Wider

What Wider does

Guangdong Haid Group Co., Ltd. (Wider / 抢庄牛牛), listed on the Shenzhen A-share market under ticker 002311 since November 27, 2009, is a Chinese agricultural and animal husbandry enterprise operating a fully integrated industry chain spanning feed, aquatic seedlings, animal health products and vaccines, smart breeding services, and safe food products. The company was founded in 1998 in Guangzhou as Guangzhou Haid Feed Company and now operates 600+ subsidiaries with roughly 40,000 employees across Asia, Africa, and the Americas in more than 10 countries. Its core technology stack combines feed formulation expertise (global No. 2 in total feed volume, No. 1 in aquatic feed), proprietary aquatic breeding programs (shrimp and fish seedling sales rank No. 1 globally, with 6 national new aquatic product varieties), veterinary biologicals (CNAS-accredited research lab, 4 new veterinary drug certificates), and a smart farming IoT platform that integrates feed, seedling, and vaccine inputs with intensive livestock and aquaculture operations.

The company monetizes primarily through hardware sales of feed (covering pig, chicken, duck, fish, shrimp, cattle, and sheep categories), aquatic seedlings, and veterinary biologicals, plus professional services tied to its smart farming platform. Pricing is not publicly disclosed and is determined through direct negotiation with subsidiaries and sales representatives. Distribution runs through a sales-led motion: 600+ wholly- or majority-owned subsidiary companies deploy 10,000+ professional technical service personnel who provide on-the-ground technical guidance, disease diagnosis, environmental improvement, and management consulting to nearly one million farmer customers, primarily SMB aquaculture and livestock households in China. Secondary revenue streams extend downstream into traceable safe food products serving consumer end-markets, and internationally via shrimp seed farms in Vietnam, Malaysia, India, Indonesia, and Ecuador.

The R&D engine comprises a Haid Research Institute with 3,500+ R&D personnel (including nearly 1,000 master's and doctoral degree holders), 200+ core technology patents, and a three-tier R&D system spanning future-oriented, market-oriented, and farmer-direct research. The company has received a National Technical Invention Award (Second Class, 2014), National Recognized Enterprise Technology Center designation, and multiple provincial science and technology awards. Vertical integration is reinforced by sub-brands targeting each segment: Shuijiyuan (aquatic veterinary), Hailianke (aquatic health), Heshengtang (livestock/poultry health), Hailinge (vaccines), Bairong and Haixingnong (seedlings), and Haixin Bio (core feed ingredients established 2021).

Name

Wider

Legal name

Guangdong Haid Group Co., Limited

Website

https://widermv.com

Company type

Public

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Guangdong Haid Group is a publicly listed Chinese agribusiness producing feed, aquatic seedlings, veterinary biologics, and smart farming services, serving nearly one million farmers through 600+ subsidiaries across China and 10+ countries.

Ownership category

akta.pro rank

Product category

Animal Feed and Agricultural Products

NAICS

Other Animal Food Manufacturing (311119), Animal Food Manufacturing (3111), Animal Slaughtering and Processing (3116)

SIC

Food And Kindred Products (2000), Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)

akta.pro primary industry

Manufacturing, Private Label & Co-Manufacturing for Animal Diets (HLAMAHAO)

akta.pro secondary industries

Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ), Feeding & Nutrition Systems (TMR Mixers, Feeders, Bunk Management) (AFAAAIAE)

Keywords

• Animal feed manufacturing
• Aquaculture seed breeding
• Veterinary biologicals
• Smart farming services
• Livestock health products

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Feed Products: Feed production and sales covering aquatic feed (global No. 1), livestock feed, poultry feed, ruminant feed, and premixes. 2023 total feed sales of 24.4 million tons, ranking second globally. Major revenue contributor.
2. Aquatic Seedlings: Aquatic seed breeding including shrimp seedlings and fish seedlings. Shrimp and fish seedling sales rank first globally. Owns 6 national new aquatic product varieties. Revenue from seedling sales globally.
3. Veterinary Biologicals and Vaccines: Animal health products including biological vaccines, veterinary drugs, environmental improvement preparations, micro-ecological preparations. Products include brands: Water Era (水纪元), Hailianke (海联科), Heshengtang (和生堂), Hailinge (海林格).
4. Safe Food (Processed Products): Extending from breeding to consumption, providing traceable, controllable, healthy, and safe meat products and high-quality aquatic products. Covers aquatic products, poultry, and pig categories.
5. Smart Farming Services: Intelligent, intensive, and scaled breeding services including pig breeding, quality chicken breeding, multi-species aquatic product breeding, and commercial duck breeding. Integration of breeding services with technology.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Wider (Guangdong Haid Group) is a high-tech agricultural and animal husbandry enterprise operating a full industrial chain covering animal feed (pig, poultry, fish, shrimp, cattle, sheep), aquatic seedlings (shrimp and fish seeds), animal health products and vaccines, smart breeding services, and traceable safe food. The company manufactures and sells feed products with 24.4 million tons in 2023 (ranking #2 globally with aquatic feed #1), develops 6 national new aquatic product varieties, and provides technical service solutions to nearly one million farmers through 600+ subsidiaries and 10,000+ technical service personnel.

Product overview

Guangdong Haid Group (Wider/抢庄牛牛) is a high-tech agricultural and animal husbandry enterprise operating a full industrial chain covering feed, seedlings/seeds, animal health products & vaccines, smart breeding, and safe food. The portfolio includes: core feed products (pig, poultry, aquatic, ruminant, premix) ranking #2 globally with aquatic feed #1; seedling business (aquatic shrimp and fish seeds) ranked #1 globally with 6 national new aquatic product certifications; animal health sub-brands (水纪元 for aquatic technology, 海联科 for aquatic health, 和生堂 for livestock/poultry health, 海林格 for vaccines); and smart breeding services. The company operates through specialized sub-brands and product lines like 百容 and 海兴农 for seeds, providing integrated technical service solutions for farmers.

Differentiator

Problem solved

Functional benefit

Brands

• 水纪元 (Shuijiyuan): Aquatic veterinary brand focused on technology-driven aquatic health management, rebranding the industry toward 'technology aquaculture' era.
• 海联科 (Hailianke)
• 和生堂 (Heshengtang)
• 海林格 (Hailinge)
• 虾多康 (Xiaduokang)
• 海兴农 (Haixingnong)
• 百容 (Bairong)
• 广州海麒技术有限公司 (Guangzhou Haiqi Technology)
• 海芯生物 (Haixin Bio)

Products and services

• Feed Products Complete feed product portfolio for pig, chicken, duck, fish, shrimp, cattle, and sheep covering aquatic, livestock, ruminant, and premix segments. Achieved comprehensive leadership in sales volume, product quality, technology, and service. Includes specialized product lines such as shrimp health products, livestock concentrated feed, egg chicken feed, dairy cow feed, and crab feed.
• Aquatic Seedlings (Shrimp and Fish) Aquatic seed products including shrimp seedlings and fish seedlings with globally leading technology advantages, resource reserves, and industrialization scale. Covers grass carp, tilapia, perch, mandarin fish, and other major economic aquatic species. Includes 6 national new aquatic product varieties known for fast growth, disease resistance, and high survival rates.
• Animal Health Products and Vaccines Biological vaccines, veterinary medicines, environmental improvement preparations, animal micro-ecological preparations, nutritional immunity products, and traditional Chinese medicine preparations. Sub-brands include Shuijiyuan (aquatic technology), Hailianke (aquatic health), Heshengtang (livestock/poultry health), and Hailinge (animal vaccines). Products help farmers prevent and control diseases in breeding animals.
• Smart Breeding Services Intelligent, intensive, and scaled breeding services relying on IoT and intelligent cultivation technology. Covers pig breeding, quality chicken breeding, multi-species aquatic product breeding, and commercial duck breeding. Integrates veterinary system, breeding system, and biosafety prevention and control system. Includes Thousand Stations Plan for technical service station deployment.
• Safe Food Products

Quantifiable outcome

• 2023 revenue reached 1161 billion RMB, up 10.89% year-over-year
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Vietnam Shenglong Company (越南升龙公司)coreStrategic or Co-development Partner · 1 January 2011In 2011, Haid Group partnered with Shenglong Biology to establish Vietnam Shenglong Company, marking Haid's successful entry into overseas markets. This partnership was a key milestone in Haid's international expansion under the Belt and Road initiative, establishing production and sales operations in Vietnam.

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Cargill: Global agricultural commodity and animal nutrition leader with significant Asian feed and aquaculture presence. Compares to Haid in animal nutrition formulation, scale, and integrated supply chain, though operates much more broadly across crops and trading.
• Nutreco / Trouw Nutrition: Global animal nutrition and aquafeed company (owned by SHV Holdings) with strong premix, specialty feed, and aquaculture focus. Comparable in animal nutrition R&D, premix technology, and global aquafeed positioning.
• Charoen Pokphand (CP Group): Thai-headquartered Asian conglomerate with deep feed, livestock, and aquaculture operations across China and Southeast Asia. Overlaps directly with Haid's feed and seed businesses, especially in Vietnam and other ASEAN markets where Haid is expanding.
• COFCO Group: Chinese state-owned food and agriculture conglomerate with feed, meat processing, and food businesses overlapping Haid's full-chain model. Larger and more diversified, with stronger downstream consumer brand presence.

Direct peers

• Phibro Animal Health: Global animal health and nutrition company with vaccines, feed additives, and nutritional specialty products. Comparable to Haid's veterinary biologics and animal health product portfolio, though smaller in aquaculture.
• Guangdong Yihao Group: Chinese aquatic feed and aquaculture focused peer with overlapping product portfolio (especially in shrimp and fish feed) and similar smallholder aquaculture customer base in southern China.
• Royal De Heus: Dutch animal feed company with major Asian operations in Vietnam, Indonesia, China, and other emerging markets. Comparable in feed formulation technology, species coverage, and technical service model to smallholder farmers.
• BioMar Group: Danish-headquartered global aquafeed manufacturer specializing in fish and shrimp feed. Highly comparable to Haid's #1 global aquatic feed position, with overlapping species coverage (salmon, shrimp, tilapia) and similar R&D-led product differentiation.
• Tongwei Group: Major Chinese feed producer and global leader in aquatic feed and solar. Most direct head-to-head competitor in Haid's core aquatic feed segment, with overlapping aquaculture customer base in China.
• New Hope Liuhe: One of China's largest animal feed and livestock producers with comparable feed, poultry, and pig farming operations. Most direct Chinese peer in scale, business model, and customer base (smallholder farmers), and also publicly listed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/widermv
• Facebookfacebook.com/WiderMultiVision

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wider