Wider
Guangdong Haid Group is a publicly listed Chinese agribusiness producing feed, aquatic seedlings, veterinary biologics, and smart farming services, serving nearly one million farmers through 600+ subsidiaries across China and 10+ countries.
- Company typePublic
- Founded1998
- HeadquartersKyiv, Ukraine
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Wider does
Guangdong Haid Group Co., Ltd. (Wider / 抢庄牛牛), listed on the Shenzhen A-share market under ticker 002311 since November 27, 2009, is a Chinese agricultural and animal husbandry enterprise operating a fully integrated industry chain spanning feed, aquatic seedlings, animal health products and vaccines, smart breeding services, and safe food products. The company was founded in 1998 in Guangzhou as Guangzhou Haid Feed Company and now operates 600+ subsidiaries with roughly 40,000 employees across Asia, Africa, and the Americas in more than 10 countries. Its core technology stack combines feed formulation expertise (global No. 2 in total feed volume, No. 1 in aquatic feed), proprietary aquatic breeding programs (shrimp and fish seedling sales rank No. 1 globally, with 6 national new aquatic product varieties), veterinary biologicals (CNAS-accredited research lab, 4 new veterinary drug certificates), and a smart farming IoT platform that integrates feed, seedling, and vaccine inputs with intensive livestock and aquaculture operations.
The company monetizes primarily through hardware sales of feed (covering pig, chicken, duck, fish, shrimp, cattle, and sheep categories), aquatic seedlings, and veterinary biologicals, plus professional services tied to its smart farming platform. Pricing is not publicly disclosed and is determined through direct negotiation with subsidiaries and sales representatives. Distribution runs through a sales-led motion: 600+ wholly- or majority-owned subsidiary companies deploy 10,000+ professional technical service personnel who provide on-the-ground technical guidance, disease diagnosis, environmental improvement, and management consulting to nearly one million farmer customers, primarily SMB aquaculture and livestock households in China. Secondary revenue streams extend downstream into traceable safe food products serving consumer end-markets, and internationally via shrimp seed farms in Vietnam, Malaysia, India, Indonesia, and Ecuador.
The R&D engine comprises a Haid Research Institute with 3,500+ R&D personnel (including nearly 1,000 master's and doctoral degree holders), 200+ core technology patents, and a three-tier R&D system spanning future-oriented, market-oriented, and farmer-direct research. The company has received a National Technical Invention Award (Second Class, 2014), National Recognized Enterprise Technology Center designation, and multiple provincial science and technology awards. Vertical integration is reinforced by sub-brands targeting each segment: Shuijiyuan (aquatic veterinary), Hailianke (aquatic health), Heshengtang (livestock/poultry health), Hailinge (vaccines), Bairong and Haixingnong (seedlings), and Haixin Bio (core feed ingredients established 2021).
Wider firmographics
Firmographics- Name
- Wider
- Legal name
- Guangdong Haid Group Co., Limited
- Website
- https://widermv.com
- Company type
- Public
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Guangdong Haid Group is a publicly listed Chinese agribusiness producing feed, aquatic seedlings, veterinary biologics, and smart farming services, serving nearly one million farmers through 600+ subsidiaries across China and 10+ countries.
- Ownership category
- akta.pro rank
Wider industry classification
Industry- Product category
- Animal Feed and Agricultural Products
- NAICS
- Other Animal Food Manufacturing (311119), Animal Food Manufacturing (3111), Animal Slaughtering and Processing (3116)
- SIC
- Food And Kindred Products (2000), Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)
- akta.pro primary industry
- Manufacturing, Private Label & Co-Manufacturing for Animal Diets (HLAMAHAO)
- akta.pro secondary industries
- Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ), Feeding & Nutrition Systems (TMR Mixers, Feeders, Bunk Management) (AFAAAIAE)
Keywords
Where Wider is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices3 records
Markets served
Wider business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Feed Products: Feed production and sales covering aquatic feed (global No. 1), livestock feed, poultry feed, ruminant feed, and premixes. 2023 total feed sales of 24.4 million tons, ranking second globally. Major revenue contributor.
- Aquatic Seedlings: Aquatic seed breeding including shrimp seedlings and fish seedlings. Shrimp and fish seedling sales rank first globally. Owns 6 national new aquatic product varieties. Revenue from seedling sales globally.
- Veterinary Biologicals and Vaccines: Animal health products including biological vaccines, veterinary drugs, environmental improvement preparations, micro-ecological preparations. Products include brands: Water Era (水纪元), Hailianke (海联科), Heshengtang (和生堂), Hailinge (海林格).
- Safe Food (Processed Products): Extending from breeding to consumption, providing traceable, controllable, healthy, and safe meat products and high-quality aquatic products. Covers aquatic products, poultry, and pig categories.
- Smart Farming Services: Intelligent, intensive, and scaled breeding services including pig breeding, quality chicken breeding, multi-species aquatic product breeding, and commercial duck breeding. Integration of breeding services with technology.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Wider product offering
Product offeringCore offering
Wider (Guangdong Haid Group) is a high-tech agricultural and animal husbandry enterprise operating a full industrial chain covering animal feed (pig, poultry, fish, shrimp, cattle, sheep), aquatic seedlings (shrimp and fish seeds), animal health products and vaccines, smart breeding services, and traceable safe food. The company manufactures and sells feed products with 24.4 million tons in 2023 (ranking #2 globally with aquatic feed #1), develops 6 national new aquatic product varieties, and provides technical service solutions to nearly one million farmers through 600+ subsidiaries and 10,000+ technical service personnel.
Product overview
Guangdong Haid Group (Wider/抢庄牛牛) is a high-tech agricultural and animal husbandry enterprise operating a full industrial chain covering feed, seedlings/seeds, animal health products & vaccines, smart breeding, and safe food. The portfolio includes: core feed products (pig, poultry, aquatic, ruminant, premix) ranking #2 globally with aquatic feed #1; seedling business (aquatic shrimp and fish seeds) ranked #1 globally with 6 national new aquatic product certifications; animal health sub-brands (水纪元 for aquatic technology, 海联科 for aquatic health, 和生堂 for livestock/poultry health, 海林格 for vaccines); and smart breeding services. The company operates through specialized sub-brands and product lines like 百容 and 海兴农 for seeds, providing integrated technical service solutions for farmers.
Differentiator
Problem solved
Functional benefit
Brands
- 水纪元 (Shuijiyuan): Aquatic veterinary brand focused on technology-driven aquatic health management, rebranding the industry toward 'technology aquaculture' era.
- 海联科 (Hailianke)
- 和生堂 (Heshengtang)
- 海林格 (Hailinge)
- 虾多康 (Xiaduokang)
- 海兴农 (Haixingnong)
- 百容 (Bairong)
- 广州海麒技术有限公司 (Guangzhou Haiqi Technology)
- 海芯生物 (Haixin Bio)
Products and services
- Feed Products Complete feed product portfolio for pig, chicken, duck, fish, shrimp, cattle, and sheep covering aquatic, livestock, ruminant, and premix segments. Achieved comprehensive leadership in sales volume, product quality, technology, and service. Includes specialized product lines such as shrimp health products, livestock concentrated feed, egg chicken feed, dairy cow feed, and crab feed.
- Aquatic Seedlings (Shrimp and Fish) Aquatic seed products including shrimp seedlings and fish seedlings with globally leading technology advantages, resource reserves, and industrialization scale. Covers grass carp, tilapia, perch, mandarin fish, and other major economic aquatic species. Includes 6 national new aquatic product varieties known for fast growth, disease resistance, and high survival rates.
- Animal Health Products and Vaccines Biological vaccines, veterinary medicines, environmental improvement preparations, animal micro-ecological preparations, nutritional immunity products, and traditional Chinese medicine preparations. Sub-brands include Shuijiyuan (aquatic technology), Hailianke (aquatic health), Heshengtang (livestock/poultry health), and Hailinge (animal vaccines). Products help farmers prevent and control diseases in breeding animals.
- Smart Breeding Services Intelligent, intensive, and scaled breeding services relying on IoT and intelligent cultivation technology. Covers pig breeding, quality chicken breeding, multi-species aquatic product breeding, and commercial duck breeding. Integrates veterinary system, breeding system, and biosafety prevention and control system. Includes Thousand Stations Plan for technical service station deployment.
- Safe Food Products
Quantifiable outcome
- 2023 revenue reached 1161 billion RMB, up 10.89% year-over-year
- +5 more outcomes
Companies that use Wider
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Wider technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Wider partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Vietnam Shenglong Company (越南升龙公司)coreIn 2011, Haid Group partnered with Shenglong Biology to establish Vietnam Shenglong Company, marking Haid's successful entry into overseas markets. This partnership was a key milestone in Haid's international expansion under the Belt and Road initiative, establishing production and sales operations in Vietnam.
Scale indicators14 records
Recent moves8 records
Expansion highlights6 records
Wider competitors and assessment
Company assessmentBroad incumbents
- Cargill: Global agricultural commodity and animal nutrition leader with significant Asian feed and aquaculture presence. Compares to Haid in animal nutrition formulation, scale, and integrated supply chain, though operates much more broadly across crops and trading.
- Nutreco / Trouw Nutrition: Global animal nutrition and aquafeed company (owned by SHV Holdings) with strong premix, specialty feed, and aquaculture focus. Comparable in animal nutrition R&D, premix technology, and global aquafeed positioning.
- Charoen Pokphand (CP Group): Thai-headquartered Asian conglomerate with deep feed, livestock, and aquaculture operations across China and Southeast Asia. Overlaps directly with Haid's feed and seed businesses, especially in Vietnam and other ASEAN markets where Haid is expanding.
- COFCO Group: Chinese state-owned food and agriculture conglomerate with feed, meat processing, and food businesses overlapping Haid's full-chain model. Larger and more diversified, with stronger downstream consumer brand presence.
Direct peers
- Phibro Animal Health: Global animal health and nutrition company with vaccines, feed additives, and nutritional specialty products. Comparable to Haid's veterinary biologics and animal health product portfolio, though smaller in aquaculture.
- Guangdong Yihao Group: Chinese aquatic feed and aquaculture focused peer with overlapping product portfolio (especially in shrimp and fish feed) and similar smallholder aquaculture customer base in southern China.
- Royal De Heus: Dutch animal feed company with major Asian operations in Vietnam, Indonesia, China, and other emerging markets. Comparable in feed formulation technology, species coverage, and technical service model to smallholder farmers.
- BioMar Group: Danish-headquartered global aquafeed manufacturer specializing in fish and shrimp feed. Highly comparable to Haid's #1 global aquatic feed position, with overlapping species coverage (salmon, shrimp, tilapia) and similar R&D-led product differentiation.
- Tongwei Group: Major Chinese feed producer and global leader in aquatic feed and solar. Most direct head-to-head competitor in Haid's core aquatic feed segment, with overlapping aquaculture customer base in China.
- New Hope Liuhe: One of China's largest animal feed and livestock producers with comparable feed, poultry, and pig farming operations. Most direct Chinese peer in scale, business model, and customer base (smallholder farmers), and also publicly listed.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Wider social profiles
Digital presenceWider compliance and trust
Trust signalCompliance8 records
Wider financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wider leadership team
Management profileNumber of profiles
Profiles5 records
Wider subsidiaries and ownership
Company hierarchySubsidiaries20 records
Wider funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wider M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wider
What does Wider do?
Wider (Guangdong Haid Group) is a high-tech agricultural and animal husbandry enterprise operating a full industrial chain covering animal feed (pig, poultry, fish, shrimp, cattle, sheep), aquatic seedlings (shrimp and fish seeds), animal health products and vaccines, smart breeding services, and traceable safe food. The company manufactures and sells feed products with 24.4 million tons in 2023 (ranking #2 globally with aquatic feed #1), develops 6 national new aquatic product varieties, and provides technical service solutions to nearly one million farmers through 600+ subsidiaries and 10,000+ technical service personnel.
Is Wider a public or private company?
Wider is a public company. It is classified as public and is currently operating.
When was Wider founded?
Wider was founded in 1998. It employs 11 to 50 people.
Where is Wider based?
Wider is headquartered in Kyiv, Ukraine, in the Europe region.
How does Wider make money?
Five revenue lines are on record. Feed Products are the primary driver. The others are aquatic Seedlings, veterinary Biologicals and Vaccines, safe Food (Processed Products) and smart Farming Services.
Who are Wider's main competitors?
Broad incumbents on record are Cargill, Nutreco / Trouw Nutrition, Charoen Pokphand (CP Group) and COFCO Group. Direct peers are Phibro Animal Health, Guangdong Yihao Group, Royal De Heus, BioMar Group, Tongwei Group and New Hope Liuhe.
Does Wider have an API?
No public API is recorded for Wider.
What industry is Wider in?
Wider's product category is Animal Feed and Agricultural Products. Its primary akta.pro industry code is HLAMAHAO, Manufacturing, Private Label & Co-Manufacturing for Animal Diets, with a secondary code of AFAEALAJ, Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management). Its NAICS code is 311119 and its SIC code is 2000.