Rethink Recruitment Pty Ltd

What Rethink Recruitment Pty Ltd does

Rethink Recruitment Pty Ltd is an Australian proprietary limited company founded in 2023 and headquartered in Canberra, operating a contingency recruitment agency across 11 vertical specialisations: Data Science, Human Resources, Policy, Program Management, Project Management, Digital Marketing, Sales/Business Development, Cyber Security, Renewables, Risk/Governance, and Change Management. The firm is led by Managing Director Glen Heward, who brings 20 years of recruitment experience in the Canberra market and holds a BSc in Geology, an MBA, Prince2, and Gender Equity Sourcing Accreditation; he is currently the sole featured member of a 1-10-person team.

The agency's core product is a technology-enabled matching service that combines algorithmic candidate-to-job matching with human recruiter judgement, delivered through a self-serve candidate job portal (with resume submission, search filters, job alerts, and LinkedIn/Google sign-in) and a direct employer intake flow via a vacancy submission form and callback request. Underlying technology is described as algorithms and data analytics over structured talent data and text-based resumes and job descriptions, packaged within a standard SMB recruitment website platform; no proprietary model, training pipeline, or named AI capability is disclosed.

Rethink earns revenue on a contingency, transaction-fee basis, charging employers a placement fee per successful hire in line with standard Australian recruitment agency practice, with pricing not publicly disclosed and negotiated case by case. Go-to-market is direct-to-consumer on both sides: job seekers self-serve through the portal while employers are engaged via the website vacancy form, supplemented by content marketing (a blog covering data science, EDI, renewables, and cybersecurity topics) and organic SEO across the 11 vertical landing pages to drive top-of-funnel demand. The firm holds a Gender Equity Sourcing Accreditation at company level and reports no external institutional investment, positioning it as a bootstrapped, founder-led agency with an Australia/NZ geographic focus anchored in the ACT.

Name

Rethink Recruitment Pty Ltd

Legal name

Rethink Recruitment Pty Ltd

Website

https://rethinkrecruitment.com.au

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Rethink Recruitment Pty Ltd is a bootstrapped Australian recruitment agency founded in 2023 in Canberra, placing professionals across Data Science, HR, Policy, Project/Program Management, Digital Marketing, Sales, Cyber Security, Renewables, Risk/Governance, and Change Management via a self-serve portal and direct employer intake, charging contingency placement fees.

Ownership category

akta.pro rank

Product category

Recruitment Services

NAICS

Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

General Permanent Placement (Multi-Industry) (BPACAFAA)

akta.pro secondary industry

Sales, Marketing & Customer Success Direct Hire (BPACAFAD)

Keywords

• Recruitment services
• Staffing agency
• Talent placement
• Candidate matching
• Specialised recruitment

Headquarters

HQ city

Canberra

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Contingency Recruitment Fees: The company places candidates for employers across multiple specialisations (Data Science, HR, Policy, Program/Project Management, Digital Marketing, Sales/Business Development, Cyber Security, Renewables, Risk/Governance, Change Management). Fees are likely a percentage of placed candidate salary, consistent with standard Australian recruitment agency practice. No explicit fee structure is disclosed publicly.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Rethink Recruitment is an Australian recruitment agency that places specialised professionals with employers across 11 verticals (Data Science, HR, Policy, Program/Project Management, Digital Marketing, Sales/Business Development, Cyber Security, Renewables, Risk/Governance, and Change Management). The firm matches candidates using data-driven algorithms combined with experienced recruiter judgement, supported by a self-serve candidate job portal and an employer vacancy submission system. Services are delivered on a contingency placement model with fees negotiated directly with employers.

Product overview

Rethink Recruitment Pty Ltd operates as a specialised recruitment agency offering a unified platform of staffing services across 11 distinct specialisations. The company's core offering combines data-driven technology with human expertise to match organisations with qualified candidates. Their service portfolio spans recruitment across Data Science, Human Resources, Policy, Program Management, Project Management, Digital Marketing, Sales/Business Development, Cyber Security, Renewables, Risk/Governance, and Change Management disciplines. The platform leverages algorithmic matching enhanced by human judgement to deliver quality candidate placements while providing additional tools including resume submission, job alerts, and vacancy management for both candidates and employers.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Science Recruitment Specialised recruitment service connecting businesses with data science professionals capable of transforming raw data into actionable insights and supporting informed, data-driven decisions.
• Human Resources Recruitment Recruitment service linking organisations with HR professionals who cultivate healthy, productive work environments and build thriving teams.
• Policy Recruitment Recruitment service connecting organisations with policy experts who develop, strategise, and implement robust policies that streamline operations and align with long-term strategic goals.
• Program Management Recruitment Recruitment service providing program management professionals who juggle multiple projects while ensuring alignment with organisational strategic objectives.
• Project Management Recruitment Recruitment service sourcing seasoned project management professionals who deliver projects on time, within budget, and to high standards.
• Digital Marketing Recruitment Recruitment service placing dynamic digital marketing professionals who amplify brand presence, enhance online engagement, and build loyal customer bases.
• Sales/Business Development Recruitment Recruitment service matching ambitious businesses with top sales and business development talent who identify opportunities, build relationships, and drive revenue growth.
• Cyber Security Recruitment Recruitment service providing cyber security professionals who protect digital assets from threats and foster a culture of cyber safety within organisations.
• Renewables Recruitment Recruitment service connecting future-conscious businesses with renewable energy pioneers committed to sustainable growth and innovation.
• Risk/Governance Recruitment Recruitment service pairing firms with governance and risk professionals who ensure operational compliance and mitigate risks effectively.
• Change Management Recruitment Recruitment service sourcing change management leaders who guide organisations through transitions smoothly while maintaining productivity.

Segments11 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Clicks IT Recruitment: Australian IT and digital specialist recruiter with strong presence across data, cyber security, digital marketing, and project services. Closely aligned with Rethink's IT-adjacent verticals at specialist, not generalist, scale.
• Michael Page Australia: Permanent placement specialist operating across professional disciplines including IT, HR, marketing, sales, and project/change management in Australia. Closely matches Rethink's specialisation mix and contingency model at substantially larger scale.
• Robert Half Australia: Permanent and contract placement specialist in finance, IT, HR, and sales/marketing in Australia. Comparable specialisation footprint to Rethink and well-established as a direct-hire recruiter for SME and mid-market employers.
• Talent International: Australian IT and digital recruitment specialist covering data, cyber, project, and change management roles. Directly comparable technical-recruitment footprint to Rethink.
• Peoplebank Australia: ANZ specialist IT recruitment firm with focus on data, digital, and project services. Overlaps Rethink's Data Science, Digital Marketing, and Project/Program Management verticals.
• Robert Walters Australia: Permanent and contract recruitment firm focused on professional roles including technology, HR, sales/marketing, risk and change management. Direct competitor for the professional services and project-services mandates Rethink targets.

Broad incumbents

• Chandler Macleod: Large Australian recruitment and workforce solutions provider spanning permanent, contract, and RPO across multiple industries. Competes with Rethink for general professional hires and has deeper capital and breadth.
• Hays: Largest specialist recruitment firm in Australia and New Zealand with permanent placement across virtually all of Rethink's 11 verticals including IT, HR, policy, marketing, and project services. Operates as a broad incumbent competing head-to-head with Rethink for the same pool of Australian employers.
• Adecco Australia: One of the largest global staffing and recruitment groups operating in Australia across permanent, contract, and RPO services. Operates broadly across industries and competes with Rethink for entry-to-mid-level permanent placements.
• Hudson Australia: ANZ recruitment firm specialising in professional services including HR, marketing, sales, technology, and project management. Broad incumbent operating in most of Rethink's named verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/glenheward

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rethink Recruitment Pty Ltd