Music and Beyond

What Music and Beyond does

Music and Beyond is a registered Canadian non-profit charitable organization that operates a classical music and arts festival in Ottawa, Ontario. Founded in July 2010, the organization produces an annual summer festival that has delivered over 900 main-stage concerts and more than 3,800 mini-concerts across its first ten seasons, with a typical year featuring 50-70+ concerts. The programming is curated by long-tenured Artistic Director and cellist Julian Armour and spans classical chamber music, orchestral works, and cross-genre collaborations, performed in multiple venues across Ottawa including the National Gallery of Canada and the Canadian Museum of History.

The organization's product surface has expanded beyond the summer festival to include the Viennese Winter Ball, the Ottawa Wine Auction, a Rogers TV broadcast program titled "Music and Beyond Presents," and a YouTube catalogue of more than 400 performance and mini-concert videos. Virtual content produced during the 2020-2021 pandemic reached audiences in over 100 countries. The festival has featured internationally recognized artists such as The King's Singers and mandolinist Avi Avital, and has been recognized with the Ottawa Tourism Award for Event of the Year (2018) and the Ottawa Chamber of Commerce "New Company of the Year" award (2010).

Music and Beyond funds its operations through a diversified mix of ticket sales, individual donations (with giving tiers extending to $50,000), corporate sponsorship, government arts council grants (Ontario Arts Council, Canada Council for the Arts, City of Ottawa), and proceeds from the Wine Auction and Winter Ball. The organization employs 11-50 staff and relies on volunteer support, with no proprietary technology platform underlying its operations. Distribution is handled through its website, box office, YouTube channel, and Rogers TV broadcast partnership.

Name

Music and Beyond

Legal name

Music and Beyond Performing Arts

Website

https://musicandbeyond.ca

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Music and Beyond is a Canadian non-profit charitable organization founded in 2010 in Ottawa that produces an annual summer classical music festival of 50-70+ concerts, supplemented by the Viennese Winter Ball, the Ottawa Wine Auction, and digital content distributed via YouTube and Rogers TV to general audiences.

Ownership category

akta.pro rank

Product category

Classical Music Festival and Performing Arts

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Promoters of Performing Arts, Sports, and Similar Events (7113), Other Performing Arts Companies (711190)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Arts & Culture Community Festivals (Multidisciplinary Arts Weeks) (MPAGAEAG), Virtual Concerts & Music Festivals (Livestreamed Performances) (MPAGAOAD)

Keywords

• Classical music festival
• Performing arts events
• Cultural festival programming
• Live concert production
• Charity arts organization

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from concert and event tickets sold online and at box office. Group discounts of 10% for groups of 10+ and 20% for groups of 30+.
2. Donations: Charitable donations from individuals and sponsors. Tax-deductible donations accepted online, via wine donations, and stock/bond transfers. Charitable Registration Number: 82324 1856 RR0001.
3. Ottawa Wine Auction: Annual wine auction event presented by Music and Beyond offering exceptional vintages. Revenue generated through wine auction sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Music and Beyond is a registered Canadian non-profit charitable organization that produces an annual classical music and arts festival in Ottawa each July, presenting 50+ concerts across two weeks in churches, heritage sites, concert halls, and outdoor venues. The organization also operates the Viennese Winter Ball gala, the Ottawa Wine Auction, free outdoor mini-concerts, a weekly Rogers TV show, and an online YouTube library of festival performances.

Product overview

Music and Beyond is a classical music and arts festival organization offering a portfolio of interconnected cultural products: the core annual summer festival featuring classical music concerts and cross-disciplinary performances; the Viennese Winter Ball as a premium winter gala; the Ottawa Wine Auction as a charitable fundraising event; and supplementary virtual content including televised shows, YouTube performances, and mini-concerts. The organization functions as an event producer rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Brands

• Ottawa Wine Auction: The Ottawa Wine Auction, presented by Music and Beyond, offers a unique chance to explore exceptional vintages and indulge in the world of fine wines.

Products and services

• Music and Beyond Festival
• Viennese Winter Ball

Quantifiable outcome

• Over 900 concerts and 3,800 mini-concerts delivered in first 10 seasons
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Ontario Arts CouncilcoreGTM or Marketing PartnerGovernment arts funding body providing operational support to the festival. Listed as a major sponsor on the festival website.
• Canada Council for the ArtscoreGTM or Marketing PartnerNational arts funding organization supporting the festival. Listed as a major sponsor on the festival website.
• City of OttawacoreGTM or Marketing PartnerMunicipal government partner and sponsor. Listed as a major sponsor on the festival website.
• Ottawa TourismcoreGTM or Marketing PartnerDestination marketing organization that has partnered with Music and Beyond, awarding them Event of the Year in 2018.
• RogersmajorGTM or Marketing PartnerCorporate sponsor producing 'Music and Beyond Presents' television show airing three times per week on Rogers TV.
• National Gallery of CanadamajorStrategic or Co-development PartnerCollaborated on National Gallery Soirée event, winning Partnership of the Year in 2015 Ottawa Tourism Awards.
• Canadian Museum of HistorymajorStrategic or Co-development PartnerCollaborated on 'Music and History' programming at the museum, connecting music with historical experiences.
• Diefenbunker MuseumminorStrategic or Co-development PartnerCollaborated on 'Music of the Cold War' event, presenting unique cross-disciplinary programming.
• Ottawa FestivalscoreGTM or Marketing PartnerUmbrella organization for Ottawa festivals that promotes and supports the festival.
• Chamber Players of CanadacoreStrategic or Co-development PartnerJulian Armour serves as Artistic Director of both organizations. The Chamber Players are closely affiliated with Music and Beyond.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Stratford Festival: Large-scale Canadian performing arts festival in Stratford, Ontario. Comparable as a major Ontario-based cultural festival drawing tourism and government arts funding, though focused on theater rather than classical music.
• Just For Laughs: Major Montreal-based comedy festival and live event promoter. Comparable as a Canadian non-profit-adjacent festival operation using similar venue-leasing, sponsorship, and ticketing models, though in a different genre.
• National Arts Centre (Ottawa): Canada's national performing arts centre, also based in Ottawa. Comparable as a major classical music presenter in the same city, but operates permanent venues and offers a broader multi-genre programming portfolio.

Direct peers

• Tafelmusik Baroque Orchestra: Toronto-based period instrument orchestra and chamber music presenter. Comparable as a Canadian non-profit classical music organization that combines live performance with educational and recording activities.
• Festival de Lanaudière: Major classical music festival in Quebec presenting orchestral, chamber, and recital programming. Comparable as a Canadian classical music festival of similar scale and artistic ambition.
• Ottawa Chamberfest: Ottawa-based annual chamber music festival. Directly comparable as a classical music festival operating in the same city during the same season, competing for overlapping audience, artist, and sponsor pools.
• Festival of the Sound: Classical and chamber music festival in Parry Sound, Ontario. Comparable as a long-running Canadian classical music festival with a similar non-profit operating model, volunteer base, and programming philosophy.
• Elora Festival: Classical and chamber music festival in Elora, Ontario. Comparable as a long-running Canadian classical music festival with shared audience demographics, non-profit structure, and reliance on government arts funding.
• Chamber Music Society of Lincoln Center: Premier chamber music presenter in the United States. Comparable as a non-profit organization producing and presenting classical chamber music concerts and educational programming, though at a significantly larger scale.
• Montreal Bach Festival: Annual classical music festival in Montreal dedicated to Bach and related repertoire. Comparable as a Canadian classical music festival of similar scale, with cross-disciplinary programming and a non-profit structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/musicbeyondott
• YouTubeyoutube.com/user/musicandbeyondvideo
• Facebookfacebook.com/musicandbeyond
• Instagraminstagram.com/musicandbeyondfestival
• LinkedInlinkedin.com/company/music-and-beyond

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Music and Beyond