Mississippi Health Advocacy Program

What Mississippi Health Advocacy Program does

Mississippi Health Advocacy Program (MHAP) is a Mississippi-registered nonprofit organization founded in 1992 and headquartered in Jackson, MS (800 N. President St.). MHAP combines policy research, analysis, and community education to improve health policies, practices, and funding in Mississippi, with a stated focus on the state's poor and underserved populations. The organization operates a portfolio of programs including Health Help Mississippi (free Medicaid/CHIP enrollment and appeal assistance for consumers), Care4Mississippi (a statewide coalition of dozens of organizations), Medicaid Consumer Advocate services, a Story Collection Program, Community Events and Engagement (Health Expos, Community Baby Showers, Advocacy Trainings, Resource Fairs), Maternal and Child Health Advocacy, and Medicaid Expansion Advocacy, with distribution via a statewide toll-free hotline (1-877-314-3843), the Health Help Mississippi website, Facebook, X, Bluesky, and earned media coverage.

MHAP is structured around a small in-house team of 6 named staff — Executive Director Roy Mitchell (35 years of public interest advocacy experience), Senior Program Manager Keri Abernathy, Program Manager Khaylah Scott, Project Coordinator Zakiya D. Thaggard, Communications Coordinator M'Bre Walker, and Medicaid Consumer Advocate Tammy Bullock — supported by a network of community-based organizations, healthcare providers, clinics, and maternal health advocates across the state.

The business model is grant-funded: MHAP has managed both private and governmental public interest health grants since inception, working on Medicaid defense, ACA implementation, Medicaid expansion campaigns, the HRSA State Maternal Health Innovation Project, and consumer assistance programs. All consumer-facing services are provided free of charge to Mississippians; there is no pricing model, paid product, or commercial revenue stream. The organization is independently governed with no parent company, no venture or private equity investors, and no public listing, and the firmographic 'for_profit' designation in the input data is inconsistent with all other corroborating evidence (nonprofit entity, mission-driven programs, free services, grant revenue) and is treated as a data error.

Name

Mississippi Health Advocacy Program

Legal name

Mississippi Health Advocacy Program

Website

https://mhap.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Mississippi Health Advocacy Program is a Jackson-based nonprofit founded in 1992 that combines policy research, community education, and free direct consumer assistance to expand healthcare access for low-income and underserved Mississippians, operating programs including Health Help Mississippi and the Care4Mississippi coalition.

Ownership category

akta.pro rank

Product category

Health Advocacy Services

NAICS

Social Assistance (624), Health Care and Social Assistance (62)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Healthcare-Linked Social Benefits Administration (e.g., Medicaid/Means-Tested Health Coverage) (BPAIAKAH)

akta.pro secondary industries

Maternal, Child & Adolescent Health Administration (BPAIAJAJ), Maternal, Child & Family Health Departments (HLAJAAAK)

Keywords

• Health policy advocacy
• Medicaid enrollment assistance
• Community health education
• Consumer health assistance
• Nonprofit health coalition

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Grant Funding: MHAP has developed and managed both private and governmental public interest health grants since its inception, including work on Medicaid defense, ACA implementation, Medicaid expansion campaign, and consumer assistance programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

MHAP combines policy research, analysis, and community education to improve health policies, practices, and funding in Mississippi, especially for the state's poor and underserved residents. Through its Health Help Mississippi program it provides free Medicaid/CHIP enrollment and re-enrollment assistance, consumer appeals support, private insurance help, and Health Insurance Marketplace education; through Care4Mississippi it leads a coalition of organizations working on coverage expansion; and it conducts community-based storytelling, maternal health advocacy, and Medicaid expansion advocacy campaigns.

Product overview

Mississippi Health Advocacy Program (MHAP) is a nonprofit organization offering a portfolio of health advocacy and consumer assistance programs. The core offerings include Health Help Mississippi (enrollment assistance for Medicaid/CHIP), Care4Mississippi (a multi-organization advocacy coalition), Medicaid Consumer Advocate services, Story Collection Program, Community Events and Engagement, and Maternal and Child Health Advocacy. These programs work together to improve health access, affordability, and equity for Mississippians through policy advocacy, community engagement, storytelling, and consumer assistance.

Differentiator

Problem solved

Functional benefit

Brands

• Health Help Mississippi: A not-for-profit program that provides comprehensive enrollment and advocacy services to eligible Mississippians attempting to enroll and/or reapply for state benefits in Medicaid/CHIP, along with private insurance assistance and education on the Health Insurance Marketplace.
• Care4Mississippi

Products and services

• Health Help Mississippi A not-for-profit consumer assistance program providing comprehensive enrollment and advocacy services to eligible Mississippians attempting to enroll or reapply for Medicaid/CHIP, including private insurance assistance and Health Insurance Marketplace education. Services are free to consumers.
• Care4Mississippi Coalition A coalition led by MHAP that brings together dozens of Mississippi organizations and leaders to extend access to quality, affordable health coverage and care; provides news stories, statistics, data fact sheets, and a county-level data map breaking down economic information.
• Medicaid Consumer Advocate Program Direct consumer advocacy service that helps Mississippians understand their rights and responsibilities as Medicaid beneficiaries, keeps consumers updated on Medicaid/CHIP eligibility, and assists with Medicaid appeals.
• Story Collection Program Program that collects and amplifies stories from Mississippians through community events, surveys, interviews, and multimedia projects to humanize healthcare policy and center lived experience in decision-making; outputs include the "Mississippi Left Me Out" documentary and "Real Moms. Real Stories." story book.
• Community Events and Engagement In-person community engagement programming that partners with organizations, pharmacies, clinics, and advocates across Mississippi to host Community Health Expos, Community Baby Showers, Advocacy Trainings, and Resource Fairs that connect residents to health information and coverage assistance.
• Maternal and Child Health Advocacy Advocacy program supporting families before, during, and after pregnancy, including advancing 12-month postpartum Medicaid coverage and presumptive eligibility for pregnant women, delivered in partnership with the HRSA State Maternal Health Innovation Project.
• Medicaid Expansion Advocacy Advocacy program positioning MHAP as a leading voice for Medicaid expansion in Mississippi through public education, research, and advocacy; produces policy analyses and messaging tools explaining how expansion would benefit individuals, families, providers, and the state economy.

Quantifiable outcome

• Rejected Medicaid expansion is costing Mississippi $14 billion in new economic activity and 20,000 new jobs

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Care4Mississippi CoalitioncoreStrategic or Co-development PartnerMHAP leads the Care4Mississippi coalition which brings together dozens of Mississippi organizations and leaders to extend access to quality, affordable health coverage and care. The coalition works to bring the healthcare crisis to the attention of state leaders and uplift the voices of working Mississippians denied access to lifesaving healthcare.
• HRSA State Maternal Health Innovation ProjectcoreStrategic or Co-development PartnerMHAP supports the HRSA State Maternal Health Innovation Project through grant-funded initiatives, managing communications strategies and coordinating community events to elevate lived experiences in outreach and advocacy efforts.
• Maternal Health Organizations and AdvocatesminorStrategic or Co-development PartnerMHAP partners with maternal health organizations and advocates to reduce gaps in care and improve outcomes for parents and children through outreach, storytelling, and community engagement.
• Community-Based OrganizationscoreStrategic or Co-development PartnerMHAP engages and works with local community-based organizations across Mississippi to provide timely, useful resources on Medicaid enrollment and post-enrollment issues, serving as the state catalyst and convener for health consumer services.
• Healthcare Providers and ClinicsminorStrategic or Co-development PartnerMHAP partners with healthcare providers, pharmacies, and clinics across Mississippi to host community events and connect residents to health information, screening, and coverage assistance.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Community Catalyst: National nonprofit that builds state-level consumer health advocacy capacity and coalitions, directly comparable to MHAP's symbiotic model of research, policy advocacy, and direct consumer assistance.
• Protect Our Care: National healthcare advocacy coalition defending the ACA and Medicaid through field organizing, paid media, and storytelling — comparable to MHAP's healthcare advocacy and lived-experience storytelling approach.
• Families USA: National consumer health advocacy organization focused on healthcare access, affordability, and equity through policy advocacy, research, and coalition-building — a direct counterpart to MHAP's mission at the national level.
• National Health Law Program: National legal advocacy organization protecting health rights of low-income and underserved populations, with similar direct consumer assistance and litigation focus to MHAP's Health Help Mississippi program.
• Georgetown Center for Children and Families: Research and policy center focused on children's and family health coverage, including Medicaid and CHIP — directly comparable to MHAP's Health Help Mississippi consumer assistance focus on Medicaid/CHIP enrollment.

Regional players

• Mississippi Center for Justice: Mississippi-based nonprofit advocacy organization working on health, economic, and civil rights issues for low-income Mississippians — directly comparable in geography and consumer advocacy mission.
• Arkansas Center for Health Equity: Regional health equity nonprofit operating in a neighboring Southern state with similar political dynamics, addressing Medicaid and healthcare access disparities for underserved populations.

Emerging players

• Raising Women's Voices: National advocacy initiative focused on women's reproductive and maternal health access, with significant overlap to MHAP's maternal health advocacy and 12-month postpartum Medicaid coverage work.

Broad incumbents

• Center on Budget and Policy Priorities: Larger established policy and research organization that focuses on low-income and working-family economic policy, including healthcare and Medicaid — operates more broadly than MHAP but addresses overlapping issues.
• Kaiser Family Foundation: Major nonprofit health policy research and journalism organization providing data analysis on Medicaid and healthcare access — overlap with MHAP's data-driven advocacy and is cited nationally in their policy work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/healthadvocacy
• Facebookfacebook.com/MSHealthAdvocacyProgram
• LinkedInlinkedin.com/company/mississippi-health-advocacy

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mississippi Health Advocacy Program