Roth Real Estate

What Roth Real Estate does

Roth Real Estate (legal entity Immobilien-GmbH Roth, doing business as Roth Immobilien) is a German family-owned real estate brokerage and developer headquartered in Berlin-Marzahn and operating across Berlin, Brandenburg, Hamburg, and Mecklenburg-Vorpommern. Founded in 2010 as a formalization of a land service operation that began circa 2004 within the Roth entrepreneur family, the company generates revenue through brokerage commissions on third-party property sales (7.14% including VAT), direct acquisition and resale of properties and land (Direktankauf), and project-level gains from converting agricultural and brownfield sites into buildable residential plots. Approximately 130 building plots have been created through this land-development pipeline, including the Mehrower Spitze project in Ahrensfelde, which reclassified roughly 20,000 m² of agricultural land into 20 residential parcels over a two-year B-Plan process. The company also offers specialized senior financial products — Immobilienrente (lifetime property annuity) and Nießbrauchrecht (usufruct arrangements) — that allow elderly homeowners to monetize equity while retaining occupancy.

The business is embedded in the broader Roth corporate group alongside Roth-Massivhaus (turnkey masonry home construction) and Roth-Finanz (mortgage and construction financing advisory), with builder-binding agreements tying many land sales to Roth-Massivhaus construction. Customer acquisition runs through a proprietary VIP service delivering pre-market listings to a database of over 30,000 registered contacts, supplemented by a 500 EUR referral (Tippgeber) program, listings on major German real estate portals, and Ogulo 360-degree virtual tours. Customers are exclusively individuals and SMBs: residential buyers, property sellers, land owners, senior homeowners, and inheritance communities. The firm operates without any proprietary technology platform, relying instead on standard digital marketing and listing tools, and does not disclose revenue, headcount, or financial metrics. Managing Director Enrico Roth leads a small team that includes named sales consultants Martin Naber and Holger Hoog-Schulz.

Name

Roth Real Estate

Legal name

Immobilien- GmbH Roth

Website

https://roth.immobilien

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Roth Real Estate (Roth Immobilien) is a family-owned Berlin-based brokerage and land developer that brokers, directly acquires, and develops residential properties and building plots in Berlin, Brandenburg, Hamburg, and Mecklenburg-Vorpommern, serving individual buyers, sellers, and senior homeowners.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential property brokerage
• Direct property purchase
• Land development services
• Property valuation services
• Senior housing solutions

Headquarters

HQ city

Berlin-marzahn

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others, Infrastructure

Revenue model

1. Brokerage/Commission on Property Sales: The company earns commission fees for brokering property transactions. For properties directly sold by Roth Immobilien GmbH, no commission is charged to the buyer. For properties brokered through the company, a commission of 7.14% including VAT on the final purchase price is charged. For apartments and houses, commission is split 50/50 between buyer and seller.
2. Direct Property Acquisition and Resale: The company directly purchases properties and land (bebaut und unbebaut) at a defined price, then either develops, renovates, or resells them to end buyers. This includes distressed properties, estate sales, and land development projects.
3. Land Development and Subdivision: The company acquires raw land, agricultural land, or brownfield sites, navigates the development and permitting process to reclassify land as buildable (Bauland), subdivides it, and sells individual parcels to builders. Example: Mehrower Spitze project converted ~20,000 m² of farmland into 20 building plots over approximately 2 years.
4. Specialized Financial Products (Nießbrauch & Immobilienrente): For senior property owners, the company offers sale with retained living rights (Nießbrauchrecht) or monthly annuity payments (Immobilienrente), generating revenue through property acquisition while providing ongoing service obligations.
5. Bauträgergebunden Construction Referrals: Properties sold with builder-binding agreements to Roth-Massivhaus (a sister company within the Roth Group), generating referral revenue through the construction of new homes on purchased land.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Roth Immobilien operates as a full-service real estate brokerage and direct property buyer in the Berlin-Brandenburg region. The company brokers residential properties (apartments, houses, building plots), directly purchases properties and land for resale or development, and provides free property valuations. Specialized offerings include senior financial products (Nießbrauchrecht and Immobilienrente) and a VIP pre-market search service for registered buyers.

Product overview

Roth Real Estate (Roth Immobilien) operates as a full-service real estate company offering property brokerage, direct purchase, and development services. The company, founded as part of the Roth family business group in 2010, provides a comprehensive portfolio including property sales and brokerage (Immobilienvermittlung), direct purchase of properties and land (Direktankauf), property valuation, VIP search service, and land development. The company also offers specialized eldercare solutions through property pension (Immobilienrente) and usufruct rights (Nießbrauchrecht) arrangements. Related group companies include Roth-Massivhaus for solid construction homes and Roth-Finanz for mortgage and real estate financing services, all serving clients in Berlin, Brandenburg, and Hamburg markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Brokerage (Immobilienvermittlung) Full-service brokerage for buying and selling residential properties (apartments, single-family homes, semi-detached houses, and building plots) in Berlin and Brandenburg. Sales consultants guide clients from property search through financing and contract signing, with commission of 7.14% including VAT for brokered transactions split 50/50 between buyer and seller.
• Direct Land Purchase (Direktankauf Grundstücke) Direct cash purchase of plots and land parcels starting at 300 m² in Berlin and Brandenburg, including agricultural land, brownfields, and former commercial/industrial sites intended for development into residential building land. Provides sellers with immediate liquidity without broker fees or marketing delays.
• Direct Property Purchase (Direktankauf Immobilien) Direct cash purchase of existing properties including single-family homes, multi-family houses, apartments, commercial units, and properties requiring renovation. Provides sellers with certainty of closing and immediate liquidity.
• Property Valuation (Immobilienbewertung) Free, no-obligation professional property valuation analyzing factors such as property type, condition, age, equipment, and location. Used as a lead-generation tool with personal callback within 24 hours.
• VIP Search Service (VIP-Service) Complimentary property search service where registered buyers receive exclusive access to new property listings before they are published publicly. Currently features 7 active offers in Berlin and Brandenburg shared with VIP members via email.
• Land Development (Grundstücksentwicklung) Project development service that converts agricultural land, brownfields, and former commercial sites into residential building land through planning permission (B-Plan) processes. Approximately 130 building plots have been created through this practice, exemplified by the Mehrower Spitze project which converted 20,000 m² of farmland into 20 building plots over approximately 2 years.
• Property Pension (Immobilienrente) Life annuity solution allowing senior homeowners to sell their property and receive monthly lifetime payments while retaining occupancy rights. Designed for elderly property owners needing retirement income.
• Usufruct Rights (Nießbrauchrecht) Right-of-use arrangement allowing property owners to sell their property while continuing to live there rent-free for life or a defined period. Targeted at senior property owners wanting to monetize assets while retaining use.

Quantifiable outcome

• Over 130 building plots created through land development projects
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Roth-Massivhaus (Bau-GmbH Roth)coreStrategic or Co-development PartnerRoth-Massivhaus is a sister construction company within the Roth corporate group. It specializes in turnkey solid construction homes (Massivhäuser schlüsselfertig bzw. bezugsfertig). For many of Roth Immobilien's land and property listings, there is a builder-binding agreement (Bauträgergebunden) requiring buyers to work with Roth-Massivhaus for construction of new homes. This creates a tightly integrated development-brokerage-construction value chain. The company is referenced on the Roth Immobilien website in quick links and is co-branded in project materials.
• Roth-Finanz (Finanz-GmbH Roth)coreStrategic or Co-development PartnerRoth-Finanz is a mortgage and construction financing advisory company within the Roth corporate group. It provides independent, individualized, and free real estate financing advice. Referenced on property listing pages as a co-marketing partner. For property buyers needing financing, Roth-Finanz is presented as the preferred partner within the Roth Group. This creates a one-stop-shop experience for buyers from property search through financing.
• IVD (Immobilienverband Deutschland)minorOthersRoth Immobilien is a member of the IVD (Immobilienverband Deutschland), the leading German real estate association. The IVD logo is displayed on all pages of the website. IVD membership provides professional credibility, access to industry standards, and a network of affiliated brokers. The association is referenced as the awarding and standards body for professional real estate brokerage in Germany.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Engel & Völkers: German-headquartered international residential brokerage franchise with strong Berlin/Brandenburg presence. Comparable in offering traditional brokerage and serving middle-to-upper market residential buyers and sellers in the same German regions.
• Von Poll Immobilien: German franchise brokerage network focused on premium and existing residential properties. Direct peer in business model, commission structure, and target customer (residential buyers/sellers), with active Berlin and Brandenburg coverage.
• Postbank Immobilien: Bank-affiliated German residential brokerage with national reach including Berlin/Brandenburg. Competes for the same seller and buyer customers with similar commission-based brokerage and bundled financing.
• PlanetHome Group: German real estate services firm combining brokerage, financing brokerage, and land/development services. Closely comparable integrated offering to Roth's broker-plus-financing-plus-land model across Germany.
• Aigner Immobilien: Family-owned Munich-rooted German brokerage with Berlin office. Comparable in family-run positioning, traditional full-service residential brokerage, and VIP/preferred-buyer programs.

Emerging players

• McMakler: Digital-first German brokerage offering flat-fee brokerage and online transaction tools. Competitor for the same residential seller and buyer customers but with a tech-led, lower-commission model that pressures traditional broker economics.

Broad incumbents

• ImmoScout24: Germany's largest online real estate marketplace. Not a direct broker but a critical channel/infrastructure provider whose listings Roth depends on, and an indirect competitor via ImmoScout24's own brokerage arms.

Regional players

• Schultheiß Projektentwicklung: Berlin-based residential project developer and broker of new-build properties. Regional peer operating in the same Berlin/Brandenburg development-and-brokerage niche, particularly relevant for Roth's land-to-plot value chain.
• Berliner Volksbank Immobilien: Berlin-area bank-affiliated brokerage serving the same regional customer base. Comparable regional scope and bank-bundled financing offering, primarily competing on local relationships and trust.

Others

• Schwäbische Immobilien / Südwestdeutsche Immobilien (regional broker): Regional German brokerage illustrating the model family-run regional broker uses. Useful adjacent peer for benchmarking regional German broker scale and economics rather than a direct Berlin competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/immobilien.gmbh.roth
• LinkedInlinkedin.com/company/immobilien--gmbh-roth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roth Real Estate