Western Growers Assurance Trust
Western Growers Assurance Trust (d/b/a Western Growers Health) is a member-driven, non-profit organization providing health benefits exclusively to the agricultural industry across California and the Western United States for over 65 years.
- Company typePrivate
- Founded1959
- HeadquartersIrvine, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Western Growers Assurance Trust does
Western Growers Assurance Trust, doing business as Western Growers Health, is a member-driven, non-profit organization that provides health benefits exclusively to the agricultural industry. Founded circa 1957-1959 and headquartered at 6501 Irvine Center Drive, Suite 100, Irvine, California, the organization employs 251-500 staff and positions itself as the largest provider of health benefits dedicated to agriculture, serving farm owners, managers, field workers, and seasonal employees across California and the broader Western United States for more than 65 years.
The core offering is a comprehensive health plan underwritten and administered through the trust, supported by three web-based portals: Healthview (participant portal for benefits, eligibility, and claims), WERC (employer portal for benefits administration and cost control), and OPIS (provider portal for real-time eligibility and benefits verification). Specialized offerings include the Mexico Cross-Border Program for agricultural workers traversing the US-Mexico border and Cedar Health Centers, a network of directly operated clinics providing care to plan participants. Compliance posture is anchored by HIPAA, SOC, and SSAE-18 certifications, and third-party service providers in the stack include Elevance Health (Anthem) and Conduent.
The revenue model is built on employer-sponsored health plan premiums collected on an annual, quote-based billing cadence, with distribution driven by a sales-led motion through direct employer relationships and benefits consultants/brokers. As a non-profit member-driven trust, premiums collected are used primarily to fund claims, with the operating economics depending on administrative load and program fees rather than margin. Customer concentration leans toward long-tenured agricultural employers (the named testimonial reflects 24+ years of continuous service), with employer and participant loyalty supported by the member-driven structure and vertical specialization. In July 2025 the organization rebranded to Western Growers Health to modernize its identity while continuing to operate as the same legal entity.
Western Growers Assurance Trust firmographics
Firmographics- Name
- Western Growers Assurance Trust
- Legal name
- Western Growers Assurance Trust
- Website
- https://wgat.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Western Growers Assurance Trust (d/b/a Western Growers Health) is a member-driven, non-profit organization providing health benefits exclusively to the agricultural industry across California and the Western United States for over 65 years.
- Ownership category
- akta.pro rank
Where Western Growers Assurance Trust is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Western Growers Assurance Trust business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Health Insurance Premiums: Western Growers Health operates as a non-profit member-driven organization providing health benefits to the agricultural industry. Revenue is generated through health insurance premiums collected from employer-sponsored health plans covering agricultural workers, farm owners, managers, field workers, and seasonal employees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Employer-sponsored health plans for agricultural industry |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Western Growers Assurance Trust product offering
Product offeringCore offering
Western Growers Assurance Trust (d/b/a Western Growers Health) is a member-driven, non-profit organization that delivers employer-sponsored health insurance plans and benefits administration exclusively for the agricultural industry. Its offerings cover farm owners, operators, managers, field workers, and seasonal employees, and include a specialized Mexico Cross-Border Program for cross-border workers and Cedar Health Centers for direct care. The plans are supported by role-based web portals for participants, employers, and providers.
Product overview
Western Growers Health is a member-driven, non-profit organization that provides health benefits exclusively for the agricultural industry. The core offering is a comprehensive health plan (Western Growers Health) serving employers and employees in agriculture for over 65 years. The portfolio includes the Mexico Cross-Border Program for cross-border coverage and Cedar Health Centers for direct care services. Supporting the main health plan are three web-based member portals: the Participant Portal (Healthview) for enrolled members to access benefits and claims, the Employer Portal (WERC) for business administrators to manage coverage and costs, and the Provider Portal (OPIS) for healthcare providers to verify eligibility and process claims. The company recently rebranded from Western Growers Assurance Trust to Western Growers Health in July 2025.
Differentiator
Problem solved
Functional benefit
Companies that use Western Growers Assurance Trust
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Western Growers Assurance Trust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Western Growers Assurance Trust partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Western Growers Assurance Trust competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Western Growers Assurance Trust social profiles
Digital presenceWestern Growers Assurance Trust compliance and trust
Trust signalCompliance3 records
Western Growers Assurance Trust financial estimates
Financial estimateRevenue estimate
Valuation estimate
Western Growers Assurance Trust leadership team
Management profileNumber of profiles
Western Growers Assurance Trust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Western Growers Assurance Trust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Western Growers Assurance Trust
What does Western Growers Assurance Trust do?
Western Growers Assurance Trust (d/b/a Western Growers Health) is a member-driven, non-profit organization that delivers employer-sponsored health insurance plans and benefits administration exclusively for the agricultural industry. Its offerings cover farm owners, operators, managers, field workers, and seasonal employees, and include a specialized Mexico Cross-Border Program for cross-border workers and Cedar Health Centers for direct care. The plans are supported by role-based web portals for participants, employers, and providers.
Is Western Growers Assurance Trust a public or private company?
Western Growers Assurance Trust is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Western Growers Assurance Trust founded?
Western Growers Assurance Trust was founded in 1959. It employs 251 to 500 people.
Where is Western Growers Assurance Trust based?
Western Growers Assurance Trust is headquartered in Irvine, United States, in the North America region.
How does Western Growers Assurance Trust make money?
One revenue line is on record: health Insurance Premiums.
Does Western Growers Assurance Trust have an API?
No public API is recorded for Western Growers Assurance Trust.