Rowland Hall

Name

Rowland Hall

Legal name

Rowland Hall

Website

https://rowlandhall.org

Company type

Private

Founded year

1867

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Independent Private K-12 Education

NAICS

Elementary and Secondary Schools (6111)

akta.pro primary industry

Preschool Programs within Private K–12 Schools (EDACABAM)

Keywords

• Private K-12 education
• Independent school
• College preparatory
• Early childhood education
• Ski academy athletics

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Tuition Revenue: Rowland Hall generates revenue primarily through tuition charges for students in grades 3PreK through 12. The school operates on a bundled tuition model that includes technology and class trip fees. Middle School and Upper School tuition includes daily lunch at the Steiner Campus. Tuition rates for 2026-2027 range from $8,950 for three half-day 3PreK to $39,750 for Grade 12. A one-time new family matriculation fee of $2,000 is assessed upon enrollment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Rowland Hall is an independent private school delivering preschool through 12th-grade education across four academic divisions (Beginning School 3PreK-K, Lower School grades 1-5, Middle School grades 6-8, Upper School grades 9-12). It sells enrollment in these academic programs as bundled tuition, supplemented by the elite Rowmark Ski Academy, college counseling, before/after-school care, and summer camp programs.

Product overview

Rowland Hall is an independent private school for grades 3PreK-12 in Salt Lake City, Utah, operating as a single unified institution with multiple divisions rather than a platform-plus-modules structure. The school comprises four academic divisions (Beginning School for 3PreK-K, Lower School for grades 1-5, Middle School for grades 6-8, and Upper School for grades 9-12), specialty programs including the elite Rowmark Ski Academy, and comprehensive support services including college counseling, student support, and extended day care. The institution emphasizes its 'Learn. Think. Do.' educational approach, integrating rigorous academics with competitive athletics (17 sports, 76 state titles), award-winning arts programs (70+ courses in eight artistic disciplines), and experiential learning opportunities including the Advanced Research program where students publish in peer-reviewed journals.

Differentiator

Problem solved

Functional benefit

Brands

• Rowmark Ski Academy: An internationally acclaimed alpine ski racing academy and program operating within Rowland Hall, offering elite training for students in grades 3-12+.
• SummerWorks Camp

Products and services

• Beginning School Preschool and kindergarten program (3PreK-K) focused on joyful discovery, purposeful play-based learning, and building foundations for lifelong academic and personal development.
• Lower School Elementary school program for grades 1-5 that builds on students' natural curiosity through joyful academic exploration, critical thinking, strong teacher-student relationships, and experiential learning opportunities.
• Middle School Grades 6-8 program designed for early adolescence, helping students deepen thinking, find their voice, and take ownership of learning with 49 elective classes, advisory program, class trips, Model UN, aviation program, and 6:1 student-to-teacher ratio.
• Upper School High school program for grades 9-12 focused on college preparation, leadership development, and advanced academic coursework including 31 advanced classes, AP courses, the Advanced Research program, debate, and internships.
• Rowmark Ski Academy Elite alpine ski racing program offering Academy Program (grades 9-12+) and Junior Program (grades 3-8) that has produced 17 Olympians and has had at least one alum at every Winter Olympics since 1988.
• College Counseling Comprehensive college counseling program with a 24:1 student-to-counselor ratio helping students discover best-fit schools and navigate the college admission process.
• Student Support Learning support and social-emotional learning services for grades K-12 including learning specialists, the Student Support Team, and individualized support plans.
• SummerWorks Camp Summer camp program offering engaging activities for students during summer break, located at the McCarthey Campus.
• Extended Day Before and after-school childcare program offering AM Extended Day (7:30-8:15 am) and PM Extended Day (3:15-5:30 pm) for Beginning School students.
• Arts Programs Comprehensive arts education including Visual Arts (Studio Art, Ceramics, Metal Arts, Public Art), Performing Arts (Orchestra, Dance, Theatre, Band, Choir), and Media Arts (Filmmaking, Photography, Audio Production, Publications) across 70+ courses in eight artistic disciplines.
• Athletics Competitive athletics program offering 17 sports including basketball, soccer, golf, swimming, tennis, track and field, volleyball, and Ultimate Frisbee, with 76 state titles and 149 region titles; 70% of students participate.
• Advanced Research Program Senior research program allowing students to conduct original, self-directed projects across disciplines; students have presented at conferences such as AACR and published in peer-reviewed journals including the journal Cancers.
• Transportation Services Bus transportation service for families in Park City, Snyderville, and Promontory for students in grades 1-12, extending Rowland Hall's reach beyond the Salt Lake City metro.

Quantifiable outcome

• 100% of graduates feel prepared for future academic endeavors
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Carmen B. Pingree Autism Center of LearningminorStrategic or Co-development PartnerRowland Hall Lower School students engage in a learning partnership with peers at the Carmen B. Pingree Autism Center of Learning. Students learn about autism within the broader context of neurodiversity, explore how brains work differently, and develop understanding that autism is a difference rather than a deficit. Students meet regularly with Pingree peers across grade levels over several months, building relationships through shared experiences.
• World Federation of United Nations AssociationsminorStrategic or Co-development PartnerRowland Hall Middle School Model UN students participated in the WFUNA Model UN conference at UN headquarters in New York City, where they were the only middle school delegates in attendance, representing assigned countries in mock diplomatic sessions.
• American Association for Cancer ResearchminorStrategic or Co-development PartnerAdvanced Research Biology students presented original research on novel treatment targets for androgen receptor-low triple-negative breast cancer at the AACR annual meeting. Students collaborated with their instructor and a professional researcher to develop a manuscript that was published as a feature paper in the journal Cancers.
• National Association of Independent SchoolsminorStrategic or Co-development PartnerRowland Hall is an independent school member of NAIS, which provides advocacy and resources for independent education. The school references NAIS materials for explaining advantages of independent education to prospective families.

Scale indicators10 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• The Harker School: Top-tier independent K-12 school in San Jose, California. Comparable college-prep outcomes, advanced research offerings, and tuition positioning relevant to benchmarking Rowland Hall's Upper School program.
• Lakeside School: Highly selective independent 5-12 school in Seattle, Washington. Comparable premium tuition, advanced curriculum, and college-counseling infrastructure, useful as an operating benchmark for a regional elite independent.
• Phillips Exeter Academy: Elite independent boarding school in New Hampshire. Sets the benchmark premium independent-school model against which top-tier private schools like Rowland Hall measure their college-prep positioning.

Direct peers

• Carrabassett Valley Academy: Sugarloaf-based ski academy in Maine with K-12 college-prep academics integrated with competitive ski racing. Closely mirrors the Rowmark dual-athlete-academic student profile.
• Green Mountain Valley School: Independent K-12 ski and snowboard academy in Waitsfield, Vermont. Closest operating peer to Rowmark combining elite winter-sport training with rigorous academics and Olympic-level athlete development.
• Wasatch Academy: Independent college-preparatory boarding and day school in Mt. Pleasant, Utah serving grades 6-12. Comparable mission, tuition tier, and athletic focus, including nationally recognized programs in skiing and equestrian.
• Park City Day School: Independent private school in Park City, Utah serving K-8. Direct geographic peer in Rowland Hall's bus service corridor with similar tuition positioning and college-preparatory focus.
• The Waterford School: Independent private school in Sandy, Utah serving students on a single campus from preschool through 12th grade. Closest direct geographic peer to Rowland Hall in the Salt Lake City market with a similar college-prep mission.
• Intermountain Christian School: Independent private K-12 school in Salt Lake City metropolitan area. Comparable operating model, scale, and tuition tier serving the same regional family base.
• Burke Mountain Academy: Elite ski-racing academy in East Burke, Vermont combining college-prep academics with competitive ski training. Direct peer for Rowland Hall's Rowmark Ski Academy model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RowlandHall1867
• Facebookfacebook.com/rowlandhall1867
• LinkedInlinkedin.com/school/rowlandhall
• Instagraminstagram.com/rowlandhall1867
• Xx.com/RowlandHall

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rowland Hall