Micole

What Micole does

Micole, legally operating as Educadvisor S.L., is a Madrid-headquartered digital marketplace and educational directory that connects families seeking school placements with educational centers across Spain and Latin America. Founded in 2019 with a 1–10 person team, the platform lists 85,000+ school, preschool, and high school profiles and serves more than five million family users annually across seven countries: Spain, Mexico, Colombia, Argentina, Chile, Peru, and Ecuador. The core product is a web-based school search engine with advanced filtering (location, ownership type, religion, educational model, languages, price, services), complemented by a three-minute affinity questionnaire that recommends matching schools, an annual ranking system derived from academic results and community metrics, and an open days/event discovery feature. Around this search and discovery core, Micole has assembled an extended product surface including Micole CRM for school admissions management, Micole Academy for educational marketing training, an AI agent for schools (Agente IA para Colegios), Micole Talks expert video content, a marketing education library (Biblioteca del Marketing Educativo), and consulting kits (Kit Consulting Micole).

The underlying technology is a web platform built on WordPress and Elementor, with Wix elements, Cloudflare-fronted delivery, Stripe-based payments, WooCommerce for transactions, and HubSpot for CRM and marketing automation, supported by Google Analytics, Microsoft Clarity, and Sourcebuster for analytics. Micole operates a two-sided freemium marketplace: families use the search and comparison experience at no cost, creating top-of-funnel demand via SEO, content marketing, and association partnerships, while schools can register and verify profiles for free or subscribe for enhanced visibility, lead generation, and admissions-related tools.

Revenue is generated primarily through paid school subscriptions for enhanced visibility in search and rankings, lead-generation transaction fees when families contact schools, and ancillary revenue from Micole Academy courses, Kit Consulting services, and CRM/AI add-on subscriptions. Go-to-market combines a self-serve product-led motion (free family search driving organic acquisition and school-side inbound interest) with a sales motion targeting educational institutions directly to drive profile verification and upgrades. Strategic distribution partnerships with Spanish school associations CICAE, ACADE, and FeRSE provide reach into member schools, and the company has received institutional backing from ENISA and the European Union for innovation initiatives.

Name

Micole

Legal name

Educadvisor S.L.

Website

https://micole.net

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Micole (Educadvisor S.L.) is a Spain-based educational marketplace connecting families with 85,000+ schools across seven Iberoamerican countries. Its freemium platform monetizes school-side subscriptions and leads via search, rankings, an affinity test, CRM, and AI tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. School Subscriptions: Educational centers can register and subscribe to gain enhanced visibility on the platform, with verified profiles appearing higher in search results and rankings. The platform generates revenue from schools seeking to attract more families.
2. Lead Generation for Schools: The platform facilitates contact between families and schools, generating leads for educational centers through direct inquiries and information requests.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Micole operates a free web-based school search engine and directory that allows families to discover, compare, and contact nurseries, primary schools, and high schools across Spain and Latin America using advanced filters such as location, type, religion, educational model, language, price, and services. Educational centers register on the platform and pay subscription fees for verified profiles, higher placement in search results and rankings, and qualified lead generation from families. Additional paid offerings include Micole CRM, Micole Academy training courses, an AI agent for school customer service, and consulting services for educational marketing.

Product overview

Micole is a multi-platform education search engine and directory service for families seeking schools, nurseries, and high schools. The core platform consists of a comprehensive search engine with advanced filtering capabilities, combined with annual rankings and an affinity test tool for personalized recommendations. Additional services include Micole Academy for educational marketing courses, Micole CRM for school admissions management, an AI Agent for automated customer service, Micole Talks expert video content, and a blog with educational resources. The platform operates across Spain and Latin America (Mexico, Colombia, Argentina, Chile, Peru, Ecuador) with over 85,000 educational center profiles.

Differentiator

Problem solved

Functional benefit

Brands

• Micole Academy: Educational marketing training and professional development programs for schools
• Micole CRM
• Micole Talks
• EduPulse
• Micole Academy
• Agente IA para Colegios
• Kit Consulting Micole

Products and services

• Buscador de Colegios (School Search Engine)
• Rankings/Listados
• Test de Afinidad (Affinity Test)

Quantifiable outcome

• 5+ million families use the platform annually to find schools
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• El ConfidentialminorGTM or Marketing PartnerMedia partnership for visibility and reach among Spanish families researching educational options.
• CICAE (Asociación de Centros Colegios Privados e Independientes)coreStrategic or Co-development PartnerPartnership with private school association to reach educational centers and promote platform adoption among member schools.
• ACADE (Asociación de Centros de Enseñanza)coreStrategic or Co-development PartnerPartnership with teaching center association to collaborate with member schools on platform presence.
• FeRSE (Federación de Centros de Enseñanza)coreStrategic or Co-development PartnerPartnership with teaching center federation for school outreach and collaboration.
• Educación TekmanminorGTM or Marketing PartnerEducational publisher partnership for marketing and visibility among schools using Tekman educational materials.
• EduTalentminorGTM or Marketing PartnerEducational talent platform partnership for recruitment and professional development content.
• Escuela ExcelenteminorGTM or Marketing PartnerQuality education recognition program partnership for promoting excellent schools.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• SchoolMint: School enrollment management platform that connects families with schools for applications and lotteries. Comparable in bridging family-school enrollment decisions.
• SchoolDigger: School data and comparison platform with extensive database across US schools. Comparable as a search-driven directory that aggregates school information for families.
• Niche: Comprehensive K-12 school search with reviews, rankings, and detailed data, monetizing via school profiles. Directly comparable marketplace model targeting families and schools.
• GreatSchools: US-based nonprofit school search and rating platform serving millions of families. Closest direct comparable in business model — directory plus ratings serving families and schools.
• Private School Review: Online directory and review platform for private schools with detailed profile data. Comparable directory-first model focused on the private school segment.

Broad incumbents

• FACTS (Renweb): Established K-12 school management suite covering SIS, admissions, tuition, and communications. Broader incumbent offering admissions workflow adjacent to Micole CRM.
• SchoolStatus: K-12 communication, attendance, and family-engagement platform used by districts. Broader incumbent in the school-to-family engagement category that overlaps with Micole's lead-generation layer.

Others

• TADS: Tuition management and admissions software for private schools. Adjacent vendor serving the same B2B school customers Micole monetizes via subscriptions.

Regional players

• Educaweb: Spanish education portal offering a directory of schools, courses, and training programs. Similar directory-first approach in the Spanish market, but broader in scope across post-compulsory education.
• Emagister: Spanish-language education marketplace connecting learners with training centers and schools. Overlapping two-sided marketplace in the same Iberian-Latin American region.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/micole_net
• LinkedInlinkedin.com/company/micole

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Micole