StayDry
StayDry is a family-owned, USMC-veteran-founded basement waterproofing and foundation repair company serving residential homeowners across Michigan, Northern Indiana, and Northern Ohio through direct in-house installation crews and a transferable lifetime warranty model.
- Company typePrivate
- Founded2005
- HeadquartersLansing, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What StayDry does
StayDry is a family-owned basement waterproofing and foundation repair service provider founded in 2005 in Lansing, Michigan, by USMC veteran David Brown, and now headquartered in Elsie, Michigan. The company delivers interior and exterior waterproofing, foundation crack repair via high-pressure polyurethane injection, crawl space encapsulation, sump pump installation and battery backup, bowed wall stabilization through Fortress carbon fiber systems, mold treatment, French drain systems (including the HydroFlow system tested since 1972), and egress window installation. All interior waterproofing and poured-wall crack injection work is backed by a fully transferable lifetime warranty, with exterior waterproofing carrying a 10-year transferable warranty. Services are delivered by in-house field sales representatives and installation crews rather than subcontractors or franchisees.
The company operates a direct-to-consumer model serving individual residential homeowners across Michigan, Northern Indiana, and Northern Ohio, with named concentration in Detroit, Lansing, Grand Rapids, Ann Arbor, and Kalamazoo. Customer acquisition runs primarily through free in-home inspections and no-obligation estimates, supplemented by Google reviews (4.9 stars across 1,168+ reviews), blog content marketing, and a video content library. Lead conversion is supported by a best-price guarantee matching competitor quotes, 0% financing options, and same-day emergency service. The company reports having served over 15,000 Michigan homeowners with a team carrying 100+ years of combined waterproofing and foundation repair experience.
StayDry is privately held by the Brown family with no disclosed external investors, no funding rounds, no M&A activity, and no patents or trademarks on file. The company holds BBB accreditation, HomeAdvisor Certified Pro status, National Association of Home Builders membership, and Fortress Platinum Contractor designation. Revenue, full headcount, and unit economics are not disclosed. Recent product extension has been incremental, including the PitBoss+ smart sump pump monitoring outlet and the HYDROFLO interior waterproofing system, both of which broaden the service offering without materially shifting the business model away from one-time project-based waterproofing and foundation work.
StayDry firmographics
Firmographics- Name
- StayDry
- Website
- https://staydrywaterproofing.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- StayDry is a family-owned, USMC-veteran-founded basement waterproofing and foundation repair company serving residential homeowners across Michigan, Northern Indiana, and Northern Ohio through direct in-house installation crews and a transferable lifetime warranty model.
- Ownership category
- akta.pro rank
StayDry industry classification
Industry- Product category
- Residential Basement Waterproofing and Foundation Repair Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (23822)
- SIC
- Water, Sewer, Pipeline, Comm & Power Line Construction (1623), Adhesives & Sealants (2891)
- akta.pro primary industry
- Basement Waterproofing & Moisture Control (HSAPACAA)
- akta.pro secondary industries
- Waterproof Coatings & Leak Sealing (Basements, Foundations, Roof Coatings) (HSAGADAI), Downspout Installation/Repair & Extensions (HSAGAIAF)
Keywords
Where StayDry is headquartered
LocationHeadquarters
- HQ city
- Lansing
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
StayDry business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Waterproofing Services: One-time service revenue from basement waterproofing (interior and exterior), foundation repair, crawl space encapsulation, and related construction services. Services are priced per project with quotes provided after free in-home assessments.
- Sump Pump Systems: Installation, replacement, and repair of sump pumps including battery backup systems. One-time installation revenue plus potential service and maintenance fees.
- Foundation Repair: Crack repair, wall stabilization, bowing wall repair, and structural reinforcement services. Project-based pricing.
- Financing Revenue: Company offers 0% financing for customers, which may generate additional revenue through financing arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free initial assessment and estimate |
| Unit Pricing | Pay-as-you-go | Project-based pricing |
| Subscription | Multi-year contract | Lifetime transferable warranty |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
StayDry product offering
Product offeringCore offering
StayDry provides residential basement waterproofing (interior and exterior), foundation repair (crack injection, wall bracing, structural stabilization), crawl space encapsulation and repair, sump pump installation and battery backup systems, bowed wall reinforcement using carbon fiber, French drain systems, mold treatment, and egress window installation. Services are delivered direct-to-homeowner via free in-home estimates and own-employee installation crews, and include fully transferable lifetime warranties on interior waterproofing.
Product overview
StayDry is a family-owned basement waterproofing and foundation repair company offering a comprehensive suite of services for Michigan homeowners. The company's core offerings include basement waterproofing (interior and exterior), foundation repair, crawl space repair and encapsulation, sump pump installation and repair, bowed wall repair, mold treatment, French drain systems, and egress window installation. Key proprietary systems include the HydroFlow French Drain System (interior waterproofing) and the HYDROFLO System (tested since 1972), along with Fortress Stabilization Systems for carbon fiber foundation reinforcement. The company also offers the PitBoss+ Sump Pump Smart Outlet as a smart home accessory for sump pump monitoring. All interior waterproofing work comes with a fully transferable lifetime warranty.
Differentiator
Problem solved
Functional benefit
Products and services
- Basement Waterproofing
Quantifiable outcome
- 15,000+ Michigan homeowners protected from water damage
- +1 more outcomes
Companies that use StayDry
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
StayDry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
StayDry partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
StayDry competitors and assessment
Company assessmentDirect peers
- EverDry Waterproofing: Multi-state basement waterproofing company serving the Midwest and Southeast with interior drainage, sump pump, and foundation repair services. Direct competitor with overlapping service model and customer base.
- JES Foundation Repair: Mid-Atlantic foundation repair and basement waterproofing company with comparable services (interior drainage, wall stabilization, sump pumps). Same business model and target customer with regional concentration in Virginia/Maryland.
- Acculevel: Foundation repair and basement waterproofing specialist serving the Midwest (Indiana, Michigan, Ohio). Direct overlap with StayDry's footprint and service offering, including wall stabilization and waterproofing systems.
- Basement Systems Inc. National basement waterproofing dealer network offering interior drainage, sump pumps, and foundation repair. Direct competitor to StayDry in the same product categories, serving homeowners through a dealer/franchise model with comparable proprietary systems and lifetime warranties.
- Olshan Foundation Solutions: Established foundation repair company offering basement waterproofing, crack repair, and wall stabilization across multiple U.S. markets. Comparable services with similar lifetime warranty positioning.
- B-Dry Waterproofing: Established basement waterproofing franchise specializing in interior drainage systems and foundation repair. Competes head-to-head with StayDry across the same core services with a comparable warranty-driven value proposition.
Broad incumbents
- Groundworks Companies: Large multi-brand consolidator in foundation repair and waterproofing operating regional brands nationally. Competes with StayDry across multiple service lines and represents the scaled, PE-backed competitive archetype StayDry would face in a roll-up scenario.
Emerging players
- Crawl Space Ninja: Specialty crawl space encapsulation and moisture control company. Partial overlap with StayDry's crawl space services and represents a focused emerging player in an adjacent sub-category.
Regional players
- Ohio Basement Authority: Regional foundation repair and waterproofing company serving Ohio. Operates in an adjacent geography to StayDry with comparable services, and competes directly in the Northern Ohio overlap zone.
- Indiana Foundation Service: Regional foundation repair and waterproofing company serving Indiana. Adjacent geography with overlapping service offering and customer demographic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
StayDry social profiles
Digital presenceStayDry financial estimates
Financial estimateRevenue estimate
Valuation estimate
StayDry leadership team
Management profileNumber of profiles
Profiles1 record
StayDry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StayDry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StayDry
What does StayDry do?
StayDry provides residential basement waterproofing (interior and exterior), foundation repair (crack injection, wall bracing, structural stabilization), crawl space encapsulation and repair, sump pump installation and battery backup systems, bowed wall reinforcement using carbon fiber, French drain systems, mold treatment, and egress window installation. Services are delivered direct-to-homeowner via free in-home estimates and own-employee installation crews, and include fully transferable lifetime warranties on interior waterproofing.
Is StayDry a public or private company?
StayDry is a private company. It is classified as family owned and is currently operating.
When was StayDry founded?
StayDry was founded in 2005. It employs 1 to 10 people.
Where is StayDry based?
StayDry is headquartered in Lansing, United States, in the North America region.
How does StayDry make money?
Four revenue lines are on record. Waterproofing Services are the primary driver. The others are sump Pump Systems, foundation Repair and financing Revenue.
Who are StayDry's main competitors?
Direct peers on record are EverDry Waterproofing, JES Foundation Repair, Acculevel, Basement Systems Inc., Olshan Foundation Solutions and B-Dry Waterproofing. Groundworks Companies is listed as a broad incumbent. Crawl Space Ninja is listed as an emerging player. Regional players are Ohio Basement Authority and Indiana Foundation Service.
Does StayDry have an API?
No public API is recorded for StayDry.
What industry is StayDry in?
StayDry's product category is Residential Basement Waterproofing and Foundation Repair Services. Its primary akta.pro industry code is HSAPACAA, Basement Waterproofing & Moisture Control, with a secondary code of HSAGADAI, Waterproof Coatings & Leak Sealing (Basements, Foundations, Roof Coatings). Its NAICS code is 23822 and its SIC code is 1623.