SMPS Colorado

What SMPS Colorado does

SMPS Colorado (Society for Marketing Professional Services Colorado) is a regional non-profit chapter of the national Society for Marketing Professional Services, serving marketing and business development professionals working in the Architecture, Engineering, and Construction (A/E/C) industry across Colorado. Founded circa 1983–1984, the chapter operates out of a mailing address in Eastlake, Colorado and delivers its programs through three regional sub-chapters — Denver metro (SOCO), Northern Colorado (NOCO), and statewide — alongside hybrid/virtual education formats. Its portfolio consists of year-round professional development services rather than technology products: monthly educational luncheons, an annual full-day August bootcamp, the Certified Professional Services Marketer (CPSM) certification pathway, the One2One mentor/protege program, signature recognition ceremonies including the Marketing Excellence Awards and the Leonardo Award (dating to 1984), a career/job board, and community outreach through the Colorado Believes initiative offering scholarships for small, diverse, and student members.

The organization runs no proprietary technology platform; its public web presence is built on the MemberClicks association management platform, and individual memberships are applied for and renewed through the parent SMPS HQ website (smps.org). Memberships are structured as individual (not corporate) subscriptions, with event discounts offered to members. Revenue mechanics are diversified across three streams: membership dues (processed centrally at SMPS HQ), event registration fees ranging from $35 (Senior Leadership Roundtable, members only) to $90–$125 for panel programs and $200–$250 for the full-day bootcamp, and corporate event sponsorships from A/E/C firms such as Mortenson Construction, 360 Engineering, and Level 5 Collaborative. Go-to-market is community-led: SMPS Colorado acquires and retains members through in-person events, a multi-channel presence (website, Mailchimp newsletter, LinkedIn, Instagram, Facebook), committee volunteering, and chapter-led educational programming, with no sales-led or product-led motion.

Name

SMPS Colorado

Legal name

Society for Marketing Professional Services Colorado

Website

https://smpscolorado.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

251–500 employees

Short description

SMPS Colorado is a non-profit professional membership chapter serving A/E/C (Architecture, Engineering, Construction) marketing and business development professionals across Colorado through networking events, CPSM certification, mentorship, and signature awards.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industry

Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF)

Keywords

• Professional association
• A/E/C marketing
• Business development
• Professional certification
• Industry networking

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Individual memberships are processed through SMPS HQ (smps.org). Memberships are individual (not corporate) with event discounts offered to members.
2. Event Registration Fees: Revenue generated from ticketed events including educational sessions, bootcamps, programs, and networking events. Pricing varies by event type: $35 for Senior Leadership Roundtable (members), $90-$125 for program events, $200-$250 for full-day bootcamp.
3. Sponsorships: Corporate sponsorships for events and programs. Organizations like Level 5 Collaborative sponsor specific events. Current sponsors page exists for sponsorship opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SMPS Colorado is a nonprofit professional membership chapter that provides A/E/C (Architecture, Engineering, Construction) marketing and business development professionals in Colorado with networking, education, certification support (CPSM), mentorship, recognition programs, and career resources. Core offerings include monthly educational luncheons, an annual August bootcamp, the Marketing Excellence Awards, the Leonardo Award, the One2One Mentoring Program, the Career Center job board, and community outreach programs including the Colorado Believes scholarship initiative.

Product overview

SMPS Colorado is a professional membership organization (chapter of the Society for Marketing Professional Services) serving the A/E/C (Architecture, Engineering, Construction) industry in Colorado. The organization operates as a service-based membership model rather than a software platform. Its portfolio consists of professional development and networking programs, including year-round events and educational programming (monthly luncheons, annual August bootcamps, CPSM certification), signature award ceremonies (Marketing Excellence Awards, Leonardo Award), the Amplify A|E|C annual conference, regional conferences, mentorship programs, a career center with job resources, and community outreach initiatives including scholarships and diversity programs. These offerings are delivered through in-person events, virtual programming, and web-based resources.

Differentiator

Problem solved

Functional benefit

Brands

• Marketing Excellence Awards: Annual awards program celebrating outstanding achievements of Colorado's top A/E/C firms and professionals
• Leonardo Award
• Annual August Bootcamp
• One2One Mentoring Program
• CPSM Certification
• Colorado Believes

Products and services

• Monthly Educational Luncheons Recurring monthly luncheons offering educational programming on A/E/C marketing and business development topics for chapter members and non-members across Colorado.
• Annual August Bootcamp Full-day immersive learning event held annually in August for A/E/C marketers, offering six CEUs eligible for CPSM recertification, with four sessions focused on a common theme such as AI in A/E/C marketing.
• CPSM Certification Program Credentialing program supporting A/E/C marketing professionals in earning the Certified Professional Services Marketer (CPSM) designation, including preparation resources and continuing education credits for recertification.
• One2One Mentoring Program Structured mentorship program pairing experienced A/E/C marketing professionals as mentors with emerging leaders as protégés to support professional growth and career development within the A/E/C industry.
• Marketing Excellence Awards Annual awards ceremony recognizing outstanding achievements of Colorado's top A/E/C firms and marketing professionals in marketing and business development.
• Leonardo Award The most prestigious recognition bestowed by SMPS Colorado, honoring an individual who demonstrates outstanding professionalism, leadership, and integrity in marketing or business development of professional services for the built environment.
• Amplify A|E|C Conference Premier annual multi-day conference hosted by SMPS for A/E/C marketers, business developers, and firm leaders, featuring education, strategy, and networking programming.
• SMPS Southwest Regional Conference Regional conference bringing together A/E/C marketing, business development, and leadership professionals to explore new ideas and strategies across the Southwest region.
• Career Center Online job board and career resource platform for A/E/C marketing and business development professionals, offering job postings, resume resources, and recruitment services for firms and candidates.
• Colorado Believes Community Outreach Program Community outreach initiative providing Professional Development Scholarships, Member Assistance, Student Membership Scholarships, and targeted support for SBE, DBE, WBE, MBE, VBR, and LGBTBE certified firms in the A/E/C industry.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• ASA Colorado Women of ConstructioncoreStrategic or Co-development Partner · 2 September 2026Collaborative partnership for joint events. ASAC Women of Construction and SMPS Colorado co-host the GC Trade Partner Panel on September 2, 2026 at Mortenson Construction. The event brings together industry professionals for networking and panel discussions featuring women leaders from general contractors.
• Level 5 CollaborativeminorGTM or Marketing Partner · 19 August 2026Event sponsor for the NoCo Happy Hour Hang Out: Mixed-Use/Development Panel scheduled for August 19, 2026. Level 5 Collaborative provides sponsorship support for this Northern Colorado program.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Construction Specifications Institute (CSI): National association offering certification (CCS, CCCA) and member education for construction specifiers and A/E/C professionals. Shares the membership association business model, certification flywheel, and conference programming approach used by SMPS Colorado.
• ACEC Colorado: Colorado chapter of the American Council of Engineering Companies. Regional professional association serving engineering firms in the same A/E/C ecosystem, with overlapping member base, sponsorship pool, and event programming model.
• AGC of Colorado (Associated General Contractors): Colorado chapter of the Associated General Contractors of America. Regional A/E/C trade association with overlapping member firms, sponsor base, and event programming — Mortenson Construction, a SMPS Colorado partner, is a member of the broader AGC ecosystem.
• AIA Colorado: Colorado chapter of the American Institute of Architects serving A/E/C professionals with advocacy, education, and networking. Directly comparable regional professional membership association overlapping SMPS Colorado's target audience of architecture-side firms and their marketing leaders.
• DBIA (Design-Build Institute of America): National membership organization for design-build A/E/C practitioners. Comparable association model (membership dues, conferences, certification, regional chapters) and overlapping A/E/C audience including many of the same firms SMPS Colorado serves.

Emerging players

• APMP (Association of Proposal Management Professionals): Global association for proposal, bid, and business development professionals with significant overlap into A/E/C firms' BD teams. Operates a comparable certification and conference model and addresses a closely adjacent persona to SMPS Colorado's members.

Regional players

• SMPS New York Chapter: Sister regional chapter of SMPS serving A/E/C marketers in the New York market. Operates the same chapter model (memberships, monthly luncheons, awards, sponsorships) but in a different geography, making it a directly comparable chapter-level peer.

Broad incumbents

• Society for Marketing Professional Services (SMPS HQ): National parent organization of SMPS Colorado. Operates the same A/E/C marketing membership model across the U.S., runs the Amplify A|E|C national conference, owns CPSM certification, and processes membership dues for all chapters including Colorado.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SMPS-Colorado-878565232164956
• LinkedInlinkedin.com/company/smps-colorado
• Instagraminstagram.com/smpsco
• Xx.com/smpsco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMPS Colorado