The Optical Shoppe
The Optical Shoppe is a family-owned, single-location optometry practice in Runnemede, NJ, founded in 1978, serving South Jersey families with comprehensive eye exams, contact lens fittings, pediatric eyewear, and an on-site optical lab for in-house lens fabrication and eyewear sales.
- Company typePrivate
- Founded1978
- HeadquartersRunnemede, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Optical Shoppe does
The Optical Shoppe is a family-owned optical retail and optometry practice headquartered at 700 E Clements Bridge Rd, Runnemede, NJ, founded in 1978 by David Sharon (originally as David Sharon Opticians) and now operated by co-founder and President Jamie Holden. The practice delivers full-scope, medical optometry to families across South Jersey, including comprehensive eye exams, contact lens fittings, pediatric eye care, diabetic eye exams, dry eye treatment, glaucoma evaluation, cataract and LASIK co-management, and emergency eye care. Patients span all ages, with a documented specialty in pediatric eyewear and challenging pediatric cases.
The business operates from a single retail storefront supported by an on-site optical laboratory that enables in-house lens fabrication, adjustments, and same-day quality control. Its product portfolio spans prescription eyeglasses and frames, sunglasses, contact lenses, specialty lenses (keratoconus, post-surgical, astigmatism, bifocals), pediatric eyewear brands (Dilli Dalli, Miraflex, Tomato Glasses, Safilo Kids, Swing Eyewear, db4k, Ray-Ban, Nike), and add-on lens technologies including blue light protection, anti-reflective coatings, polarized, photochromic, and progressive options. Technology infrastructure is built on third-party SaaS: Arrellio for online contact lens ordering with vision benefits integration, Weave for online appointment scheduling, and CrystalPM for patient intake and practice management.
The revenue model combines professional services from eye examinations with transactional product sales of eyewear and contact lenses. Online contact lens ordering supplements in-store and phone/text ordering, with free home delivery. The practice participates in a broad insurance network (Eyemed, Aetna, Blue Cross/Blue Shield, Horizon Blue Shield of NJ, United Healthcare, Cigna, Medicare, MetLife, Highmark, Humana, NVA, VBA). Medical refraction exams are billed at a $45 flat rate when combined with same-day medical insurance billing. The company is privately held, family-owned, with no institutional funding, no public listing, and a related operating subsidiary (PersonalEyes Vision Group LLC).
The Optical Shoppe firmographics
Firmographics- Name
- The Optical Shoppe
- Legal name
- The Optical Shoppe, Inc.
- Website
- https://myopticalshoppe.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Optical Shoppe is a family-owned, single-location optometry practice in Runnemede, NJ, founded in 1978, serving South Jersey families with comprehensive eye exams, contact lens fittings, pediatric eyewear, and an on-site optical lab for in-house lens fabrication and eyewear sales.
- Ownership category
- akta.pro rank
The Optical Shoppe industry classification
Industry- Product category
- Optometry Services
- NAICS
- Offices of Optometrists (62132), Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optometry Clinics (Primary Eye Care) (HLAKAKAB)
- akta.pro secondary industries
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL), Comprehensive Eye Exams & Vision Care (HLAKAKAA)
Keywords
Where The Optical Shoppe is headquartered
LocationHeadquarters
- HQ city
- Runnemede
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Optical Shoppe business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others
Revenue model
- Eye Exams: Comprehensive eye examinations for all ages including medical eye care, contact lens evaluations, and diabetic eye exams
- Eyewear Sales: Sale of prescription eyeglass frames, lenses, sunglasses, and pediatric eyewear
- Contact Lens Sales: Direct contact lens ordering with online platform, vision benefits integration, and free home delivery
- Specialty Products: Blue light protection lenses, specialty contact lenses, therapeutic lens tints, and sports safety eyewear
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Medical refraction exam |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
The Optical Shoppe product offering
Product offeringCore offering
The Optical Shoppe is a family-owned optical retail and optometry practice providing comprehensive eye examinations, prescription eyewear, contact lenses, and specialty pediatric eye care. The practice operates an on-site optical laboratory for in-house lens fabrication and offers medical optometry services including ocular disease management, dry eye treatment, LASIK co-management, and emergency eye care for families and individuals in South Jersey.
Product overview
The Optical Shoppe is a family-owned optical retail and eye care practice offering a unified portfolio of eye care services and eyewear products. The core offering combines comprehensive optometry services (eye exams, disease management, emergency care, LASIK co-management) with a full-service optical dispensary featuring prescription eyeglasses, sunglasses, contact lenses, and specialty eyewear. The practice operates an on-site optical lab for in-house lens fabrication and offers advanced lens technologies including blue light protection, anti-reflective coatings, and specialty lenses. Pediatric eyewear with specialized fitting services and contact lens services (including specialty lenses for complex prescriptions) round out the product portfolio. Online ordering for contact lenses is available through an integrated e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Comprehensive Eye Exams
Quantifiable outcome
- Best selection of children's eyewear in South Jersey
Companies that use The Optical Shoppe
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
The Optical Shoppe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
The Optical Shoppe partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- Eyemed Vision CarecoreVision insurance provider accepted at the practice for routine eye exams, frames, lenses, and contact lenses
- AetnacoreHealth insurance provider accepted (some plans may require referral)
- Blue Cross / Blue Shield / Capital BluecoreMajor health insurance provider accepted for eye care services
- Horizon Blue Shield of NJcoreNew Jersey major health insurance provider accepted
- United HealthcarecoreNational health insurance provider accepted including United Healthcare Community Plan
- CignacoreHealth insurance provider accepted for eye care services
- MedicarecoreFederal health insurance program accepted for eligible eye care services
- MetLifecoreDental and vision insurance provider accepted
- HighmarkcoreRegional health insurance provider accepted in the NJ area
- HumanacoreHealth insurance provider accepted for eye care coverage
- National Vision Administrators (NVA)coreVision insurance plan provider accepted for eyewear benefits
- Vision Benefits of America (VBA)coreVision insurance plan provider accepted for routine eye care and eyewear
- Referral OphthalmologistscoreTrusted ophthalmologists for LASIK, cataract surgery, and other surgical referrals. Practice provides pre-operative and post-operative care while surgeons perform procedures
- Pediatric Eyewear Brands (Dilli Dalli, Miraflex, Tomato Glasses, Safilo Kids, Swing Eyewear, db4k, RayBan, Nike)coreSupplier relationships for specialty children's eyewear brands including Dilli Dalli, Miraflex, Tomato Glasses, and other pediatric frame manufacturers
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
The Optical Shoppe competitors and assessment
Company assessmentEmerging players
- Warby Parker: DTC eyewear retailer with retail showrooms and online ordering, offering prescription eyeglasses, contacts, and eye exams. Comparable in selling prescription frames and contact lenses with online ordering, but differentiates through brand and DTC pricing rather than local medical optometry services.
- 1-800 Contacts: Largest online contact lens retailer with direct-to-consumer ordering and home delivery. Direct competitor to the Optical Shoppe's online contact lens reordering channel via Arrellio, competing on convenience and price for contact lens refills.
Broad incumbents
- LensCrafters: National optical retail chain owned by EssilorLuxottica offering comprehensive eye exams, prescription eyewear, and contact lenses. A larger incumbent competing for the same walk-in optical customers in NJ but lacking the Optical Shoppe's pediatric specialty and on-site lab depth.
- Pearle Vision: National optical chain offering comprehensive eye exams, eyewear, and contact lenses with franchise and corporate locations. Comparable in combining medical eye exams with retail eyewear, though operates at much larger scale without the Optical Shoppe's pediatric specialty focus.
- Visionworks: Multi-state optical retailer providing eye exams, eyeglasses, and contact lenses across the US, with strong insurance network integration. Directly competes with the Optical Shoppe for mainstream optical retail customers in the broader NJ market.
- America's Best Contacts & Eyeglasses: High-volume discount optical retailer offering eye exams and two-pair eyewear deals nationwide. Competes with the Optical Shoppe on the contact lens and eyewear retail category but competes on price rather than specialty pediatric service.
- Costco Optical: Warehouse-club optical department offering eye exams, prescription eyewear, and contact lenses at competitive prices. Competes for price-sensitive eyewear and contact lens shoppers in the South Jersey region.
Regional players
- Sterling Optical: Regional optical chain providing eye exams, frames, and contact lenses primarily in the Northeast US. Comparable community-based optical retail model competing in the broader NJ/PA market.
- Cohen's Fashion Optical: Regional optical retailer with locations across the eastern US offering eye exams and fashion eyewear. Comparable mid-tier optical retail format competing in the same tri-state area as the Optical Shoppe.
Others
- EyeMed Vision Care: Major US vision benefits provider accepted by the Optical Shoppe. Included as an ecosystem participant representing the insurance/payer side of the optical value chain that influences patient flow to independent practices.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Optical Shoppe social profiles
Digital presenceThe Optical Shoppe financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Optical Shoppe leadership team
Management profileNumber of profiles
Profiles8 records
The Optical Shoppe subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Optical Shoppe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Optical Shoppe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Optical Shoppe
What does The Optical Shoppe do?
The Optical Shoppe is a family-owned optical retail and optometry practice providing comprehensive eye examinations, prescription eyewear, contact lenses, and specialty pediatric eye care. The practice operates an on-site optical laboratory for in-house lens fabrication and offers medical optometry services including ocular disease management, dry eye treatment, LASIK co-management, and emergency eye care for families and individuals in South Jersey.
Is The Optical Shoppe a public or private company?
The Optical Shoppe is a private company. It is classified as family owned and is currently operating.
When was The Optical Shoppe founded?
The Optical Shoppe was founded in 1978. It employs 1 to 10 people.
Where is The Optical Shoppe based?
The Optical Shoppe is headquartered in Runnemede, United States, in the North America region.
How does The Optical Shoppe make money?
Four revenue lines are on record. Eye Exams are the primary driver. The others are eyewear Sales, contact Lens Sales and specialty Products.
Who are The Optical Shoppe's main competitors?
Emerging players on record are Warby Parker and 1-800 Contacts. Broad incumbents are LensCrafters, Pearle Vision, Visionworks, America's Best Contacts & Eyeglasses and Costco Optical. Regional players are Sterling Optical and Cohen's Fashion Optical. EyeMed Vision Care is listed as an others.
Does The Optical Shoppe have an API?
No public API is recorded for The Optical Shoppe.
What industry is The Optical Shoppe in?
The Optical Shoppe's product category is Optometry Services. Its primary akta.pro industry code is HLAKAKAB, Optometry Clinics (Primary Eye Care), with a secondary code of HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses). Its NAICS code is 62132 and its SIC code is 3851.