The Art of Living Corporate Programs

What The Art of Living Corporate Programs does

The Art of Living Corporate Programs is a Bengaluru-based division of Vyakti Vikas Kendra India (VVKI), the non-profit entity of The Art of Living founded in 1981 by Gurudev Sri Sri Ravi Shankar. The division, operating for 25+ years, delivers corporate stress management, leadership development, and holistic wellbeing programs to large enterprises, government bodies, and individual professionals across 30+ countries, with a documented client base of 615+ organizations and 510,000+ participants trained worldwide.

The product portfolio is built on the proprietary Sudarshan Kriya Yoga (SKY) breathing technique and adjacent yogic practices (pranayama, meditation), combined with a structured 7-dimension holistic health framework and a 7-skills leadership model. Core offerings include Art of Leadership (12-hour online individual program), the APEX suite (APEX Leadership for senior executives, EMPOWER for mid-level managers, NEO for junior executives — modular from 90 minutes to a 16-hour flagship), and Holistic Wellbeing (online and offline). Programs are delivered by an in-house faculty with prior senior leadership tenures at IBM, ABB, Standard Chartered, Google, Tata, Microsoft, L&T, Bosch, and Barclays, personally trained by Gurudev in SKY. Research validations from Harvard Medical School, Yale, Stanford, AIIMS, NIMHANS, and TISS underpin the curriculum's positioning.

The business model combines an enterprise field sales motion (quote-based, multi-year corporate contracts delivered both on-site and virtually) with a direct-to-consumer motion for individuals (fixed INR 5,000-9,000 program fees with self-serve online registration). Distribution runs through a National Sales Director and inside sales team, supported by digital channels (corporate website, LinkedIn, Instagram, YouTube, SEO-optimized landing pages), an alumni-driven referral ecosystem, and event/workshop activations. Pricing for corporate engagements is customization-dependent and not publicly disclosed; individual pricing is published and self-service.

Name

The Art of Living Corporate Programs

Legal name

Vyakti Vikas Kendra India (VVKI)

Website

https://corporateprograms.artofliving.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

The Art of Living Corporate Programs, a Bengaluru-based division of non-profit Vyakti Vikas Kendra India, delivers stress management, leadership development, and holistic wellbeing programs to large enterprises, government organizations, and individual professionals across 30+ countries using proprietary Sudarshan Kriya (SKY) breathing techniques and a tiered APEX leadership curriculum.

Ownership category

akta.pro rank

Product category

Corporate Wellness and Leadership Development Training

NAICS

Professional and Management Development Training (61143), Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYEDABAIAG

Workplace Culture, Engagement & Wellbeing Training

Education/Corporate Training & Professional Development/HR, Talent, DEI & People Operations Training

SECONDARYHSADAJAG

Corporate/Workplace Mindfulness & Stress-Reduction Programs

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYBPACANAA

Corporate & Leadership Development

Business & Public Services/HR, Staffing & Recruitment Services/Training, Learning & Development Services

SECONDARYEDAAAHAH

Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices)

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

SECONDARYEDAAAHAK

Mental Wellness & Resilience Education (Non-clinical)

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

Keywords

• Corporate wellness training
• Leadership development programs
• Stress management workshops
• Employee wellbeing training
• Mindfulness corporate programs

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Training Programs: One-time fee model for individual participants enrolling in structured programs. Art of Leadership program priced at INR 9000 (discounted to INR 7500) for 12-hour online course. Holistic Wellbeing program at INR 5000 for 16-hour program. Includes post-program support and community access.
2. Corporate/Organization Training: Customized corporate training programs for organizations. Programs range from 90-minute modules to flagship 16-hour APEX Leadership programs. Pricing varies based on customization, duration, and organizational requirements. Quote-based pricing model.
3. Retreats and Wellness Programs: Customized wellness retreats at serene locations combining relaxation and skill-building activities. Pricing determined by retreat duration, location, and program customization requirements.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Art of Living Corporate Programs delivers corporate wellness and leadership development training for both organizations and individual professionals. Programs combine proprietary Sudarshan Kriya breathing and meditation techniques with a structured leadership skills curriculum. Offerings include customizable enterprise programs (APEX suite for different seniority levels, Holistic Wellbeing for organizations), online individual courses (Art of Leadership, Holistic Wellbeing Online), and specialized modules in stress management, mindfulness leadership, emotional intelligence, and health and wellness.

Product overview

The Art of Living Corporate Programs offers a portfolio of corporate wellness and leadership development programs for organizations and individuals. The core offerings include: (1) Art of Leadership - a 12-hour online program for individuals covering 7 leadership skills; (2) APEX - a customizable suite of organizational programs (APEX Leadership, EMPOWER, NEO) for different seniority levels; (3) Holistic Wellbeing - corporate wellness programs combining breathing techniques, mindfulness, and emotional resilience training; and (4) Holistic Wellbeing Online - online variant for individual professionals. Additional specialized training modules cover Stress Management, Mindfulness Leadership, Emotional Intelligence, and Health & Wellness. Programs are available in both online and offline formats, incorporating Sudarshan Kriya (SKY) breathing techniques and practices developed under Gurudev Sri Sri Ravi Shankar.

Differentiator

Problem solved

Functional benefit

Brands

• APEX (Achieving Personal Excellence): A comprehensive corporate leadership program for organisations offering customizable programs ranging from 16-hour APEX Leadership to 90-minute modules. Includes APEX Leadership for Senior Executives, EMPOWER for Mid-Level Managers, and NEO for Junior Executives.
• Holistic Wellbeing
• Art of Leadership

Products and services

• Art of Leadership A 12-hour online leadership program conducted over four days for individuals, built around seven essential leadership skills: Self-Leadership, Happiness, Productivity & Performance, Emotional Intelligence, Communication, Resilience, and Collaboration. Priced at INR 7500 (discounted from INR 9000) and includes 21 days of post-program support with community access.
• APEX (Achieving Personal Excellence) A bouquet of customizable leadership programs for organizations spanning the flagship 16-hour APEX Leadership program (for senior executives and CXOs), EMPOWER (for mid-level managers), and NEO (for junior executives and emerging talent). Delivered via discussions, exercises, simulations, and real-life examples in both online and offline formats; modular options down to 90-minute 'Mind Matters' interventions.
• Holistic Wellbeing (Corporate) An organizational program that enhances physical health, mental peace, and emotional resilience through Sudarshan Kriya breathing techniques, mindfulness, work-life integration, and awareness at work. Designed to enable joyful, serene-dynamic performance for corporate workforces.
• Holistic Wellbeing Online An online 16-hour program for individual corporate professionals across India focused on personal transformation through Sudarshan Kriya (SKY) breathing practices, emotional resilience building, and peak performance without stress. Priced at INR 5000 and conducted online or offline over 2-4 days with 21 days of post-program support.
• Stress Management Training Corporate wellness training program offering stress elimination techniques including breathwork, meditation (Sudarshan Kriya and pranayamas), mindfulness practices, resilience building, and work-life balance strategies for employees.
• Mindfulness Leadership Training Leadership training program focused on present-moment awareness, intentional leadership, mindful communication, stress reduction, and resilience building. Targets enhanced empathy, communication, emotional resilience, and decision-making for managers and senior leaders.
• Emotional Intelligence Training Employee training program focusing on emotional well-being through effective communication, managing expectations vs. outcomes, stress management, and creating positive work environments. Intended outcomes include higher engagement, innovation, and performance for participating teams.
• Health & Wellness Training Employee health and wellness training program including meditation and mindfulness training, yoga and breathwork workshops, stress elimination seminars, emotional intelligence workshops, and wellness retreats for organizations.

Quantifiable outcome

• 94% of participants agreed that program techniques increase their energy levels
• +11 more outcomes

Named customers30 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Chopra Foundation / Chopra Global: Organization founded by Deepak Chopra offering meditation, Ayurveda and wellbeing programs with corporate partnerships. Comparable in integrative wellness/meditation positioning and spiritual-leader-driven brand.
• Mindvalley: Online personal transformation and learning platform with corporate 'Mindvalley for Business' offering across leadership, wellness and human potential. Comparable in holistic/transformation positioning but with a primarily digital, consumer-led model.

Direct peers

• BetterUp: Venture-backed enterprise coaching and mental fitness platform combining AI-driven matching with human coaches. Competes for corporate L&D and wellbeing budgets targeting leadership development and employee resilience.
• Heartfulness Institute: Global non-profit offering meditation and heart-based wellness programs with workplace and leadership training arms. Directly comparable as a traditional-practice-rooted organization with corporate delivery across multiple geographies.
• Search Inside Yourself Leadership Institute: Non-profit born from Google's internal mindfulness program offering corporate leadership and emotional intelligence training. Direct competitor in evidence-based mindfulness leadership curriculum for enterprises.
• Isha Foundation (Isha Yoga / Sadhguru corporate programs): Indian spiritual non-profit founded by Sadhguru offering yoga, meditation and inner engineering programs with growing corporate and leadership offerings. Highly comparable in mission, founder-led brand, yogic methodology and corporate channel focus.
• Brahma Kumaris: Spiritual non-profit operating meditation and positive-thinking programs with a dedicated corporate and workplace wellbeing track. Comparable in non-profit structure, traditional Indian origin and corporate audience targeting.
• Headspace for Work: Commercial, venture-backed corporate mindfulness and mental wellbeing platform sold on per-seat subscriptions to enterprises. Direct competitor in the corporate mental wellbeing category with a contrasting tech-enabled, scalable model.
• Calm Business: Enterprise arm of the Calm meditation and sleep app offering subscriptions, leadership content and wellbeing tools to organizations. Competes for the same corporate mental wellness budget via a digital, app-native model.

Broad incumbents

• LinkedIn Learning: Enterprise-wide online learning platform owned by Microsoft offering thousands of leadership, productivity and soft-skills courses. Competes for the same corporate L&D budget via a broad, scalable catalog rather than experiential workshops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/artofliving_cp
• YouTubeyoutube.com/@vvkileadership
• Facebookfacebook.com/ArtofLiving.CP
• LinkedInlinkedin.com/company/artofliving-cp
• Instagraminstagram.com/theartoflivingcp?igsh=dTZpNHhkemR3Yndt

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Art of Living Corporate Programs