What Bhojsons Group does

Bhojsons Group is a privately held Nigerian diversified conglomerate founded in 1895 and headquartered at 29C, Kofo Abayomi Street, Victoria Island, Lagos. Operating through wholly owned subsidiaries MDV Industries Limited, MDV Sacks Limited, Globe Spinning Mills Limited, PENL Limited, NPCP Limited, MDV PLC, and Bhojsons PLC, the Group spans automotive assembly and distribution, plastics and industrial packaging manufacturing, telecom infrastructure ducts, FMCG and hygiene production, energy storage distribution, and water/agricultural solutions. It employs 501–1,000 people across a pan-Nigeria network of 7 regional branches with redistribution warehouses and additional manufacturing operations in Ethiopia. The Group is controlled by the Dalamal family, with Mr. Deepak M. Dalamal as Chairman and Mr. Vishant D. Dalamal as Group Managing Director.

Core products include Lifan and Jincheng motorcycles, Piaggio and Dayun (since 2012) passenger and cargo tricycles, MDV PLB HDPE telecom ducts produced at up to 50,000 km annually — making MDV Industries the recognized West African leader in this niche — together with MDV PVC pipes, corrugated HDPE pipes, and optical fibre cables. The Group distributes Okaya and KStar batteries, DAB Pumps for water and agriculture, Forbes Marshall (since 2015) industrial steam and process-efficiency systems, and manufactures its own FMCG brands: Wonder Snacks, Angel sanitary pads (with odour-lock technology), Mama Care and COMFIT maternity products, and Angel vinyl hair tubes. Revenue is generated primarily through hardware sales across B2B and B2C channels, complemented by financial-services-led distribution partnerships with LAPO Microfinance Bank and FairMoney Microfinance Bank offering Easy EMI financing for end consumers.

Customer concentration is mixed: enterprise telecom clients including Huawei, Airtel, MTN, Globacom, ZTE, IHS, MainOne, and Telesuprecon are served with service shares of 50%–100% on telecom ducts, while automotive, FMCG, energy, and water sales are dispersed through dealer and branch channels to Nigerian SMBs and consumers. The Group is ISO 9001:2015 certified, operates no disclosed external investor ownership, and has not raised institutional funding.

Name

Bhojsons Group

Legal name

Bhojsons Group

Website

https://bhojsonsgroup.com

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bhojsons Group is a privately held, family-controlled Nigerian conglomerate founded in 1895 that imports, assembles, manufactures, and distributes automotive, industrial packaging, telecom infrastructure, FMCG, energy, and water products across Nigeria and Ethiopia, serving enterprise telecom operators, industrial customers, and end consumers through 7 regional branches.

Ownership category

akta.pro rank

Product category

Diversified Industrial Conglomerate (Automotive, Packaging, Telecom Infrastructure, FMCG, Energy, and Water Solutions)

NAICS

Packaging and Labeling Services (56191)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

akta.pro secondary industry

Primary Packaging (Form-Fill-Seal, Blister, Sachet/Stick Pack, Bottling) (TLAIAGAA)

Keywords

• Automotive distribution
• Industrial packaging manufacturing
• Telecom duct manufacturing
• FMCG consumer products
• Power backup solutions

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Automotive Sales and Distribution: Import, assembly, distribution and sale of motorcycles (Lifan, Jincheng), passenger tricycles (Piaggio), and cargo tricycles (Dayun) across Nigeria with nationwide after-sales support.
2. Manufacturing - Plastics and Packaging: Manufacturing of industrial packaging solutions including cement sacks, FMCG sacks, flexible packaging, paper tubes, and telecom duct pipes through MDV Industries and related subsidiaries.
3. FMCG and Hygiene Products: Manufacturing and distribution of consumer products including Wonder Snacks, Mama Care maternity products, Angel sanitary pads, and Angel vinyl tubes.
4. Energy Products Distribution: Distribution of power backup solutions including Okaya batteries, KStar batteries, and related energy products.
5. Water and Agriculture Solutions: Distribution of DAB Pumps and agricultural alternators for water management and irrigation systems.
6. Financial Services - EMI Financing: Partnership with LAPO and FairMoney microfinance banks to provide Easy EMI financing options for customers purchasing Bhojsons products, enabling increased sales through accessible payment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Bhojsons Group is a Nigerian diversified conglomerate that manufactures, imports, assembles, and distributes a multi-sector product portfolio including motorcycles and tricycles (Lifan, Jincheng, Piaggio, Dayun), batteries and power backup solutions (Okaya, KStar), water and agricultural pumps (DAB), industrial packaging (cement and FMCG sacks, paper tubes, flexible packaging), telecom infrastructure (PLB HDPE ducts, PVC pipes, optical fiber cables), industrial steam systems (Forbes Marshall), and consumer FMCG products (Wonder Snacks, Angel sanitary pads, Mama Care maternity products, Angel Vinyl Tubes). The group operates 7 regional branches across Nigeria with redistribution warehouses and provides nationwide after-sales support.

Product overview

Bhojsons Group operates as a diversified conglomerate offering a multi-sector portfolio of manufactured, imported, and distributed products across Nigeria. The portfolio spans: (1) Automotive & Mobility — Lifan and Jincheng motorcycles, Piaggio and Dayun tricycles/cargo three-wheelers; (2) Energy & Power — Okaya and KStar batteries for power backup; (3) Water & Agriculture — DAB Pumps for water systems and agricultural alternators; (4) Industrial & Telecom Infrastructure — MDV Industries manufacturing PLB HDPE telecom ducts, PVC pipes, corrugated HDPE pipes, and optical fiber cables; MDV Sacks for cement and FMCG packaging; PENL paper tubes; NPCP flexible packaging; and Forbes Marshall steam/process efficiency systems; (5) FMCG & Hygiene — Wonder Snacks snack foods, Angel Sanitary Pads, Mama Care maternity products, Angel Vinyl Hair Tubes; (6) Financial Services — LAPO/FAIRMONEY microfinance financing enabling EMI purchases. The group operates 7 regional branches with redistribution warehouses and provides after-sales support nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• LIFAN: Motorcycles and scooters imported, distributed and supported by Bhojsons Group in Nigeria.
• JINCHENG
• PIAGGIO
• DAYUN
• OKAYA
• KSTAR
• DAB Pumps
• Wonder Snacks
• Mama Care
• Angel Beauty Care
• Angel Sanitary
• Angel Vinyl Tubes
• Forbes Marshall
• COMFIT
• MDV Industries Limited

Products and services

• Lifan Motorcycles Motorcycles and scooters imported, assembled, distributed, and serviced by Bhojsons Group in Nigeria. Represents the Lifan global automotive brand for two-wheelers including models like Lifan 126 Champion and Lifan TYPHOON 26C, targeted at individual consumers and commercial motorcycle operators with nationwide after-sales support.
• Jincheng Motorcycles Two-wheeler motorcycles imported and distributed by Bhojsons Group, representing the Jincheng global automotive brand in Nigeria. Includes models such as Jincheng Lucky 5 with focus on style, efficiency, and reliability for individual and commercial use.
• Piaggio Tricycles Passenger and cargo three-wheelers (keke napep) imported and distributed by Bhojsons Group, featuring the Piaggio APE AUTO DX with 435cc diesel engine carrying up to 7 passengers plus luggage. Targeted at commercial transport operators and individual buyers for fuel-efficient passenger transportation on Nigerian roads.
• Dayun 200cc Cargo Tricycle Cargo tricycle powered by 200cc single-cylinder, water-cooled 4-stroke engine with international 5-speed transmission, 17.5L fuel tank, 10.5KW max power, and 1.3m x 2.0m cargo bed. Imported, assembled, and distributed by Bhojsons PLC in Nigeria since 2012 for commercial cargo transportation applications.
• Okaya Batteries Inverter batteries and power backup solutions distributed by Bhojsons Group under the Okaya brand. Enables reliable energy storage for homes and businesses in Nigeria addressing the critical need for backup power during grid outages.
• KStar Batteries Power backup batteries and energy storage solutions distributed by Bhojsons Group under the KStar brand. Complements the Okaya product line to provide comprehensive energy reliability solutions for Nigerian consumers and businesses facing unstable electricity supply.
• DAB Pumps Water pumps and irrigation solutions distributed by Bhojsons Group, serving residential, agricultural, commercial, and industrial water system needs across Nigeria. DAB is a global leader in water systems providing pumping solutions for homes, farms, and industrial applications addressing water access and pressure challenges.
• Forbes Marshall Steam Systems Industrial steam systems, process efficiency solutions, and energy optimization services delivered in partnership with Forbes Marshall since 2015. Provides end-to-end industrial optimization for food, pharmaceutical, chemical, textile, and power sectors in Nigeria, addressing energy efficiency, productivity improvement, and sustainability compliance needs.
• MDV PLB HDPE Telecom Ducts Permanently Lubricated (PLB) HDPE telecom ducts engineered for smooth cable blowing, faster installation, and superior protection of optical fibre cables. Features smooth or ribbed inner surfaces, single or dual-colour options, and customized printed specifications. Manufactured by MDV Industries with annual production capacity up to 50,000 km. Trusted by Huawei, Airtel, MTN, Globacom, ZTE, IHS, and MainOne.
• MDV PVC Pipes Polyvinyl chloride (PVC) pipes made from high-quality synthetic resin (vinyl chloride polymer), trusted for waste handling, electrical conduits, building drainage systems, irrigation, and industrial applications. Features excellent durability, flexibility, and corrosion resistance.
• MDV Corrugated HDPE Pipes Corrugated HDPE pipes for drainage systems, sewage management, underground infrastructure, road drainage, and agricultural irrigation applications. Manufactured by MDV Industries with high-performance durability for infrastructure projects.
• MDV Optical Fiber Cables (OFC) High-bandwidth data transmission optical fiber cables with low signal loss and immunity to electromagnetic interference. Used in telecom, data centers, medical imaging, defense, and HDTV broadcasting applications.
• MDV Cement Sacks Industrial packaging solutions for the cement industry, manufactured by MDV Sacks Limited under Bhojsons Group. High-quality cement sacks for industrial-scale packaging requirements.
• MDV FMCG Sacks Flexible packaging solutions manufactured by MDV Industries Limited for the fast-moving consumer goods industry. Provides quality packaging materials for FMCG manufacturers with consistent supply and competitive pricing.
• PENL Paper Tubes Paper tubes manufactured by PENL Limited for industrial packaging applications. Provides paper-based packaging solutions for various industrial and commercial uses.
• NPCP Flexible Packaging Flexible packaging solutions manufactured by NPCP Limited for various industrial and commercial applications. Part of Bhojsons Group's diversified packaging portfolio.
• Wonder Snacks FMCG snack brand including Cheese Balls, Butter Bite Chin Chin, Choco Choco, Tommy Rings (tomato corn rings), Banana Puffs, and Chicken Flavor Snacks. Manufactured and distributed by Bhojsons Group targeting kids and families in Nigerian retail markets. ISO 9001:2015 certified.
• Angel Sanitary Pads Feminine hygiene products including Angel Ultra (ultra-thin 320mm with odour lock technology for fast absorption and 100% leak control), Sateen Sanitary Pad, Angel Zip Pack, Angel Deluxe (thick 285mm), Angel Regular Ultrathin, Angel Heavy Flow Ultrathin, and Angel Teens. Manufactured by Bhojsons Group for Nigerian women with up to 8 hours protection.
• Mama Care Maternity Products Maternity care products including Mamacare Premium Sanitary Towel (250mm), Mam Maternity Pad (320mm), Mam Maternity Pad with Wings, Mamcare Sanitary Towel, and Comfit Deluxe Sanitary Pad. Designed for pre- and post-natal care of Nigerian mothers, manufactured by Globe Spinning Mills Limited (a Bhojsons Group company).
• Angel Vinyl Hair Tubes Hair styling accessories for natural hair stretching and braiding. Brands include ANGEL, African Beauty, and KTK Vinyl Tube hair thread. Made from high-quality vinyl for firm wrapping from roots to tips. Manufactured by Bhojsons Group for the Nigerian natural hair care market.
• AGRI Alternators Agricultural alternators distributed by Bhojsons Group for farming and agricultural applications. Supports Nigerian farmers with reliable electrical equipment for agricultural machinery and irrigation systems.

Quantifiable outcome

• MDV Industries supplies all major telecom operators in Nigeria with annual production capacity up to 50,000 km of telecom ducts
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core.

• Forbes MarshallcoreStrategic or Co-development Partner · 1 January 2015Forbes Marshall, a global engineering leader since 1946, partnered with Bhojsons Group since 2015 to deliver steam systems and process efficiency solutions in Nigeria. The partnership combines Forbes Marshall's specialized energy and process automation solutions with Bhojsons' local expertise and nationwide reach, serving key industrial sectors including food, pharmaceuticals, chemicals, and textiles. Forbes Marshall operates globally with 40 offices, 6 manufacturing units, 23 distribution centres, 500 sales and service engineers, serving 8,000 customers worldwide.
• Dayun AutomobilecoreChannel Partner/ Reseller/ Distributor · 1 January 2012Dayun Automobile, a Chinese commercial vehicle manufacturer founded in 2010 with state-of-the-art production base in Shiyan City, Hubei Province (1,136 mu facility, 150,000 sqm built-up area), partnered with Bhojsons Plc since 2012 as official importer, assembler, distributor, and service provider for Dayun vehicles in Nigeria. Dayun is Shanxi Province's only private manufacturer authorized to produce electric freight trucks and buses.
• Piaggio GroupcoreChannel Partner/ Reseller/ DistributorBhojsons Group represents Piaggio, an Italian multinational motorcycle manufacturer, distributing passenger and cargo three-wheelers (keke napep) in Nigeria. Piaggio APE AUTO DX features 435cc diesel engine for 7 passengers plus luggage, imported and distributed by Bhojsons Group with nationwide after-sales support.
• Lifan Industry (Group) Co., Ltd.coreChannel Partner/ Reseller/ DistributorBhojsons Group represents Lifan Industry (Group) Co., Ltd., distributing Lifan motorcycles and scooters in Nigeria including models like Lifan 126 Champion and Lifan TYPHOON 26C. Products are imported by Bhojsons Group with quality assurance and nationwide after-sales support.
• Jincheng GroupcoreChannel Partner/ Reseller/ DistributorBhojsons Group represents Jincheng Group, distributing Jincheng two-wheelers in Nigeria including Jincheng Lucky 5. Products imported by Bhojsons Group with focus on style, efficiency, and reliability.
• Okaya PowercoreChannel Partner/ Reseller/ DistributorBhojsons Group distributes Okaya batteries and power backup solutions in Nigeria, addressing the critical need for reliable energy storage in a market characterized by unstable electricity supply. Okaya products enable homes and businesses to maintain continuity during power outages.
• KStarcoreChannel Partner/ Reseller/ DistributorBhojsons Group distributes KStar batteries and power backup solutions in Nigeria, complementing the Okaya product line to provide comprehensive energy reliability solutions for Nigerian consumers and businesses.
• DAB PumpscoreChannel Partner/ Reseller/ DistributorBhojsons Group distributes DAB Pumps, a global leader in water systems, providing pumping solutions for homes, agriculture, and industries in Nigeria. DAB products address water access and pressure challenges in Nigerian urban and rural settings.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tolaram Group: Nigerian-origin conglomerate with major consumer brands (Indomie noodles, Power Pasta) and diversified operations spanning logistics, real estate, and fintech. Comparable as a privately-held Nigerian FMCG and distribution group with global brand partnerships.
• BUA Group: Nigerian conglomerate with cement, sugar, flour, real estate, and infrastructure operations. Relevant comparable as a privately-held, Nigerian-rooted diversified industrial group with national distribution.
• CFAO Group: Pan-African conglomerate distributing automotive vehicles, FMCG, pharmaceuticals, and infrastructure equipment, with deep West African presence. Comparable as a multi-sector distributor operating branded portfolios in Nigeria and beyond.
• Dangote Group: Nigeria's largest privately-held conglomerate spanning cement, sugar, flour, salt, automotive (Dangote Sinotruk), packaging, and oil. Comparable as a diversified Nigerian industrial conglomerate with branded distribution and in-house manufacturing.
• Leventis Group: Greek-origin diversified group with historical Nigerian presence across automotive, FMCG, and industrial operations. Comparable as a foreign-origin diversified conglomerate with deep Nigerian operational history.

Regional players

• Mikano International: Nigerian group distributing power generators, motorcycles, and electrical equipment, with in-country assembly. Overlaps with Bhojsons' automotive (two/three-wheelers) and energy (battery/power backup) businesses inside Nigeria.

Direct peers

• Coscharis Group: Nigerian conglomerate with automotive distribution (Ford, BMW, Motorrad), FMCG, manufacturing, and industrial operations. Direct overlap with Bhojsons' automotive import/assembly business and pan-Nigeria footprint.
• Kewalram Chanrai Group: Founded by the same B.H. Chanrai family that founded Bhojsons Group, Kewalram Chanrai is a closely related Indian-origin West African conglomerate with parallel automotive distribution, manufacturing, FMCG, and trading operations across Nigeria and the region. Highly comparable in origin, structure, and sector mix.
• Hi-Tech Pipe & Plastic Industries (Nigeria): Nigerian manufacturer of HDPE/PVC pipes and telecom duct products serving telecom operators. Closest direct peer to MDV Industries within the telecom duct manufacturing category.

Others

• Mantrac Nigeria (CAT dealer): Exclusive Caterpillar dealer in Nigeria, distributing heavy equipment, power systems, and related machinery. Comparable as a global-brand principal distributor serving Nigerian industrial customers through a branch network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BhojsonsGroup
• Facebookfacebook.com/bhojsons
• LinkedInlinkedin.com/company/bhojsons-group
• Xx.com/BhojsonsG

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bhojsons Group