retail data

What retail data does

retail data GmbH is a privately held, Germany-based full-service provider of point-of-sale (POS) and inventory management solutions, headquartered in Lehrte and operating exclusively in the German retail market. The company was founded in 1998 around the philosophy 'Service ist unsere Leidenschaft' (Service is our passion) and serves as a manufacturer-independent systems integrator covering both hardware and software needs of German retailers. Its core product platform is the drs// family: drs//POS (touchscreen cash register software with offline capability, GoBD-compliant data storage, and modular architecture), drs//STORE (branch-level inventory management with continuous inventory and automatic ordering, in market for over 30 years), and drs//HQ (centralized multi-branch control for master data, pricing, promotions, and reporting). The company also distributes Fujitsu's FTSwin6 POS program and Diebold Nixdorf POS hardware, and offers network infrastructure solutions in partnership with Cisco, NETGEAR, and METZ.

The business generates revenue across four streams: (1) POS hardware sales (Diebold Nixdorf terminals, Epson printers, Datalogic scanners/scales); (2) software licensing, with a mix of one-time licenses for drs//POS and recurring subscriptions for drs//STORE and drs//HQ; (3) managed services including nationwide hardware maintenance contracts with customizable response times, and the servicecall managed hotline support portal currently covering nearly 1,000 retail branches across verticals such as food retail, non-food/DIY, perfumeries, bakeries, organic/health food, tobacco/press, and pet supply stores; and (4) value-added distribution of partner products (Fujitsu FTSwin6, drs//superdata software). Go-to-market combines direct field sales with a nationwide technician network, manufacturer channel partnerships, and a web-based inquiry process.

The company is founder/management-owned under Managing Director Peter Wiedner, has 1-10 employees, no disclosed external investors, and has not raised public funding rounds or completed acquisitions. Its strategic positioning is that of a stable, regionally focused specialist rather than a growth-stage software company, with competitive differentiation anchored in 30+ years of product maturity, deep vertical expertise across German retail formats, and the physical service infrastructure required to support multi-branch retail operations nationwide.

Name

retail data

Legal name

retail data GmbH

Website

https://retaildata.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

retail data GmbH is a German full-service provider of POS hardware, cash register and inventory management software, and nationwide maintenance for German retail chains across food, non-food, and specialty verticals.

Ownership category

akta.pro rank

Product category

Retail POS and Inventory Management Systems

NAICS

Office Equipment Merchant Wholesalers (42342)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)

akta.pro secondary industries

POS Installation, Maintenance & Field Services (FSAMADAJ), POS Terminals & All-in-One Retail Computers (HDACAKAA), Restaurant Technology Supplies (POS Hardware, Kiosks) Wholesale (AFAIALAM)

Keywords

• POS systems
• Cash register software
• Retail inventory management
• POS hardware
• Retail IT support

Headquarters

HQ city

Lehrte

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. POS Hardware Sales: Sale of point-of-sale hardware including Diebold Nixdorf systems (BA9x displays, Beetle MIII cash boxes), Epson thermal printers, Datalogic scanners/scales, and accessories. Hardware sold directly or through distribution partnerships.
2. drs//POS Kassensoftware Lizenzierung: Licensing of proprietary POS software drs//POS with modular architecture, supporting various payment functions, hardware integration, and offline capability. GoBD-compliant data storage.
3. drs//STORE Warenwirtschaftslizenz: Licensing of branch inventory management software drs//STORE for retail chains. Established for over 30 years with continuous development. Service contracts provide new releases and updates.
4. drs//HQ Mehrfilialsteuerung: Optional add-on for multi-branch management (HeadQuarters module) working with drs//STORE for centralized control of decentralized retail operations.
5. Hardwarewartung und Support: Maintenance contracts for hardware and software support. Includes response times customized to customer requirements, on-site service through nationwide technician network, technical hotline, and manufacturer communication management.
6. servicecall Hotline Support: Helpdesk support service for POS systems with call documentation. Pricing adapted to customer requirements and opening hours. Managed through own helpdesk portal.
7. FTSwin6 Distribution (Fujitsu): Distribution partnership for Fujitsu's POS program FTSwin6. Includes First and Second Level Support for the software. Retail data acts as sales partner.
8. Netzwerktechnik: Sale and implementation of networking solutions including wired and wireless components from partners (METZ, NETGEAR, Cisco). Full service from consultation to installation.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels1 record

Core offering

retail data GmbH supplies point-of-sale (POS) hardware and software, branch inventory management systems, and multi-branch headquarters control software for German retail businesses. The portfolio centers on its proprietary drs//POS, drs//STORE, and drs//HQ software suite, complemented by Diebold Nixdorf POS hardware, Fujitsu FTSwin6 distribution, and nationwide hardware/software maintenance and hotline support services.

Product overview

retail data GmbH provides an integrated portfolio of POS (point-of-sale) and inventory management solutions for German retail businesses. The core product family comprises drs//POS (cash register software and hardware), drs//STORE (branch-level inventory management system established over 30 years), and drs//HQ (multi-store headquarters control system for managing multiple retail locations). These three products form a unified platform: drs//STORE handles day-to-day operations at individual stores, drs//POS serves as the point-of-sale register layer, and drs//HQ provides centralized management, master data control, and consolidated reporting across all branches. The company also offers hardware maintenance services, two-tier technical support (First Level and Second Level), network technology solutions, and the servicecall managed hotline, all delivered nationwide through partnerships with Fujitsu (FTSwin6 distribution), Diebold Nixdorf, drs//superdata, Cisco, NETGEAR, and METZ.

Differentiator

Problem solved

Functional benefit

Brands

• drs//POS: A coordinated POS hardware and software solution featuring a user-friendly touchscreen terminal, optional customer display, cash drawer, receipt printer, barcode scanner, and integrated POS and inventory management software.
• drs//STORE
• drs//HQ
• servicecall

Products and services

• drs//POS Kassensoftware Touch-based point-of-sale cash register software with modular architecture, offline capability, comprehensive payment functions, GoBD-compliant data storage, support for existing POS hardware, and a relational database. Designed for retail businesses in Germany.
• drs//STORE Filial-Warenwirtschaft Branch inventory management system for retail chains with scanning support, pricing at POS, automated ordering, continuous inventory, article-accurate inventory with instant valuation, comprehensive reporting, and integration with scales, MDE devices, label printers, and central master data management. Established for over 30 years.
• drs//HQ Mehrfilial-Steuerungssystem Multi-branch management system enabling centralized control of decentralized retail operations, including profit center management per branch, price management via price tiers, central master data maintenance, automated recurring tasks, campaign management, and centralized reporting across all branches.
• Diebold Nixdorf POS Hardware Modular POS terminal hardware including BA9x operator/customer displays, Beetle MIII cash register boxes, Epson TMT88-VII thermal receipt printers, and Datalogic Magellan scanners/scales. Sold directly or through distribution partnerships to retail customers in Germany.
• Hardwarewartung und Support Hardware and software maintenance service for POS systems, inventory management, mobile data capture, networks, and peripheral equipment. Includes configurable response times, on-site service through a nationwide technician network, technical hotline, and manufacturer communication management. Sold to retail businesses across Germany.
• First Level Support First-level technical support hotline handling fault reporting, call qualification, troubleshooting documentation, knowledge database assistance, remote desktop support, and immediate repair via remote access. Provided to retail companies across Germany.
• Second Level Support Advanced technical support including repair dispatch coordination, on-site technician support, software update certification, remote update installation, vendor escalation management, and minor software customization for problem resolution.
• Netzwerktechnik (Network Technology Solutions) Network infrastructure services including wired Ethernet LAN switches, WLAN solutions, VPN setup, and active and passive network components. Provided in partnership with Cisco, NETGEAR, and METZ to retail customers in Germany.
• servicecall Hotline Managed helpdesk support service for retail businesses, providing phone support, remote access, and on-site assistance adapted to extended and individual store hours. Equipped to handle various POS and inventory systems (DEWAS II, DEWAS III, dStore, FTSwin) and manages support for retail companies with nearly 1,000 branches total.

Quantifiable outcome

• Reduces branch POS system outages to unavoidable minimum through efficient support
• +2 more outcomes

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• FujitsucoreChannel Partner/ Reseller/ DistributorRetail data GmbH is a distribution partner for Fujitsu's POS program 'FTSwin6'. Fujitsu has entrusted retail data with sales of the POS software, continuing a years-long successful partnership. The software serves all retail sectors as a proven cash register solution. Retail data also provides associated First and Second Level Support.
• drs // superdatacoreChannel Partner/ Reseller/ DistributorRetail data GmbH distributes the branch inventory management system drs//store with the optional OnTop drs//HQ (HeadQuarters) module from drs // superdata. This is a key product line for retail data's software offerings.
• Diebold NixdorfcoreChannel Partner/ Reseller/ DistributorDiebold Nixdorf has been a partner from the beginning for the distribution of POS and inventory management systems as well as MDE devices. Retail data offers both modular and All-in-One POS hardware solutions from Diebold Nixdorf.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• Lightspeed Commerce: Cloud-native POS and commerce platform serving retail and hospitality SMBs across Europe. Comparable as an emerging cloud-first competitor targeting the same multi-branch retail customer profile that retail data serves with its on-premise drs//POS/ drs//STORE stack.

Direct peers

• Diebold Nixdorf: Global POS hardware and software vendor whose Beetle MIII, BA9x, and retail software stack retail data distributes and integrates in Germany. Overlap is direct on the hardware and POS-software side, though Diebold Nixdorf operates at vastly greater scale across many geographies.
• Bizerba: German provider of weighing, slicing, pricing, and checkout/inventory solutions for food retail, bakeries, and butcher shops. Comparable to retail data on the multi-branch German food-retail and bakery segments where retail data sells its Bäckerei-optimized POS+STORE stack.
• Vectron Systems AG: German manufacturer of POS systems and cash-register software primarily serving small and mid-sized hospitality and retail chains in Germany, Austria, and Switzerland. Highly comparable as a domestic German POS hardware+software specialist competing for the same multi-branch retail customers as retail data.
• AURES Technologies: European POS hardware manufacturer (EPOS, Sango, Nino terminals) sold through integrator channels across Europe including Germany. Comparable as a POS-hardware vendor whose products compete with the Diebold Nixdorf terminals retail data distributes.
• Fujitsu (GK Software / FTSwin6): Through its ownership of GK Software and the FTSwin6 POS platform, Fujitsu is both retail data's upstream software supplier and a competing solution provider for German retail. It is the most directly comparable peer given the shared FTSwin6 customer base and support relationship.

Broad incumbents

• NCR Voyix: Large US-headquartered retail-technology incumbent offering enterprise POS, inventory, and loyalty platforms to global retail chains. Comparable as a broader retail-tech incumbent competing for the same multi-branch retail customers, though at a much larger scale than retail data's niche.
• Toshiba Global Commerce Solutions: Global retail POS hardware and software vendor serving large grocers and chain retailers. Comparable as a broad retail-POS incumbent whose hardware and software compete in the same multi-branch German retail RFPs that retail data pursues via its Diebold Nixdorf and Fujitsu partnerships.
• Sharp Electronics (POS): Electronics conglomerate offering POS terminals, cash-register hardware, and retail-software solutions across European SMB and chain retail. Comparable as a broad POS hardware incumbent that competes for the same small/medium retail customers as retail data's drs//POS stack.

Others

• drs // superdata: German developer of the drs//STORE and drs//HQ software platform that retail data distributes as its flagship inventory and HQ product. Adjacent rather than direct because it is retail data's upstream supplier, but a relevant ecosystem participant that could either compete or partner depending on channel strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/retail-data-GmbH-554746828029523
• LinkedInlinkedin.com/company/retail-data-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about retail data