Pernod Ricard China
Pernod Ricard China (保乐力加中国) is the Chinese regional subsidiary of French multinational Pernod Ricard SA, distributing the parent's wine, spirits, and imported liquor brands to Chinese consumers through a localized subsidiary and dedicated regional website.
- Company typePrivate
- Founded1975
- HeadquartersParis, France
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pernod Ricard China does
Pernod Ricard China (保乐力加中国) is the Chinese regional operating subsidiary of Pernod Ricard SA, a Paris-headquartered French multinational beverage alcohol company. The entity is positioned as the in-country vehicle for distributing the parent's wine brands (葡萄酒品牌), spirits brands (烈酒品牌), and imported foreign liquor brands (洋酒品牌) into the Chinese consumer market. Its operating status is confirmed by an active, localized Chinese-language corporate website (pernod-ricard-china.com) and its formal registration under the Chinese trade name 保乐力加中国.
As a regional subsidiary, Pernod Ricard China sits within the parent's broader global distribution and brand management architecture rather than as a standalone operating company. The parent, Pernod Ricard SA, is a publicly listed conglomerate on Euronext Paris, and ownership flows directly from the parent with no separately disclosed equity investors at the China subsidiary level. The subsidiary inherits brand rights, distribution frameworks, and group-level corporate functions from the parent.
The input material does not disclose specific brand-level portfolio details, channel mix (off-trade vs. on-trade vs. e-commerce), pricing structure, customer segmentation, headcount, or standalone financial metrics for Pernod Ricard China. Revenue, funding, M&A, and leadership data are all absent from the source, limiting deeper financial or operational triangulation. The competitive position of the subsidiary is therefore best assessed through the parent's global brand equity rather than through subsidiary-specific data points.
Pernod Ricard China firmographics
Firmographics- Name
- Pernod Ricard China
- Legal name
- Pernod Ricard China (保乐力加中国)
- Website
- https://pernod-ricard-china.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Short description
- Pernod Ricard China (保乐力加中国) is the Chinese regional subsidiary of French multinational Pernod Ricard SA, distributing the parent's wine, spirits, and imported liquor brands to Chinese consumers through a localized subsidiary and dedicated regional website.
- Ownership category
- akta.pro rank
Pernod Ricard China industry classification
Industry- Product category
- Spirits and Wine Distribution
- NAICS
- Beverage Manufacturing (3121), Wineries (312130)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL)
- akta.pro secondary industry
- Beverage Logistics, Warehousing & Cold-Chain Distribution (AFAIAGAM)
Keywords
Where Pernod Ricard China is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Markets served
Pernod Ricard China business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Pernod Ricard China product offering
Product offeringCore offering
Pernod Ricard China (保乐力加中国) is the Chinese subsidiary of the French multinational Pernod Ricard SA, responsible for distributing and marketing a portfolio of premium wine brands (葡萄酒品牌), spirits brands (烈酒品牌), and imported foreign liquor brands (洋酒品牌) across the Chinese market. The subsidiary leverages its parent company's international brand portfolio to serve Chinese consumers through on-trade and off-trade channels.
Product overview
Pernod Ricard China is a wine and spirits distribution company operating in China. The company offers wine brands (葡萄酒品牌), spirits brands (烈酒品牌), and foreign liquor brands (洋酒品牌). The source content does not provide specific product names, individual brand details, or product portfolio descriptions beyond the general category headers on their official Chinese website.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine Brands (葡萄酒品牌)
- Spirits Brands (烈酒品牌)
- Foreign Liquor Brands (洋酒品牌)
Companies that use Pernod Ricard China
Customer profileIdeal customer profiles1 record
Pernod Ricard China technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pernod Ricard China partnerships and signals
Strategic signalExpansion highlights1 record
Pernod Ricard China competitors and assessment
Company assessmentDirect peers
- Rémy Cointreau China: Rémy Cointreau's China subsidiary distributes Rémy Martin cognac and Cointreau liqueur directly overlapping with Pernod Ricard China's Martell and premium spirits portfolio. Both focus on luxury cognac and spirits gifting occasions in mainland China.
- Treasury Wine Estates China: Penfolds owner Treasury Wine Estates operates a dedicated China distribution arm for imported premium wines (Penfolds, Wolf Blass). It competes directly with Pernod Ricard China's wine brand portfolio in retail and on-trade channels.
- Beam Suntory China: Beam Suntory's China business distributes Jim Beam, Maker's Mark, and Suntory whisky brands, directly competing with Pernod Ricard China's Chivas Regal and other Scotch whiskies in the imported premium whisky segment.
- Campari Group China: Campari Group operates Aperol, Campari, and Skyy vodka distribution in China, competing with Pernod Ricard China's aperitif and vodka brands (e.g., Mumm, Beefeater) in similar nightlife and at-home consumption occasions.
- Brown-Forman China: Brown-Forman distributes Jack Daniel's, Woodford Reserve, and other American whiskey brands in China, overlapping with Pernod Ricard China's spirits portfolio in retail, nightlife, and duty-free channels.
- Diageo China: Diageo's Greater China subsidiary distributes a comparable portfolio of premium imported spirits (Johnnie Walker, Smirnoff, Tanqueray) into the same on-trade, retail, and gifting channels that Pernod Ricard China serves. Both are global spirits majors operating regional distribution arms in China with overlapping brand-tier positioning.
- Moët Hennessy (LVMH) China: Moët Hennessy, the wines and spirits arm of LVMH, operates a parallel China distribution business covering Hennessy cognac, Moët & Chandon, and Dom Pérignon. It competes head-to-head with Pernod Ricard China in cognac, champagne, and premium whisky categories.
Regional players
- Kweichow Moutai: Kweichow Moutai is China's leading baijiu producer and the dominant player in premium spirits gifting and banqueting occasions. While not a direct distributor of imported brands, it is Pernod Ricard China's primary structural competitor for the Chinese consumer's premium alcohol occasions.
- Wuliangye Yibin: Wuliangye is one of China's largest baijiu producers with deep penetration into mid-tier and premium Chinese spirits occasions. It competes with Pernod Ricard China for share-of-wallet in business gifting, banqueting, and family celebration occasions.
Emerging players
- ASC Fine Wines: ASC Fine Wines is one of China's leading independent importers and distributors of premium imported wines, overlapping with Pernod Ricard China's wine brand distribution across restaurant, hotel, and retail channels in mainland China.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Customer concentration
Pernod Ricard China financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pernod Ricard China leadership team
Management profileNumber of profiles
Pernod Ricard China funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pernod Ricard China M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pernod Ricard China
What does Pernod Ricard China do?
Pernod Ricard China (保乐力加中国) is the Chinese subsidiary of the French multinational Pernod Ricard SA, responsible for distributing and marketing a portfolio of premium wine brands (葡萄酒品牌), spirits brands (烈酒品牌), and imported foreign liquor brands (洋酒品牌) across the Chinese market. The subsidiary leverages its parent company's international brand portfolio to serve Chinese consumers through on-trade and off-trade channels.
Is Pernod Ricard China a public or private company?
Pernod Ricard China is a private company. It is classified as corporate owned and is currently operating.
When was Pernod Ricard China founded?
Pernod Ricard China was founded in 1975.
Where is Pernod Ricard China based?
Pernod Ricard China is headquartered in Paris, France, in the Europe region.
Who are Pernod Ricard China's main competitors?
Direct peers on record are Rémy Cointreau China, Treasury Wine Estates China, Beam Suntory China, Campari Group China, Brown-Forman China, Diageo China and Moët Hennessy (LVMH) China. Regional players are Kweichow Moutai and Wuliangye Yibin. ASC Fine Wines is listed as an emerging player.
Does Pernod Ricard China have an API?
No public API is recorded for Pernod Ricard China.
What industry is Pernod Ricard China in?
Pernod Ricard China's product category is Spirits and Wine Distribution. Its primary akta.pro industry code is CRADAIAL, Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios), with a secondary code of AFAIAGAM, Beverage Logistics, Warehousing & Cold-Chain Distribution. Its NAICS code is 3121 and its SIC code is 2080.