NeoGeo
NeoGeo New Media GmbH is a German custom software development firm founded in 1996, building bespoke .NET and Azure-based applications and cloud-native solutions for government agencies, mid-market companies, and international corporations across energy, logistics, finance, and media sectors.
- Company typePrivate
- Founded1996
- HeadquartersElmshorn, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What NeoGeo does
NeoGeo New Media GmbH is a German custom software development firm headquartered in Elmshorn, founded in 1996 and operating as a privately held, founder-owned GmbH. The company specializes in bespoke software built primarily on the Microsoft stack — .NET (C#, ASP.NET), SQL/NoSQL data stores, and Microsoft Azure for cloud-native deployment — with supplementary capabilities in Angular/TypeScript for single-page applications and IONIC for hybrid mobile apps on iOS and Android. The portfolio combines custom individual software development, cloud-based and cloud-native applications, mobile/web applications, and IT consulting, alongside proprietary products including a .NET-based CMS and a media asset management system.
The firm serves three primary customer segments: German government authorities (Behörden), German mid-market companies (mittelständische Unternehmen), and international corporations. Verticals include energy, logistics, finance, risk management, and media. NeoGeo holds TISAX certification for information security (a credential particularly relevant to automotive supply chains) and is a member of Microsoft's Cloud Partner Program. Founder Marc Höppner's prior tenure as a long-standing Microsoft Regional Director provides early access to Microsoft platform innovations.
Revenue is generated through professional services engagements — custom software development, IT consulting, and managed cloud services — priced on a quote basis determined by project scope, complexity, and duration, with no public pricing, marketplace listings, or product-led growth motion. Distribution is direct enterprise field sales via phone, email, and website contact forms, targeting complex B2B engagements delivered through agile methodologies with DevOps practices and long-term operation/managed services follow-on.
NeoGeo firmographics
Firmographics- Name
- NeoGeo
- Legal name
- NeoGeo New Media GmbH
- Website
- https://neogeo.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NeoGeo New Media GmbH is a German custom software development firm founded in 1996, building bespoke .NET and Azure-based applications and cloud-native solutions for government agencies, mid-market companies, and international corporations across energy, logistics, finance, and media sectors.
- Ownership category
- akta.pro rank
NeoGeo industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise Application Modernization (Monolith-to-Modules, Domain Modernization) (BPAEAFAG)
- akta.pro secondary industries
- Strategy & IT Advisory (BPAEAAAA), Enterprise Architecture & IT Operating Model (BPAHAEAB)
Keywords
Where NeoGeo is headquartered
LocationHeadquarters
- HQ city
- Elmshorn
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
NeoGeo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Custom Software Development: Project-based custom software development services including analysis, architecture, implementation, and long-term operation/support. Revenue derived from professional services engagements with government agencies, mid-market companies, and international corporations.
- IT Consulting: IT consulting services including agile software development, process digitization, cloud infrastructure migration, and digital transformation advisory.
- Managed Cloud Services: Managed cloud services for ongoing operation, management, security and data protection of cloud-hosted applications.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
NeoGeo product offering
Product offeringCore offering
NeoGeo New Media GmbH is a German custom software development firm (Individuelle Software-Entwicklung) founded in 1996 that designs, builds, and operates bespoke business applications primarily on the Microsoft .NET stack and Microsoft Azure cloud. Its portfolio covers individual/custom software, cloud-based and cloud-native applications, thin-client and mobile web applications, IT consulting, and proprietary products such as a .NET-based CMS and media asset management system, delivered to government agencies, mid-market companies, and international corporations.
Product overview
NeoGeo New Media GmbH is a custom software development company offering a portfolio of services centered around individual software development. Their core offerings include bespoke software solutions (Individuelle Software), cloud-based and cloud-native applications, mobile solutions, and IT consulting. They have developed proprietary products including a .NET-based Content-Management-System (CMS) and Media-Asset-Management system. The company specializes in Microsoft .NET and Azure technologies, delivering thin client web applications, single page applications using Angular/TypeScript, and IoT solutions. Their services are delivered through agile methodologies with DevOps practices.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Software Development (Individuelle Software) Custom-tailored software solutions including thin client web applications, single page applications, and hybrid mobile apps for clients with complex business processes across industries.
- Cloud-Based Applications (Cloud-basierte Anwendungen) Cloud-native and cloud-based applications deployed on Microsoft Azure with modern CI/CD, managed cloud services, and scalable software-defined infrastructure.
- Mobile Solutions and Web Applications (Mobile Lösungen) Mobile solutions and thin client web applications delivered as single page apps for iOS and Android, using shared Angular-based frontend code architecture.
- IT Consulting (IT-Beratung) IT consulting services for agile software development, process digitization, legacy application migration, and modern cloud infrastructure deployment.
- Content Management System (CMS) Proprietary .NET-based content management system, developed in-house as one of the first .NET CMS products in Germany.
- Media Asset Management Proprietary media asset management solution used for large-scale media administration and television image analysis systems.
Quantifiable outcome
- 300+ complex applications delivered over 25-30 years
- +2 more outcomes
Companies that use NeoGeo
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles3 records
NeoGeo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
NeoGeo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MicrosoftcoreLong-standing partnership as Microsoft Partner for Software Development. Member of Microsoft Cloud Partner Program (MCPP). Founder Marc Höppner served as ehrenamtlicher (honorary) Regional Director for Microsoft, providing early access to new Microsoft technologies and innovations. Allows NeoGeo to test new technologies early and bring innovative solutions to customers ahead of competitors.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
NeoGeo competitors and assessment
Company assessmentBroad incumbents
- Avanade: Global joint venture between Accenture and Microsoft specializing in Microsoft technologies (.NET, Azure, Dynamics). Operates broadly across enterprise Microsoft services; far larger than NeoGeo but the most relevant broad incumbent for .NET/Azure-focused delivery.
- T-Systems: Deutsche Telekom's enterprise IT services arm providing consulting, systems integration, and managed cloud services across Germany and globally. Competes with NeoGeo for large public-sector and enterprise modernization mandates at much greater scale.
- Computacenter: UK-headquartered (with significant German operations) provider of IT infrastructure, managed services, and cloud transformation. Competes with NeoGeo in Microsoft/Azure enterprise migrations as part of a much wider portfolio.
- Capgemini: Global IT services and consulting giant with deep German presence and Microsoft partnership, competing for the same cloud and digital transformation RFPs NeoGeo targets but at much larger scale.
Direct peers
- adesso SE: German-headquartered IT services firm (~10K+ employees) providing custom software development, IT consulting, and industry-specific solutions. Highly comparable business model focused on bespoke enterprise applications, though materially larger than NeoGeo.
- Senacor Technologies: German IT consultancy specialized in digital transformation, custom software, and platform engineering for banks, insurers, and industry. Closely comparable boutique-style delivery model with similar mid-market/enterprise German customer focus.
- doubleSlash: Southern German software development and IT consulting firm (Friedrichshafen) with focus on .NET, cloud, and IoT — almost identical technology stack and customer profile to NeoGeo at a comparable boutique scale.
- INIT AG: German IT services and software firm providing custom software development, IT consulting, and digitalization for mid-market and enterprise customers — closely aligned offering and customer profile to NeoGeo.
- //SEIBERT MEDIA: German web/software development firm (Wiesbaden) offering custom software, Atlassian consulting, and managed services to mid-market enterprises. Overlapping custom development, cloud, and consulting model with a similar headcount band.
- msg systems: German IT consulting and software development group with strong presence in financial services, insurance, and public sector. Comparable in offering custom enterprise software and consulting services to regulated German clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
NeoGeo social profiles
Digital presenceNeoGeo compliance and trust
Trust signalCompliance1 record
NeoGeo financial estimates
Financial estimateRevenue estimate
Valuation estimate
NeoGeo leadership team
Management profileNumber of profiles
Profiles3 records
NeoGeo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NeoGeo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NeoGeo
What does NeoGeo do?
NeoGeo New Media GmbH is a German custom software development firm (Individuelle Software-Entwicklung) founded in 1996 that designs, builds, and operates bespoke business applications primarily on the Microsoft .NET stack and Microsoft Azure cloud. Its portfolio covers individual/custom software, cloud-based and cloud-native applications, thin-client and mobile web applications, IT consulting, and proprietary products such as a .NET-based CMS and media asset management system, delivered to government agencies, mid-market companies, and international corporations.
Is NeoGeo a public or private company?
NeoGeo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NeoGeo founded?
NeoGeo was founded in 1996. It employs 11 to 50 people.
Where is NeoGeo based?
NeoGeo is headquartered in Elmshorn, Germany, in the Europe region.
How does NeoGeo make money?
Three revenue lines are on record. Custom Software Development is the primary driver. The others are IT Consulting and managed Cloud Services.
Who are NeoGeo's main competitors?
Broad incumbents on record are Avanade, T-Systems, Computacenter and Capgemini. Direct peers are adesso SE, Senacor Technologies, doubleSlash, INIT AG, //SEIBERT MEDIA and msg systems.
Does NeoGeo have an API?
No public API is recorded for NeoGeo.
What industry is NeoGeo in?
NeoGeo's product category is Custom Software Development Services. Its primary akta.pro industry code is BPAEAFAG, Enterprise Application Modernization (Monolith-to-Modules, Domain Modernization), with a secondary code of BPAEAAAA, Strategy & IT Advisory. Its NAICS code is 541511 and its SIC code is 7371.