Pelican Rotoflex

What Pelican Rotoflex does

Pelican Rotoflex Pvt. Ltd. is an Indian capital equipment manufacturer founded in 1997 by the Shah Family in Rajkot, Gujarat, that designs and builds flexible packaging converting machinery. Its product portfolio spans rotogravure printing presses (Solomark mechanical-line-shaft, Solomark 6400 and 6450 ELS shaftless platforms, and the Cerutti R-982 manufactured under a 2018 technology agreement with Italy's Cerutti Group), solvent-based and solvent-less laminators (Sololam SB and Sololam PLUS), servo-driven and dual-turret slitter rewinders (Soloslit and Acrostar), the Solocoat HMC register hot-melt coater, and extrusion laminating equipment. The firm also extended into personal protective equipment during COVID-19 with the PN-95 respiratory mask, certified by TÜV, SITRA, DRDO, and Lilaba under ASTM F2100, EN-14683, and ISO 13485:2016. Pelican reports 1,250+ installations across 30+ countries and employs approximately 600 people across its GIDC Metoda and Bavla facilities, with an integrated manufacturing model covering CAD design, machining, sheet metal, electronics, and assembly.

The company's technical differentiation is concentrated in proprietary automation and web-handling systems: shaftless Electronic Line Shaft (ELS) drives, semi-flotation drying with 3D/2D impinging jet arrays, closed-loop tension control with load-cell feedback, automatic register and pre-register setting, and six-axis Siemens servo motion. These systems support high-speed operation — up to 450 mpm on rotogravure presses and 700 mpm on the Acrostar turret slitter — with documented productivity gains of 35–70% versus duplex rewinders and sub-30-second reel changeovers.

Pelican operates a hybrid go-to-market combining a direct enterprise sales team with regional channel partners: Reifenhauser India for the domestic market, Adex Plastics and Machinery CC for South Africa, and Lohia Corp for woven-sack Flexo enquiries. GTM motion is heavily event-driven (K Show Düsseldorf, Plastivision India, Elite Plus Specialty Films Summit) supplemented by an Innovation Centre in Rajkot, YouTube content, and a website product-brochure funnel. Revenue is generated through one-time hardware sales of capital equipment plus aftermarket technical support, spares, and commissioning services; pricing is contact-based and not publicly disclosed. Customers are predominantly flexible packaging converters serving the food packaging vertical (multi-layer films, pouches) and woven-sack manufacturers, with named users including Manjushree Innovations and HPCL/HPCL Rajasthan Refinery delegations. Pelican holds ISO 9001:2000, Government of India Star Export House status, TÜV energy efficiency certification, and was assessed for Industry 4.0 readiness by TÜV SÜD in 2019.

Name

Pelican Rotoflex

Legal name

Pelican Rotoflex Pvt. Ltd.

Website

https://pelican.in

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Pelican Rotoflex is an Indian manufacturer of flexible packaging converting machinery — rotogravure and flexographic presses, laminators, and slitter rewinders. Founded by the Shah Family in 1997 in Rajkot, Gujarat, the company serves packaging converters globally with 1,250+ installations across 30+ countries.

Ownership category

akta.pro rank

Product category

Packaging Machinery

NAICS

Converted Paper Product Manufacturing (3222)

SIC

Printing Trades Machinery & Equipment (3555)

akta.pro primary industry

Flexible Packaging Converting & Finishing (Slitting, Rewinding, Coating, Embossing) (IMALABAL)

Keywords

• Rotogravure printing presses
• Flexographic printing equipment
• Flexible packaging machinery
• Lamination machines
• Slitter rewinders

Headquarters

HQ city

Rajkot

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Printing Press Sales: Sale of rotogravure and flexographic printing presses including Solomark 6450, Solomark 6400, Solomark, and Cerutti R-982 models. These are high-value capital equipment machines sold directly to flexible packaging converters globally.
2. Lamination Machine Sales: Sale of solvent-based (Sololam SB), solvent-less (Sololam PLUS), and extrusion laminating machines for flexible packaging applications.
3. Slitter Rewinder Sales: Sale of slitter rewinders including Acrostar turret slitter (up to 700 mpm) and Soloslit servo-driven slitter rewinder with differential winding technology.
4. Coating Equipment Sales: Sale of Solocoat HMC register hot-melt coating machines for flexible packaging market applications.
5. Aftermarket Services: Technical support, spare parts, and maintenance services including machine commissioning and installation support globally. The company has trained engineers and an extensive spares unit.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Pelican Rotoflex designs, manufactures, and services capital equipment for the flexible packaging converting industry. Its product portfolio spans rotogravure printing presses (Solomark 6450, Solomark 6400, Solomark mechanical line shaft, and Cerutti R-982), flexographic presses, solvent-based and solvent-less laminators (Sololam SB, Sololam PLUS), servo-driven and dual-turret slitter rewinders (Soloslit, Acrostar), hot-melt coating machines (Solocoat HMC), and extrusion laminating machines. Equipment is sold globally to packaging converters with installation, commissioning, technical support, and spare parts provided by trained engineers.

Product overview

Pelican Rotoflex is a manufacturer of flexible packaging printing and converting machinery, offering a comprehensive portfolio of printing presses (rotogravure), laminators (solvent-less and solvent-based), slitter rewinders (servo-driven and turret type), coating machines, and extrusion equipment. The product range includes Solomark series (Solomark 6450, Solomark 6400, Solomark mechanical line shaft), Cerutti R-982 rotogravure press, Sololam series (PLUS solvent-less and SB solvent-based laminators), Soloslit and Acrostar slitter rewinders, Solocoat HMC hot-melt coating machine, and Extrusion Laminating Machine. The company also diversified into personal protective equipment with PN-95 masks. Products feature advanced automation, servo control systems, closed-loop tension control, and energy-efficient drying technologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Solomark 6450 Rotogravure Printing Press

Quantifiable outcome

• 30,000+ N95 masks per day production capacity with fully automatic machine
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Cerutti GroupcoreTechnology or Integration · 1 January 2018Strategic technology agreement with Cerutti to manufacture Cerutti R-982 rotogravure press in India. Pelican uses Cerutti's manufacturing technology and design to produce rotogravure presses, combining Pelican's local manufacturing expertise with Cerutti's proven technology for the Indian and global market.
• Reifenhauser (India) Marketing LimitedcoreChannel Partner/ Reseller/ DistributorMarketing partner for Pelican in India. Handles sales enquiries for Pelican products in India from their office in Mumbai, Goregaon (East). Represents Pelican's interests in the Indian market.
• Adex Plastics And Machinery CCminorChannel Partner/ Reseller/ DistributorAuthorized distributor for South Africa enquiries, representing Pelican Rotoflex in the South African market from their office in Johannesburg, Eastleigh, Edenvale.
• Lohia Corp LimitedminorChannel Partner/ Reseller/ DistributorSales alliance established in May 2010 for woven-sack Flexo printing machine enquiries in India. Located in Kanpur, Lohia Corp handles enquiries for plastic woven-sack Flexo products.
• SiemenscoreTechnology or IntegrationTechnology partnership for servo motors and motion control systems. Acrostar turret slitter equipped with best-in-class servo motors and six-axis motion control systems from Siemens for precise machine operations.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Bobst: Swiss-based global leader in packaging machinery including rotogravure and flexographic printing presses. Directly competes with Pelican in flexible packaging printing equipment globally, with a larger installed base and broader product portfolio.
• Soma Engineering: Czech manufacturer of flexographic printing presses for flexible packaging. Direct competitor in the flexographic press segment, particularly in mid- and high-end converters globally.
• Comexi: Spanish manufacturer of flexographic, rotogravure, and offset printing presses, slitter rewinders, and laminators for the flexible packaging industry. Direct peer across multiple product categories overlapping with Pelican's portfolio.
• Kohli Engineering: Indian manufacturer of slitter rewinders and converting machinery for the flexible packaging industry. Domestic Indian competitor with overlapping product portfolio in slitter rewinders and laminators.
• Bimec: Italian manufacturer of slitter rewinders and converting machinery for flexible packaging. Direct competitor in Pelican's Soloslit and Acrostar product categories.
• Holweg: French manufacturer of flexible packaging machinery including printing, laminating, and slitting equipment. Direct competitor in the same product category for film and paper flexible packaging converters.
• Rossini: Italian supplier of printing cylinders and machine components for the flexible packaging printing industry. Adjacent peer serving the same customer base of flexible packaging converters with rotogravure cylinders and accessories.
• Uteco Group: Italian manufacturer of flexographic, rotogravure, and digital printing presses for flexible packaging. Direct competitor in the same product category as Pelican's Solomark and Acrostar product lines.
• Windmöller & Hölscher: German manufacturer of flexible packaging machinery including flexographic and rotogravure presses, blown film extrusion, and converting equipment. Directly competes with Pelican across the flexible packaging printing and converting value chain.

Emerging players

• Reifenhauser: German manufacturer of film extrusion and flexible packaging machinery with overlapping converting equipment offerings. Indirect competitor as Reifenhauser India also serves as Pelican's channel partner for India sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/embed/2TI-_68kx-s
• LinkedInlinkedin.com/company/pelican-rotoflex

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pelican Rotoflex