Demtech
- Company typePrivate
- Founded2008
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Demtech firmographics
Firmographics- Name
- Demtech
- Legal name
- Demtech Australia Pty Ltd
- Website
- https://demtech.com.au
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Demtech industry classification
Industry- Product category
- Building Materials Manufacturing
- NAICS
- Urethane and Other Foam Product (except Polystyrene) Manufacturing (32615), Plastics Product Manufacturing (3261)
- SIC
- Plastics Foam Products (3086), Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050)
- akta.pro primary industry
- Structural Insulated Panels (SIP) & Foam-Core Composite Panel Manufacturing (IMANAIAK)
- akta.pro secondary industry
- Construction Foams & Gap Fillers (PU Foams, Low-Expansion) (IMADAOAM)
Keywords
Where Demtech is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Demtech business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales (Wet Area Construction Materials): One-time sales of pre-formed shower bases, balcony systems, waterproofing membranes, drainage products, tile trims, and accessories through direct online sales and distributor network. Products are sold with pricing from $3.31 to over $900 depending on product type.
- Manufacturing Services: Custom manufacturing services including product design/prototyping, injection moulding, block moulding, CNC machining, 3D printing, and fast wire cutting for external clients.
- Construction Services: Onsite construction services including Insitu Systems supply and installation, site measures, internal and external waterproofing, remedial works, and protective floor coating installation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pre-Formed Shower Bases - ranging from $349.95 to $976.27 |
| Unit Pricing | Pay-as-you-go | Linear Grates and Drainage - ranging from $85.95 to $342.95 |
| Unit Pricing | Pay-as-you-go | Waterproofing Products - ranging from $110.33 to $264.95 |
| Unit Pricing | Pay-as-you-go | Tile Trims and Finishing Products - ranging from $5.95 to $99.95 |
| Unit Pricing | Pay-as-you-go | Bathroom Accessories - ranging from $109.99 to $357.95 |
| Other | Multi-year contract | Custom and Quote-Based Products |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Demtech product offering
Product offeringCore offering
Demtech manufactures and distributes pre-formed wet area construction products for the Australian building industry, including tile-over shower bases, balcony panels, waterproofing membranes, linear grates, plumbing fittings, and tiling trims. The company produces these from its proprietary Flexothane polyurethane material at its Dandenong South facility in Melbourne, and also offers custom manufacturing services (injection moulding, CNC machining, 3D printing) and on-site installation and remedial waterproofing services.
Product overview
Demtech Australia is a building and construction manufacturer specializing in wet area and waterproofing solutions. The company operates as a platform of interconnected product sub-brands serving the Australian construction industry. INSITU® forms the core shower base and panelling system sub-brand (pre-formed tile-over shower bases, niches, shelves, seats, hobs, balcony panels, internal subfloors manufactured from Flexothane® polyurethane). AQUAFLO® provides linear water grate solutions (65mm and 100mm grate kits in brushed aluminium, matte black, and stainless steel with tile-insert options). NERO® offers complete plumbing connections including leak control flanges, pan connectors, toilet connectors, and drainage products. CUREFLEX® delivers waterproofing solutions including the SLR2000 membrane, primers, adhesives, sealants, and TFC300 floor coating. TRIMS 'N' FINISHES™ supplies tiling profiles including edge trims, angles, and skirting. Products are CodeMark and WaterMark certified where applicable, serving both residential and commercial construction projects.
Differentiator
Problem solved
Functional benefit
Brands
- INSITU®: Pre-formed tile-over shower bases, shower niches, shower shelves, shower seats, balcony panels, and hobs manufactured from Flexothane® polyurethane material.
- AQUAFLO®
- NERO®
- CUREFLEX®
- TRIMS 'N' FINISHES™
Products and services
- INSITU Pre-formed Shower Bases and Wet Area Systems Complete wet area solution line including pre-formed tile-over shower bases, shower niches, shelves, seats, hobs, balcony panels, and internal subfloor systems. Manufactured from proprietary Flexothane polyurethane foam with built-in falls and factory-coated Cureflex SLR2000 waterproof membrane. CodeMark Certified to National Construction Code 2022.
- Orthello Shower Base Rectangular pre-formed tile-over shower base with centrally located grate and built-in falls. Available in multiple sizes with chrome, matte black, or tile-insert drain options. CodeMark Certified (CM20323). Price range: $449.95–$965.95.
- Belladonna Shower Base Square-shaped pre-formed tile-over shower base with linear grate along one side. Available in 900mm, 1000mm, and 1200mm sizes with anodised aluminium or matte black grate options. CodeMark Certified (CM20323). Price range: $399.95–$659.95.
- Clairmont Shower Base Rectangular pre-formed tile-over shower base with linear grate along the long side and built-in falls. Customisable tile-over design. CodeMark Certified (CM20323). Price range: $499.95–$976.27.
- AQUAFLO Linear Water Grates and Drainage Systems Linear water grate sub-brand offering 65mm and 100mm brushed aluminium, matte black, and stainless steel grate kits with tile-insert options for seamless floor integration. WaterMark Certified. Price range: $85.95–$342.95.
- NERO Plumbing Connections and Fittings Complete range of plumbing connections and fittings including leak control flanges, pan connectors, toilet connectors, balcony overflow kits, temporary downpipe kits, and designer drains. WaterMark Certified products.
- Nero Cyclone Drain and Cyclone Sleeve Unique two-part threaded toilet connector with cyclone design. WaterMark Certified to WMTS-536:2022 and registered with IP Australia (202113931). Includes Nero Cyclone Sleeve priced at $24.49.
- CUREFLEX Waterproofing Systems Waterproofing, adhesives, sealants, and floor coating sub-brand including SLR2000 class III polymer waterproof membrane, primers, adhesives, sealants, waterproofing bandages, and TFC300 textured floor coating. CodeMark Certified (CM20304). AS/NZS 4858:2004 compliant.
- Cureflex SLR2000 Waterproof Membrane 15L Class III polymer waterproof membrane with low water vapour transmission properties, designed to withstand permanently wet conditions without re-emulsification. AS/NZS 4858:2004 compliant. CodeMark Certified (CM20304). Price: $124.95.
- TRIMS 'N' FINISHES Tiling Profiles Tiling profile sub-brand offering balcony edge trims, aluminium angles, water stop angles, tile trims, and FlatMate skirting profiles for aesthetic and functional tile finishing in wet areas. Price range: $5.95–$99.95.
- Internal Subfloor Systems Modern alternative to traditional screeding for indoor wet areas. Lightweight waterproof subfloor with tongue and groove joints and built-in falls. 90% lighter than traditional screed. CodeMark Certified (CM20323). Custom manufactured per order.
- Balcony Systems and Panels External balcony panels with waterproof construction for tiled balcony applications. CodeMark Certified. Used to address the 70%+ defective balcony waterproofing problem in Australian construction.
- iDAS Composite Decking and Wall Cladding Distributor brand for high-quality composite decking and wall cladding products. Launched September 2024 as a new product line for the Australian market.
- Construction and Installation Services Onsite construction services including Insitu Systems supply and installation, site measures, internal and external waterproofing, remedial works, and protective floor coating installation. Backed by 7-year workmanship warranty.
- Custom Manufacturing Services Custom manufacturing services for external clients including product design and prototyping, injection moulding, block moulding, CNC machining, 3D printing, and fast wire cutting for bespoke plastic components. Quote-based pricing.
Quantifiable outcome
- Products are up to 90% lighter than traditional screed
- +4 more outcomes
Companies that use Demtech
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Demtech technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Demtech partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, moderate and minor.
- HenleycoreMajor home builder and construction company. Building manager Mark Glenn sponsored by Demtech for the 2024 Melbourne Chain Reaction Challenge. Henley has adopted Insitu Systems shower bases and balcony panels for their projects, reporting zero leaks after switching from traditional screeding methods.
- SimondscoreMajor Australian volume residential builder using Demtech wet area systems. Listed as trusted industry partner on Demtech website.
- MirvaccoreLeading Australian property developer and builder. Listed as trusted industry partner using Demtech products.
- Master Builders Association (MBAV)coreIndustry association partner. Demtech displays MBAV membership logo on website footer, indicating industry recognition and partnership. MBAV provides credibility and access to builder network.
- Housing Industry Association (HIA)coreMajor industry association for residential building. Demtech displays HIA member logo, indicating industry partnership and credibility. HIA membership provides access to builder network and industry events.
- Bunnings TradecoreMajor Australian hardware retailer trade division. Distributes Demtech products to trade customers and consumers across Australia through extensive Bunnings store network.
- ReececoreMajor national plumbing supplies chain. Distributes Demtech products including shower bases and plumbing fittings to trade customers throughout Australia.
- Harvey NormanmoderateMajor Australian retailer. Distributes Demtech products to consumer market for bathroom renovation projects.
- Tradelink PlumbingmoderateNational plumbing supplies chain. Distributes Demtech products to plumbing trade customers.
- CarlislemoderateHome building company. Listed as industry partner using Demtech wet area solutions.
- HolmesglenminorTechnical education institution. Partnership provides training and development connections for construction industry workforce.
- Monash Children's HospitalminorCharitable recipient of Demtech's Chain Reaction Challenge sponsorship. Demtech sponsored fundraiser Mark Glenn who raised funds for the hospital through cycling challenge.
- Starlight FoundationminorChildren's charity foundation. Beneficiary of 2024 Melbourne Chain Reaction Challenge that Demtech sponsored, raising $1,430,000 for children's charities.
- The Solar Power ComoderateInstalled 99 Kilowatt solar system with 250+ panels and three Solar Edge inverters at Demtech's Melbourne facility. Partnership enables sustainable energy generation and reduced electricity costs.
Scale indicators4 records
Recent moves7 records
Demtech competitors and assessment
Company assessmentDirect peers
- wedi Systems: wedi manufactures prefabricated waterproof shower and wet area systems from extruded polystyrene foam with factory-applied waterproofing — the closest direct analog to Demtech's Insitu Flexothane shower bases, niches, and balcony panels, competing on the same value proposition of certified, lightweight pre-formed substrates.
- Schlüter-Systems: Schlüter is a global manufacturer of integrated shower systems (KERDI), waterproofing membranes, drainage profiles, and tile trims — directly comparable to Demtech's combined Insitu (substrates) + Cureflex (membranes) + Aquaflo (linear drains) + Trims 'N' Finishes portfolio.
- ACO Polycrete: ACO is a major manufacturer of polymer concrete and stainless steel linear drainage systems sold through plumbing distributors in Australia. Its ShowerDrain and balcony drainage ranges directly overlap with Demtech's Aquaflo and Nero drainage products on spec and channel.
- Stormtech Plumbing Products: Stormtech designs and manufactures architectural linear drainage in Australia, including bathroom and balcony drainage. Its product positioning and distribution model (specialty plumbing channels) closely mirrors Demtech's Aquaflo and Nero balcony overflow offerings.
Broad incumbents
- Mapei: Mapei is a global building chemicals leader with waterproofing membranes, tile adhesives, and sealants that overlap with Demtech's Cureflex range. As a much larger incumbent, Mapei competes in wet area waterproofing via distribution channels Demtech also relies on (plumbing and hardware wholesalers).
- Ardex Australia: Ardex manufactures waterproofing membranes, tile adhesives, and screeds widely used by Australian tilers. It represents the incumbent screed-and-membrane approach Demtech's pre-formed systems are designed to displace, making it a primary substitute competitor rather than a collaborator.
- Blücher (Watts Water Technologies): Blücher is a leading European stainless steel drainage manufacturer with bathroom, balcony, and industrial drain ranges. It competes with Demtech's Aquaflo and Nero lines particularly in the premium commercial-grade shower and balcony drainage segment.
- Bostik (Arkema): Bostik supplies waterproofing membranes, sealants, and tile adhesives into Australian construction channels. Its product range overlaps with Demtech's Cureflex waterproofing and Trims 'N' Finishes sealant/adhesive categories.
Emerging players
- Easy Drain (ESS): Easy Drain specialises in linear shower and bathroom drainage systems distributed in Australia through plumbing wholesalers. It is a comparable emerging player in the linear grate category that directly competes with Demtech's Aquaflo brushed aluminium and stainless steel kits.
- Marmox Australia: Marmox manufactures waterpoof XPS foam shower bases, niches, and building boards. It is a comparable emerging foam-based wet area system player, though with a different base material (extruded polystyrene vs Demtech's polyurethane Flexothane).
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Demtech social profiles
Digital presenceDemtech compliance and trust
Trust signalCompliance6 records
Demtech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Demtech leadership team
Management profileNumber of profiles
Demtech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Demtech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Demtech
What does Demtech do?
Demtech manufactures and distributes pre-formed wet area construction products for the Australian building industry, including tile-over shower bases, balcony panels, waterproofing membranes, linear grates, plumbing fittings, and tiling trims. The company produces these from its proprietary Flexothane polyurethane material at its Dandenong South facility in Melbourne, and also offers custom manufacturing services (injection moulding, CNC machining, 3D printing) and on-site installation and remedial waterproofing services.
Is Demtech a public or private company?
Demtech is a private company. It is classified as unknown and is currently operating.
When was Demtech founded?
Demtech was founded in 2008. It employs 11 to 50 people.
Where is Demtech based?
Demtech is headquartered in Melbourne, Australia, in the Oceania region.
How does Demtech make money?
Three revenue lines are on record. Product Sales (Wet Area Construction Materials) is the primary driver. The others are manufacturing Services and construction Services.
Who are Demtech's main competitors?
Direct peers on record are wedi Systems, Schlüter-Systems, ACO Polycrete and Stormtech Plumbing Products. Broad incumbents are Mapei, Ardex Australia, Blücher (Watts Water Technologies) and Bostik (Arkema). Emerging players are Easy Drain (ESS) and Marmox Australia.
Does Demtech have an API?
No public API is recorded for Demtech.
What industry is Demtech in?
Demtech's product category is Building Materials Manufacturing. Its primary akta.pro industry code is IMANAIAK, Structural Insulated Panels (SIP) & Foam-Core Composite Panel Manufacturing, with a secondary code of IMADAOAM, Construction Foams & Gap Fillers (PU Foams, Low-Expansion). Its NAICS code is 32615 and its SIC code is 3086.