TryAir
TryAir is a Japanese flight simulation company operating an Okinawa retail experience center and selling MLIT-certified Flight Training Devices (FTDs) and maintenance services to aviation schools and universities across Japan.
- Company typePrivate
- Founded2014
- HeadquartersTomigusuku, Japan
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What TryAir does
TryAir (トライエア株式会社) is a Japanese flight simulation company founded on December 5, 2014 by CEO Kazuo Toyota, headquartered in Tomigusuku, Okinawa, with paid-in capital of ¥5,000,000. The company operates two distinct business lines from a single Okinawa retail center inside the TOMITON shopping center: a consumer-facing flight simulation experience business serving walk-in tourists, families, and aviation enthusiasts through more than 10 themed courses (Naha, Tokyo, Osaka, Hawaii, Las Vegas Night, New York, Dubai, Ishigaki Island, Ayers Rock) across 10+ aircraft models ranging from small propellers (Beechcraft Bonanza A36) through commercial jets (Boeing 737/747/777) and military aircraft (F-22 Raptor) to helicopters (Robinson R22, Bell 206B, UH-60 Black Hawk); and a B2B hardware business selling, installing, and maintaining certified Flight Training Devices to aviation schools, universities, and training organizations across Japan.
The core technology stack is built on Lockheed Martin Prepar3D simulation software with motion systems (2DOF/3DOF/6DOF configurations), VR integration, and real-world weather plus AIRAC navigation data. TryAir's key differentiator is Japan MLIT Aviation Bureau certification (granted August 24, 2017) authorizing its FTD for both single-engine and multi-engine pilot training and specific pilot skill inspections. The company distributes Spain-based Virtual Fly Company's ONTOP+DUO series as a certified installer and complements these with its own open-type trainers (G1000 Trainer2, MFS series, RFS series, Next Level Racing). Product hardware covers closed-type FTDs capable of MLIT Level 3 certification down to lighter research simulators.
TryAir's revenue model combines per-session consumer experience fees (¥500–¥3,200), an annual membership at ¥3,000 yielding 20% discounts, recurring annual FTD certification renewal and maintenance contracts with educational institutions, hardware sales of FTDs (lumpy institutional capex), hourly simulator rental for self-training pilots, and aviation merchandise sold via Yahoo! Shopping. In September 2024, TryAir divested its pilot license training operations to TryAir Flight Club LLC, retaining consumer simulation experiences, FTD hardware sales, and maintenance. The company is privately held, founder-controlled, with no disclosed external investors or funding rounds.
TryAir firmographics
Firmographics- Name
- TryAir
- Legal name
- トライエア株式会社
- Website
- https://tryair.co.jp
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- TryAir is a Japanese flight simulation company operating an Okinawa retail experience center and selling MLIT-certified Flight Training Devices (FTDs) and maintenance services to aviation schools and universities across Japan.
- Ownership category
- akta.pro rank
TryAir industry classification
Industry- Product category
- Flight Simulation Services
- NAICS
- Other Aircraft Parts and Auxiliary Equipment Manufacturing (336413), Aircraft Manufacturing (336411), Flight Training (611512)
- SIC
- Aircraft Parts & Auxiliary Equipment, Nec (3728), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- Avionics Test, Simulation & Calibration Equipment (IMABAFAN)
- akta.pro secondary industry
- Racing & Flight Simulation Hardware (Wheels, Pedals, HOTAS) (HDACANAE)
Keywords
Where TryAir is headquartered
LocationHeadquarters
- HQ city
- Tomigusuku
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
TryAir business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Flight Simulation Experience: Visitors pay per flight experience session to pilot various aircraft simulators including small planes, commercial jets, and military aircraft. Prices range from 500 yen for children's 5-minute experiences to 3,200 yen for premium courses.
- FTD Simulator Sales: Selling flight training devices to aviation schools, universities, and other training institutions. Products include closed-type FTD (ONTOP series), open-type FTD (G1000 Trainer, MFS series), and RFS series.
- Simulator Maintenance Services: Annual certification renewal, system updates, and repair services for installed FTDs. Addressing issues like display motion, certification renewal costs, and software aging.
- Time-based Simulator Rental: Hourly rental of simulators for self-training purposes for individuals pursuing pilot licenses. Requires advance reservation.
- Aviation Merchandise Sales: Sales of aviation-related merchandise including children's and adult items through Yahoo! Shopping online store and in-store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Naha Course 5-minute (Beginner) |
| Unit Pricing | Pay-as-you-go | Naha Course 10-minute |
| Unit Pricing | Pay-as-you-go | Ayers Rock Course |
| Subscription | Annual | Annual Membership |
| Other | Pay-as-you-go | Disability Discount |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
TryAir product offering
Product offeringCore offering
TryAir operates a flight simulation experience business at its Okinawa retail center, offering hands-on piloting sessions on certified Flight Training Devices across 10+ themed courses and 10+ aircraft models for tourists, families, and aspiring pilots. It also sells and maintains flight training devices (FTDs) to aviation schools and universities, distributing Virtual Fly Company's ONTOP series and offering its own open-type trainer lines (G1000 Trainer2, MFS Series, RFS Series).
Product overview
TryAir operates as a flight simulator experience and training device company offering immersive flight simulation experiences and selling flight training devices (FTD). Their core experience business features flight simulator sessions with various aircraft (propeller planes, jets, fighter jets, helicopters) across multiple themed courses (Naha, Tokyo, Osaka, Hawaii, Las Vegas, New York, Dubai, Ishigaki, Ayers Rock). They sell a portfolio of flight training devices including closed-type systems (ONTOP+DUO MG G1000, OVO-04) and open-type trainers (G1000 Trainer2, MFS Series, RFS Series, Next Level Racing) built with Virtual Fly technology and Prepar3D software. They also operate an online aviation merchandise store and offer pilot skill inspections. A membership program provides discounted pricing on experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Flight Simulation Experience (操縦体験) Hands-on flight simulation experience service offered at TryAir's Okinawa TOMITON retail center, allowing visitors to pilot various aircraft including small propeller planes, commercial jets (Boeing 737-800, 747-400, 777-200), military aircraft (F-22 Raptor), and helicopters (Robinson R22, Bell 206B, UH-60 Black Hawk) across 10+ themed courses (Naha, Tokyo, Osaka, Hawaii, Las Vegas, New York, Dubai, Ishigaki, Ayers Rock). Pricing ranges from 500 yen for 5-minute children's experiences to 3,200 yen for premium 20-minute courses, with professional pilot instructors guiding sessions.
- ONTOP+DUO MG G1000 Flight Training Device Closed-type Flight Training Device distributed in Japan by TryAir in partnership with Virtual Fly Company. Features dual-seat configuration with motion system, supports Beechcraft Bonanza A36, Baron B58/G58, and Cessna 172 with G1000 avionics, and is capable of achieving MLIT Level 3 certification. Targeted at aviation schools and universities for pilot training programs.
- OVO-04 Flight Training Device Closed-type Flight Training Device offered for sale by TryAir to aviation training institutions. Specific features and specifications are password-protected on the company's sales page.
- G1000 Trainer2 Avionics Trainer Open-type flight trainer designed specifically for G1000 glass cockpit avionics training. Supports Cessna 172S, 172R, 182T, Cirrus SR20/SR22, Diamond DA40, DA42, and optional Baron G58, operating on Prepar3D V4 with single PC control. Targeted at aviation schools for advanced avionics instruction.
- MFS Series Motion Simulator Research and training motion simulator series available in 2DOF, 3DOF, and 6DOF configurations, supporting aircraft models including F-35A, F-22 Raptor, Beechcraft Bonanza A36, Baron 58, King Air 350, H-60 Black Hawk, and Robinson R22. Uses Prepar3D simulation software and is controlled by a single Windows 10 PC.
- RFS Series Helicopter Simulator Helicopter flight simulator series targeted at Robinson R-series helicopter training. Detailed product specifications are password-protected on the TryAir sales page.
- Next Level Racing Flight Training Device Open-type flight training device offered for sale by TryAir, available through the company's sales page for institutional customers.
- Specific Pilot Skill Inspection (特定操縦技能審査) Official pilot skill inspection service conducted by TryAir using its MLIT-certified Flight Training Device, available for pilots seeking license certification. This service was retained by TryAir following the 2024 transfer of pilot license training operations to TryAir Flight Club GK.
- Annual Membership Program Annual membership subscription priced at ¥3,000 with free annual renewal, providing 20% discount on all flight experiences and allowing elementary-school-age and younger children to ride free with an adult member.
- Online Aviation Merchandise Store Aviation-related merchandise sold through the Yahoo! Shopping online storefront, including children and adult aviation goods available for nationwide delivery in Japan.
- Flight Training Device Maintenance Services Annual MLIT certification renewal, system updates, and repair services for FTDs installed at aviation schools, universities, and training institutions, addressing display motion issues, certification renewal costs, and software aging.
Companies that use TryAir
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
TryAir technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
TryAir partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, minor and major.
- Virtual Fly Company (Spain)corePartnership with Spain-based Virtual Fly Company to provide FTDs with equivalent functions to Full Flight Simulators (FFS) at traditional FTD price points. TryAir serves as distributor and certified installer of Virtual Fly's ONTOP series flight training devices in Japan.
- Osaka Aviation Co., Ltd. (大阪航空株式会社)minorAviation training company using TryAir's FTD technology. Installed PFC CR-12 single-engine and multi-engine flight simulators with TryAir's support.
- Kake Gakuen Chiba University of Science (学校法人加計学園 千葉科学大学)minorUniversity危机管理学部 installed Virtual Fly ONTOP+DUO MD multi-engine FTD and G1000 Trainer with TryAir's assistance for their aviation management program.
- TryAir Flight Club LLC (トライエアフライトクラブ合同会社)majorBusiness transfer destination for pilot license training operations. Training business was fully transferred to TryAir Flight Club LLC on September 1, 2024, while TryAir continues to provide FTD certification services and specific pilot skill inspections.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
TryAir competitors and assessment
Company assessmentBroad incumbents
- CAE Inc. Canadian global leader in full-flight simulators (FFS) and pilot training, serving airlines, governments, and training academies worldwide. CAE operates at the higher end of the simulation market than TryAir but overlaps in the FTD/advisory training device space and is a benchmark for the industry's enterprise sales motion.
- FlightSafety International: US-based pilot training organization (now part of Boeing) operating a global network of training centers with FFS and FTD equipment. FlightSafety competes with TryAir for institutional pilot training customers and represents the high-end incumbent standard in Japanese aviation training procurement.
- TRU Simulation + Training: US-based (Textron subsidiary) provider of full-flight simulators, FTDs, and aviation training devices for commercial, business, and military customers. TRU operates as a broad incumbent competing in the same B2B institutional simulator market as TryAir.
Direct peers
- MaxFlight: US-based manufacturer of full-motion flight simulators used for entertainment and training, including helicopter and fighter-jet models referenced alongside TryAir's RFS Series. MaxFlight serves both consumer entertainment venues and training organizations, mirroring TryAir's dual business model.
- FlyStation: Russia-originated operator of indoor skydiving and flight simulation entertainment centers across multiple countries. While indoor skydiving is adjacent, FlyStation's experience-center format and tourism-located retail footprint match TryAir's DTC strategy.
- Virtual Fly Company: Spain-based designer and manufacturer of Flight Training Devices (FTDs), including the ONTOP+ series that TryAir distributes in Japan. Virtual Fly is TryAir's core technology partner and the closest direct comparator on FTD hardware, motion systems, and G1000 avionics trainers.
- Frasca International: US-based manufacturer of Flight Training Devices and simulation equipment for general aviation, business aviation, and military training. Frasca competes head-to-head with TryAir/Virtual Fly in the FTD market segment and sells into similar university and flight-school customers.
- Precision Flight Controls: US-based designer and manufacturer of flight simulation hardware (yokes, rudders, throttle quadrants, G1000 trainers) for home, school, and commercial use. PFC's CR-12 simulator platform is actually deployed at Osaka Aviation, a TryAir customer, making it both a peer and a competing product line within TryAir's install base.
- Aerosim Flight Center: US-based operator of flight simulation experience centers and pilot training programs, offering walk-in simulator sessions and certified training. Aerosim mirrors TryAir's DTC experience business model and represents a comparable entertainment-side peer.
Emerging players
- iFly (Sky Venture): Global indoor skydiving chain operating experiential aviation-themed entertainment venues in tourist destinations. iFly does not sell simulators but competes for tourist experiential dollars and shares the family/enthusiast customer profile that TryAir targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
TryAir social profiles
Digital presenceTryAir compliance and trust
Trust signalCompliance2 records
TryAir financial estimates
Financial estimateRevenue estimate
Valuation estimate
TryAir leadership team
Management profileNumber of profiles
Profiles1 record
TryAir funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TryAir M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TryAir
What does TryAir do?
TryAir operates a flight simulation experience business at its Okinawa retail center, offering hands-on piloting sessions on certified Flight Training Devices across 10+ themed courses and 10+ aircraft models for tourists, families, and aspiring pilots. It also sells and maintains flight training devices (FTDs) to aviation schools and universities, distributing Virtual Fly Company's ONTOP series and offering its own open-type trainer lines (G1000 Trainer2, MFS Series, RFS Series).
Is TryAir a public or private company?
TryAir is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TryAir founded?
TryAir was founded in 2014.
Where is TryAir based?
TryAir is headquartered in Tomigusuku, Japan, in the Asia region.
How does TryAir make money?
Five revenue lines are on record. Flight Simulation Experience is the primary driver. The others are FTD Simulator Sales, simulator Maintenance Services, time-based Simulator Rental and aviation Merchandise Sales.
Who are TryAir's main competitors?
Broad incumbents on record are CAE Inc., FlightSafety International and TRU Simulation + Training. Direct peers are MaxFlight, FlyStation, Virtual Fly Company, Frasca International, Precision Flight Controls and Aerosim Flight Center. iFly (Sky Venture) is listed as an emerging player.
Does TryAir have an API?
No public API is recorded for TryAir.
What industry is TryAir in?
TryAir's product category is Flight Simulation Services. Its primary akta.pro industry code is IMABAFAN, Avionics Test, Simulation & Calibration Equipment, with a secondary code of HDACANAE, Racing & Flight Simulation Hardware (Wheels, Pedals, HOTAS). Its NAICS code is 336413 and its SIC code is 3728.