Onpack

What Onpack does

Onpack (Onpack Pty Ltd) is a family-owned, 100% Australian-operated label and packaging printing company headquartered in Mount Waverley, Victoria, with a Cans Division manufacturing facility in Dandenong South and an additional office in Brunswick. The company was founded in 2016 and operates with a headcount of 11-50 employees, serving business customers across Australia and New Zealand.

The company's product portfolio spans five core printing services: digital labels (CMYK digital printing with variable data capability), flexographic labels, direct can printing on aluminium cans, folded carton packaging, and retail price markers. Its technology stack centres on a capital-intensive press fleet including the OMET X6.0 (10-colour), L350 UV Inkjet press, Prati Digifast One flexographic finishing line, and Prati Saturn Omnia dual-die cutting station. The notable capability is direct can printing, which offers low minimum order quantities, no plate costs, and fast setup, positioning the company for craft beverage and short-run specialty applications.

Onpack operates a B2B sales-led model with quote-based pricing, targeting enterprise and mid-market customers across eight vertical segments: Beverage, Craft Beer, Food & FMCG, Wine, Industrial & Chemical, Logistics, Personal Care, and Pharmaceutical. Revenue is generated through per-order custom printing services with no disclosed recurring contracts. The company is privately held with no external VC, PE, or public market involvement, and its ownership remains with the founding family. No revenue figures, funding events, acquisitions, or AI capabilities are disclosed in the available source data.

Name

Onpack

Legal name

Onpack Pty Ltd

Website

https://onpack.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Onpack is a family-owned Australian label and packaging printing company offering digital labels, flexographic labels, direct can printing, folded cartons, and retail price markers to B2B customers across eight industry verticals in Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Label and Packaging Printing Services

NAICS

Folding Paperboard Box Manufacturing (322212), Printing and Related Support Activities (3231)

SIC

Paperboard Containers & Boxes (2650)

akta.pro primary industry

Folding Carton & Paperboard Packaging Printing (IMALAKAH)

akta.pro secondary industry

Wraparound Roll-Fed Labels (IMALAKAE)

Keywords

• Label printing services
• Flexographic labels
• Digital labels
• Direct can printing
• Folded carton packaging

Headquarters

HQ city

Mount Waverley

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Infrastructure, Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Label Printing Services: One-time printing services for custom labels, providing digital labels, flexographic labels, and specialty labels to B2B customers. Revenue generated through per-order pricing based on quantity, materials, and complexity.
2. Direct Can Printing: Aluminium can printing services with premium quality output. Suitable for craft beer, beverages, and special editions. Low MOQs enable short-run customisation.
3. Folded Cartons & Retail Markers: Carton packaging and retail price marker printing services for various industries.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Onpack manufactures custom labels and packaging on a B2B, quote-based basis, offering Digital Labels (CMYK), Flexographic Labels, Direct Can Printing on aluminium, Folded Carton Packaging, and Retail Price Markers. Orders are produced in-house using an OMET X6.0 10-colour press, an L350 UV Inkjet press, Prati Digifast One flexographic finishing, and Prati Saturn Omnia dual die-cutting for Australian and New Zealand brand owners across beverage, food, pharmaceutical and industrial sectors.

Product overview

Onpack is a family-owned Australian packaging and label printing company offering a portfolio of five core printing services. The main offerings are Digital Labels and Flexographic Labels (traditional printing), supplemented by Direct Can Printing for beverage containers, Carton Packaging for folded cartons, and Retail Price Markers. The company serves diverse industries including Food & FMCG, Craft Beer, Wine, Beverage, Personal Care, Pharmaceutical, Industrial & Chemical, and Logistics sectors across Australia and New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Labels CMYK digital label printing service that allows flexibility in number of SKUs, variable data printing, and reduced costs and lead-times, with artwork going directly from PDF to press. Sold to B2B brand owners across beverage, food, FMCG, pharmaceutical, personal care and industrial sectors.
• Flexographic Labels Flexographic printing service for labels across various substrate materials and production runs, supported by Prati Digifast One in-line flexographic units with lamination and die cutting. Sold to B2B customers in beverage, food, FMCG, industrial and personal care industries.
• Direct Can Printing Premium quality direct-to-aluminium-can printing service with low MOQs, fast setup and no plate costs, suitable for small runs, special editions and larger quantities for high-turnover products. Sold to B2B customers in craft beer, beverage and other canned product sectors.
• Folded Carton Packaging Folded carton packaging solutions for various product categories, produced in-house as part of Onpack's full packaging service suite. Sold to B2B brand owners across food, FMCG, beverage, personal care and pharmaceutical sectors.
• Retail Price Markers Retail price marker printing service for pricing and labeling applications. Sold to B2B retailers and brand owners requiring in-store shelf-edge and pricing markers.

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Sticker Mule: Online-first digital label and sticker printer with transparent pricing and short-run MOQs. Comparable to Onpack's digital label offering on customer use case (short-run custom labels), but competes via self-service rather than bespoke B2B sales.

Direct peers

• Collmarq Labels: Australian label printing specialist offering digital and flexo labels to beverage, food, and industrial customers. Comparable to Onpack on product line, end markets, and ANZ regional focus.
• Labelmakers Group: Australian label printing specialist offering digital, flexo, and specialty labels across beverage, food, and industrial end markets. Directly comparable to Onpack on product line, customer verticals, and ANZ regional focus.
• Signet: Australian-owned packaging and label manufacturer with digital and flexo label printing, sleeves, and cartons. Comparable to Onpack across both labels and carton packaging, with a similar ANZ footprint and multi-vertical customer base.
• Detmold Group: Australia-based packaging manufacturer producing folding cartons, labels, and paper-based packaging for food, beverage, and retail customers. Directly comparable to Onpack's carton and label printing business in the ANZ market.
• HM Technologies (HM Advanced): Australian label and packaging provider serving wine, beverage, and FMCG customers with digital and flexo printing. Directly comparable to Onpack on product mix and ANZ customer verticals.
• Multi-Color Corporation (now part of Resource Label Group): One of the world's largest label converters, with digital, flexo, and specialty labels across beverage, food, personal care, and industrial verticals. Comparable to Onpack on product type and the same end-customer verticals, but at much larger scale.

Broad incumbents

• CCL Industries: Global leader in specialty labels and packaging, including beverage cans/closures, healthcare, and consumer goods. Overlaps with Onpack's labels and direct-can offerings as a much larger incumbent with global reach.
• Orora Limited: Australian-listed packaging company with fibre, cans, and packaging distribution businesses, including beverage can manufacturing and label/carton printing. Overlaps with Onpack's direct can printing and carton packaging in the ANZ market.
• Avery Dennison: Global pressure-sensitive label materials and solutions provider serving FMCG, beverage, and industrial customers. Comparable to Onpack on label substrate and finishing capabilities, but at global incumbent scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OnpackAustralia
• LinkedInlinkedin.com/company/onpack-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onpack