Rozeboom

What Rozeboom does

Rozeboom & Company is a privately held residential property management firm headquartered in Lakewood, Colorado, founded in 1973. The company directly operates and manages a portfolio of 12 apartment communities totaling approximately 600 units across the Denver metropolitan area, including neighborhoods such as Capitol Hill, Congress Park, Washington Park, Highland, and Lower Highlands (LoHi), as well as Arvada and Englewood. Its community mix spans luxury high-rises (e.g., Somerset Apartments, Casa Cordova), mid-market communities (e.g., Cimarron, Windsong, Arvada Place), and class A affordable housing (LoHi Landing).

The company's underlying technology stack is centered on AppFolio's property management software, which provides the resident login portal, tenant screening, lease administration, and operational reporting. Its public web presence is built and maintained by a third-party web design partner (DJ Roze LLC), and it holds membership in the Apartment Association of Metro Denver (AAMD). No proprietary AI/ML, API, or developer-facing platform is referenced in the source material.

Rozeboom monetizes through two primary streams: (1) monthly rental income from apartment units (with pricing varying by community and floorplan, plus recurring ancillary fees including RUBS utility billing at $30-$90/unit, monthly pet fees of $35, parking fees of $35-$150, and a $100/month month-to-month premium) and (2) professional property management services billed to property owners and investors, supplemented by one-time application fees ($36.45 per applicant), pet screening ($30) and deposit ($300) fees. Go-to-market is direct-to-consumer: prospective residents reach the company via organic search, the corporate website's per-property landing pages, property-specific phone lines, and on-site leasing offices; owner acquisition is conducted through direct outreach.

Name

Rozeboom

Legal name

Rozeboom & Company

Website

https://rozeboomcompany.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Rozeboom & Company is a privately held Denver-area property management firm, founded in 1973, that directly operates and manages approximately 600 rental units across 12 apartment communities spanning Capitol Hill, LoHi, Arvada, and Englewood, serving both residential renters and property owners.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Lease Administration & Tenant Services (BPAJAFAL)

akta.pro secondary industry

Residential Maintenance & Turnover Services (Make-Ready, Inspections) (BPAJAFAM)

Keywords

• Property management services
• Residential apartment rentals
• Apartment community management
• Multi-family housing
• Real estate management

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Residential Rental Income: Monthly rental income from apartment units across 12 managed communities totaling approximately 600 units in the Denver metro area
2. Property Management Services: Professional management services provided to property owners and investors, generating fees for management of their apartment communities
3. Application and Processing Fees: Fees charged to prospective tenants for rental applications, screening, and processing
4. Ancillary Rental Fees: Additional fees including pet fees, parking fees, storage fees, and utility billing services (RUBS) charged to tenants

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Rozeboom & Company provides professional property management services for apartment communities in the Denver metro area, operating 12 communities totaling approximately 600 units. The company rents residential apartments directly to consumers across its portfolio while also offering property management services to outside property owners and investors. Operations are supported by AppFolio property management software including a resident portal for tenant services.

Product overview

Rozeboom & Company is a property management company offering a portfolio of 12 apartment communities across the Denver metropolitan area (totaling approximately 600 units). The company operates through two primary offerings: (1) Property Management Services for property owners and investors, and (2) a collection of distinct apartment community brands including Cimarron Apartments, Windsong Apartments, Arvada Place Apartments, LoHi Landing, Casa Cordova Apartments, La Fonda Apartments, Morris Manor, Park Sedona Apartments, Somerset Apartments, and Winchester & Browning Apartments. Each community is positioned differently—ranging from affordable class A housing (LoHi Landing) to luxury high-rises (Somerset Apartments, Casa Cordova Apartments)—offering varying amenities such as pools, fitness centers, rooftop sundecks, in-unit washers/dryers, and pet-friendly options. The communities are located across Denver neighborhoods (Capitol Hill, Congress Park, Washington Park, Highland, LoHi) and surrounding cities (Arvada, Englewood).

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• DJ Roze LLCminorOthersWebsite development partner responsible for the design and development of the company's digital platform and online presence
• Apartment Association of Metro Denver (AAMD)minorOthersIndustry association membership demonstrating professional standing and compliance with apartment industry standards in the Denver metro area
• AppFoliocoreTechnology or IntegrationProperty management software platform providing resident portal, tenant screening, lease management, and property operations technology. The company uses AppFolio's resident login portal for tenant access.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• BRC Properties: Regional Denver-area property management and brokerage firm serving residential and multifamily clients. Comparable as a small-to-mid independent Denver property manager competing for similar owner mandates.
• RedPeak Properties: Denver-based apartment owner and operator managing a portfolio of multifamily communities across the Denver metro. Comparable in that it operates and leases apartment buildings in the same geography and price tiers as Rozeboom.
• Mission Rock Residential: Denver-headquartered multifamily property management company managing ~175,000 units across the U.S. Closely comparable to Rozeboom in core service offering (third-party residential property management), though at much larger scale.
• Cardinal Group Companies: Denver-based real estate management, investment, and development firm focused on student, multifamily, and senior housing. Directly comparable as a Denver-area residential property manager with development and management capabilities.

Broad incumbents

• Lincoln Property Company: Major national multifamily manager with extensive Denver portfolio. Directly comparable in apartment management services but at significantly larger scale; represents competitive pressure on smaller Denver operators.
• Greystar Real Estate Partners: Largest U.S. multifamily property manager and operator, with significant Denver presence. Comparable in service offering (residential property management), but operates at massive scale and competes with Rozeboom for third-party management contracts.
• Equity Residential: Large publicly traded REIT operating Class A urban apartment communities in Denver. Comparable in targeting high-end Denver renters, but operates at REIT scale rather than as an independent manager.
• Camden Property Trust: Multifamily REIT with a Denver presence operating Class A garden and mid-rise apartments. Comparable in residential apartment operations in Denver, though at much larger institutional scale.

Emerging players

• Apartment Management Consultants (AMC): Denver-based multifamily property management firm. Comparable as a similarly-sized regional property manager competing for owner mandates in the Denver metro.

Others

• Apartment Association of Metro Denver (AAMD): Industry association of which Rozeboom is a member. Included as an ecosystem enabler, not a competitor, providing industry standards, advocacy, and education for Denver apartment operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rozeboom