Prater.at
Prater.at is a private digital guide platform for the Vienna Wurstelprater amusement park, operated by KB-Betriebs GmbH. It catalogs attractions, dining, and events with an interactive park map, and monetizes via advertising and the reloadable Pratercard serving tourists and visitors.
- Company typePrivate
- Founded1766
- HeadquartersVienna, Austria
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Prater.at does
Prater.at is a privately operated digital guide platform for the Vienna Wurstelprater amusement park, owned and operated by KB-Betriebs GmbH, an Austrian private limited company headquartered at Prater 43, 1020 Vienna. The site catalogs over 100 park attractions, restaurants, cafes, and events, providing attraction descriptions, pricing, opening hours, and visitor planning tools, and serves as a centralized information hub for tourists, day visitors, families, and local repeat guests. Its core product surface includes the main guide website, an interactive Praterplan park map, a bilingual (German/English) interface, a news/blog section, and the Pratercard 2026, a reloadable prepaid card offering a 10% savings benefit across participating park attractions and services.
The business is built on a content-and-commerce platform architecture: a CMS-backed website with location-based filtering, an attraction database with pricing and age-restriction metadata, an interactive map for navigation, and an e-commerce module for Pratercard sales. The underlying technology is delivered through third-party web design (ideenwerkstatt.at) and development (freshfox.at) partners, with photography sourced from named freelancers. Distribution relies on the prater.at domain's organic search capture, supplemented by an Instagram and Facebook presence and a press contact for earned media.
Revenue is generated through two primary streams: (i) advertising and featured listings sold to park attractions, restaurants, and SMB tenants, priced on insertion fees (Schaltungsentgelt) under tariff-based contracts via KB-Freizeitanlagen GmbH, and (ii) Pratercard sales with load-and-save economics. The park itself is freely accessible year-round; individual ride prices range from approximately €2.00 to €7.00, paid on a per-attraction basis. Go-to-market is product-led with organic acquisition, serving individual visitors free of charge while monetizing via B2B advertising and Pratercard economics across the operator's customer base of SMB attraction operators, hospitality tenants, and the broader consumer visitor audience.
Prater.at firmographics
Firmographics- Name
- Prater.at
- Legal name
- KB-Betriebs GmbH
- Website
- https://prater.at/
- Company type
- Private
- Founded year
- 1766
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Prater.at is a private digital guide platform for the Vienna Wurstelprater amusement park, operated by KB-Betriebs GmbH. It catalogs attractions, dining, and events with an interactive park map, and monetizes via advertising and the reloadable Pratercard serving tourists and visitors.
- Ownership category
- akta.pro rank
Prater.at industry classification
Industry- Product category
- Amusement Park Visitor Information Services
- NAICS
- Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Tour/Activities/Attractions Reservation Systems (THALADAG)
- akta.pro secondary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
Keywords
Where Prater.at is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Prater.at business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Advertising and Featured Listings: The platform accepts paid advertisements and featured content placements from park attractions, restaurants, and businesses. Pricing is based on insertion fees (Schaltungsentgelt) determined by tariff rates at time of contract. KB-Freizeitanlagen GmbH offers advertising placements including display ads, sponsored content, and promotional listings.
- Pratercard Sales: Sale of Pratercard with reloadable value and 10% savings benefit for visitors
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard attraction rides |
| Unit Pricing | Pay-as-you-go | Wiener Hochschaubahn (family roller coaster) |
| Unit Pricing | Pay-as-you-go | Maskerade (indoor coaster) |
| Unit Pricing | Pay-as-you-go | Heindls Kinderland (children's rides) |
| Unit Pricing | Pay-as-you-go | Gun Shot (shooting range) |
| Unit Pricing | Pay-as-you-go | Auto-Fahrt (children's car ride) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Prater.at product offering
Product offeringCore offering
Prater.at is the official digital guide website for Vienna's Wurstelprater amusement park. It provides attraction listings, dining options, event calendars, an interactive park map, and a reloadable Pratercard prepaid savings card (offering 10% savings at park attractions and services). The platform serves individual visitors, tourists, and families seeking comprehensive visit-planning information, and also sells advertising and featured listings to park attractions, restaurants, and businesses.
Product overview
Prater.at is a comprehensive digital guide website for Vienna's Wurstelprater public amusement park. The core offering is the informational website providing attraction listings, dining guides, event calendars, and interactive park maps. The product portfolio includes the main guide platform, the Pratercard prepaid savings card (offering 10% discounts), the interactive Praterplan map tool, a news/blog section, and an onlineshop for card purchases. The site catalogs dozens of attractions including roller coasters, children's rides, thrill rides, haunted houses, carousels, and more, as well as numerous dining establishments ranging from fine dining to snack stands.
Differentiator
Problem solved
Functional benefit
Products and services
- Wurstelprater Guide Website Comprehensive bilingual (German/English) online guide to Vienna's Wurstelprater amusement park, featuring attraction listings, dining options, event calendars, visitor planning tools, lost and found services, and a park map. The platform serves as a centralized information hub for tourists, families, and local visitors planning a trip to the Wurstelprater.
- Pratercard 2026 Prepaid reloadable savings card for visitors to the Wurstelprater, offering 10% savings on rides, attractions, and services when used at participating park operators. Features digital load-and-save functionality and is purchased online through the Prater.at onlineshop.
Quantifiable outcome
- Year-round accessibility: 24/7, 365 days per year
- +1 more outcomes
Companies that use Prater.at
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Prater.at technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Prater.at partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- KB-Betriebs GmbHcoreThe operating company behind prater.at, based at Prater 43, 1020 Vienna. Kristof Brantusa, BSc. serves as CEO. Responsible for all website operations, content management, and advertising sales.
- Andreas JakwerthminorProfessional photographer providing photography services for the website
- Daniel TasharofiminorProfessional photographer contributing visual content to the website
- David PlobergerminorProfessional photographer contributing visual content to the website
- InstagramminorSocial media platform used for visitor engagement and content distribution via @prater.at
- FacebookminorSocial media platform used for visitor engagement and community building via @prater.at
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Prater.at competitors and assessment
Company assessmentDirect peers
- GetYourGuide: Global tours, activities, and attractions booking platform. Comparable to Prater.at as a digital guide/reservation layer for theme parks and attractions, though operating at vastly larger scale and across geographies.
- Viator (Tripadvisor): Attractions and experiences booking marketplace owned by Tripadvisor. Directly comparable in facilitating visitor discovery and ticketing of amusement attractions, with similar GTM motion of content-led discovery.
- Klook: Asia-headquartered attractions and activities booking platform. Comparable platform business model for tourist activity discovery and reservation, with similar inventory of amusement park attraction content.
- Tiqets: Digital ticketing platform for museums, attractions, and amusement venues. Directly comparable in connecting visitors to amusement attractions with mobile-first ticketing and content, including heritage venues.
Broad incumbents
- Tripadvisor: Global travel guidance platform with extensive attraction listings, reviews, and booking. Overlaps with Prater.at as a visitor discovery destination for the Wurstelprater, though it operates across all travel categories rather than specializing in a single park.
- Time Out: Global city-guide media brand covering dining, attractions, and events across major cities. Comparable in the city-level visitor guide use case for Vienna, with overlapping content categories (attractions, restaurants, events).
- Lonely Planet: Established travel guide publisher with digital presence covering destination attractions and itineraries. Comparable in the visitor information and attraction guide category, though broader in scope.
- Booking.com Attractions: Attractions vertical of Booking.com offering tickets for tours and amusement venues. Directly comparable in bundling attraction discovery with transaction, with massive distribution reach.
Emerging players
- Headout: Mobile-first marketplace for in-destination experiences and attractions. Comparable in facilitating visitor reservations for amusement attractions, with a similar product-led growth GTM motion.
Regional players
- Wien.info (Vienna Tourist Board): Official Vienna city tourism portal offering attraction guides, event listings, and visitor information. Directly comparable in serving the same tourist persona for Vienna attractions, with the same bilingual positioning and similar content categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Prater.at social profiles
Digital presencePrater.at financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prater.at leadership team
Management profileNumber of profiles
Profiles1 record
Prater.at funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prater.at M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prater.at
What does Prater.at do?
Prater.at is the official digital guide website for Vienna's Wurstelprater amusement park. It provides attraction listings, dining options, event calendars, an interactive park map, and a reloadable Pratercard prepaid savings card (offering 10% savings at park attractions and services). The platform serves individual visitors, tourists, and families seeking comprehensive visit-planning information, and also sells advertising and featured listings to park attractions, restaurants, and businesses.
Is Prater.at a public or private company?
Prater.at is a private company. It is classified as family owned and is currently operating.
When was Prater.at founded?
Prater.at was founded in 1766. It employs 11 to 50 people.
Where is Prater.at based?
Prater.at is headquartered in Vienna, Austria, in the Europe region.
How does Prater.at make money?
Two revenue lines are on record. Advertising and Featured Listings are the primary driver. The others are pratercard Sales.
Who are Prater.at's main competitors?
Direct peers on record are GetYourGuide, Viator (Tripadvisor), Klook and Tiqets. Broad incumbents are Tripadvisor, Time Out, Lonely Planet and Booking.com Attractions. Headout is listed as an emerging player. Wien.info (Vienna Tourist Board) is listed as a regional player.
Does Prater.at have an API?
No public API is recorded for Prater.at.
What industry is Prater.at in?
Prater.at's product category is Amusement Park Visitor Information Services. Its primary akta.pro industry code is THALADAG, Tour/Activities/Attractions Reservation Systems, with a secondary code of BPAMAIAK, Restaurant Reservations & Dining Booking Platforms. Its NAICS code is 713110 and its SIC code is 7900.