Sandra Mansour

What Sandra Mansour does

Sandra Mansour is a privately held fashion house founded in 2010 and headquartered in Beirut, Lebanon, with regional operations supported from Dubai (Maison Mansour FZ-LLC). The house designs and sells ready-to-wear garments and bespoke bridal/couture pieces under the registered SANDRA MANSOUR® trademark, serving fashion-forward women seeking emotionally resonant, artistically driven clothing. The product portfolio is organized around seasonal collections — 'The Quiet' (AW2627), 'Arte' (SS26), 'Quiet Fields' (AW25-26), 'Ad Astra Per Aspera' Bridal Season II, and earlier 'From Beirut to Beirut' (SS23) — comprising dresses, bridal gowns and accessories (chokers, bracelets, earrings) crafted from premium materials including crepe, tulle, silk, gazar and mikado, with notable pieces featuring handmade crochet corsets and hand-embroidered detailing. Prices span approximately $225 to $14,021 USD, with most ready-to-wear pieces in the $1,000-$3,000 range and bridal couture reaching five figures.

The business operates on a direct-to-consumer model. Sales are conducted through the owned e-commerce storefront at sandramansour.com and via a Personal Shopper concierge service that handles bespoke and made-to-measure orders (requiring a 50% down payment with balance settled during production). Most catalog items are not standard add-to-cart purchases and instead require Personal Shopper consultation, particularly for sizing and customization. Wholesale distribution is selective and limited to four authorized bridal stockists in China (MANLI BRIDE in Hangzhou, SHENEVE in Wenzhou, LAMOUSSE in Beijing, FOR US in Fuzhou). Shipping is handled globally via DHL Express, and payment processing supports Visa, Mastercard and American Express.

The house is founder-led with no disclosed external investors, acquisitions, or leadership changes. Marketing is driven by artistic short-film content (the '11 MINUTES', 'L'Ombre D'un Miracle', 'Stumble Love', and H&M 'Fleur du Soleil' series), Instagram, Facebook and email newsletter. A 2024 collaboration with H&M on the 'Fleur du Soleil' collection provided mass-market visibility while preserving the core couture positioning. The company has no disclosed AI/technology capabilities, no patents, and no funding history, and operates with 11-50 employees.

Name

Sandra Mansour

Legal name

Sandra Mansour SARL

Website

https://sandramansour.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Sandra Mansour is a privately held Lebanese fashion house founded in 2010, designing ready-to-wear and bespoke bridal/couture wear for fashion-forward women. It sells direct-to-consumer via owned e-commerce and Personal Shopper concierge, with selective wholesale stockists in China and regional support from Dubai.

Ownership category

akta.pro rank

Product category

Luxury Fashion

NAICS

Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Luxury Bridal & Occasionwear (CRAAAFAI)

Keywords

• Designer bridal wear
• Ready-to-wear fashion
• Made-to-measure couture
• Luxury fashion house
• Fashion accessories

Headquarters

HQ city

Beirut

HQ country

Lebanon

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales through owned e-commerce platform. Products sold include ready-to-wear garments, accessories, and bridal/couture pieces at price points ranging from approximately $240 to over $14,000 USD.
2. Personal Client Services: Made-to-measure and custom bridal orders with 50% down payment requirement. Includes bespoke design consultation and personalized fitting services for high-value couture clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sandra Mansour is a fashion house that designs and sells ready-to-wear garments, bespoke bridal wear, and accessories through a direct-to-consumer model. The brand operates seasonal collections featuring dresses, gowns, and jewelry crafted from premium materials including crepe, tulle, silk, gazar, and mikado. Products are sold via an owned e-commerce platform with a Personal Shopper concierge service, supplemented by a network of authorized stockists in China. Made-to-measure and bespoke services are available for bridal and couture orders with a 50% down payment requirement.

Product overview

Sandra Mansour is a fashion house offering a unified product portfolio centered on bridal gowns and modern ready-to-wear fashion. The brand operates across multiple seasonal collections including The Quiet (AW2627), Arte (SS26), Quiet Fields (AW25-26), and the Ad Astra Per Aspera Bridal Season II collection. Each collection features distinct dress and gown designs complemented by a range of accessories including chokers, bracelets, and earrings. All pieces are made-to-order and available exclusively through a personal shopper service. The brand's product structure consists of core fashion collections with associated ready-to-wear pieces, bridal gowns, and accessory sub-products that share the house's aesthetic of blending strength and softness, emotion and storytelling.

Differentiator

Problem solved

Functional benefit

Products and services

• The Quiet (AW2627) Collection Autumn/Winter 2026-27 ready-to-wear collection for fashion-forward women, featuring clear and restrained silhouettes with crepe, tulle, and silk fabrics in a palette of shadowed ivories, soft neutrals, greys, and washed blacks.
• Arte (SS26) Collection Spring/Summer 2026 ready-to-wear collection exploring contrasts inspired by Al-Massri's verses, featuring earthy tones, sunlit pastels, faded rose, pistachio, clay, and cloud-like colors with pieces priced from $1,463 to $3,880.
• Quiet Fields (AW25-26) Collection Autumn/Winter 2025-26 collection featuring ethereal bridal gowns and modern ready-to-wear designs celebrating timeless beauty, movement, and individuality. Includes dresses, gowns, and accessories.
• Ad Astra Per Aspera - Bridal Season II Bridal Season II collection featuring handmade crochet corsets, hand-embroidered mikado dresses, and bridal gowns with intricate embellishments. Designed for women seeking unique, artisanal wedding attire with made-to-measure service.
• From Beirut to Beirut Collection Spring/Summer 2023 ready-to-wear collection paying homage to Lebanon's Golden Age, inspired by the vibrant architecture and stunning coastline of Beirut. Established the brand's signature film storytelling approach.
• Personal Shopper Service High-touch concierge service providing personalized consultation for bespoke bridal, couture, and high-value ready-to-wear orders. Includes custom measurement, bespoke design services, and made-to-measure fitting. Requires 50% down payment with balance settled during production period. Available globally via phone, email, and showroom visits.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• H&MnotableStrategic or Co-development PartnerSandra Mansour collaborated with H&M on the 'Fleur du Soleil' collection. This collaboration was inspired by strong female artists and the beauty of nature, combining love for nature, surrealism, and poetry. The collection manifested larger-than-life moments elegantly with emotion. Films created include 'LIFE', 'WIND', and 'WATER'.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Marchesa: Luxury bridal and eveningwear label with couture-level embellishment and red-carpet positioning; closely mirrors Sandra Mansour's bridal couture pricing tier and made-to-order distribution.
• Reem Acra: Lebanese-American designer with bridal couture and ready-to-wear lines, sold through luxury multi-brand stockists and trunk shows; directly comparable Made-to-Measure bridal and international wholesale positioning.
• Monique Lhuillier: Luxury bridal and ready-to-wear house founded by a designer of Filipino descent, known for ethereal aesthetics and premium price points; directly comparable bridal-led product mix and made-to-order model.
• Elie Saab: Lebanese-born luxury fashion house offering haute couture, ready-to-wear and bridal, with global stockists and a Middle East design heritage — the closest country-of-origin, product-mix, and customer-positioning analogue to Sandra Mansour.
• Zuhair Murad: Beirut-based designer famous for red-carpet couture and a dedicated Bridal line with made-to-measure service and global flagship presence; directly comparable geographic origin, bridal focus, and ultra-luxury pricing.
• Berta Bridal: Israeli bridal couture brand with bold, embellished made-to-measure gowns priced in the $5K-$15K+ range; competes head-to-head with Sandra Mansour in the modern, romantic bridal couture segment.

Broad incumbents

• Pronovias: Mass-luxury bridal group with global multi-brand wholesale and bridal stores; larger, more accessible competitor bracketing the same bridal customer from below.
• Vera Wang: Global bridal and ready-to-wear powerhouse with multi-channel wholesale and DTC; broader portfolio than Sandra Mansour but the established benchmark in the contemporary luxury bridal category.

Emerging players

• Erdem: Founder-led, London-based luxury fashion house with cinematic, narrative-driven seasonal films and a similar emphasis on storytelling through short films; relevant analogue for the brand's film/content-driven marketing.

Others

• H&M: Global fast-fashion retailer that collaborated with Sandra Mansour on the 2024 'Fleur du Soleil' capsule; relevant as a partnership counterparty and as an illustration of mass-market reach that the couture brand can access without owning distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mansoursandra
• Instagraminstagram.com/sandramansour
• Xx.com/_sandramansour_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sandra Mansour