Ormiston Hospital

What Ormiston Hospital does

Ormiston Hospital is a private surgical and endoscopy hospital located at 125 Ormiston Road in Flat Bush, South Auckland, New Zealand. Opened in 2009 as a custom-built facility and operated under the legal entity Ormiston Surgical and Endoscopy Limited, it positions itself as the only private healthcare facility serving East and South Auckland. The hospital delivers care across 14+ surgical specialties including orthopaedics, gastroenterology, urology, gynaecology, ophthalmology, ENT, spinal, vascular, breast/endocrine, plastics/reconstructive, facial/oral, sialendoscopy, general surgery, and bariatric/weight-loss surgery. A dedicated endoscopy unit runs colonoscopy and gastroscopy procedures across two procedure rooms (with a third in planning), and the Ormiston Specialist Centre provides six onsite consulting rooms. The facility is integrated with onsite pharmacy, MRI and X-ray imaging, physiotherapy, and a cafe, and co-locates partners including Auckland Heart Group and Canopy Cancer Care.

The hospital is majority owned by Southern Cross Healthcare (since 2012) and operates within the broader Southern Cross network of wholly-owned and joint-venture facilities across New Zealand. Revenue is generated across four payor streams: self-pay patients (deposit-based, one-time procedures), private health insurance (Southern Cross and other providers, requiring prior approval), ACC-funded accident procedures, and DHB-contracted public-referral procedures. Patient acquisition runs through two GTM motions — GP referrals to specialists (reinforced by CME events and a specialist directory) and direct-to-consumer channels (website, social media, an 0800 contact center, and a procedure recall programme). Pricing is quote-based and not publicly disclosed; financing is available via Q Card and Nova Medical, with Kiwisaver withdrawal accepted for eligible procedures.

Operationally, Ormiston Hospital employs 51–100 staff with an additional network of 70+ credentialed specialist surgeons and health professionals practicing at the facility. It is led by CEO Angela Shaw (recently appointed) and CFO Zoltan Varadi, supported by specialist, endoscopy, theatre, and quality/risk managers. The hospital reports a 99.8% patient satisfaction rate and an NPS of 98, holds membership in the New Zealand Private Surgical Hospitals Association (NZPSHA), and participates in the Southern Cross Health Trust Charitable Surgery Programme providing free community surgery days. Distribution is domestic-only with no disclosed international footprint.

Name

Ormiston Hospital

Legal name

Ormiston Surgical and Endoscopy Limited

Website

https://ormistonhospital.co.nz

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Ormiston Hospital is a private surgical and endoscopy hospital in Flat Bush, Auckland, New Zealand, majority-owned by Southern Cross Healthcare. It delivers care across 14+ surgical specialties and endoscopy procedures to self-pay, insured, ACC, and DHB-funded patients in East and South Auckland.

Ownership category

akta.pro rank

Product category

Private Surgical Hospital Services

NAICS

General Medical and Surgical Hospitals (62211)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

Multi-Specialty Ambulatory Surgery Centers (ASCs) (HLAFAIAA)

Keywords

• Private surgical hospital
• Endoscopy services
• Bariatric surgery
• Orthopaedic surgery
• Healthcare specialists

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Surgical procedures: Revenue from private surgical procedures including specialty surgeries across 14+ disciplines. Patients pay through insurance, ACC, DHB contracts, or self-pay arrangements.
2. Endoscopy procedures: Diagnostic and therapeutic endoscopy services including colonoscopy and gastroscopy, billed as one-time procedures through various payment channels
3. Insurance reimbursements: Revenue from health insurance providers including Southern Cross and other insurers through affiliated contracts and prior approval processes
4. ACC and DHB funded procedures: Contracted revenue from Accident Compensation Corporation (ACC) and District Health Boards (DHB) for approved surgical procedures
5. Self-pay patients: Direct patient payments for procedures, with deposit required 2-5 days before admission and balance payable on discharge. Q Card and Nova Medical financing options accepted.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Ormiston Hospital is a private surgical hospital in Flat Bush, Auckland, that delivers surgical procedures and patient admissions across 14+ medical specialties (orthopaedic, gastroenterology, urology, plastics, ENT, ophthalmology, and others), together with a dedicated endoscopy unit (Ormiston Endoscopy), an on-site specialist centre for consultations, and a specialised Ormiston Weight Loss Service (OWLS) for bariatric surgery. The hospital provides pre-operative, inpatient (private en-suite rooms) and post-operative care, supported by onsite pharmacy, physiotherapy, medical imaging (X-ray, MRI) and a cafe.

Product overview

Ormiston Hospital is a single, unified private surgical healthcare facility in Auckland, New Zealand offering comprehensive surgical and endoscopy services. The hospital operates as an integrated healthcare destination comprising the core hospital facility, Ormiston Endoscopy (dedicated endoscopy unit), Ormiston Specialist Centre (consulting rooms), and the Ormiston Weight Loss Service (OWLS) for bariatric procedures. Additional onsite services include a pharmacy, physiotherapy, and Nourish Cafe. The hospital provides surgical care across 14+ medical specialties including breast surgery, ENT, facial/oral surgery, gastroenterology, gynaecology, ophthalmology, orthopaedics, plastics/cosmetic surgery, spinal surgery, urology, vascular surgery, and weight loss surgery. Patients can complete digital admission forms online and access care through private rooms with ensuites, catering, and entertainment.

Differentiator

Problem solved

Functional benefit

Brands

• OWLS (Ormiston Weight Loss Service): Specialised weight loss service offering gastric bypass and gastric sleeve surgery with a multidisciplinary team including bariatric surgeons, dietitian, physiotherapist, and psychologist.

Products and services

• Ormiston Hospital Auckland's leading private surgical care hospital offering comprehensive surgical and endoscopy procedures across more than 14 medical specialties, with private en-suite rooms, in-room entertainment, onsite catering, and a multidisciplinary team of 70+ specialists and health professionals.
• Ormiston Endoscopy Dedicated state-of-the-art endoscopy unit at Ormiston Hospital offering colonoscopy and gastroscopy services in two procedure rooms (with a third in planning stage), supported by state-of-the-art reprocessing facilities and a custom-built recovery suite.
• Ormiston Weight Loss Service (OWLS) Specialised weight loss service providing laparoscopic gastric bypass and gastric sleeve surgery with multidisciplinary support from bariatric surgeons, dietitian, physiotherapist, and psychologist, plus 12-month follow-up support.
• Ormiston Specialist Centre Onsite specialist centre on the ground floor of Ormiston Hospital offering six consulting rooms for surgeons to meet with and assess patients, providing a seamless patient journey from consultation to procedure under one roof.
• Breast and Endocrine Surgery Comprehensive breast care service including breast augmentation, breast reduction, breast cancer surgery, breast reconstruction, and endocrine surgery procedures.
• Ear, Nose and Throat (ENT) Surgery ENT surgery service treating conditions affecting the ear, nose, throat, head and neck, including septoplasty, otology, facial plastic surgery, grommet insertion, rhinology, laryngology, and tonsillectomy.
• Facial and Oral Surgery Oral and maxillofacial surgery service including wisdom tooth extractions, dental implants, cranio-maxillofacial trauma surgery, head and neck cancer surgery, TMJ surgery, and paediatric CMF surgery.
• Gastroenterology and Endoscopy Diagnostic and therapeutic endoscopy service including colonoscopy and upper GI endoscopy (gastroscopy) for examining the digestive tract.
• General Surgery Broad range of surgical procedures covering upper and lower digestive tract, breasts, thyroid, endocrine glands, and the vascular system, including laparoscopic techniques.
• Gynaecology Women's health surgical service covering endometriosis, operative hysteroscopy, ovarian cysts, pelvic organ prolapse, and other gynaecological procedures.
• Ophthalmology Eye care and surgery service including cataract surgery, corneal transplantation, keratoconus treatment, oculoplastic surgery, and pterygium surgery.
• Orthopaedic Surgery Musculoskeletal surgery service including arthroscopic surgery, bone fracture surgery, corrective surgery, and joint replacement surgery for knees and hips.
• Plastics, Reconstructive & Cosmetic Surgery Cosmetic and reconstructive surgery service including abdominoplasty, blepharoplasty, brow lift, fat transfer, liposuction, otoplasty, rhinoplasty, rhytidectomy, and Asian blepharoplasty.
• Sialendoscopy Minimally invasive keyhole procedure for diagnosing and treating salivary gland and duct problems, including stone removal.
• Spinal Surgery Spinal surgery procedures including lumbar fusion, laminectomy, discectomy, and artificial disc replacement for treating spine conditions.
• Urology Urinary tract and male genital surgery using state-of-the-art robotics and 3D imaging technologies, including bladder, kidney, lithotripsy, prostate, penile, testicular, urethral, and cancer surgery procedures.
• Vascular Surgery Blood vessel surgery service treating conditions of arteries and veins, including varicose veins treatment and carotid stenosis procedures.
• Bariatric (Weight Loss) Surgery Weight loss surgery service offering gastric bypass and gastric sleeve procedures performed laparoscopically (keyhole surgery) for long-term effective weight loss.
• Onsite Pharmacy Onsite pharmacy on the ground floor of Ormiston Hospital providing prescription collection on discharge, non-prescription medicines, cosmetics, first aid supplies and gift cards (open Monday to Friday, 9am-5:30pm).
• Onsite Physiotherapy Physiotherapy treatment provided on-site by Alice Baynham, specialising in post-orthopaedic and general surgery patients with 15 years of experience.
• Nourish Cafe Onsite cafe offering barista coffee, freshly prepared meals, cabinet food and pre-cooked meals, using fresh local produce with menus focused on health and wellbeing for patients, visitors and staff.

Quantifiable outcome

• 99.8% patient satisfaction rate
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Southern Cross Health TrustcoreStrategic or Co-development Partner · 1 January 2025Partnership delivering the Charitable Surgery Programme which provides free surgical procedures for children. Ormiston Hospital hosts Community Surgery Days where specialists volunteer their time to perform procedures for children who would otherwise face barriers to care.
• Ormiston Specialist CentrecoreStrategic or Co-development PartnerLocated on the ground floor of Ormiston Hospital, offering six consulting rooms for surgeons to meet with and assess patients. Provides seamless patient journey from consultation to procedure.
• The Psychology Group in AucklandminorImplementation/ SI/ Consulting PartnerClinical psychologists who support weight loss surgery patients with personalised strategies for preparation and maintenance following surgery.
• New Zealand Private Surgical Hospitals Association (NZPSHA)minorOthersIndustry association membership promoting excellence in healthcare. Exclusive to private hospitals throughout New Zealand.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ormistonhospital
• LinkedInlinkedin.com/company/ormiston-hospital
• Instagraminstagram.com/ormistonhospital
• Xx.com/ormiston_nz

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ormiston Hospital