Flog Industries

What Flog Industries does

Flog Industries is a privately held, Utah-based manufacturer of heavy-duty aftermarket steel bumpers, fuel transfer tanks, and related accessories for full-size American pickup trucks. Founded in 2014 and headquartered in Washington, Utah, the company operates a single hand-crafted manufacturing facility at 1288 S 1900 E, producing three bumper series (Frontier for ranch/work use, Steel Demon for OEM-style aesthetics, and Dirt Demon for aggressive off-road applications) covering Ford F-150 through F-550, Chevy/GMC 1500 through 5500, and Ram 1500 through 5500 across model years spanning the early 1980s through 2025+. The company's products are built from 1/4" and 3/16" carbon steel with powder-coated finishes, and feature a proprietary 4-stud modular mounting system that allows accessories (winch mounts, bull guards, light guards, tow hooks) to be interchanged across vehicle makes.

The company sells direct-to-consumer through its Shopify storefront with free freight shipping nationwide, supplemented by a dealer network ("Find a Dealer" / "Become a Dealer") that provides local pickup, installation, and powder coating services. All products are custom-built to order with 4-6 week lead times, supporting a made-to-order model that minimizes inventory carrying costs. Pricing for front bumpers ranges from approximately $1,399 to $2,999+, with premium configurations (winch-ready, light bars, full grille guards) and fuel tanks reaching $7,275. The customer base is overwhelmingly SMB and individual truck owners across the US, with testimonials citing collision protection, wildlife strikes, and ranch/work use cases. Customer warranty is 8 years on bumpers (vehicle lifetime coverage) and 1 year on other products.

Flog Industries is bootstrapped with no disclosed external funding, no institutional investors, and no parent company. The company maintains organic social media presence across Facebook, Instagram, Pinterest, and YouTube, plus a content marketing blog and email newsletter. Operational footprint is limited to the single Utah facility with 11-50 employees, and there is no indication of international expansion, no mobile app, no API, and no disclosed AI/ML adoption. Competitive positioning emphasizes "Made in USA" hand-crafted manufacturing, durability-first engineering, and direct-fit installation using factory mounting locations.

Name

Flog Industries

Legal name

Flog Industries

Website

https://flogindustries.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Flog Industries is a privately held Utah manufacturer of heavy-duty aftermarket steel bumpers, fuel transfer tanks, and accessories for full-size Ford, Chevy/GMC, and Ram pickup trucks, selling direct-to-consumer via Shopify and through a dealer network across the United States.

Ownership category

akta.pro rank

Product category

Aftermarket Truck Parts and Accessories

NAICS

Heavy Duty Truck Manufacturing (336120)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Class 7–8 Heavy-Duty Truck & Tractor Manufacturing (IMACABAC)

akta.pro secondary industries

Class 4–6 Medium-Duty Truck Manufacturing (IMACABAB), Class 1–3 Commercial Trucks (Light/Medium Duty) Manufacturing (IMACABAA)

Keywords

• Heavy-duty truck bumpers
• Fuel transfer tanks
• Aftermarket truck accessories
• Steel bumper fabrication
• Off-road vehicle protection

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Heavy-Duty Steel Bumpers: One-time purchase of custom-built steel bumpers for full-size trucks. Products include Frontier Series (ranch-style), Steel Demon Series (OEM-profiled), and Dirt Demon Series (aggressive off-road). Pricing ranges from $1,399 to $2,999+ depending on model and options. Includes optional add-ons like winches, light bars, and grille guards.
2. Fuel Transfer Tanks: Fuel transfer tanks and tool boxes for truck beds. Includes single cell and dual cell designs with optional tool boxes. Capacities range from 30-120 gallons. Pricing from $1,399 to $7,275 depending on configuration and capacity. Optional fuel pumps available.
3. Accessories: Aftermarket accessories including tow hooks (Lupz, Tugz, Spear, Pirate), bolt covers, and bumper customization options. Accessories priced from $12.50 to $275.
4. Dealer Network: Products distributed through dealer network for customers preferring local purchase and installation services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Flog Industries manufactures heavy-duty steel bumpers and fuel transfer tanks for full-size trucks (Ford F-150 through F-550, Chevy/GMC 1500 through 4500/5500, and Ram 1500 through 5500). All products are custom-built to order at their Washington, Utah facility using 1/4" and 3/16" carbon steel construction with powder coating finish, and sold direct-to-consumer via Shopify with a complementary dealer network.

Product overview

Flog Industries is a manufacturer of heavy-duty steel truck bumpers and fuel transfer solutions. The product portfolio consists of three bumper series (Frontier Series for ranch-style protection, Steel Demon Series for OEM-style aesthetics with customization, and Dirt Demon Series for aggressive off-road use) covering Ford, Chevy/GMC, and Ram full-size trucks across model years 1981-2027. Complementing the bumper line are fuel transfer tanks available in single cell, dual cell, and combo configurations with integrated toolbox storage in capacities ranging from 30 to 120 gallons. The company also produces accessories including tow hooks, bolt covers, and skid plates. All products are manufactured in Washington, Utah and backed by an 8-year warranty on bumpers and 1-year warranty on other products.

Differentiator

Problem solved

Functional benefit

Products and services

• Frontier Series Bumpers Ranch-style heavy-duty steel front and rear bumpers engineered for full-size Ford, Chevy/GMC, and Ram trucks. Constructed from 1/4" and 3/16" thick carbon steel with integrated winch mounts, fog light mounts, and tow points. Sold to individual truck owners via e-commerce.
• Steel Demon Series Bumpers Low-profile steel bumpers modeled around OEM body lines for Ford, Chevy, GMC, and Ram trucks. Includes 4-stud mounting system for interchangeable accessories and customizable mesh grille and fog light inserts. Sold to individual truck owners.
• Dirt Demon Series Bumpers Aggressive off-road armor plate bumpers with 12-gauge carbon steel main shell and 1/4" thick carbon steel mounting brackets. Features integrated bull bar for 20" LED light bar and winch mount rated up to 12,000 lbs. Designed for off-road trail durability with strategic gussets.
• Single Cell Fuel Transfer Tanks Standalone fuel transfer tanks available in 55, 60, 80, and 100 gallon capacities. Compatible with both gasoline and diesel. Constructed from 14-gauge carbon steel with Hammered Black powder coat finish. For truck owners needing auxiliary fuel capacity.
• Dual Cell Fuel Transfer Tanks Fuel tanks with two separate cells to eliminate cross-contamination between fuels. Available in 60, 80, and 100 gallon configurations. Low-profile design compatible with bed covers and tonneau systems.
• Single Cell Combo Tanks with Toolbox Fuel transfer tanks with integrated locking toolbox for secure storage. Available in 35, 55, 60, 80, and 120 gallon capacities. Includes fuel pump compatibility options.
• Dual Cell Combo Tanks with Toolbox Dual-cell fuel tanks with built-in locking toolbox storage. Available in 80 and 100 gallon configurations. Features protected storage for pumps and hoses.
• Tool Boxes Standalone truck bed tool storage boxes including 55" Chest Box model. Constructed from rugged materials for secure cargo storage.
• Tow Hooks (Lupz, Tugz, Spear, Pirate) Recovery tow hooks available in Steel or Billet Aluminum. Lupz feature loop hook design for through strap connections; Tugz feature open-ended strap hook for up to 1 1/4" tow rope. Sold in pairs.
• Billet Bolt Covers CNC machined billet aluminum bolt covers designed for Steel Demon series bumpers. Includes Piston and Ripper styles. Replaces 4 heavy-duty 22mm wheel studs.
• Skid Plates Heavy-duty steel skid plates for vehicle undercarriage protection. Specifically offered for 2015-2019 Chevy/GMC applications.

Quantifiable outcome

• Factory bumpers crumple on impact with rocks, fence posts, or deer - steel bumpers provide superior protection
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Smittybilt: Smittybilt manufactures aftermarket bumpers, winches (including X2O GEN2 referenced in Flog's parts), and off-road accessories. They compete in the same price tier across Ford, Chevy, and Ram full-size trucks.
• Warn Industries: Warn is a leading manufacturer of winches and integrated bumper/winch systems for trucks and off-road vehicles. Flog's bumpers are specifically tested with Warn winches (12,000-16,500 lb), and Warn competes in the same heavy-duty bumpers category.
• Transfer Flow Fuel Tanks: Transfer Flow manufactures aftermarket fuel tank systems and replacement fuel tanks for trucks. Directly competes with Flog's fuel transfer tank product line in the auxiliary fuel capacity segment.
• Ironman 4x4: Ironman 4x4 designs and manufactures heavy-duty steel bumpers and bull bars for trucks and SUVs. Direct competitor in the North American aftermarket bumper market with similar vehicle-specific fitments.
• ARB 4x4 Accessories: ARB manufactures heavy-duty steel bumpers, winch mounts, and off-road accessories for trucks and SUVs. Directly competes with Flog Industries in the premium aftermarket bumper segment with similar targeting of overland and off-road truck owners.
• Fab Fours: Fab Fours produces heavy-duty steel aftermarket bumpers for Ford, Chevy, Dodge, and Toyota trucks. They offer premium bumpers with winch mounts and aggressive styling, directly comparable to Flog's Steel Demon and Dirt Demon series.
• Hammerhead Bumpers: Hammerhead produces heavy-duty steel bumpers with winch platforms for Ford, Chevy, GMC, and Ram trucks. Direct competitor in the work-truck and ranch bumper segment with similar vehicle-specific fitments.
• Road Armor: Road Armor is a Texas-based manufacturer of heavy-duty steel bumpers and front/rear replacements for full-size trucks. Their product positioning and styling language closely parallel Flog's Steel Demon series.
• Westin Automotive: Westin manufactures nerf bars, bumpers, grille guards, and truck accessories. Their HDX and Step Bumper lines compete directly with Flog's heavy-duty bumper offerings for full-size trucks.
• Ranch Hand Truck Accessories: Ranch Hand manufactures heavy-duty replacement bumpers and grille guards for full-size trucks, targeting ranch, work, and fleet use cases. Directly competes with Flog's Frontier Series in the ranch/work truck segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@FLOG.INDUSTRIES
• Facebookfacebook.com/weflog
• Instagraminstagram.com/flogindustries/?hl=en
• Pinterestpinterest.com/flogindustries
• Xx.com/FlogIndustries
• LinkedInlinkedin.com/company/flogindustries

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flog Industries