CONCEPT WORKSHOP

What CONCEPT WORKSHOP does

Konzeptwerkstatt GmbH & Co. KG (CONCEPT WORKSHOP) is a German mid-sized, family-owned design-and-build firm founded in 2002 and headquartered in Mettingen, North Rhine-Westphalia. The company delivers holistic store concepts for the bakery, food retail, and gastronomy sectors, operating through five integrated service units: ArchitekturTT (planning, architecture, and interior design), MarkeTT (brand identity and communication design), LadenbauTT (project realization and store fitting), ConsultingTT (strategic consulting and trendsetting), and KücheTT (food concept and process consulting). An in-house carpentry workshop (Tischlerei) produces proprietary fixtures including ThekenglückTT display counters and the TT-Multistab-Brotregal bread shelving system, while the Die Werkstatt facility in Mettingen serves as a development kitchen, event venue, and training space. The Dütt & Datt sub-brand adds decoration services, and Walking Workshops function as fee-based experiential marketing programs in cities including London, Amsterdam, Hamburg, and Munich.

The business model is project-based professional services with custom pricing per scope and HOAI-based fees for planning services; the company does not operate subscription, per-seat, or usage-based pricing, and customers are exclusively B2B entrepreneurs. Revenue is generated through end-to-end concept fees, custom furniture manufacturing, food consulting engagements, and venue/event services. Distribution is entirely direct via a regional sales team across Germany (Mettingen HQ plus offices or consultant desks in Hannover, Nürnberg, Hamburg, Hagen, and Bielefeld), with no dealer, reseller, or online sales channel. Notable enterprise clients include EDEKA (Schneidermarkt Sinn'fonie, Marktzeit Herford), REWE (Gödecke), Coppenrath & Wiese (COWI Kantine Joys), BeckaBeck/H-ALBZEIT, O'Gretel, and Famano, with repeat multi-project relationships documented over 10+ years with clients such as Die Mühlenbäcker and Bäckerei Andresen.

The company employs 70 people per the careers page (with job postings referencing more than 100 contributors), is structured as a GmbH & Co. KG with Merge Verwaltungs GmbH as general partner, and is led by three managing directors: Holger Merge (Chef-Berater), Axel Becker (Chef-Designer), and Kristina Matheisen (Chef-Beraterin). There is no external investment, parent company, or public listing; sustainability is embedded via a long-standing PLANT-MY-TREE® partnership (since 2007) and the firm holds Kununu Top Company 2026 recognition based on employee reviews.

Name

CONCEPT WORKSHOP

Legal name

KONZEPTWERKSTATT GmbH & Co. KG

Website

https://konzeptwerkstatt.de

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Konzeptwerkstatt GmbH & Co. KG is a German family-owned firm founded in 2002 that delivers holistic store concepts for bakery, food retail, and gastronomy clients by integrating consulting, architecture, brand design, store fitting, and food concept consulting under one roof across multiple German regional offices.

Ownership category

akta.pro rank

Product category

Retail Concept Design Services

NAICS

Other Management Consulting Services (541618), Graphic Design Services (541430)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Product Design & Mechanical Engineering Consulting (BPAHAIAJ)

Keywords

• Retail concept design
• Store interior architecture
• Bakery store concepts
• Food retail branding
• Custom shop fitting

Headquarters

HQ city

Mettingen

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Project-based Store Concept Development: End-to-end project fees for holistic store concept development covering consulting, architecture, brand design, and store fitting. Revenue is generated per-project with pricing based on scope, size, and complexity of the concept. The AGB confirms bespoke contract pricing with net payment terms and HOAI-based planning fees.
2. Store Fitting and Carpentry Production: Custom furniture manufacturing and construction management for retail interiors. The company operates its own carpentry workshop (Tischlerei) producing bespoke fixtures including ThekenglückTT display counters and TT-Multistab bread shelving units.
3. Food Concept Consulting (KücheTT): Structured consulting packages TT1 through TT5 covering menu development, process optimization, staff training, and opening support for bakery and food retail clients. Revenue is generated through consulting engagements and workshop-based training sessions.
4. Event Venue Rental and Catering (Die Werkstatt): Die Werkstatt in Mettingen operates as an event venue and cooking studio for weddings, corporate events, cooking parties, and tastings. It also serves as an internal development kitchen for client concept testing.
5. Walking Workshops and Strategy Days: Fee-based walking workshop programs (locations including London, Amsterdam, Hamburg, Munich) combining market trend analysis, brand therapy, and strategy sessions for food and hospitality brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Konzeptwerkstatt is a holistic store concept design and implementation firm that delivers end-to-end projects for the bakery, gastronomy, and food retail sectors. Its core offering unifies strategic consulting, brand identity, architecture, interior design, custom store fitting, and food/process consulting under one roof, covering the complete project lifecycle from initial concept through construction and opening. Services are delivered through five interconnected units (ArchitekturTT, MarkeTT, LadenbauTT, ConsultingTT, KücheTT) plus decoration (Dütt & Datt) and event venue (Die Werkstatt) sub-brands.

Product overview

Konzeptwerkstatt GmbH & Co. KG is a holistic store concept design and implementation firm specializing in the bakery, gastronomy, and food sector. The company operates as an integrated platform offering five interconnected service units: ARCHITEKTUR TT (architecture and interior design), MARKE TT (brand identity and communication design), LADENBAU TT (project realization and construction), Consulting TT (strategic consulting), and KücheTT (food concept and process consulting). These core services are complemented by sub-brands including Dütt & Datt (decoration services) and Die Werkstatt (event location and development kitchen). The company unifies consulting, conception, design, planning, and execution under one roof, offering clients the complete project lifecycle from initial concept through final construction.

Differentiator

Problem solved

Functional benefit

Brands

• ArchitekturTT: Architecture and interior design services including site development, building design, and room design
• MarkeTT
• LadenbauTT
• ConsultingTT
• KücheTT
• Dütt & Datt
• Die Werkstatt
• TT-Team

Products and services

• ArchitekturTT

Quantifiable outcome

• Sustainability commitment: 5 trees planted per completed store project via PLANT-MY-TREE partnership, binding 50kg CO2/year and producing 50,000L oxygen/day per project.

Named customers10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PLANT-MY-TREE®coreStrategic or Co-development PartnerSince 2007, PLANT-MY-TREE® conducts reforestation projects for CO2 compensation across Germany, with project durations of at least 99 years per planting site. For each completed store project, Konzeptwerkstatt gifts clients a tree certificate with GPS coordinates and tree identification numbers for 5 planted trees. TÜV Rheinland certified to DIN ISO 9001:2015 since early 2020. Each tree binds 10kg CO2/year, produces 10,000L oxygen/day, filters 100kg dust/year, and provides habitat for local wildlife.
• HansefitminorOthersEmployee benefit partnership providing Hansefit membership to staff. Hansefit gives access to over 7,000 partner studios, swimming pools, and sports facilities across Germany. Offered as a benefit to all employees.
• Hof HülshofminorOthersRegional organic farm supplier partner providing ingredients for the daily team lunch in Die Werkstatt. Monday through Thursday, the kitchen team prepares meals from regional ingredients sourced from Hof Hülshof and Fleischerei Geiger.
• Fleischerei GeigerminorOthersRegional butcher partner supplying meat products for daily team lunches in Die Werkstatt (Monday–Thursday).
• Löwen Award (Schmeck den Süden)minorOthersH-ALBZEIT (BeckaBeck project) received the 'Löwen' award and membership in the 'Schmeck den Süden. Baden-Württemberg' association, recognizing quality and regional sourcing of food products.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Regional players

• UNIT4: Amsterdam-based retail experience design agency serving European retailers with strategy, concept, and store design; comparable retail-concept service offering but operating primarily outside Germany.

Direct peers

• Atelier Brückner: Stuttgart-based experience and brand space design firm specializing in exhibitions, brand worlds, and retail environments; comparable in scale and integrated strategy-to-execution delivery model for branded spaces.
• umdasch Store Makers: Austrian/German provider of retail shop fitting and integrated store concepts with a strong supermarket and food-retail focus; the closest direct competitor operating in the same concept-to-completion DACH retail design and build space as Konzeptwerkstatt.
• insglück: Munich-based brand space and communications agency combining strategy, spatial design, and event design; competes with Konzeptwerkstatt for retail and food brand experience work across DACH.
• LIGANOVA: Stuttgart-based brand environment and retail design agency serving large enterprise retail clients with strategy, spatial design, and brand activation capabilities comparable to Konzeptwerkstatt's consulting and brand units.
• Milla & Partner: Stuttgart-based brand and architecture firm working at the intersection of brand, communication, and spatial design; comparable in integrated strategy-plus-execution delivery for retail and brand clients in DACH.
• Blocher Blocher Partners: Stuttgart-based architecture, interior, and communication design firm serving retail and commercial clients; comparable multi-disciplinary mid-sized German studio structure with retail and food practice overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCeSGUqDHunUXgMeVCM3_n0w
• Facebookfacebook.com/konzeptwerkstatt
• LinkedInlinkedin.com/company/konzeptwerkstatt-tt
• Instagraminstagram.com/konzeptwerkstatt_tt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CONCEPT WORKSHOP