Rex Theatre Charlton

What Rex Theatre Charlton does

Rex Theatre Charlton is a community-owned, non-profit cinema and live performance venue operating from a 1938 Art Deco building at 30-34 High Street, Charlton, Victoria, Australia. It is incorporated as Rex Theatre Museum Limited, a company limited by guarantee, and is registered as a charity with the Australian Charities and Not-for-profits Commission. The organization is governed by a 10-member Board of Directors and operated entirely by more than 40 volunteers organized into specialized teams covering projection, candy bar, supervision, and film selection.

The venue's core offering consists of three weekly film screenings (Saturday 8pm, Sunday 2pm, Tuesday 8pm), with 62 films and approximately 4,000 tickets sold in 2024-2025, supplemented by live shows, touring performances, the annual Charlton Film Festival staged with Charlton Arts, and venue hire for community groups, schools, and churches. Supporting revenue and engagement channels include a Candy Bar concession, the Rex Cafe (serving coffee, tea, hot chocolate, chai, and cookies, with 1,700 coffees served in 2024-2025), and a small branded merchandise line (stubby holders, collector pins, bottle openers, pens, Christmas baubles) and gift vouchers (A$15 single, A$30 couple). The technology stack is built on commodity SaaS: Veezi for online ticketing, Teamup for scheduling, Blackbaud for donations, and Outlook webmail for internal communications.

The business model is a diversified community non-profit: ticket sales, concessions, cafe, merchandise, venue hire, and donations from supporters such as the Foundation for Rural & Regional Renewal (FRRR) and Charlton Op Shop. Distribution is direct-to-consumer via the Veezi online ticketing platform and on-site box office, with marketing primarily through Facebook, Instagram, the company website, an email newsletter, and word-of-mouth community networks. The venue is co-located with the Charlton Neighbourhood House, sharing the facility for community programs including a FLO Cafe student initiative, and is supported by partnerships with Regional Arts Victoria, Independent Cinemas Australia, and Star Cinema Bendigo.

Name

Rex Theatre Charlton

Legal name

Rex Theatre Museum Limited

Website

https://rextheatre.org.au

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

11–50 employees

Short description

Rex Theatre Charlton is a community-owned, volunteer-run non-profit cinema and live performance venue in a 1938 Art Deco building in Charlton, Victoria, Australia, serving rural north western Victoria with weekly film screenings, live shows, venue hire, a cafe, and merchandise.

Ownership category

akta.pro rank

Product category

Community Cinema & Live Entertainment Venue

NAICS

Motion Picture Theaters (except Drive-Ins) (512131), Motion Picture and Video Exhibition (51213), Theater Companies and Dinner Theaters (71111), Theater Companies and Dinner Theaters (711110)

SIC

Services-Motion Picture Theaters (7830)

akta.pro primary industry

Independent & Art-house Cinemas (MPADAKAB)

akta.pro secondary industries

Screening Rooms & Cinematheques (Nonprofit/Institutional) (MPADAKAF), Alternative Content Exhibition (Live Broadcasts, Concert Films, Sports, Opera) (MPADAKAG), Regional & Repertory Theatre Companies (MPAGABAB)

Keywords

• Community cinema screenings
• Art deco heritage cinema
• Live performance venue
• Community venue hire
• Regional film festival

Headquarters

HQ city

Charlton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Movie screenings three times weekly - Saturday 8pm, Sunday 2pm, Tuesday 8pm. 4000 movie tickets sold, 62 films screened in 2024-2025.
2. Concessions/Candy Bar: On-site candy bar selling popcorn, soft drinks, lollies, choc tops, water, and snacks. Rex Cafe also serves coffee, tea, hot chocolate, and cookies.
3. Gift Vouchers: Gift vouchers sold for weekly movies at A$15 (one person) and A$30 (two people). Valid for one year.
4. Merchandise: Sale of branded merchandise including stubby holders (A$15), collector pins (A$5), bottle openers, pens, and Christmas baubles.
5. Venue Hire: Venue available for conferences, fundraisers, community events, and performances. Hosts various community events including Charlton College Awards Night, Dr Hubbles Bubble Show, and more.
6. Donations and Support: Accepts donations through Blackbaud donor form. Received $2,000 from Charlton Op Shop for equipment. Partnership with FRRR for fundraising.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Rex Theatre Charlton is a community-owned, volunteer-operated Art Deco cinema that screens films three times weekly (Saturday 8pm, Sunday 2pm, Tuesday 8pm) and hosts live performances, touring shows, workshops, conferences, and the annual Charlton Film Festival. The venue also offers venue hire for community and private functions, operates the Rex Cafe and Candy Bar concessions, and sells branded merchandise and gift vouchers.

Product overview

Rex Theatre Charlton operates as a community-owned Art Deco cinema offering a unified entertainment experience. The core offering consists of weekly cinema screenings (Saturday 8pm, Sunday 2pm, Tuesday 8pm) featuring rotating films, and live shows/performances including touring groups, workshops, conferences, and the annual Charlton Film Festival. Supporting services include venue hire, the Rex Cafe (serving coffee, tea, hot chocolate, chai, and cookies), and a Candy Bar concession. The theatre also sells branded merchandise including stubby holders, gift vouchers, collector's pins, bottle openers, pens, and Christmas baubles. The venue is operated entirely by over 40 volunteers.

Differentiator

Problem solved

Functional benefit

Products and services

• Cinema Screenings

Quantifiable outcome

• 4000 movie tickets sold
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Regional Arts Victoria (RAV)coreStrategic or Co-development PartnerRegional Arts Victoria works with the Rex in regional Victoria, providing discounts, workshops, and networking opportunities to support community volunteer arts organizations.
• Star Cinema BendigominorStrategic or Co-development PartnerStar Cinema visited in March for a touring exchange. In a fun exchange, one of Rex's popcorn machines is now in use at Star Cinema, cementing an ongoing partnership.
• Independent Cinemas AustraliaminorStrategic or Co-development PartnerListed as a partner and supporter on the Rex Theatre website, representing the network of independent cinemas in Australia.
• Charlton Neighbourhood HousecoreStrategic or Co-development PartnerCo-located at the Rex Theatre venue. CNH uses Teamup for bookings and shares the facility with the theatre.
• Visit Wimmera MalleeminorGTM or Marketing PartnerRegional tourism partner listing the Rex Theatre as a destination attraction in the Wimmera Mallee region.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RexTheatreCharlton
• Instagraminstagram.com/rextheatrecharlton
• Xx.com/TheRexCharlton
• LinkedInlinkedin.com/company/the-rex

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rex Theatre Charlton