What NewBridge Services does

NewBridge Services, Inc. is a 501(c)(3) nonprofit behavioral health organization founded in 1963 and headquartered in Pompton Plains, New Jersey. It delivers an integrated portfolio of counseling, housing, and education services across five northern New Jersey counties (Morris, Passaic, Sussex, Warren, and Bergen), serving more than 8,000 adults and seniors annually. Core offerings include child and family counseling, outpatient mental health, adult psychiatric day treatment, addiction treatment, in-home counseling (NewBridge at Home), affordable housing and group homes, community support services, senior assistance (SAIL), and an alternative education program (JobsPlus) for young adults ages 16-21. Service modalities combine in-person delivery at seven physical locations, telehealth via the HIPAA-compliant Doxy.me platform, and a client portal (InSync), with bilingual English-Spanish delivery available across programs.

The organization's revenue model is diversified across government reimbursement, county contracts, foundation grants, and charitable contributions. NewBridge receives Medicaid and Medicare reimbursement for clinical services and is one of 43 nonprofits selected statewide for the NJ FamilyCare Housing Supports Program serving Medicaid-enrolled individuals. County government funding flows through agencies such as the Morris County Office of Aging, Disabilities and Community Programming for the SAIL program, while program-specific grants come from the Workforce Investment Board, United Way, and corporate donors such as Provident Bank Foundation. Wraparound services (daily living support, legal and medical advocacy) and bilingual English-Spanish delivery differentiate the offering from conventional outpatient providers.

NewBridge is led by CEO Michelle Borden, who assumed the role in March 2020. Strategic events include the 2010 assumption of sponsorship of SEED, Corp. (an affordable-housing development affiliate that has produced 36 units with funding for 30 more), the December 2023 unveiling of a new headquarters campus, and the September 2024 affiliation with Christian Health. The organization holds HIPAA and 42 CFR Part 2 compliance certifications and operates five group homes licensed by the New Jersey Department of Health.

Name

NewBridge Services

Legal name

NewBridge Services, Inc.

Website

https://newbridge.org

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

101–250 employees

Short description

NewBridge Services is a 501(c)(3) nonprofit behavioral health organization founded in 1963, serving 8,000+ adults and seniors annually across five northern New Jersey counties with integrated counseling, housing, and education programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Parsippany

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Government Contracts and Medicaid/Medicare Reimbursement: NewBridge receives Medicaid and Medicare reimbursement for mental health services, housing support programs (NJ FamilyCare Housing Supports Program), and senior services. The organization is a provider for the NJ FamilyCare Housing Supports Program serving Medicaid-enrolled individuals.
2. County Government Funding: Services funded through Morris County Commissioners for programs like SAIL (Senior Assistance for Independent Living). Financial support provided by county governments for community support services and senior programs.
3. Foundation and Corporate Grants: Funding from foundations including Provident Bank Foundation ($15K technology grant), Wyndham Worldwide ($25G for school programs), and corporate sponsors for specific programs and initiatives.
4. Individual Donations and Fundraising Events: Annual Legacy of Hope Gala, Golf Outing, and individual donations from community supporters. The organization conducts regular fundraising campaigns including #GivingTuesday.
5. Affordable Housing Operations: Revenue from affordable housing operations including group homes, specialized community residences, and family housing. Includes Section 8 funding for tenant-based rental assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

NewBridge Services is a nonprofit behavioral health organization that provides integrated counseling (outpatient mental health, child and family services, adult psychiatric day treatment, addiction treatment, in-home counseling for seniors), housing (affordable housing, licensed group homes, community support services, NJ FamilyCare Housing Supports, SAIL for independent living), and education (JobsPlus alternative high school diploma and career program) services to vulnerable populations in northern New Jersey. Services are delivered in person, via telehealth, and in-home across five counties.

Product overview

NewBridge Services is a nonprofit behavioral health organization offering an integrated portfolio of counseling, housing, and educational services. The core offerings include Counseling Services (child and family services, outpatient counseling, adult psychiatric day treatment, addiction treatment, and NewBridge at Home in-home counseling), Housing Programs (affordable housing, specialized community residences/group homes, community support services, housing support program, and SAIL for seniors), and Education Programs (JobsPlus alternative education). These services work together to provide comprehensive support across the lifespan, from children and families to seniors, addressing mental health, addiction, housing instability, and educational attainment. Services are available in both English and Spanish, with multiple locations across Morris, Passaic, and Sussex counties in northern New Jersey.

Differentiator

Problem solved

Functional benefit

Products and services

• Counseling Services Comprehensive behavioral health services including child and family services, outpatient counseling, adult psychiatric day treatment, addiction treatment, and in-home counseling through NewBridge at Home, delivered by LCSWs, LPCs, CADCs, and board-certified psychiatrists across northern New Jersey.
• Housing Programs Affordable housing units, specialized community residences (group homes), community support services, the NJ FamilyCare Housing Supports Program, and Senior Assistance for Independent Living (SAIL) for older adults.
• JobsPlus Education Program Alternative education and career program helping young adults ages 16-21 in Morris, Sussex, and Warren counties earn high school diplomas, receive job training, and placement assistance, with free transportation in Morris County.
• NewBridge at Home Free in-home counseling services for homebound older adults in Morris County struggling with depression, anxiety, or loneliness, plus support for family caregivers.
• Senior Assistance for Independent Living (SAIL) Free program connecting Morris County residents age 60+ with community resources including Meals on Wheels, transportation, home health aide services, home repair, legal services, and in-home counseling to help seniors remain independently in their homes.
• Housing Support Program (NJ FamilyCare) NJ FamilyCare Housing Supports Program helping Medicaid-enrolled individuals search for, secure, and sustain safe housing across five northern New Jersey counties.
• Community Support Services Community-based psychiatric rehabilitation and peer support services for adults with severe and persistent mental illness, including wellness support, daily living skills training, and community integration.
• Specialized Community Residences (Group Homes) Licensed group homes by the NJ Department of Health providing safe, supportive housing for adults with severe and persistent mental illness who have experienced repeated hospitalizations or are at risk of homelessness.
• Child & Family Services Mental health counseling and support services for children and families, including play therapy and family counseling.
• Addiction Treatment Substance abuse treatment services including intensive outpatient addiction treatment and support for individuals struggling with addiction, governed by 42 CFR Part 2 confidentiality requirements.

Quantifiable outcome

• 8,000+ adults and seniors served annually
• +3 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Start Easy Eagle Development Corp. (SEED, Corp.)coreStrategic or Co-development Partner · 9 December 2010SEED, Corp., a 501(c)(3) housing development company founded in 2007, merged with NewBridge Services in December 2010. SEED, Corp. has developed 36 units of affordable housing for individuals and families in Bergen, Essex, Hudson, and Sussex counties, with funding awards for 30 additional units. The partnership combines talents to further affordable housing missions for northern New Jersey residents who are homeless, have low incomes, or have special needs.
• Pequannock TownshipminorStrategic or Co-development PartnerPartnership with Pequannock Township for affordable housing development. NewBridge built affordable housing in partnership with the township, with John residing in one of these apartments.
• NJ FamilyCare / New Jersey Department of Human ServicescoreOthersNewBridge is one of 43 nonprofits selected statewide to provide the NJ FamilyCare Housing Supports Program. This program helps Medicaid-enrolled individuals search for, secure, and sustain safe housing. The initiative is part of New Jersey's broader effort to address homelessness and improve health outcomes.
• Morris County Office of Aging, Disabilities and Community ProgrammingcoreStrategic or Co-development PartnerReferral partnership for NewBridge SAIL (Senior Assistance for Independent Living). Morris County residents age 60+ are referred to NewBridge SAIL through this county office. Financial support is provided by Morris County Commissioners.
• Mental Health Association in Passaic CountyminorStrategic or Co-development PartnerPartnership with the Mental Health Association in Passaic County to provide Clifton Family Housing for families where a parent has a mental illness. This partnership is expanding to add six more housing units.
• Medicaid Managed Care OrganizationscoreOthersFive Medicaid Managed Care Organizations partner with the NJ FamilyCare Housing Supports Program: Aetna Better Health of New Jersey, Fidelis Care, Horizon NJ Health, UnitedHealthcare Community Plan, and Wellpoint. Individuals must be enrolled in one of these plans to qualify for housing support services.
• County College of MorrisminorStrategic or Co-development PartnerNewBridge JobsPlus participants have enrolled at County College of Morris to pursue higher education. Multiple success stories feature clients who became students at CCM after completing the JobsPlus program.
• Christian HealthminorStrategic or Co-development PartnerNewBridge Services joined Christian Health in 2022/2024, expanding healthcare partnerships and coordination of services for shared clients.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Easter Seals New Jersey: Statewide nonprofit providing services for individuals with disabilities, including behavioral health, housing, and employment programs. Comparable to NewBridge's disability and community-support service lines serving adults with mental illness.
• Bridgeway Rehabilitation Services: Elizabeth-based nonprofit providing mental health, addiction, and vocational rehabilitation services across northern NJ. Comparable as a community mental health nonprofit with employment/vocational programming similar to NewBridge's JobsPlus.
• Preferred Behavioral Health Group of NJ: Nonprofit (formerly Oaks Integrated Care) providing behavioral health, intellectual/developmental disability services, and housing across central and southern NJ. Directly comparable as a comprehensive NJ behavioral health nonprofit with group homes and outpatient services.
• Mental Health Association in Passaic County: Passaic County-based nonprofit providing mental health support, advocacy, and housing — including the Clifton Family Housing partnership with NewBridge. Closely comparable as a regional peer for mental health housing and family services.
• CPC Behavioral Healthcare: Nonprofit behavioral health provider serving Monmouth and Ocean counties with outpatient counseling, addiction treatment, and housing services. Closely comparable to NewBridge's integrated counseling-plus-housing wraparound model.
• CarePlus Health Solutions: Paramus-based nonprofit community mental health and substance abuse provider serving Bergen County and surrounding areas. Directly comparable to NewBridge as a NJ community behavioral health nonprofit with similar counseling, addiction, and case management services.

Regional players

• Catholic Charities Diocese of Paterson: Faith-based social services nonprofit covering Passaic, Morris, and Sussex counties with counseling, housing, and senior programs. Comparable to NewBridge as a regional social services provider with overlapping northern NJ footprint.
• Jewish Family Service of Northern New Jersey: Regional social services nonprofit providing counseling, senior services, and case management across northern NJ counties. Comparable to NewBridge's counseling and senior service offerings with overlapping service territory.

Broad incumbents

• Hackensack Meridian Health (Carrier Clinic): Large NJ health system that acquired Carrier Clinic, adding behavioral health to its portfolio. Comparable as a broad incumbent offering behavioral health services alongside a much wider hospital footprint.
• Atlantic Health System: Major northern NJ health system operating Overlook, Morristown, and other hospitals with behavioral health service lines. Comparable as a regional incumbent providing behavioral health and senior services across overlapping counties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/newbridge-services-inc.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NewBridge Services