Bauer is the dominant ice hockey equipment manufacturer globally, producing sticks, skates, and protective gear. Comparable as the incumbent hockey equipment brand Hockeyball must differentiate against; offers overlapping stick product lines but anchored to ice play.
• STX Lacrosse / Hockey: STX produces lacrosse and hockey equipment including sticks and protective gear. Comparable as a stick-based sports equipment brand with hockey product overlap and retail distribution reach that Hockeyball lacks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/playhockeyball
• Instagraminstagram.com/playhockeyball
• Xx.com/floorballplus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floorball+