NASUWT
NASUWT is a UK trade union representing approximately 300,000 teachers across England, Northern Ireland, Scotland, Wales, and overseas territories. It provides legal representation, employment advice, and industrial action coordination, funded through annual member subscriptions and supplemented by the Gold Star rewards platform.
- Company typePrivate
- Founded1920
- HeadquartersLickey, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
NASUWT firmographics
Firmographics- Name
- NASUWT
- Legal name
- National Association of Schoolmasters Union of Women Teachers
- Website
- https://nasuwt.org.uk
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- NASUWT is a UK trade union representing approximately 300,000 teachers across England, Northern Ireland, Scotland, Wales, and overseas territories. It provides legal representation, employment advice, and industrial action coordination, funded through annual member subscriptions and supplemented by the Gold Star rewards platform.
- Ownership category
- akta.pro rank
Where NASUWT is headquartered
LocationHeadquarters
- HQ city
- Lickey
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
NASUWT business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Membership Subscriptions: NASUWT generates revenue through annual membership subscriptions paid by teachers. Subscription amounts vary by region/country (England, Northern Ireland, Scotland, Wales) and are collected via direct debit. The union also offers a Recruit a Friend scheme where members can earn rewards.
- Gold Star Member Discounts: NASUWT provides a member benefits platform offering exclusive discounts. While the platform itself is free for members, it drives retention and recruitment through value-add services. The platform is managed by Propello Cloud.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Regional membership tiers with varying subscription rates |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
NASUWT product offering
Product offeringCore offering
NASUWT is a UK trade union that sells annual membership subscriptions to qualified teachers, student teachers, supply teachers, special needs teachers, school leaders, and retired teachers. Membership delivers legal advice, casework representation, industrial action coordination, and advice on pay, pensions, and conditions of service, supplemented by the Gold Star member rewards platform, e-Membership self-service portal, and member wellbeing, training, and resource services.
Product overview
NASUWT (The Teachers' Union) is a trade union organization offering a single unified membership service rather than a multi-module platform. The core product is union membership providing legal representation, employment advice, and industrial action support. This core is supplemented by the Gold Star Rewards Scheme (a member benefits platform operated by Propello Cloud), the Wellbeing Tools for Teachers hub, Student Hub resources, and the Pay Scales lookup tool. The union also offers e-Membership self-service, a Recruit a Friend referral program, and Activist Resources and Training for workplace representatives. Regional support is provided through national and regional centers for England, Northern Ireland, Scotland, and Wales.
Differentiator
Problem solved
Functional benefit
Brands
- Gold Star: Member rewards scheme offering exclusive deals, discounts, and cashback on everyday purchases from high street brands. Operated by Propello Cloud Ltd. under license from NASUWT.
Companies that use NASUWT
Customer profileSegments7 records
Ideal customer profiles2 records
NASUWT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
NASUWT partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- States of JerseyflagshipNASUWT and the States of Jersey signed a ground-breaking social partnership agreement in September 2014, establishing an Education Partnership. This partnership created a positive framework for delivering high-quality education while recognizing that good working conditions for teachers and quality learning experiences are complementary goals.
- Propello CloudcorePropello Cloud operates the Gold Star rewards platform (goldstar.nasuwt.org.uk) under license for NASUWT. The platform provides exclusive member discounts and rewards across multiple categories including retail, travel, health, and food and drink. The partnership enables NASUWT to offer value-added benefits to members while the platform is branded as NASUWT Gold Star.
- Prospect Trade UnioncoreNASUWT maintains a direct relationship with the Ministry of Defence through its contractual relationship with Prospect, the MOD-recognised trade union. This relationship allows NASUWT to effectively represent teachers in Defence Children Services schools worldwide.
- Blue Light CardsminorBlue Light Card holders can combine their Blue Light discount with NASUWT Gold Star discounts on the same purchase, allowing double savings. This partnership enhances the value proposition for members who are also NHS staff, emergency services, or other eligible groups.
- Gold Star Third-Party BrandsminorThe Gold Star platform includes exclusive offers from partner brands including major retailers (ASDA, Boots, Currys), restaurants (Nando's, Costa, Greggs), travel providers (Holiday Extras, Eurostar), and many others. These brands provide discounted products and services to NASUWT members.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
NASUWT competitors and assessment
Company assessmentBroad incumbents
- National Education Association: The NEA is the largest labor union and professional association for educators in the United States, with millions of members across K-12 and higher education. It is a broad incumbent peer to NASUWT given its teacher trade union remit, statutory representation, and advocacy model.
- Education International: Education International is the global federation of teacher and education worker unions, of which NASUWT is an affiliated member. It is a broad incumbent peer at the international advocacy layer, representing the collective interests of teacher unions in policy forums globally.
Emerging players
- Voice Community Union: Voice is a UK union with a partial educational workforce membership overlap, including some teacher-related professional roles. While not a direct teacher union competitor at scale, it operates in adjacent member-benefit and education-sector spaces.
- Prospect Trade Union: Prospect is the recognized trade union for Ministry of Defence civilian and educational staff, with whom NASUWT has a contractual relationship to represent DCS teachers worldwide. This makes Prospect a partial peer in the DCS teacher representation niche where NASUWT operates.
Direct peers
- Educational Institute of Scotland: EIS is the predominant teacher union in Scotland and a direct peer of NASUWT for Scottish-based teachers and Education Scotland negotiations. While NASUWT operates a Scotland National Centre, EIS effectively leads membership there, making it the closest direct comparator in that jurisdiction.
- Ulster Teachers' Union: UTU is the main teacher trade union in Northern Ireland, representing teachers in schools across the province. NASUWT operates a Northern Ireland National Centre and competes directly with UTU for teacher memberships in that jurisdiction.
- Irish National Teachers' Organisation: INTO is the largest primary teacher union in Ireland, with a parallel structure, governance model, and remit to NASUWT's teacher advocacy role. Although it operates in a different jurisdiction, its membership organization model and negotiating remit make it a strong functional peer.
- National Education Union: The NEU is the largest teacher trade union in the UK, formed via the merger of the NUT and ATL in 2019. It directly competes with NASUWT for the same pool of UK teachers, recruiting members across the same schools, devolved nations, and education phases, and representing them in pay and conditions negotiations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
NASUWT social profiles
Digital presenceNASUWT financial estimates
Financial estimateRevenue estimate
Valuation estimate
NASUWT leadership team
Management profileNumber of profiles
Profiles2 records
NASUWT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NASUWT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NASUWT
What does NASUWT do?
NASUWT is a UK trade union that sells annual membership subscriptions to qualified teachers, student teachers, supply teachers, special needs teachers, school leaders, and retired teachers. Membership delivers legal advice, casework representation, industrial action coordination, and advice on pay, pensions, and conditions of service, supplemented by the Gold Star member rewards platform, e-Membership self-service portal, and member wellbeing, training, and resource services.
Is NASUWT a public or private company?
NASUWT is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was NASUWT founded?
NASUWT was founded in 1920. It employs 501 to 1,000 people.
Where is NASUWT based?
NASUWT is headquartered in Lickey, United Kingdom, in the Europe region.
How does NASUWT make money?
Two revenue lines are on record. Membership Subscriptions are the primary driver. The others are gold Star Member Discounts.
Who are NASUWT's main competitors?
Broad incumbents on record are National Education Association and Education International. Emerging players are Voice Community Union and Prospect Trade Union. Direct peers are Educational Institute of Scotland, Ulster Teachers' Union, Irish National Teachers' Organisation and National Education Union.
Does NASUWT have an API?
No public API is recorded for NASUWT.