Right Angle
Right Angle is a Lafayette, Louisiana-based advertising and branding agency founded in 1987, serving SMBs, nonprofits, government, and regional enterprise clients in the Acadiana market via its proprietary Dimensional Branding® methodology and an 11–50 person creative team.
- Company typePrivate
- Founded1987
- HeadquartersLafayette, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Right Angle does
Right Angle is an advertising and branding agency headquartered in Lafayette, Louisiana, founded in 1987 and operating continuously in the Acadiana market for 38 years. The firm provides brand strategy, creative development, media planning, and digital marketing services to a heterogeneous client base spanning SMBs, nonprofits, government entities, higher education institutions, and a small set of regional enterprise accounts (notably the Cajundome convention center and Merchants & Farmers Bank).
The agency's core intellectual property is its proprietary, trademarked "Dimensional Branding®" methodology, which it positions as the entry point to its engagements via a deep discovery process. Deliverables are produced by an in-house creative team of 11–50 practitioners using conventional agency tools and workflows; no proprietary technology platform, AI/ML capability, or data flywheel is disclosed. Distribution is augmented by an owned YouTube channel (@rightangle7574) alongside standard social channels.
The business model is professional services fee-for-engagement, with pricing tied to project scope rather than disclosed subscription or performance-based contracts. Customer acquisition is regional and largely referral-driven, evidenced by the absence of any sales-development or marketing-spend signals. The firm's competitive position rests on local market knowledge, long-tenured client relationships, and the trademarked methodology rather than on technology differentiation or scale economies.
Right Angle firmographics
Firmographics- Name
- Right Angle
- Legal name
- Right Angle
- Website
- https://www.rightangleadv.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Right Angle is a Lafayette, Louisiana-based advertising and branding agency founded in 1987, serving SMBs, nonprofits, government, and regional enterprise clients in the Acadiana market via its proprietary Dimensional Branding® methodology and an 11–50 person creative team.
- Ownership category
- akta.pro rank
Right Angle industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (541810), Graphic Design Services (541430), Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Graphic Design & Visual Communications (Collateral, Illustration) (MPAAAEAC)
- akta.pro secondary industries
- Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG), Motion Graphics & Broadcast Design (MPAHACAC)
Keywords
Where Right Angle is headquartered
LocationHeadquarters
- HQ city
- Lafayette
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Right Angle business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Services - Branding and Creative Services: Revenue generated through fees for comprehensive branding, design, marketing strategy, and creative services. Services include brand development, web design, social media management, videography, outdoor media production, print materials, and promotional campaigns. Projects are likely structured as retainers or fixed-fee engagements based on scope.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Right Angle product offering
Product offeringCore offering
Right Angle is a full-service advertising and branding agency that creates and elevates brands through its proprietary Dimensional Branding® methodology. The firm delivers integrated marketing services spanning brand development, web design, social media, videography, outdoor media, print, TV/video production, and promotional campaigns, enabling regional and emerging clients to project national-level brand perception.
Product overview
Right Angle is a branding and advertising agency offering a unified suite of marketing services centered on its proprietary Dimensional Branding® methodology. The core offering combines strategic branding with multi-channel execution including web design, social media, print and outdoor media, photography/videography with drone capabilities, and sales collateral. Services are delivered as an integrated portfolio rather than standalone modules, enabling the agency to energize existing brands and launch new brands with national-level perception from day one.
Differentiator
Problem solved
Functional benefit
Brands
- Dimensional Branding®: A proprietary behavioral approach to brand elevation unique to Right Angle, addressing brand environments at point-of-contact, point-of-sale, and point-of-delivery.
Products and services
- Dimensional Branding® Right Angle's flagship proprietary branding methodology that moves brands beyond two-dimensional marketing to create memorable, multi-sensory experiences at point-of-contact, point-of-sale, and point-of-delivery environments. Target customers are regional businesses, nonprofits, government entities, and emerging brands seeking elevated brand perception.
- Web Design Custom website design services creating interactive digital hubs with purposeful messaging and brand-aligned design for businesses.
- Marketing Strategy Research-driven strategic marketing concepts designed to deliver proven ROI for clients. Provides marketing strategy and consultation services.
- Direct Marketing Targeted marketing campaigns aimed at most-likely customers to promote specific products and services, ideal for B2B with repetitive and cost-effective approaches.
- Outdoor Media Outdoor advertising production including billboards and vehicle wraps reaching diverse audiences, valuable for brand introductions.
- Social Media Creative platform-based social media marketing providing immediate, fluid research and personal communication with audiences.
- Photography/Videography Custom photography and videography concepts with turnkey production across a wide range of budgets, including drone experience.
- Print Media Print advertising targeting predictable and loyal readership to reinforce brand identity and enhance credibility, particularly for boomer and older audiences.
- TV & Video Television and video production services including creative development and post-production for client branding campaigns.
- Digital Media Digital media marketing and content creation services for online platforms.
- Promotional Materials Branded promotional materials production for events and marketing campaigns.
- Speech Writing Speech writing services that harness the power of storytelling, written in the brand's voice to motivate audiences to take action.
- Presentations Multi-media presentation content to support spokespeople, sales representatives, and leaders.
- Sales/Collateral Materials Brochures, newsletters, trade show booths, and displays that saturate the brand throughout customer materials and generate meetings.
- Book Design and Publication Design and publication services for books and printed materials.
Quantifiable outcome
- Pizza Artista achieved national franchise perception from launch day
- +2 more outcomes
Companies that use Right Angle
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
Right Angle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Right Angle partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights2 records
Right Angle competitors and assessment
Company assessmentDirect peers
- Peter Mayer: Peter Mayer is a New Orleans-based, independently owned full-service advertising and branding agency of similar size and vintage to Right Angle. Comparable model: integrated creative, brand strategy, and media services for regional and national clients, with a strong Louisiana base.
- Trumpet: Trumpet is a New Orleans/New York integrated marketing agency serving B2B and consumer brands. Comparable in offering scope (branding, digital, content, design) and in operating as an independent, mid-size firm with regional roots similar to Right Angle's.
- Zehnder Communications: Zehnder Communications is a New Orleans-headquartered full-service advertising, PR, and digital agency. Comparable in regional Louisiana focus, integrated service portfolio spanning branding and digital, and independent ownership structure.
- Beuerman Miller Fitzgerald: Beuerman Miller Fitzgerald is a Louisiana-based independently owned advertising and marketing agency. Comparable in size, regional Louisiana base, and full-service creative model — directly competitive for the same Acadiana-area clients.
- The Tombras Group: The Tombras Group is a Knoxville, Tennessee-based independent, full-service advertising agency. Comparable in operating model (independent, mid-size, full-service creative, media, and digital) and in serving mid-market and regional enterprise clients.
- GKV: GKV is a Baltimore-based independent advertising and branding agency of similar size to Right Angle. Comparable in independently owned structure, integrated retail and consumer-brand focus, and decades-long operating history.
- Frost Miller Group: Frost Miller Group is a Texas-based independent, full-service branding and marketing agency. Comparable in size, independent ownership, and integrated creative/branding/community-focused service offering for mid-market clients.
Regional players
- Lewis Communications: Lewis Communications is an independently owned, Mobile, Alabama-based full-service agency with similar size and a Gulf South operating footprint. Comparable in independent ownership, integrated service model, and multi-generational heritage.
Broad incumbents
- The Richards Group: The Richards Group is a Dallas-based, larger independent full-service agency. Overlaps with Right Angle in branding and creative services but operates at materially greater scale and with broader national client reach.
- Barkley: Barkley is a Kansas City-based, mid-size independent creative agency. Comparable in independent ownership and brand-led positioning, but operates at significantly larger scale and with broader capabilities and geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Right Angle social profiles
Digital presenceRight Angle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Right Angle leadership team
Management profileNumber of profiles
Right Angle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Right Angle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Right Angle
What does Right Angle do?
Right Angle is a full-service advertising and branding agency that creates and elevates brands through its proprietary Dimensional Branding® methodology. The firm delivers integrated marketing services spanning brand development, web design, social media, videography, outdoor media, print, TV/video production, and promotional campaigns, enabling regional and emerging clients to project national-level brand perception.
Is Right Angle a public or private company?
Right Angle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Right Angle founded?
Right Angle was founded in 1987. It employs 11 to 50 people.
Where is Right Angle based?
Right Angle is headquartered in Lafayette, United States, in the North America region.
How does Right Angle make money?
One revenue line is on record: professional Services - Branding and Creative Services.
Who are Right Angle's main competitors?
Direct peers on record are Peter Mayer, Trumpet, Zehnder Communications, Beuerman Miller Fitzgerald, The Tombras Group, GKV and Frost Miller Group. Lewis Communications is listed as a regional player. Broad incumbents are The Richards Group and Barkley.
Does Right Angle have an API?
No public API is recorded for Right Angle.
What industry is Right Angle in?
Right Angle's product category is Advertising Services. Its primary akta.pro industry code is MPAAAEAC, Graphic Design & Visual Communications (Collateral, Illustration), with a secondary code of MPAAAAAG, Video/Film Creative Agencies (Concept-to-Creative). Its NAICS code is 541810 and its SIC code is 7311.