Control House
Control House, founded 1989 in White Bear Lake, Minnesota, is a privately held manufacturers' representative and distributor for 17+ measurement instrumentation makers, serving industrial customers across Minnesota, North Dakota, South Dakota, and western Wisconsin through commission-based technical field sales.
- Company typePrivate
- Founded1989
- HeadquartersWhite Bear Lake, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Control House does
Control House, founded in 1989 and headquartered at 1310 Highway 96 East, Suite 240, White Bear Lake, Minnesota, is a privately held manufacturers' representative and distributor specializing in measurement instrumentation and controls. The firm operates as an authorized or exclusive sales channel for 17+ third-party instrumentation manufacturers, with a portfolio spanning temperature measurement (Ametek Land infrared, Conax RTD/thermocouple sensors, Eurotherm PID controllers, Mesa Labs DataTrace loggers), pressure measurement and calibration (Ashcroft-Heise, Druck, Additel), humidity and dewpoint measurement (Vaisala), gas detection and analysis (Bacharach, Sensor Electronics, MTL Gas/Hitech), electrical power quality monitoring (Power Monitors Inc.), thickness measurement (Lumetrics), and sealing gland fittings (Spectite). Control House is not the manufacturer of these products; rather, it coordinates customer requirements with its represented manufacturer partners to deliver fit-for-purpose measurement and control solutions, with deep technical expertise in application matching across manufacturing, R&D, process control, environmental compliance, safety, industrial hygiene, and metrology use cases.
The business operates on a commission-based professional services revenue model, earning commissions on the instrumentation sales it generates through its field sales motion. As a regional manufacturers' representative, Control House serves industrial customers across a defined four-state territory covering Minnesota, western Wisconsin, North Dakota, and South Dakota, holding exclusive territory rights for several key manufacturer partners (Ametek Land, Bacharach since 1995, Ashcroft-Heise, Sensor Electronics, Mesa Labs, and Additel). Its go-to-market relies on direct field sales through account management and consultative selling rather than consumer marketing, with the firm website (controlhouse.com) operating as a technical and product-catalog resource hub rather than a transactional storefront. Pricing is quote-based and not publicly disclosed, determined per application, manufacturer, and customer specification.
The firm is small (1-10 employees), independently owned with no disclosed parent, holding entity, or institutional investors, and has no funding rounds in its history. Key contacts include Pat McClernon ([email protected]) as the named principal. The company has demonstrated continuity through long-standing manufacturer relationships (Vaisala since 1991, Bacharach since 1995) and selectively extended its portfolio over time, most notably with the April 2020 launch of the vIRalert 2 human body temperature measurement system for fever-screening applications during the COVID-19 period. Product certification disclosure is limited to Mesa Laboratories DataTrace system compliance with FDA 21 CFR Part 11, supporting regulated-industry applications in pharmaceutical, food and beverage, and medical device manufacturing.
Control House firmographics
Firmographics- Name
- Control House
- Legal name
- Control House
- Website
- https://controlhouse.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Control House, founded 1989 in White Bear Lake, Minnesota, is a privately held manufacturers' representative and distributor for 17+ measurement instrumentation makers, serving industrial customers across Minnesota, North Dakota, South Dakota, and western Wisconsin through commission-based technical field sales.
- Ownership category
- akta.pro rank
Control House industry classification
Industry- Product category
- Industrial Instrumentation Distribution
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)
- akta.pro primary industry
- Refrigeration Components & Controls (Compressors, Valves, Sensors) (IMAHAKAH)
Keywords
Where Control House is headquartered
LocationHeadquarters
- HQ city
- White Bear Lake
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Control House business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Manufacturer Representative Commissions: Control House operates as a manufacturers' representative firm, earning commissions on sales of instrumentation products from the manufacturers they represent. They coordinate customer needs with manufacturers to deliver measurement and control solutions across multiple product categories.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Control House product offering
Product offeringCore offering
Control House is a manufacturers' representative and distributor specializing in measurement instrumentation and controls. The company coordinates the unique needs of industrial customers with 17+ trusted manufacturer partners to offer measurement solutions across temperature, pressure, relative humidity, dewpoint, thickness, gas detection and analysis, and electrical power quality categories, serving manufacturing, R&D, process control, environmental compliance, safety, and metrology applications in the upper Midwest U.S.
Product overview
Control House is a manufacturers' representative and distributor company (in business since 1989) offering measurement instrumentation and controls. Their portfolio includes products from multiple manufacturer partners organized across categories: analytical instruments (Lumetrics thickness measurement), electrical power monitoring (Power Monitors, Inc. power quality recorders; Vaisala humidity/dewpoint/CO2/weather instruments), gas monitoring (Bacharach refrigerant and ammonia detectors; Hitech gas analyzers; Sensor Electronics gas detectors), data logging (Mesa Laboratories DataTrace wireless loggers), pressure instrumentation (Additel calibrators; Ashcroft-Heise pressure gauges; Druck sensors), sealing gland fittings (Spectite feedthroughs), and temperature instrumentation (Ametek Land IR thermometers; Conax sensors; Control House own RTD/thermocouple assemblies; Eurotherm temperature controllers and data recorders). The company coordinates these manufacturer product lines to serve customers in manufacturing, R&D, process instrumentation, environmental compliance, safety, industrial hygiene, and metrology across Minnesota, North/South Dakota, and Wisconsin.
Differentiator
Problem solved
Functional benefit
Companies that use Control House
Customer profileSegments2 records
Ideal customer profiles1 record
Control House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Control House partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor and core.
- vIRalert 2minorvIRalert 2 is a Human Body Temperature Measurement System offered by Control House as an authorized representative for Ametek Land. This system provides fever screening capability for medical facilities, dental offices, factories, office buildings, and schools.
- Eaton MTLminorMTL Instruments (now part of Eaton) manufactures industrial instrumentation. Control House represents this product line in their regional territory.
- EurothermcoreEurotherm manufactures PID temperature controllers and data acquisition recorders. High accuracy controllers improve process efficiency, product quality and minimize waste. Control House is an authorized representative in their territory.
- AdditelcoreAdditel Corporation is a leading worldwide provider of process calibration tools, designing and manufacturing handheld test tools and portable calibrators. Control House represents this product line.
- SPECTITEcoreSpectite, Inc. manufactures pressure and vacuum sealed feedthroughs for sensors, probes, wires and electrodes. Used in Process Plants, Power Generation, Vacuum Equipment, Petrochemical, Pharmaceutical, and Semiconductor industries. Control House represents this line.
- CONAXcoreConax Technologies offers temperature sensors and compression seal fittings, along with custom-designed engineering solutions. Control House is an authorized representative.
- VaisalacoreVaisala develops and manufactures instruments for measuring relative humidity, dewpoint, carbon dioxide, oxygen, barometric pressure, and weather conditions. Products are used in building automation, pharmaceutical, food, power, biotechnology and scientific research. Control House has offered these products since 1991.
- BASELINE-MOCONminorBaseline-Mocon (now part of Mocon) provides analytical instrumentation. Control House represents this manufacturer line in their regional territory.
- BACHARACHcoreBacharach manufactures gas detection products for commercial applications including boiler and chiller rooms, cold storage, ice arenas, parking garages, mechanical rooms, research facilities and wineries. Control House has been the exclusive representative for these products since 1995 in Minnesota, Wisconsin, North Dakota and South Dakota.
- AMETEK LANDcoreAMETEK Land Infrared offers infrared temperature monitoring products including spot thermometers, thermal imagers, linescanners, and calibration blackbody furnaces. Control House is the exclusive sales representative for this product line in Minnesota, western Wisconsin, North Dakota and South Dakota.
- POWER MONITORS, INC.corePower Monitors, Inc. specializes in power quality recording solutions for residential, commercial, retail, institutional, industrial and substation applications. Products include portable voltage, current and power quality recorders with wireless, Bluetooth, cellular and Ethernet connectivity.
- LUMETRICSminorLumetrics provides thickness measurement instrumentation. Control House represents this manufacturer for analytical applications in their regional territory.
- Mesa LaboratoriescoreMesa Labs manufactures the DataTrace System for humidity monitoring in ETO sterilizers and temperature measurement/recording for validation. Control House is the authorized sales representative for Minnesota, western Wisconsin, North Dakota, and South Dakota. Software is 21 CFR Part 11 compliant.
- Ashcroft-HeisecoreAshcroft manufactures Heise precision pressure measurement and calibration instruments including dial pressure gauges, pressure transducers, digital indicators, and hand held calibrators. Control House is the exclusive sales representative for Heise products in Minnesota, western Wisconsin, North Dakota and South Dakota.
- DruckcoreDruck is a leader in manufacturing and sales of pressure measurement and calibration instrumentation, including digital pressure controllers, gauges, calibrators and pressure sensors. Control House represents this product line.
- Sensor ElectronicscoreSensor Electronics Corporation designs and manufactures gas detectors and systems for toxic and explosive gases using infrared, electrochemical and other technologies. Products are used in sterilization chambers, semiconductor facilities, parking garages, sewage treatment, bottling, pipelines, and steel mills. Control House is the sales representative for Minnesota, North Dakota, South Dakota, and western Wisconsin.
- MTL Gas (Hitech Instruments)coreHitech Instruments (part of MTL Instruments Group) designs and builds gas analyzers for oxygen, hydrogen, H2S, helium, chlorine, argon, methane, ammonia, CO2, CO, and other gases. ISO9001 certified company with worldwide presence. Control House is the distributor for the Hitech product line in the upper midwest.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
Control House competitors and assessment
Company assessmentDirect peers
- AutomationDirect: Direct-sales distributor of industrial automation products including temperature controllers, RTDs/thermocouples, and pressure sensors. Targets the same small-to-mid industrial customer base as Control House but competes on price and online convenience, bypassing the rep model.
- Mettler-Toledo: Manufacturer of precision industrial instrumentation for temperature, pressure, and analytical measurement serving process and laboratory customers. Comparable to Control House in product category and customer overlap, with a direct sales model that competes against rep-based channels.
- Cole-Parmer (Antylia Scientific): Direct distributor of measurement and laboratory instrumentation including temperature, pressure, humidity, and gas detection products. Competes with Control House for the same industrial and laboratory customers via direct sales rather than rep-firm intermediation.
- Endress+Hauser: Global manufacturer of industrial process measurement instrumentation for temperature, pressure, humidity, flow, and analytical parameters. Serves the same process industry customers that Control House reaches through its rep relationships, often competing against the very lines Control House represents.
- Omega Engineering (DwyerOmega): Direct-sales manufacturer and distributor of process measurement instrumentation covering temperature, pressure, humidity, flow, and gas detection — overlapping substantially with Control House's represented product lines. Competes for the same industrial customer wallet via catalog and e-commerce channels.
Broad incumbents
- Mouser Electronics: Global electronic component and industrial automation distributor with deep online catalog. Increasingly relevant as an alternative procurement channel for sensors and controls customers in Control House's territory, particularly for standard temperature and pressure components.
- MSC Industrial Direct: Industrial metalworking and MRO distributor serving manufacturers across the Midwest. Overlaps with Control House's manufacturing customer base for general instrumentation and MRO purchases, though with a much broader catalog and lower specialization.
- W.W. Grainger: Large-scale industrial MRO distributor with a broad catalog spanning measurement, control, and facility products. Reaches many of the same industrial customers as Control House in the Upper Midwest but competes on breadth and digital procurement rather than application-specific rep expertise.
- Digi-Key Electronics: Large electronic component distributor with a rapidly expanding industrial sensor and control portfolio. Represents a structural threat to traditional rep firms like Control House as buyers shift toward digital self-service procurement.
- Newark / RS Components: Global electronics and industrial distributor with an extensive test, measurement, and process control catalog. Competes with Control House for industrial instrumentation spend via direct e-commerce, particularly for commodity sensors and calibration tools.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Control House compliance and trust
Trust signalCompliance1 record
Control House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Control House leadership team
Management profileNumber of profiles
Profiles1 record
Control House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Control House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Control House
What does Control House do?
Control House is a manufacturers' representative and distributor specializing in measurement instrumentation and controls. The company coordinates the unique needs of industrial customers with 17+ trusted manufacturer partners to offer measurement solutions across temperature, pressure, relative humidity, dewpoint, thickness, gas detection and analysis, and electrical power quality categories, serving manufacturing, R&D, process control, environmental compliance, safety, and metrology applications in the upper Midwest U.S.
Is Control House a public or private company?
Control House is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Control House founded?
Control House was founded in 1989. It employs 1 to 10 people.
Where is Control House based?
Control House is headquartered in White Bear Lake, United States, in the North America region.
How does Control House make money?
One revenue line is on record: manufacturer Representative Commissions.
Who are Control House's main competitors?
Direct peers on record are AutomationDirect, Mettler-Toledo, Cole-Parmer (Antylia Scientific), Endress+Hauser and Omega Engineering (DwyerOmega). Broad incumbents are Mouser Electronics, MSC Industrial Direct, W.W. Grainger, Digi-Key Electronics and Newark / RS Components.
Does Control House have an API?
No public API is recorded for Control House.
What industry is Control House in?
Control House's product category is Industrial Instrumentation Distribution. Its primary akta.pro industry code is IMAHAKAH, Refrigeration Components & Controls (Compressors, Valves, Sensors). Its NAICS code is 334513.