Austin Youth Fitness

What Austin Youth Fitness does

Austin Youth Fitness (AYF) is a privately held, family-operated youth fitness provider headquartered in Austin, Texas (EIN 46-3815327, 5800 Bolm Rd #B). Founded in 2009 by AISD teacher and coach Larry Chauvin with a single after-school Run Club at Casis Elementary, the company has expanded over 16+ years to deliver structured physical activity programs for children ages 4-14 across the Austin metropolitan area. Its core product line consists of after-school running, biking, and yoga clubs delivered at 20+ elementary school campuses and city parks, supplemented by summer camps (Fit n' Fun, Cycle the City, Beginner Biking), single-day camps, Summer Sports Clinics (Volleyball, Soccer, Skateboarding, Tennis, Basketball), one-on-one personal training, and kids' party services. A 10K Training Club and a basketball club round out the offering.

AYF operates on a direct-to-consumer model with no proprietary technology platform; program registration runs through the third-party GoMotion platform, and the company markets organically through its Wix-hosted website, Facebook (@ygatx), Instagram (@austinyouthfitness), and email, supplemented by school partnerships and word-of-mouth. Pricing is per-session: 5-8 week clubs typically run $130-$375 depending on activity and add-ons (e.g., bike train), summer camps are $325 (half-day) to $650 (full-day), day camps are $60-$120, kids' parties start at $300, and personal training is quoted on inquiry. Discounts include 50% teacher/military, 15% sibling, $20 early-bird, and need-based scholarships, with free programming sponsored at Title-I schools through a partnership with the David Phillips Foundation.

The business is closely held by the Phillips family following Allison Phillips's 2026 acquisition of full ownership from retiring co-founder Larry Chauvin (who departed in 2024). Management comprises Allison as Programs Director/owner and her daughter Laney as Business Manager (Community Health degree), with other Phillips children serving as coaches. The company was previously known as "Young Guns," has earned consecutive "Best of Austin" recognition from Austin Family Magazine in 2023 and 2024, and operates as a community-rooted, mission-driven local service rather than a scalable technology business.

Name

Austin Youth Fitness

Legal name

Austin Youth Fitness LLC

Website

https://austinyouthfitness.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Austin Youth Fitness is a family-owned youth fitness provider in Austin, TX, founded in 2009, delivering after-school running, biking, yoga, and basketball clubs at 20+ elementary schools and parks, plus summer/day camps, sports clinics, and personal training for children ages 4-14.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. After-School Club Programs: Recurring session-based fees for after-school running, biking, and yoga clubs at local schools and parks. Sessions typically run 5-7 weeks at price points ranging from $130 to $350 depending on the program and duration.
2. Summer and Day Camps: Weekly summer camp programs offering half-day (Fit n' Fun or Biking) at $325 or full-day programs at $650. Day camps priced at $60 (half day) or $120 (full day).
3. Kids Party Services: Party entertainment services at $300 for up to 20 children, with additional $75 fee for groups over 20 kids. 1.5-hour duration with fitness games and activities.
4. Personal Training: One-on-one or small group personalized coaching in sports and activities including biking, running, yoga, and strength training.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Austin Youth Fitness delivers structured after-school and summer fitness programs for children ages 4-14 in the Austin, TX area. Core offerings include running clubs, biking clubs (including beginner and advanced), yoga clubs, and basketball clubs delivered at local elementary schools and city parks. The company also offers summer camps, day camps, kids' fitness parties, personal training, and sports skill clinics.

Product overview

Austin Youth Fitness (AYF) is a youth fitness company operating primarily in Austin, Texas since 2009, offering a portfolio of physical activity programs for children. The core offering consists of After-School Running Clubs at various elementary schools, After-School Biking Clubs at parks and schools, and After-School Yoga Clubs. These club programs form the foundation of AYF's service model. Additional offerings include Summer Camps (Fit n' Fun Camp, Cycle the City Camp, and Beginner Biking Camp), Day Camps on holidays and school breaks, Summer Sports Clinics (Volleyball, Soccer, Skateboarding, Tennis, Basketball), Personal Training, Kids Parties, and a 10K Training Club for advanced runners. AYF also partners with the David Phillips Foundation to offer scholarship programs for low-income families and Title-I schools. The company is a family-owned small business that acquired full ownership in 2026 and operates as a registration-based service using GoMotion App for program enrollment.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 16+ years of continuous operation since 2009
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• David Phillips FoundationcoreStrategic or Co-development PartnerDavid Phillips Foundation is a key strategic partner that enables AYF to fulfill its mission of 'Making Fitness Accessible.' The partnership sponsors free and subsidized programs at Title-I schools and low-income communities throughout Austin. This includes programs at Blazier Elementary, Cunningham Elementary, Pickle Elementary, and others where running and yoga clubs are offered at no cost to families.
• Austin Independent School District (AISD) SchoolscoreStrategic or Co-development PartnerAYF operates after-school programs at numerous AISD elementary schools including Casis, Barton Hills, Hill, Blanton, Baranoff, Patton, St. Francis, and many others. Schools provide facilities and promote programs to families while AYF provides coaching and programming.
• NYOS Charter SchoolcoreChannel Partner/ Reseller/ DistributorNYOS Charter School hosts AYF running and yoga after-school programs on their campus for their students.
• Woom BikesminorChannel Partner/ Reseller/ DistributorAYF has a Woom bike affiliate program and offers Woom bike rentals to families. Use code AYF10 for 10% discount on Woom bikes.
• Tennis Austin / Capital Area Tennis AssociationminorStrategic or Co-development PartnerPartnership to offer Red Ball Tennis as part of AYF Summer Sports Series, led by CATA professionals.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/ygatx
• Instagraminstagram.com/austinyouthfitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Austin Youth Fitness