Pelican Rotoflex
Pelican Rotoflex is an Indian manufacturer of flexible packaging converting machinery — rotogravure and flexographic presses, laminators, and slitter rewinders. Founded by the Shah Family in 1997 in Rajkot, Gujarat, the company serves packaging converters globally with 1,250+ installations across 30+ countries.
- Company typePrivate
- Founded1997
- HeadquartersRajkot, India
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Pelican Rotoflex does
Pelican Rotoflex Pvt. Ltd. is an Indian capital equipment manufacturer founded in 1997 by the Shah Family in Rajkot, Gujarat, that designs and builds flexible packaging converting machinery. Its product portfolio spans rotogravure printing presses (Solomark mechanical-line-shaft, Solomark 6400 and 6450 ELS shaftless platforms, and the Cerutti R-982 manufactured under a 2018 technology agreement with Italy's Cerutti Group), solvent-based and solvent-less laminators (Sololam SB and Sololam PLUS), servo-driven and dual-turret slitter rewinders (Soloslit and Acrostar), the Solocoat HMC register hot-melt coater, and extrusion laminating equipment. The firm also extended into personal protective equipment during COVID-19 with the PN-95 respiratory mask, certified by TÜV, SITRA, DRDO, and Lilaba under ASTM F2100, EN-14683, and ISO 13485:2016. Pelican reports 1,250+ installations across 30+ countries and employs approximately 600 people across its GIDC Metoda and Bavla facilities, with an integrated manufacturing model covering CAD design, machining, sheet metal, electronics, and assembly.
The company's technical differentiation is concentrated in proprietary automation and web-handling systems: shaftless Electronic Line Shaft (ELS) drives, semi-flotation drying with 3D/2D impinging jet arrays, closed-loop tension control with load-cell feedback, automatic register and pre-register setting, and six-axis Siemens servo motion. These systems support high-speed operation — up to 450 mpm on rotogravure presses and 700 mpm on the Acrostar turret slitter — with documented productivity gains of 35–70% versus duplex rewinders and sub-30-second reel changeovers.
Pelican operates a hybrid go-to-market combining a direct enterprise sales team with regional channel partners: Reifenhauser India for the domestic market, Adex Plastics and Machinery CC for South Africa, and Lohia Corp for woven-sack Flexo enquiries. GTM motion is heavily event-driven (K Show Düsseldorf, Plastivision India, Elite Plus Specialty Films Summit) supplemented by an Innovation Centre in Rajkot, YouTube content, and a website product-brochure funnel. Revenue is generated through one-time hardware sales of capital equipment plus aftermarket technical support, spares, and commissioning services; pricing is contact-based and not publicly disclosed. Customers are predominantly flexible packaging converters serving the food packaging vertical (multi-layer films, pouches) and woven-sack manufacturers, with named users including Manjushree Innovations and HPCL/HPCL Rajasthan Refinery delegations. Pelican holds ISO 9001:2000, Government of India Star Export House status, TÜV energy efficiency certification, and was assessed for Industry 4.0 readiness by TÜV SÜD in 2019.
Pelican Rotoflex firmographics
Firmographics- Name
- Pelican Rotoflex
- Legal name
- Pelican Rotoflex Pvt. Ltd.
- Website
- https://pelican.in
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pelican Rotoflex is an Indian manufacturer of flexible packaging converting machinery — rotogravure and flexographic presses, laminators, and slitter rewinders. Founded by the Shah Family in 1997 in Rajkot, Gujarat, the company serves packaging converters globally with 1,250+ installations across 30+ countries.
- Ownership category
- akta.pro rank
Pelican Rotoflex industry classification
Industry- Product category
- Packaging Machinery
- NAICS
- Converted Paper Product Manufacturing (3222)
- SIC
- Printing Trades Machinery & Equipment (3555)
- akta.pro primary industry
- Flexible Packaging Converting & Finishing (Slitting, Rewinding, Coating, Embossing) (IMALABAL)
Keywords
Where Pelican Rotoflex is headquartered
LocationHeadquarters
- HQ city
- Rajkot
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Pelican Rotoflex business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Printing Press Sales: Sale of rotogravure and flexographic printing presses including Solomark 6450, Solomark 6400, Solomark, and Cerutti R-982 models. These are high-value capital equipment machines sold directly to flexible packaging converters globally.
- Lamination Machine Sales: Sale of solvent-based (Sololam SB), solvent-less (Sololam PLUS), and extrusion laminating machines for flexible packaging applications.
- Slitter Rewinder Sales: Sale of slitter rewinders including Acrostar turret slitter (up to 700 mpm) and Soloslit servo-driven slitter rewinder with differential winding technology.
- Coating Equipment Sales: Sale of Solocoat HMC register hot-melt coating machines for flexible packaging market applications.
- Aftermarket Services: Technical support, spare parts, and maintenance services including machine commissioning and installation support globally. The company has trained engineers and an extensive spares unit.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Pelican Rotoflex product offering
Product offeringCore offering
Pelican Rotoflex designs, manufactures, and services capital equipment for the flexible packaging converting industry. Its product portfolio spans rotogravure printing presses (Solomark 6450, Solomark 6400, Solomark mechanical line shaft, and Cerutti R-982), flexographic presses, solvent-based and solvent-less laminators (Sololam SB, Sololam PLUS), servo-driven and dual-turret slitter rewinders (Soloslit, Acrostar), hot-melt coating machines (Solocoat HMC), and extrusion laminating machines. Equipment is sold globally to packaging converters with installation, commissioning, technical support, and spare parts provided by trained engineers.
Product overview
Pelican Rotoflex is a manufacturer of flexible packaging printing and converting machinery, offering a comprehensive portfolio of printing presses (rotogravure), laminators (solvent-less and solvent-based), slitter rewinders (servo-driven and turret type), coating machines, and extrusion equipment. The product range includes Solomark series (Solomark 6450, Solomark 6400, Solomark mechanical line shaft), Cerutti R-982 rotogravure press, Sololam series (PLUS solvent-less and SB solvent-based laminators), Soloslit and Acrostar slitter rewinders, Solocoat HMC hot-melt coating machine, and Extrusion Laminating Machine. The company also diversified into personal protective equipment with PN-95 masks. Products feature advanced automation, servo control systems, closed-loop tension control, and energy-efficient drying technologies.
Differentiator
Problem solved
Functional benefit
Products and services
- Solomark 6450 Rotogravure Printing Press
Quantifiable outcome
- 30,000+ N95 masks per day production capacity with fully automatic machine
- +3 more outcomes
Companies that use Pelican Rotoflex
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Pelican Rotoflex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Pelican Rotoflex partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Cerutti GroupcoreStrategic technology agreement with Cerutti to manufacture Cerutti R-982 rotogravure press in India. Pelican uses Cerutti's manufacturing technology and design to produce rotogravure presses, combining Pelican's local manufacturing expertise with Cerutti's proven technology for the Indian and global market.
- Reifenhauser (India) Marketing LimitedcoreMarketing partner for Pelican in India. Handles sales enquiries for Pelican products in India from their office in Mumbai, Goregaon (East). Represents Pelican's interests in the Indian market.
- Adex Plastics And Machinery CCminorAuthorized distributor for South Africa enquiries, representing Pelican Rotoflex in the South African market from their office in Johannesburg, Eastleigh, Edenvale.
- Lohia Corp LimitedminorSales alliance established in May 2010 for woven-sack Flexo printing machine enquiries in India. Located in Kanpur, Lohia Corp handles enquiries for plastic woven-sack Flexo products.
- SiemenscoreTechnology partnership for servo motors and motion control systems. Acrostar turret slitter equipped with best-in-class servo motors and six-axis motion control systems from Siemens for precise machine operations.
Scale indicators8 records
Recent moves10 records
Expansion highlights6 records
Pelican Rotoflex competitors and assessment
Company assessmentDirect peers
- Bobst: Swiss-based global leader in packaging machinery including rotogravure and flexographic printing presses. Directly competes with Pelican in flexible packaging printing equipment globally, with a larger installed base and broader product portfolio.
- Soma Engineering: Czech manufacturer of flexographic printing presses for flexible packaging. Direct competitor in the flexographic press segment, particularly in mid- and high-end converters globally.
- Comexi: Spanish manufacturer of flexographic, rotogravure, and offset printing presses, slitter rewinders, and laminators for the flexible packaging industry. Direct peer across multiple product categories overlapping with Pelican's portfolio.
- Kohli Engineering: Indian manufacturer of slitter rewinders and converting machinery for the flexible packaging industry. Domestic Indian competitor with overlapping product portfolio in slitter rewinders and laminators.
- Bimec: Italian manufacturer of slitter rewinders and converting machinery for flexible packaging. Direct competitor in Pelican's Soloslit and Acrostar product categories.
- Holweg: French manufacturer of flexible packaging machinery including printing, laminating, and slitting equipment. Direct competitor in the same product category for film and paper flexible packaging converters.
- Rossini: Italian supplier of printing cylinders and machine components for the flexible packaging printing industry. Adjacent peer serving the same customer base of flexible packaging converters with rotogravure cylinders and accessories.
- Uteco Group: Italian manufacturer of flexographic, rotogravure, and digital printing presses for flexible packaging. Direct competitor in the same product category as Pelican's Solomark and Acrostar product lines.
- Windmöller & Hölscher: German manufacturer of flexible packaging machinery including flexographic and rotogravure presses, blown film extrusion, and converting equipment. Directly competes with Pelican across the flexible packaging printing and converting value chain.
Emerging players
- Reifenhauser: German manufacturer of film extrusion and flexible packaging machinery with overlapping converting equipment offerings. Indirect competitor as Reifenhauser India also serves as Pelican's channel partner for India sales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pelican Rotoflex social profiles
Digital presencePelican Rotoflex compliance and trust
Trust signalCompliance7 records
Pelican Rotoflex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pelican Rotoflex leadership team
Management profileNumber of profiles
Profiles3 records
Pelican Rotoflex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pelican Rotoflex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pelican Rotoflex
What does Pelican Rotoflex do?
Pelican Rotoflex designs, manufactures, and services capital equipment for the flexible packaging converting industry. Its product portfolio spans rotogravure printing presses (Solomark 6450, Solomark 6400, Solomark mechanical line shaft, and Cerutti R-982), flexographic presses, solvent-based and solvent-less laminators (Sololam SB, Sololam PLUS), servo-driven and dual-turret slitter rewinders (Soloslit, Acrostar), hot-melt coating machines (Solocoat HMC), and extrusion laminating machines. Equipment is sold globally to packaging converters with installation, commissioning, technical support, and spare parts provided by trained engineers.
Is Pelican Rotoflex a public or private company?
Pelican Rotoflex is a private company. It is classified as family owned and is currently operating.
When was Pelican Rotoflex founded?
Pelican Rotoflex was founded in 1997. It employs 101 to 250 people.
Where is Pelican Rotoflex based?
Pelican Rotoflex is headquartered in Rajkot, India, in the Asia region.
How does Pelican Rotoflex make money?
Five revenue lines are on record. Printing Press Sales are the primary driver. The others are lamination Machine Sales, slitter Rewinder Sales, coating Equipment Sales and aftermarket Services.
Who are Pelican Rotoflex's main competitors?
Direct peers on record are Bobst, Soma Engineering, Comexi, Kohli Engineering, Bimec, Holweg, Rossini, Uteco Group and Windmöller & Hölscher. Reifenhauser is listed as an emerging player.
Does Pelican Rotoflex have an API?
No public API is recorded for Pelican Rotoflex.
What industry is Pelican Rotoflex in?
Pelican Rotoflex's product category is Packaging Machinery. Its primary akta.pro industry code is IMALABAL, Flexible Packaging Converting & Finishing (Slitting, Rewinding, Coating, Embossing). Its NAICS code is 3222 and its SIC code is 3555.