NeoGeo

What NeoGeo does

NeoGeo New Media GmbH is a German custom software development firm headquartered in Elmshorn, founded in 1996 and operating as a privately held, founder-owned GmbH. The company specializes in bespoke software built primarily on the Microsoft stack — .NET (C#, ASP.NET), SQL/NoSQL data stores, and Microsoft Azure for cloud-native deployment — with supplementary capabilities in Angular/TypeScript for single-page applications and IONIC for hybrid mobile apps on iOS and Android. The portfolio combines custom individual software development, cloud-based and cloud-native applications, mobile/web applications, and IT consulting, alongside proprietary products including a .NET-based CMS and a media asset management system.

The firm serves three primary customer segments: German government authorities (Behörden), German mid-market companies (mittelständische Unternehmen), and international corporations. Verticals include energy, logistics, finance, risk management, and media. NeoGeo holds TISAX certification for information security (a credential particularly relevant to automotive supply chains) and is a member of Microsoft's Cloud Partner Program. Founder Marc Höppner's prior tenure as a long-standing Microsoft Regional Director provides early access to Microsoft platform innovations.

Revenue is generated through professional services engagements — custom software development, IT consulting, and managed cloud services — priced on a quote basis determined by project scope, complexity, and duration, with no public pricing, marketplace listings, or product-led growth motion. Distribution is direct enterprise field sales via phone, email, and website contact forms, targeting complex B2B engagements delivered through agile methodologies with DevOps practices and long-term operation/managed services follow-on.

Name

NeoGeo

Legal name

NeoGeo New Media GmbH

Website

https://neogeo.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

NeoGeo New Media GmbH is a German custom software development firm founded in 1996, building bespoke .NET and Azure-based applications and cloud-native solutions for government agencies, mid-market companies, and international corporations across energy, logistics, finance, and media sectors.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Application Modernization (Monolith-to-Modules, Domain Modernization) (BPAEAFAG)

akta.pro secondary industries

Strategy & IT Advisory (BPAEAAAA), Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• Custom software development
• Microsoft Azure development
• .NET application development
• Cloud-native solutions
• IT consulting services

Headquarters

HQ city

Elmshorn

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Custom Software Development: Project-based custom software development services including analysis, architecture, implementation, and long-term operation/support. Revenue derived from professional services engagements with government agencies, mid-market companies, and international corporations.
2. IT Consulting: IT consulting services including agile software development, process digitization, cloud infrastructure migration, and digital transformation advisory.
3. Managed Cloud Services: Managed cloud services for ongoing operation, management, security and data protection of cloud-hosted applications.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

NeoGeo New Media GmbH is a German custom software development firm (Individuelle Software-Entwicklung) founded in 1996 that designs, builds, and operates bespoke business applications primarily on the Microsoft .NET stack and Microsoft Azure cloud. Its portfolio covers individual/custom software, cloud-based and cloud-native applications, thin-client and mobile web applications, IT consulting, and proprietary products such as a .NET-based CMS and media asset management system, delivered to government agencies, mid-market companies, and international corporations.

Product overview

NeoGeo New Media GmbH is a custom software development company offering a portfolio of services centered around individual software development. Their core offerings include bespoke software solutions (Individuelle Software), cloud-based and cloud-native applications, mobile solutions, and IT consulting. They have developed proprietary products including a .NET-based Content-Management-System (CMS) and Media-Asset-Management system. The company specializes in Microsoft .NET and Azure technologies, delivering thin client web applications, single page applications using Angular/TypeScript, and IoT solutions. Their services are delivered through agile methodologies with DevOps practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Software Development (Individuelle Software) Custom-tailored software solutions including thin client web applications, single page applications, and hybrid mobile apps for clients with complex business processes across industries.
• Cloud-Based Applications (Cloud-basierte Anwendungen) Cloud-native and cloud-based applications deployed on Microsoft Azure with modern CI/CD, managed cloud services, and scalable software-defined infrastructure.
• Mobile Solutions and Web Applications (Mobile Lösungen) Mobile solutions and thin client web applications delivered as single page apps for iOS and Android, using shared Angular-based frontend code architecture.
• IT Consulting (IT-Beratung) IT consulting services for agile software development, process digitization, legacy application migration, and modern cloud infrastructure deployment.
• Content Management System (CMS) Proprietary .NET-based content management system, developed in-house as one of the first .NET CMS products in Germany.
• Media Asset Management Proprietary media asset management solution used for large-scale media administration and television image analysis systems.

Quantifiable outcome

• 300+ complex applications delivered over 25-30 years
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or IntegrationLong-standing partnership as Microsoft Partner for Software Development. Member of Microsoft Cloud Partner Program (MCPP). Founder Marc Höppner served as ehrenamtlicher (honorary) Regional Director for Microsoft, providing early access to new Microsoft technologies and innovations. Allows NeoGeo to test new technologies early and bring innovative solutions to customers ahead of competitors.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Avanade: Global joint venture between Accenture and Microsoft specializing in Microsoft technologies (.NET, Azure, Dynamics). Operates broadly across enterprise Microsoft services; far larger than NeoGeo but the most relevant broad incumbent for .NET/Azure-focused delivery.
• T-Systems: Deutsche Telekom's enterprise IT services arm providing consulting, systems integration, and managed cloud services across Germany and globally. Competes with NeoGeo for large public-sector and enterprise modernization mandates at much greater scale.
• Computacenter: UK-headquartered (with significant German operations) provider of IT infrastructure, managed services, and cloud transformation. Competes with NeoGeo in Microsoft/Azure enterprise migrations as part of a much wider portfolio.
• Capgemini: Global IT services and consulting giant with deep German presence and Microsoft partnership, competing for the same cloud and digital transformation RFPs NeoGeo targets but at much larger scale.

Direct peers

• adesso SE: German-headquartered IT services firm (~10K+ employees) providing custom software development, IT consulting, and industry-specific solutions. Highly comparable business model focused on bespoke enterprise applications, though materially larger than NeoGeo.
• Senacor Technologies: German IT consultancy specialized in digital transformation, custom software, and platform engineering for banks, insurers, and industry. Closely comparable boutique-style delivery model with similar mid-market/enterprise German customer focus.
• doubleSlash: Southern German software development and IT consulting firm (Friedrichshafen) with focus on .NET, cloud, and IoT — almost identical technology stack and customer profile to NeoGeo at a comparable boutique scale.
• INIT AG: German IT services and software firm providing custom software development, IT consulting, and digitalization for mid-market and enterprise customers — closely aligned offering and customer profile to NeoGeo.
• //SEIBERT MEDIA: German web/software development firm (Wiesbaden) offering custom software, Atlassian consulting, and managed services to mid-market enterprises. Overlapping custom development, cloud, and consulting model with a similar headcount band.
• msg systems: German IT consulting and software development group with strong presence in financial services, insurance, and public sector. Comparable in offering custom enterprise software and consulting services to regulated German clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/neogeo-new-media-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NeoGeo