Kadac
Kadac is a privately held Australian wholesale distributor, founded in 1973, that supplies 2,000+ organic, natural and health products to health food retailers, organic shops and specialty stores across Australia, New Zealand and parts of South East Asia.
- Company typePrivate
- Founded1973
- HeadquartersBraeside, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Kadac does
Kadac is an Australian privately held wholesale distributor of organic, natural and health products, founded in 1973 and headquartered in Braeside, Victoria. The company operates a B2B distribution model serving health food stores, organic retailers, specialty food retailers and independent grocers across Australia, New Zealand and parts of South East Asia, with Queensland and Western Australia covered through partner distributors (Complete Health Products and Perth Health respectively). Kadac carries an extensive catalog of more than 2,000 local and imported products alongside its own proprietary branded portfolio, spanning categories including baby and toddler, beverages, breakfast foods, vitamins and supplements, personal care, and household products. Distributed brand names include La Bio Idea (Italian organic pasta and sauces), Lotus (organic chia seeds and grains), Red Seal (teas and health products), Vital Nutrition (supplements) and Global Organics (coconut and cooking ingredients). The company is transaction-based, charging wholesale prices exclusive of GST to registered retail trade customers holding valid ABNs; pricing is only disclosed through the retailer portal, and orders are fulfilled within 2 to 7 business days via the eOrder online ordering system. Kadac maintains a portfolio of quality and sustainability credentials including Australian Certified Organic (ACO Cert No. 10919), HACCP, Safe Quality Food (SQF) Program certification (through 30 March 2026), and membership in the Australian Packaging Covenant. Marketing activity centers on the quarterly 'Kadac in Health' magazine, an extensive recipe library, Naturally Good Expo participation, and a dedicated Chinese-language mirror site at cn.kadac.com.au. The company employs 11-50 staff across sales, marketing, production, logistics, finance, merchandising, and service functions, and has no public technology stack, no API, no app, and no disclosed AI/ML capabilities.
Kadac firmographics
Firmographics- Name
- Kadac
- Legal name
- KADAC Pty Ltd
- Website
- https://kadac.com.au
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kadac is a privately held Australian wholesale distributor, founded in 1973, that supplies 2,000+ organic, natural and health products to health food retailers, organic shops and specialty stores across Australia, New Zealand and parts of South East Asia.
- Ownership category
- akta.pro rank
Kadac industry classification
Industry- Product category
- Organic and Natural Health Products Wholesale Distribution
- NAICS
- Grocery and Related Product Merchant Wholesalers (4244), Other Grocery and Related Products Merchant Wholesalers (42449)
- SIC
- Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)
- akta.pro secondary industries
- Organic & Natural Packaged Grocery Wholesale (AFAIAJAB), Natural & Organic Foods Distribution (CRAOABAH)
Keywords
Where Kadac is headquartered
LocationHeadquarters
- HQ city
- Braeside
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Kadac business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Wholesale Distribution: Kadac generates revenue through wholesale distribution of organic, natural and health products to retail trade channels. They distribute an extensive branded portfolio of more than 2000 local and imported products to health food stores, organic retailers, and specialty food retailers across Australia, New Zealand, and South East Asia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Wholesale pricing for registered retail trade customers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Kadac product offering
Product offeringCore offering
Wholesale distribution of organic, natural, and health products to retail trade customers across Australia, New Zealand, and South East Asia. The offering combines an own-brand portfolio with a curated set of distributed third-party brands covering more than 2,000 SKUs, supported by an eOrder online ordering platform that lets retailers place and manage replenishment orders.
Product overview
Kadac is a B2B wholesaler and distributor of organic, natural and health products operating since 1973. Their product portfolio consists of: (1) their own proprietary branded portfolio of health-focused products; and (2) an extensive catalog of over 2,000 distributed local and imported branded products. Key distributed brands include La Bio Idea (Italian organic pasta and sauces), Lotus (organic chia seeds, grains, flours), Red Seal (teas and health products), Vital Nutrition (protein powders and supplements), and Global Organics (coconut products and cooking ingredients). Products span categories including Baby & Toddler, Beverages, Biscuits, Breakfast Foods, Confectionery, Convenience Meals & Sauces, Cooking Needs, Household & Laundry, Personal Care, Snack Foods, and Vitamins, Supplements & Medicinals. Retailers access the eOrder online ordering platform for purchasing.
Differentiator
Problem solved
Functional benefit
Products and services
- Kadac Branded Portfolio Own-brand range of organic, natural, and health products distributed wholesale to retail trade customers across Australia, New Zealand, and South East Asia.
- La Bio Idea Distributed brand offered by Kadac as part of its wholesale assortment of organic and natural health products for retailers.
- Lotus Distributed brand carried by Kadac within its wholesale organic and natural health product range for retail trade customers.
- Red Seal Distributed brand stocked by Kadac as part of its wholesale natural health product assortment for retailers.
- Vital Nutrition Distributed brand within Kadac's wholesale health and nutrition product range supplied to retail trade customers.
- Global Organics Distributed brand offered by Kadac within its wholesale organic products assortment for retail trade customers.
- eOrder Online Ordering System Online ordering platform provided to Kadac's retail trade customers for placing and managing wholesale purchase orders across the 2,000+ SKU assortment.
Companies that use Kadac
Customer profileSegments3 records
Ideal customer profiles2 records
Kadac technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kadac partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Complete Health ProductsminorComplete Health Products serves as Kadac's distribution partner for Queensland, Australia. Retailers in QLD are referred to Complete Health Products for Kadac product orders.
- Perth HealthminorPerth Health serves as Kadac's distribution partner for Western Australia. Retailers in WA are referred to Perth Health for Kadac product orders.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Kadac competitors and assessment
Company assessmentDirect peers
- EBOS Group: Australasian healthcare, animal care and consumer products distributor with a large ANZ wholesale footprint. Comparable to Kadac in its B2B distribution model serving health, wellness and consumer product retailers across Australia and New Zealand.
- Martin & Pleasance: Australian wholesale distributor of natural health, herbal and homeopathic products to health food retailers. Closely comparable to Kadac in scale, B2B model and channel focus on independent health food and pharmacy retailers across Australia.
- Vitaco Holdings: Australasian manufacturer and distributor of health, wellness and nutrition brands (Musashi, Nutra-Life, Healtheries). Highly comparable to Kadac as a peer ANZ-focused operator in the natural health and nutrition channel with both proprietary and distributed brand portfolios.
- Sanitarium Health Food Company: Long-established Australasian health food manufacturer (Weet-Bix, So Good, Marmite) with deep ANZ retail penetration. Comparable to Kadac in its long history, ANZ focus, and positioning within the natural and health food category, though operating more as a brand owner.
Broad incumbents
- Holland & Barrett: Global health food retailer (owned by LetterOne) with stores across Australia. Comparable to Kadac as a buyer and promoter of natural, organic and supplement brands, but operates its own retail footprint rather than distributing to independents.
- Woolworths Group: Australia's largest grocery retailer with an expanding certified-organic and natural product range. Comparable to Kadac as a major channel participant for organic and natural brands, but vertically integrated from retail to private label rather than being a B2B-only distributor.
- Coles Group: Major Australian supermarket chain with a fast-growing organic and natural product assortment (Coles Organic, Coles FreeForm). Comparable to Kadac as a buyer and merchandiser of natural brands, though operating as a national retailer rather than a specialty wholesaler.
- Metcash Limited: Australian wholesale distributor supplying independent grocers including IGA and Foodland. Comparable to Kadac as an ANZ grocery wholesaler but operates at significantly larger scale across mainstream grocery rather than the specialty organic channel.
- iHerb: Global online retailer of natural and organic products shipping to Australia and Asia-Pacific. Comparable to Kadac in the organic and natural product category but competes as an e-commerce cross-border channel rather than a regional B2B wholesaler.
Emerging players
- Natures Sunshine Products: Global direct-to-consumer herbal and nutritional supplement company with an Australian presence. Comparable to Kadac in the natural health category but distributes through MLM/direct selling rather than the B2B specialty retail channel.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Kadac social profiles
Digital presenceKadac compliance and trust
Trust signalCompliance4 records
Kadac financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kadac leadership team
Management profileNumber of profiles
Kadac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kadac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kadac
What does Kadac do?
Wholesale distribution of organic, natural, and health products to retail trade customers across Australia, New Zealand, and South East Asia. The offering combines an own-brand portfolio with a curated set of distributed third-party brands covering more than 2,000 SKUs, supported by an eOrder online ordering platform that lets retailers place and manage replenishment orders.
Is Kadac a public or private company?
Kadac is a private company. It is classified as family owned and is currently operating.
When was Kadac founded?
Kadac was founded in 1973. It employs 11 to 50 people.
Where is Kadac based?
Kadac is headquartered in Braeside, Australia, in the Oceania region.
How does Kadac make money?
One revenue line is on record: wholesale Distribution.
Who are Kadac's main competitors?
Direct peers on record are EBOS Group, Martin & Pleasance, Vitaco Holdings and Sanitarium Health Food Company. Broad incumbents are Holland & Barrett, Woolworths Group, Coles Group, Metcash Limited and iHerb. Natures Sunshine Products is listed as an emerging player.
Does Kadac have an API?
No public API is recorded for Kadac.
What industry is Kadac in?
Kadac's product category is Organic and Natural Health Products Wholesale Distribution. Its primary akta.pro industry code is CRAOAAAK, Natural, Organic & Health Foods Wholesale Distribution, with a secondary code of AFAIAJAB, Organic & Natural Packaged Grocery Wholesale. Its NAICS code is 4244 and its SIC code is 5140.