Hairun Films

What Hairun Films does

Hairun Films (海润影视) is a privately held Chinese film and television production company founded in 1993 and headquartered in Beijing's Chaoyang district. Its core business is TV drama production, with a cumulative catalog exceeding 7,000 episodes across 170+ series including culturally iconic titles such as Bright Sword (《亮剑》, Douban 9.5) and the Major Crimes Unit Six (《重案六组》) four-part detective franchise. The company also operates a film production arm through its subsidiary Hairun Pictures (海润影业), responsible for theatrical releases including the Johnnie To-directed Drug War (《毒战》) and the action film Catch the Wind and Chase the Shadow (《捕风追影》). A separate entertainment marketing division handles product placement and brand integration for both in-house and external productions.

Hairun generates revenue through three principal streams: (1) TV drama production and licensing to Chinese satellite broadcasters such as Beijing TV, Anhui Satellite TV, and Henan Satellite TV for prime-time slots, (2) film production with theatrical and digital distribution, and (3) entertainment marketing services including product placement, celebrity endorsements, and PR campaigns. Pricing is not publicly disclosed and appears to be negotiated per project. The company maintains a direct sales-led go-to-market motion targeting broadcast networks and streaming platforms, supplemented by international licensing outreach through participation in the Hong Kong International Film & TV Market (FILMART). Recent flagship productions include the 2026 period drama New Year After Year (《新一年又一年》), co-produced with Perfect World Co., Ltd. and Beijing Television Art Center.

The company's competitive position rests on three decades of accumulated intellectual property, with eight classic titles selected for the 2026 National Radio and Television Administration's Relive Classics broadcast channel. Hairun holds a wholly-owned film subsidiary, a dedicated entertainment marketing unit, and operates from its own Beijing Hairun Building headquarters. It is led by founder-Chairman Liu Yanming (刘燕铭), who personally serves as chief producer on flagship projects, alongside President Zhao Zhijiang (赵智江). The company has no disclosed parent, no external funding rounds, and no AI/ML technology stack documented in the source material.

Name

Hairun Films

Legal name

海润影视制作有限公司

Website

https://hairunmedia.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Hairun Films is a privately held Chinese film and TV production company founded in 1993 in Beijing, producing TV dramas (7,000+ episodes across 170+ series), theatrical films, and entertainment marketing services for Chinese satellite broadcasters, streaming platforms, and brand partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Chaoyang

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. TV Drama Production & Licensing: Production of TV dramas with licensing to broadcast networks and streaming platforms for distribution revenue.
2. Film Production: Production of films including '毒战' (Drug War) and '捕风追影' with theatrical and digital distribution.
3. Entertainment Marketing & Product Placement: Entertainment marketing division handling product placement and brand integration in films and TV dramas.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Hairun Films is a Beijing-based film and television production company that produces TV drama series and feature films, and provides entertainment marketing services including product placement (植入广告) for brands. Founded in 1993, the company has built a catalog of more than 7,000 episodes of TV drama and licenses finished content to Chinese broadcasters, streaming platforms, and theatrical distributors.

Product overview

海润影视是深耕影视行业三十余年的民营企业，制作公司位于北京，以「内容为王、品质至上」为理念。公司核心业务涵盖电视剧制作（累计出品超7000集）和电影制作，同时提供娱乐行销服务（包括影视剧植入广告、明星代言、影视广告、公关活动）。公司代表作包括《亮剑》《重案六组》系列《永不瞑目》《新一年又一年》等经典作品，以及《捕风追影》等电影。2026年参展香港国际影视展，推出《斗局》《白夜暗影》两部已杀青剧集，以及《京巷烟火》《不被定义的她》两部开发中新剧。

Differentiator

Problem solved

Functional benefit

Brands

• 娱乐行销事业部: 负责影视剧植入广告及娱乐行销业务
• 重温经典系列

Products and services

• Television drama production End-to-end production of scripted television drama series licensed to Chinese broadcast networks and online streaming platforms; intended for broadcasters and OTT buyers seeking finished, ready-to-air drama content.
• Feature film production Production of theatrical feature films released through Chinese cinema distributors; intended for cinema operators and audiences acquiring films for theatrical exhibition.
• Entertainment marketing and product placement

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• 首都视听产业协会 (Capital Audio-visual Industry Association)coreGTM or Marketing Partner · 17 March 2026Hairun participated in the 30th Hong Kong International Film & TV Market (FILMART) through the joint exhibition booth organized by the Capital Audio-visual Industry Association. The association provides a platform for member units to showcase their work and engage in international collaboration, helping Beijing's audio-visual industry cluster expand globally.
• 铭族（鄂尔多斯市）传媒有限公司coreStrategic or Co-development PartnerCo-producer and co-producer of the drama '新一年又一年' (New Year After Year). Contributed to production and promotion alongside Hairun.
• 完美世界股份有限公司 (Perfect World Co., Ltd.)coreStrategic or Co-development PartnerCo-producer of '新一年又一年'. Provided production support and participated in the joint production arrangement.
• 北京电视艺术中心有限公司 (Beijing Television Art Center)coreStrategic or Co-development PartnerCo-producer of '新一年又一年'. Contributed to the production of the period drama depicting 40 years of reform and opening-up.
• 别克 (Buick)minorGTM or Marketing PartnerAutomotive brand featured in the film '毒战' (Drug War) through product placement by Hairun's Entertainment Marketing Division.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bona Film Group (博纳影业): Leading Chinese film production and distribution company with strong theatrical and drama capabilities. Comparable to Hairun's film production business (e.g., 'Drug War,' 'Wind Shadow') and its broadcast/stre
• Huanyu Entertainment (华谊兄弟): One of China's largest private film and TV production companies, publicly listed, producing dramas and films across genres. Directly comparable to Hairun as a Chinese private-sector content producer competing for broadcast and streaming licensing deals.
• Huace Film & TV (华策影视): Major publicly listed Chinese TV drama producer with a large drama catalog and international distribution arm. Closely comparable to Hairun in TV drama production volume, genre breadth, and broadcast network relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hairun Films